Sat, 26 May 2018
Welcome to episode 210, I’m back after a very restful week in the sun in Cape Verde and was surprised to see very little news about LinkedIn circulating the internet over the last couple of weeks so this is going to be a shorter than normal episode.
Another example of scammers using LinkedIn in this article. This really highlights the need to be a bit more careful who we connect with, for everyones benefit.
LinkedIn Announces New Sales Navigator Capabilities
Sat, 19 May 2018
Welcome to episode 209, this week we have a pre-recorded interview with Kris Holland who is a Marketing Manager with a specialist recruitment business called Charlton Morris
Kris and I engaged on LinkedIn following on from my posts about content marketing as covered in episode 204. Kris was keen to explain that content marketing had been working well for them so I thought it would be great to get him on the show.
Content should be designed to start conversations
Here is the LinkedIn article we often referred to in this interview.
I hope you found that an interesting interview. How many recruitment businesses do you know who focus this heavily of content and understanding their specialist markets?
Let me know if you are aware of any companies, in any sector that you believe are using content effectively on LinkedIn.
Sat, 12 May 2018
Welcome to episode 208, this week I am revisiting the search algorithm. If you are a long term listener you will recall that I tested the search algorithm a year ago in episode 161 and I promised that I would conduct the same test every year to check if the algorithm had changed……..and guess what, it has!
Shameless drug dealers using LINKEDIN to sell Class A narcotics. I’m afraid this is classic British tabloid sensationalism! The profile of Scott Bush has already been deactivated and I could find very little other drug selling activity.
LinkedIn is now rolling out suggested hashtags in posts as per this voicemail from Lynnaire Johnston.
Post of the Week
I just love the positivity of this brilliant post from Michael Spence
LinkedIn SEO 2018
How easy is it to find your profile in a LinkedIn Search?
This is why I carry out a test every year to check what is important to ensure that your profile is correctly optimised for search.
WARNING : It's not an exact science! Don't get me wrong, there will be an exact science to this but no-one knows what it is apart from a select group of 'higher beings' who reside in some dark room at LinkedIn's headquarters in Sunnyvale, CA.
This group are sworn to secrecy so we will never know the answer to this mystery.......but we can perform some practical tests to get a better 'sense' of what is important in a profile.
I used 4 accounts for this test (my own and 3 others I was kindly given access to).
Account 1 - 9900 connections, highly active, based in Warrington, Cheshire, UK
I performed the following search from each of these accounts (within minutes of each other)
Keywords : copywriting OR copywriter and filtered by 'people'
Initially the results were analysed without any further filters.Initially the results were analysed without any further filters.
Conclusion: If you can identify someone who you think might be searching for someone like you (for instance a Recruiter in a company you wish to work for), consider following them rather than connecting.
How important is LinkedIn SEO?
If you are a jobseeker, it's extremely important. The vast majority of searches performed on LinkedIn are by Recruiters and you should optimise your profile in line with these results.
Sat, 5 May 2018
Welcome to episode 207, this week I had the pleasure of chatting with Simon Bourne from The Hand Dyed Shoe Company. Simon is a classic example of what can be achieved when you use LinkedIn to develop an authentic personal brand.
LinkedIn has massive untapped potential to develop your brand