Sat, 23 December 2017
Welcome to episode 192 and a very merry Christmas to all of you.
There has been very little news about LinkedIn this week but I did native the following two related articles;
What we got right — and terribly wrong — in our 2017 predictions
LinkedIn are, as always, keeping very tight lipped about their plans for 2018 so I thought it would be fun to take a stab at what I think the likely trends for LinkedIn in 2018 will be.
LinkedIn in 2018
Increased use of #Hashtags. Hashtags re-emerged in 2017 but next year they will become mainstream and ‘trending hashtags’ will become an important feature that we will all be using extensively by the end of the year.
Please note that ALL the above predictions are total guesswork on my behalf. I have no inside knowledge on what might actually happen!
Thanks to everyone for contributing to the 2017 LinkedIn User survey.
I will compiling the results in January and expect to announce the results on either the first or second episode of 2018.
If you didn’t get time before, way not help out now by taking a few minutes to answer the questions below;
That’s it for this week and for this year!
We will be back with the first episode of 2018 on January 13th
Happy Christmas to you all, enjoy the break, open time with your families and switch LinkedIn off for a week or so!
See you next year.
Sat, 16 December 2017
Welcome to episode 191, this week I’m going to cover a topic I tackle almost on a daily basis at the moment…..How to know what subjects to post about on LinkedIn.
But before I get onto that……
The Crappy Handbook of LinkedIn Profile Pics
Fri, 8 December 2017
Welcome to episode 190, it seems that many people are talking about the mysterious LinkedIn algorithm, myself included! I can’t believe how many of these people are still blaming the algorithm for the poor performance of their content, it’s not the algorithm folks, it’s your content!……
But before I get stuck into that, here are a few things I came across this week
Interesting Stuff I Saw This Week
People Are Flooding LinkedIn With Strange Stories. We’re Calling Them Broetry.
Native video problems
A number of people have been seeing error messages on native LinkedIn videos this week
It would appear that simply refreshing your page often sorts this out, if not then try clearing your cache.
Sat, 2 December 2017
Welcome to episode 189, not much news this week but I do have a couple of new features to share with you and a cool thing plus I feel the need for a rant!…..more later.
‘LinkedIn degrees’ from global providers ‘could leave UK behind’
Double tap to Like
This new mobile feature is copied straight from Instagram and is definitely aimed at millennial who tend to move through their streams much more quickly and ‘thumb tap’ rather than finger tap as us ‘oldies’ tend to
New Magnet Posts
This feature is in the early stages of roll out so you may not see it yet but it’s a good one!
When you create a post on a mobile app you now get the option to specify to send it to the homepage of (and potentially notify) followers who have specific skills - via a magnet icon.
This means that the distribution of your post will initially only be to targeted followers - it may of course reach further as they like or comment on it.
When you receive such a post in your feed you will see which skills you have that match the specified ones and you are encouraged to ‘Add your thoughts’
The only problem is that the skills you pick have to be skills that you also have on your profile. This seems like an unnecessary criteria to me and will result in people adding false skills to their profile just so they can target people they are interested in.
You can tell these posts said because the skills specified and those you match are clearly identified
All that said, it’s a great new feature and hopefully we will all have the opportunity to use it soon.
Whilst conducting some research this week I was stunned by the amount of people that are still wasting time and resources in posting external links.
Its a waste of time….virtually no-one see’s it!
I’m somewhat puzzled by this. Do these people not care that there is zero engagement and views?
Maybe I’m wrong and they are getting huge numbers to their website….I doubt it!
It seems to me that it is taking people a long time to shift their habits from the ‘share relevant content to build trust’ into ‘build trust through engagement.
I suspect much of this is just people who have set up automatic sharing via aggregate and scheduling tools so they don’t really notice - the problem is that it messes up their ‘ranking’ with LinkedIn algorithm making it harder to reach many people, even if their posts are better.
Maybe it’s just extremely hard for people to break long established habits? The ‘post interesting content and bring people to your website’ mantra has been around for a long time but does it really work?
I personally found that it didn’t
What do you think?
Are you still posting links?
If you want to post a link you need to do it manually as I showed recently in this video
Evernote Business Card Connecting
This isn’t actually a new, just something I had forgotten existed!
This is a great tool to use when at a physical networking event.
This video shows you exactly what to do
Before you can use this you need to make a few adjustments to your Evernote app and account.
This feature is only available to Premium Evernote users
Go to Account > Settings
Now tap on Camera
Now tap into ‘Business cards’
And now you will see the option to connect the app with your LinkedIn account
You can’t customise the invitations so I would only use this whilst you are actually with the person but it can be a great way to ensure that you always quickly and efficiently remember to connect!
How can I see who is following me?
This feature is exactly the same on desktop and mobile but it’s not where you would expect it!
Go to your profile and scroll down to your activity and you will see a blue link ‘Manage Followers’ next to the number of followers
The following list will always start with your followers (as opposed to connections who are followers). If you see the option to follow them back then you know they are not a connection, scroll down until the option ceases and it states that you are already ‘following’ these will (mostly) be your connections.