LinkedIn is changing rapidly!

This week I focus on 9 important changes LinkedIn have made since the last episode.

1. New design for WVYP
2. Articles saving on desktop
3. Group posting from Homepage
4. New free premium trial offer
5. Articles 'series' pilot scheme
6. New setting to make 'Follow' the default on your profile
7. LinkedIn update 'Feed ranking optimization'
8. Less information on LinkedIn emails
9. Pilot test for the reintroduction of LinkedIn events feature

More information at http://linkedinformed.com/episode228

This week I interview Kurt Shaver from Vengreso about the challenges of social selling and using LinkedIn in a corporate environment

A couple of weeks ago I had a very interesting conversation with an experienced LinkedIn user about native video posts. They post regularly and get fantastic results but they have yet to do a video post. When I asked them why they couldn’t really answer. We explored this in more detail and agreed that it came down to two main factors;

1. Technical barriers
2. Concerned that others would think they look stupid

This troubled me but I put it down to an isolated experience, then last week I had almost exactly the same conversation with someone else! The final straw came this week when I delivered a follow-up training session and during my preparation (where I analyse the delegates activity since the last session) I discovered that, despite plenty of text and image posts, nobody had attempted a native video post.

I have covered video before but given the issues people seem to be having, I thought I would focus on this in this weeks episode.