Show notes

News

LinkedIn pay a measly $1 compensation to users who had their password stolen.

Company pages get a new feature - notifications.

A bank is accused of asking it's employees to limit the information in their profiles so that they won't get headhunted.

Company sue former sales employee for taking LinkedIn contacts with them and lose because the contact list was “easily discoverable through public sources” and did not involve a lot of effort to compile, it would therefore not be considered a trade secret. Quite right to! This article can be found here but warning - its a subscription site (with a free trial).

Sex offender nearly gets into trouble for using LinkedIn.

Commentary

Follow up to my piece about LinkedIn ads last week. Carl sent in this funny screenshot which shows how the algorithm picks up words and feeds 'relevant' ad's to you!

Could LinkedIn be considering 'retiring' groups - My prediction is that groups could be gone by the end of this year.

The new homepage design hints that status updates (with links) are something that LinkedIn also wants to get rid of. The pattern LinkedIn normally demonstrates is to make a popular feature less useful/easy to use before 'retiring' it.

Questions

Where can I see how many views my updates have been getting?

ANS = You can't! The new homepage design has removed this feature. Sometimes you can see the stats for your last update. This is in the top section of your homepage but only occasionally shows and can't be manually found - you just have to wait for it to appear!

Show notes

News

LinkedIn deliver impressive results for Q4 2014 as detailed here in their official announcement. They have grown membership to 347 million users and revenue for Q4 was $643m, a 44% increase on the same period last year and a total turnover exceeding $2.2b for 2014. Some of the more detailed commentary about these figures can be read here.

LinkedIn launches the volunteer marketplace in the UK.

LinkedIn further restrict their api making it almost impossible for anyone to develop apps that allow us to use LinkedIn in new and innovative ways.

Commentary

I finally got the new home page today and I totally hate it! The major issues seem to be;

You can't post a link into the text with an image status update (the workaround is to use the comments section)

You no longer see the performance of your previous updates, only the most recent.

There is no easy way to see how many connections you have.

On the plus side.............oh, nothing! 

Have you considered using a showcase page for search optimisation purposes? When the basic search is used the algorithm sorts results into categories including one for showcase pages.

How long should a podcast be? Is 30 mins about right or do you think you would prefer a shorter one (15 minutes). Let me know at mark@linkedinformed.com

Questions

Should I put the letter MBA after my name in my LinkedIn profile?

ANS = Yes, if that is what feels right for you. It is not against the rules and it may ensure you feature in recruiters search results. It is against the rules to put any other keywords in your name field although many people do it and the search algorithm does seem to like finding words in the name field.

Thank you so much for listening, I really value your support and interest.

As always I would welcome your feedback and questions. If you want to be on the show you can leave a comment by voicemail (right hand side of this page) or email me at mark@linkedinformed.com.

Help me to promote the podcast

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Until next time.... 

Show notes

News

• The LinkedIn Connected app comes to Android
• LinkedIn have started suggesting downgrades to premium account holders - very odd!
• Princes Trust uses a fake homeless person profile to highlight homeless teenagers to potential employers. What are LinkedIn going to do about fake profiles?
• Creddle is a new CV / Resume maker from your LinkedIn profile
• View Art Flater's profile - go on, I dare you!
• Strong Q4 results expected from LinkedIn which are likely to boost other social media stocks. As mentioned I recorded this episode earlier in the week than normal. Since this the Q4 results have been published so I will cover those in more depth in the next episode.

Commentary

• Blogging for the masses - the effect of LinkedIn publisher. With 1 million posts and more and more users starting to publish posts could LinkedIn publishing be the tool that makes blogging mainstream? In my opinion there are approaches to publishing depending on your objectives;
  1. Objective is to build your personal brand within your market / community. LinkedIn publishing is ideally suited to this.
  2. Objective is to guide people towards your website in order to build and monetize your following (online business). In this case the best tactic is to use a published post as a teaser with an incomplete post that includes a link to the complete article on your site. A good example is this post from Will Broome (the CEO of London launch who I am featuring in my new Winbusinessin serial podcast)

Questions

With linkedin asking us to post more, two questions:
a) Where do we get cheap/free non copyright photos, or does everyone turn a blind eye? I think not!
b) What is the etiquette on quoting sources? I have seen so many posts ( not yours) just quote/cut and paste chunks of others work with it looking like their own.
A guide to posting without getting sued for plagiarism or copyright infringements! 

• ANS = Using images is critical if you want your updates or posts to get noticed but using sites like Google images does not ensure that you are not breaking a copyright. The image depositories that I use are as follows;
  • 99c - Low cost, royalty free images (such as the one used in this post)
  • Canva - A design creation site that also includes a good selection of images. Images cost $1 with many of the designs free.
  • Photodune. A much bigger selection of images but more expensive ($3-5 on average).
  • Depositphotos. Similar to above but can be cheaper if you are prepared to buy a bundle of credits.
• The etiquette on using sources is that if you quote directly from an article you should include a link to that article, if your piece has been inspired by reading another I think it is less important but still an option. Blatant plagiarism is obviously wrong but it does happen. I personally don't waste any time worrying about it though.

Please feel free to let us have your views on this subject.