Informed Podcast by Mark Williams The podcast for LinkedIn™️ users

Welcome to episode 243, this week I want to return to the subject of native LinkedIn video. It’s been a while since I covered this and the techniques for this type of post has developed somewhat. I also have some interesting analaysis to share with you on the content in my hoe page feed. But first…

Interesting Stuff I Saw This Week


Feed Analysis

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Direct download: LinkedInformed_243.mp3
Category:general -- posted at: 12:00pm UTC

Welcome to a new episode of LinkedInformed. It's been a very slow week for news about LinkedIn so I thought I would take the opportunity to focus on the subject of content and specifically the type of posts that typically attract comments and likes and therefore have greater reach.

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Direct download: LinkedInformed_242.mp3
Category:general -- posted at: 12:00pm UTC

Welcome to this weeks show. So who do you follow on LinkedIn and why?

I’m not talking about who you connect with, that should be for different reasons (even though you do then follow them) but those people on LinkedIn that you purposely follow with the intention of seeing their activity, posts and articles in your feed.

Have you got a clear strategy or is it based on ad-hoc seeing ‘something good’ from someone and then following them’?

Direct download: LinkedInformed_241.mp3
Category:general -- posted at: 12:00pm UTC

Welcome to a new episode and this week I will be focussing on a subject that I haven’t covered before on the podcast – Employer branding and it’s close cousin, employee advocacy.

If you are not interested in recruiting or working in HR then this might be an episode to skip but I do know there are plenty of listeners who do have a keen interest in using their company page for employer branding purposes and the activities of some of their employees for employee advocacy purposes.

For more information go to

Direct download: LinkedInformed_240.mp3
Category:general -- posted at: 12:00pm UTC