Welcome to episode 260 which has been inspired by two separate incidents that occurred this week.

Firstly I had a session with a client who was really struggling to come up with ideas for content – I recommended she should start by using other peoples posts as inspiration to create similar posts.

Secondly, a friend found out that someone had been copying his content – word for word, A clear example of plagiarism.

This got me thinking about the differences between the two and where the line of acceptable practice sits.

More of that later…

Welcome to episode 259.

It’s great to have followers but to increase the visibility of our posts we need to get more of them to engage.

This isn’t just about what we write but also about how we treat our followers, especially new ones!

This week my main focus is on my new (and not fully tested) engagement blueprint. I have covered elements of it before but the extra part that I want to focus on in this episode techniques to get our followers more engagement.

Welcome to episode 258. We all know that post engagement is crucial for you to become visible on LinkedIn but not all ‘engagement’ types are equal. We know shares are pretty useless to you but what about Likes and Comments. Which one is best?

Following some interesting research I saw this week, I thought that would be an interesting topic to explore.

Welcome to episode 257 where this week I want to cover a really important aspect of using LinkedIn in a productive and successful way… finding great content! As usual with LinkedIn, we have an algorithm that makes choices (often the wrong ones) for us but we can take actions to help us find and engage with the best content.

Also covered in this episode;

• Main LinkedIn automation bot recommends it’s users to stop using it before their accounts get closed down!
• Another story about a fake account, easily created due to poor LinkedIn design that was used to con financial journalists
• A LinkedIn bug that allowed a fake job to be posted – CEO of Google!
• LinkedIn will be moving its servers to the cloud!
• Why is your post trending and is it something to celebrate?
• What exactly is a ‘Top’ comment?
• Do hashtags in comments count?
• Post of the week. A video post with over 350 Likes, 200 comments and over 17,000 views
• Question – Can you see the activity from someone from when they were blocked (after you unblock them)