Welcome to a new episode, this week we are back to talking about LinkedIn company pages.....but with a difference!

More of that later but as always firstly.......

Interesting Stuff I Saw This Week

• LinkedIn Updates Sales Navigator, Gets Closer to Salesforce
• LinkedIn announces the rebuild of three core talent tools to one platform
• LinkedIn debuts LinkedIn Live, a new live video broadcast service

Welcome to episode 238. I really struggled to think of a title for this episode because unlike most weeks, no one subject dominates!

That said, I have a lot to talk about in this episode.

Firstly, due to a family bereavement, I will not be producing an episode next week but will be back the week after.

For the remaining notes go to https://linkedinformed.com/episode238

Welcome to a new episode, this week I want to focus on attempting to answer one of the most common and complex questions I get about LinkedIn….Premium accounts – are they worth it?

More of that later……

Interesting Stuff I Saw This Week

• New Ways to Keep a Pulse on the Companies You Care About
• Five Things We Learned from Microsoft’s Earnings
• Introducing Interest Targeting
• LinkedIn Articles versus LinkedIn Posts/Updates
• Could it be that ‘Trending content in your area’ might actually be paid ads! Listener Mark Lee got in touch with this message “I saw a post on my home page yesterday. Linkedin was showing it to me allegedly because it was ‘Trending in London’. This was odd for two reasons. Firstly it contained a link to a newspaper article (so encouraged me to leave the Linkedin platform). The other reason it was odd was that the article was not able to be viewed by anyone outside the USA. So why was it trending in London? I don’t think it was. But equally, why would a foreign newspaper (or anyone else) sponsor a link to an article that can’t be viewed by the people who see the link? What is going on here?

For the rest of the show notes go to https://linkedinformed.com/episode237