Sat, 30 September 2017
Welcome to episode 180, it’s been a busy week for me, I nearly didn’t get time to put this episode together but I’m glad I managed to because I want to talk about the revolution that is happening before out very eyes.
Clipper Race Update
Interesting Stuff I Saw This Week
Interesting article, although a bit technical! Quote ‘we’ve built a scalable comment ranking system that uses machine learning (ML) to provide a personalized conversational experience to each member visiting the LinkedIn content ecosystem.’
Previously LinkedIn had a very basic way of ordering the comments in a thread;
‘The default mode for ranking comments on the feed was rank by recency: if you were the last person to post a comment on a popular thread, your comment would show up first. We had no understanding of the comment’s content, no notion of personalization, and no knowledge of the engagement that these comments were drawing.’
Comments are now assessed via machine learning where factors such as;
It would appear that you only see a comment from one of your connections on a thread that is already attracting plenty of engagement. This shows the importance of getting quick traction to any post…once you get early engagement then the algorithm will share subsequent comments to more of each commenters connections (interestingly they use the term connections and not followers).
Comments, Likes and Shares are up by more than 60% in 2017 - wow!
The machine-learned model below shows what affects what you see with regards to comments
This tells us that to gain greater visibility on LinkedIn we need to think about;
Overall, whilst a bit ‘techie’ this is a valuable insight into how LinkedIn programme their algorithm.
This seems pretty similar to the ‘Rapportive’ Gmail plugin and the Sales Navigator Gmail plugin although from the screenshots, it does appear to provide a little more information. With the amount of people who use Microsoft Office 365 this doers highlight just how important your LinkedIn profile is to you!
The State of Groups
Many groups have been left to fester by their owners as can be seen by these shocking numbers of ‘pending members’ in some of the groups I am in on LinkedIn.
Not all groups are this bad and some are still well, run and valuable but the engagement on LinkedIn is now all in the stream and not in groups.
Let’s Not Get Too Honest!
Have you seen the trending #hashtag on LinkedIn #letsgethonest?
LinkedIn have even feature it in this new feature as seen below;
This involves posting something honest and vulnerable about yourself and nominating others to do the same. Here are some of the things people have been posting about
And the list goes on…. If you click on the image above you can read more.
I’m typically enjoy genuine, authentic posts and I’ve always been a fan of showing vulnerability but this feels like a step too far for LinkedIn.
Maybe I’m wrong but this feels too self-indulgent to me and I find myself wondering about people who feel the need to share such deep personal issues with the whole world in this way.
As I’m about to explain in the next section, the engagement on LinkedIn is phenomenal these days and maybe this is part of what comes with that but at the end of the day, this is still a professional network and there are boundaries. Posting about feeling vulnerable in the workplace because you do not have degree is one thing but talking about more personal issues such as bereavement feels wrong to me.
Maybe I’m wrong…..I’d love to know what you think.
Drop me an email to firstname.lastname@example.org or even better why not leave me a voicemail
Something Special is Happening
That’s the fourth time in the last 2 weeks that an audience on one of my seminars have told me that they are astonished as to how much better LinkedIn is than they thought it was (based on previous experience).
I’m sure something really special is happening to LinkedIn this year and I’m not the only one who thinks this
As previously mentioned, engagement levels are exploding - a 60% increase is beyond amazing!
Is this down to the new design?
Partly, but it’s mainly down to a new, younger demographic who are leading the way in showing us how to engage more effectively.
The algorithm behind the new design has played it’s part and the new, more user friendly design has helped to attract this new audience but whatever the reason, I really senses a step change in the way LinkedIn is being used.
As someone that has been training LinkedIn best practice for nearly ten years, I can’t begin to tell you how happy that makes me.
Greater engagement is certainty bring with it more success whether you are a job seekers, recruiter or looking to grow your business.
The future is LinkedIn!
I've listened to at least 2 episodes about Groups, but I have a question that you haven't discussed. I've found about 5 groups that are really directly related to the kind of folks I'm trying to get to know, but all of them are really like advertising boards. People don't try to engage anyone in the groups at all, and every once in a while people will have a conversation around a post.
My question is - how can I, as a member of a group, help to move the group more toward conversations? When I post to them, I post with questions that I really would like to engage (mostly with no response), and I'm starting to comment more in the groups (but mostly with no responses from anyone). Is there a way that I, as a member, can up the engagement, or when the culture of the group is set to be an advert board, is there really nothing I can do?
I really appreciate your podcast and appreciate any thoughts you might have on this subject.
The reason why this happens is that the members of these groups are simply not turning up! They may be members but they have long since 'disengaged' from these groups. This reflects the serious problems that exist in groups - too much spam and irrelevant 'noise' has led to people ignoring groups. They are still members but they never check emails (or they have switched off notifications) and they don't bother checking into their groups.
So the answer to your question is to not bother with groups, at least for now anyway.
Groups will be re-launched (probably early next year) and I suspect they will become relevant again but for now there are better ways to engage with the sort of people you wish to get to know.
Most of the conversations on LinkedIn have moved to the homepage stream, meaning that people are commenting and engaging with peoples posts rather than in groups. The good news is that these conversations are better and more prevalent than they ever were in groups.
Here is what I would do in your situation;
• Identify people you are interested in via search - people and posts search.
• Follow these people
• Clean up your own homepage by unfollowing those that don't interest you and hiding irrelevant posts
• Engage with people via their posts
• Post interesting and engaging posts 3-5 times a week and @mention relevant people (sparingly) to bring others into the conversation
Communication strategy and techniques are something I cover on a regular basis on the podcast, in fact, the last episode (178) is a recording of a talk I gave on that very subject.
There is a place for groups on LinkedIn and I'm sure we will see the re-emergence of community discussion forums next year, but for now, I would advise concentrating your efforts on post engagement.
Sat, 23 September 2017
Welcome to episode 179, this week the main topic is something I seem to be coming across a lot…employee advocacy on LinkedIn.
The problem is, I’m really not sure it works on LinkedIn….I will explain more later.
Carl who sent this article in uses Password Safe https://pwsafe.org
I also noticed another two key people at LinkedIn have recently left the organisation.
If you are listening Wade (highly unlikely) - my very best wishes for the future.
LinkedIn have also lost another key person who is highly respected. Pat Wadors was the SVP of global talent.
Both individuals were key players for LinkedIn, these must be testing times for the CEO Jeff Weiner.
Employee Advocacy. Does It Really Work on LinkedIn?
I have had several conversations recently with companies who want to know how to use LinkedIn more effectively as an employee advocacy tool.
Here is the post I did on this subject (click on it to see the comments);
You can see the LinkedIn #LifeAtSAP posts here and the #WeAreCisco posts here
These week we have a first! ….a live question recorded today!
Lorraine Bow is a Ukulele instructor based in London and has been struggling to find ways of using LinkedIn to win new clients.
She asked me to help her and this is what you can hear in the episode
You can view Lorraine’s recent activity by clicking here
Here is her original ‘Goosebumps’ post which, as you can see didn’t get much traction
Fri, 15 September 2017
Welcome to episode 178, it’s been a busy week for me with several training sessions and a speaking gig. I knew I wouldn’t get time to produce an episode this week so I thought it might be interesting to hear the talk that I gave this week.
First and relevant to the subject of my talk, I saw this article and wondered what you would make of it.
Interesting Stuff I Saw This Week
Seriously, Please Stop Trying to 'Go Viral' on LinkedIn
You can view a copy of my slides below
Sat, 9 September 2017
Welcome to episode 177, this week I want to focus on research….not stalking! The problem is that everyone seems to want to refer to it as stalking so whatever…I’m going with that in the headline.
Interesting Stuff I Saw This Week
Once a Running Joke, LinkedIn Is Suddenly a Hot Social Network. Here’s What Changed
Not so much an update as just some feedback. Native video appears to be fully rolled out now and the numbers of videos in my feed has increased dramatically.
I posted a video yesterday that so far has 32 likes and 12 comments...not bad in 1 day......but only 186 views!!
LinkedIn can be used in many different ways as we all know but in my experience, one of it’s most common yet also most under-utilised uses is people research.
Here’s what I do before meeting someone;
Read their headline, summary and experience
The more research you do, the better. You won’t use 90% of the information you find but the things you do use could make a huge difference.
Question from Magnus Unemyr from Sweden:
Answer: Great question. One post a day is good going, especially if you are also engaging with people throughout the day.
Sat, 2 September 2017
Welcome to episode 176, this week I am going to share my thoughts on the demise of content marketing and the rise of engagement as a much more effective tool to influence and build trust.
Interesting Stuff I Saw This Week
Bumble’s CEO Takes Aim At LinkedIn
New LinkedIn Feature
Invitations. This week saw the introduction of significant improvements to the way we manage our invitations to connect.
The ‘select all’ feature will save me loads of time. Thanks to Perry Van Beek for informing me of this.
Search. LinkedIn have, for some strange reason, decided to take away the keyword search field from search results.
In addition the ‘search for people with filters’ has been replaced with ‘People’. ‘Jobs’ and ‘Posts’. Selecting People is still a ‘filters’ search but you can’t then subsequently add in keywords to your search. You either start with keywords or have none….odd move!
This has a knock on effect with search alerts because you cannot create one unless you have performed a keyword search.
This has been playing on my mind recently as I think we are seeing the start of a significant change in the way people use LinkedIn.
Traditionally we always thought that sourcing relevant content and sharing it on LinkedIn was a great way to build relationships. This led to scheduling of link based posts using tools like Buffer or Hootsuite.
On reflection we have been posting all these links to external articles but is anyone reading them? Probably not!
Instead we should be focussing our time on creating effective posts, good quality articles and engaging with other peoples content.
Can you see where I am coming from here?