LinkedInformed Podcast. The LinkedIn Show

What are you doing with your connections?

Are you just engaging with their content and occasionally sending them a message or are you making the effort to talk with them face to face?

This week I talk with Kathryn Strachan, the MD and Founder of Copy House, a technology content marketing agency about how she has used a LinkedIn outreach strategy successfully on LinkedIn.

Direct download: LinkedInformed_364.mp3
Category:general -- posted at: 12:00pm UTC

Do you need it?

Is it worth the money?

Which one is most suitable?

It’s been over 3 years since I covered premium upgrades so I thought it was time for a bit of a refresh.

Direct download: LinkedInformed_363.mp3
Category:general -- posted at: 12:00pm UTC

Should LinkedIn primarily be a source of information or a networking platform?

Inspired by an interesting post I saw about the problems associated with posts that contain links.

Plus plenty of new and rumored features and of course a brilliant post of the week.

Direct download: LinkedInformed_362.mp3
Category:general -- posted at: 12:00pm UTC

Why do people post images of themselves on their LinkedIn posts?

Does it help with engagement or is it just egotistical nonsense?

This week I discuss this with Lynnaire Johnston and you might be surprised at the conclusions!

Direct download: LinkedInformed_361.mp3
Category:general -- posted at: 12:00pm UTC

LinkedIn connections: Do you need them?

How many is enough?

Are they overrated?

Is it better to have followers?

Plus changes to the feed algorithm, a 16-year-old gets banned and a brilliant post of the week from an Uber driver!

Direct download: LinkedInformed_360.mp3
Category:general -- posted at: 12:00pm UTC

You sit down to write that LinkedIn post. You have a good topic but you know it’s important to stop the scroll with a strong headline and motivate those who read it to comment…and you're stuck!

Maybe a robot can help? Have you considered the benefits of using AI to stimulate better copy ideas and structure?

Direct download: LinkedInformed_359.mp3
Category:general -- posted at: 12:00pm UTC

LinkedIn produce a new feature that is unlikely to deliver exciting results yet marketing professionals get excited about it. Is there a danger that they are guilty of being the emperors’ weavers?

Direct download: LinkedInformed_358.mp3
Category:general -- posted at: 12:00pm UTC

The marketing department, the recruitment team, sales executives, and other employees are active on LinkedIn but there’s no sign of the CEO or other occupants of the boardroom. Why your leaders should be more visible on LinkedIn.

Direct download: LinkedInformed_357.mp3
Category:general -- posted at: 12:00pm UTC

You want your posts to be highly visible but you are concerned that if you publish the sort of content that is typically popular on LinkedIn, you might damage your credibility. It sounds like you need to find your sweet spot!

Direct download: LinkedInformed_356.mp3
Category:general -- posted at: 12:00pm UTC

A Sensational headline tricks you into opening a full post or article and rather than presenting the intended purpose the headline promises, the accuracy and quality are questionable. This is commonly known as Clickbait but do we get it on LinkedIn and is it always a bad thing?

Direct download: LinkedInformed_355.mp3
Category:general -- posted at: 12:00pm UTC

Since the start of this year, the first cohort on the Creator Accelerator Program have been posting content on LinkedIn. So are they accelerating or misfiring? Let’s take a look at the five I selected to follow.

Direct download: LinkedInformed_354.mp3
Category:general -- posted at: 12:00pm UTC

There are lots of good reasons why you should use LinkedIn's post search feature...and they've just some excellent new filters to it!
Direct download: LinkedInformed_353.mp3
Category:general -- posted at: 12:02pm UTC

  • New Podcast network
  • Why video captions are important
  • What to do if your post gets taken down
  • Better post analytics coming soon
  • Does reducing connections improve post reach?
  • New features to services page
  • CAP expands to India
  • Post of the week
Direct download: LinkedInformed_352.mp3
Category:general -- posted at: 12:00pm UTC

I’ve been thinking about profiles and what we could do to make our profiles more interesting and personalised so I’ve come up with some ideas...

Direct download: LinkedInformed_351.mp3
Category:general -- posted at: 12:00pm UTC

We all know that posts on LinkedIn that are 'personal' attract more engagement and views but taking a personal approach to content, is not an easy thing for most of us.

In this episode, I share some useful tips on how to bring your personality to your posts

Direct download: LinkedInformed_350.mp3
Category:general -- posted at: 12:00pm UTC

Who are your followers and how many of them are your target audience? In addition, how many of them actually see your content?

We work hard to produce great quality content but are the right people seeing it? Is this something we can control?

The answer is yes…and no!

Direct download: LinkedInformed_349.mp3
Category:general -- posted at: 12:00pm UTC

Have you ever blocked someone on LinkedIn? This week I chat with John Espirian about useful ways to use this feature.

Direct download: LinkedInformed_348.mp3
Category:general -- posted at: 12:00pm UTC

What changes can we expect and hope for on LinkedIn this year?

In this episode, I will go through my hopes, fears, and predictions for 2022…I think it’s going to be a good one!

Direct download: LinkedInformed_347.mp3
Category:general -- posted at: 12:00pm UTC