Informed Podcast by Mark Williams The podcast for LinkedIn™️ users
Direct download: LinkedInformed_043.m4a
Category: -- posted at: 9:04am UTC

show notes

News

  • Jeff Weiner sells a fifth of his shares and nets a cool $10 million! You can read the detail here if you want to get green with envy!
  • Facebook are rumoured to be planning a new 'Facebook at Work' service which could be a rival to LinkedIn. I'm undecided on whether this would be a good thing or not but I also doubt Facebook will follow through on it.
  • LinkedIn launch a new 'Course Certifications' feature

Commentary

  • Following an acceptance of an invitation to connect from a profile that didn't look fake (OK the profile picture is terrible but I've seen much worse!) I then received the following message;
  • I'm not going to deny it, for a brief second my heart skipped a beat! Then I did a quick check on Google and found plenty of articles about a very similar email scam from a couple of years ago. I also asked a shared connection called Sam Hooper who replied with the following;

So it looks like I will have to wait a bit longer to find my multi millionaire benefactor after all......oh well!

I have reported the profile and message to LinkedIn, it will be interesting to see how long it takes them to take the profile down - the header image of this post is a link to the profile so you can check for yourself!

  • I have been busy building a new website which is focussed on small to medium businesses and winning new business on LinkedIn. This site will also have its own podcast which will partly be information and guidance on how to use LinkedIn for business development and partly a 'LinkedIn Serial' story every other week. This has been inspired by the awesome chart topping podcast Serial as well as Start-up (both can also be found on iTunes). I have always been a big fan of storytelling as a way to educate and inspire so I am going to be following a journey where I interview, coach and help a team of relatively new LinkedIn users. I am really excited about this project and I will keep you informed.
I can't believe how cheap my course is on Udemy! Offer ends on Black Friday (thankfully!) Click above to get the offer.

I can't believe how cheap my course is on Udemy! Offer ends on Black Friday (thankfully!) Click above to get the offer.

Question

  • This weeks question was on voicemail and from Jennifer Holloway. In summary she wanted to know how to add an image to a status update instead of pulling the image from the website you are linking to. ANS = The secret is to paste in the link first and then delete the image by clicking on the X and then adding the image by clicking on the paperclip (see below)

Thank you so much for listening, I really value your support and interest.

As always I would welcome your feedback and questions. If you want to be on the show you can leave a comment by voicemail (right hand side of this page) or email me at mark@linkedinformed.com.

Help me to promote the podcast

It can be difficult to get noticed in iTunes and one thing that can really make a difference is reviews. If you enjoy the show please take a minute to write an honest review in iTunes, it would be most appreciated.

Until next time....

Direct download: LinkedInformed_042.m4a
Category:general -- posted at: 9:40am UTC

Direct download: LinkedInformed_041.m4a
Category: -- posted at: 12:23pm UTC

This week we complete the interview with social selling expert Darrel Griffin (click on his picture below to see his LinkedIn profile).

Darrel's model for success is called SPEND (statistics, purchasing journey, Edelman, next generation & digital disruption);

statistics 

  • 92% of B2B buyers start their search online (Salesforce)
  • B2B buyers complete 57% of the buying decision before they are willing to talk to a sales rep (CEB)
  • 75% of buyers say they use social media as part of the buying process (IBM)
  • On average decision makers consume 5 pieces of content before being ready to speak to a sales rep (Chief Marketing Officer Council)
  • 82% of our potential customers can be reached via social media (B2B Sales 2.0)

purchasing journey

edelman

Click on the image for more information about Edelman's trust barometer;

next generation

Here come the Millennials...

  • 50% of the global workforce by 2020
  • 75% of the global workforce by 2030

“Social media is by far the dominant way Millennials learn about things online.” (SDL)

digital disruption

Digital Disruption: Unleashing the Next Wave of Innovation

By James McQuivey

Thanks again to Darrel for taking the time and for sharing his knowledge - very interesting stuff! If you want to get in touch with Darrel his website can be found here and on Twitter he is @darrel_griffin.

Thank you so much for listening, I really value your support and interest.

As always I would welcome your feedback and questions. If you want to be on the show you can leave a comment by voicemail (right hand side of this page) or email me at mark@linkedinformed.com.

Help me to promote the podcast

It can be difficult to get noticed in iTunes and one thing that can really make a difference is reviews. If you enjoy the show please take a minute to write an honest review in iTunes, it would be most appreciated.

Direct download: LinkedInformed_040.m4a
Category:general -- posted at: 7:24am UTC

show notes

 

News

 

Apparently Microsoft attempted to buy LinkedIn for $500m prior to their IPO in 2011 but decided the price was too high. LinkedIn would cost them closer to $35 billion today!

Sony have collaborated with LinkedIn to produce a business card reading app that synchronises with LinkedIn in the way that CardMunch used to. Does anyone know of any other apps that do the same?

LinkedIn have announced their 3rd quarter results.

332 millions users

90 million unique visitors

28 billion page views

45% growth in revenue

Analysts impressed with the results but not the outlook!

Commentary

 

LinkedIn have really been pushing skills again with this article being just one of many over the last few weeks.

I have been very impressed with Conspire, a new FREE service that allows you to manage your contacts by analysing your email activity.

You can now add attachments to LinkedIn messages. If you want to be notified of such changes by email you can subscribe here

Publishing on LinkedIn. Is it really worth it? As more people obtain publishing rights on LinkedIn, the number of views per post seems to be dropping for everyone and this makes me question whether they are still worth doing?

 screenshot2014-10-31_11-07-39_pm.png

Chris Gaborit is just a normal, regular LinkedIn user who started publishing in May and achieved an amazing result with over 300,000 views of the above post (click on it to read the full post) but over the last couple of months he has seen his posts viewed less and less...this seems to be a consistent story for most people.

 

His average number of views per post has been the following since starting in May;

 

May 2014 - 54,911

June 2014 - 28,260

July 2014 - 6115

September - 418

October - 2696

Maybe we are better off blogging on our own websites and promoting these articles via status updates?

 

Your views are welcome.

 

Question

 

Why are LinkedIn persisting with Skills & endorsements when everyone knows they are a joke?

 

This question really got me thinking and my conclusion is that the big data that skills give them is something they intend to monetise. Endorsements are merely a red herring designed to encourage us to add more skills to our profiles!

 

Direct download: LinkedInformed_039.m4a
Category:general -- posted at: 1:32pm UTC

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