Welcome to episode 190, it seems that many people are talking about the mysterious LinkedIn algorithm, myself included! I can’t believe how many of these people are still blaming the algorithm for the poor performance of their content, it’s not the algorithm folks, it’s your content!……
But before I get stuck into that, here are a few things I came across this week
Interesting Stuff I Saw This Week
People Are Flooding LinkedIn With Strange Stories. We’re Calling Them Broetry.
7 Next-Level Sourcing Tips From the Master, Glen Cathey
Can Linkedin Save Slideshare?
LinkedIn Plans Improvements, Including Changes To SlideShare
New LinkedIn A.I. Is Now Judging Your Content. Sorry, What Content?
Native video problems
A number of people have been seeing error messages on native LinkedIn videos this week
It would appear that simply refreshing your page often sorts this out, if not then try clearing your cache.
Blaming The Algorithm
I enjoy the challenge of ‘outsmarting’ the algorithm as much as anyone, more than most probably but I really think that people are getting a bit carried away with it’s importance.
Let’s be clear - Content will always be king!
I recently came across this post from someone complaining that the algorithm favoured posts over Articles - the argument seems to be that he spends longer crafting an Article so the algorithm should reflect that…..what?!!
I checked back and he hadn’t created any posts linking to this article so how did he expect people to find it?
It’s also worth noting that Article ‘views’ are not the same as post ‘views in the feed.
All the algorithm does is reflect what it sees as being interesting and engaging amongst LinkedIn users. Yes it initially decides how many people see a post and that is important but that alone won’t ensure many people see your content - the most critical factor is how people react to it and for that to happen you need to write interesting content.
Interesting does not equate to ‘interesting to you’ or ‘appropriate for LinkedIn’ it means it need to resonate with your followers.
Do you know what resonates with your followers?
Maybe you do but you don’t ‘approve’ - well thats up to you but don’t blame the algorithm, blame your followers….or dare I say it….take the blame yourself!
My observations are as follows;
People prefer short form content on LinkedIn
People don’t always want to talk about business, lighter subject matter is surprisingly popular
Posts are seen on our home page and with one click that does not require opening a new page we can read more…that is just more user friendly
Posts should gain the attention of a reader within the first 3 lines - the spacing argument is not proven and makes no sense to me. It just needs to be long enough to trigger the ‘see more’ and good enough to motivate someone to click on it.
So rather than blaming the algorithm, perhaps it’s time to start taking notice of what your followers really want and providing them with that?
In episode 181 I interviewed PR expert Janet Murray and she kindly offered a free 60 minute PR strategy call with a lucky winner of a free prize draw.
This was some weeks ago but the responses have been dripping in ever since so I haven’t made the draw until now.
And the lucky winner is……..(drum roll)
Mark Barlow from Dirty Marks Cleaning services. Mark runs a window cleaning service as well as being an online marketing strategist!