LinkedInformed Podcast. The LinkedIn Show (general)

Welcome to episode 179, this week the main topic is something I seem to be coming across a lot…employee advocacy on LinkedIn.
For those who haven’t come across this before, it simply means utilising the employees of a company to be ‘advocates’ of the organisation to help with marketing, sales and recruitment.

The problem is, I’m really not sure it works on LinkedIn….I will explain more later.


Interesting Stuff I Saw This Week


Artificial intelligence just made guessing your password a whole lot easier

Carl who sent this article in uses Password Safe https://pwsafe.org

I also noticed another two key people at LinkedIn have recently left the organisation.
I have met many LinkedIners in my time but the one who has impressed me the most was Wade Burgess. Wade is a massive talent and will be a huge miss to LinkedIn.
Keep an eye on his new employer Shiftgig, if Wade is convinced enough to join them as CEO, they are likely to be going places!

If you are listening Wade (highly unlikely) - my very best wishes for the future.

LinkedIn have also lost another key person who is highly respected. Pat Wadors was the SVP of global talent.

Both individuals were key players for LinkedIn, these must be testing times for the CEO Jeff Weiner.
This got me thinking and I checked back at my connections at LinkedIn and remarkably another 10 (in addition to the above) have resigned since the announcement of the Microsoft takeover.

Employee Advocacy. Does It Really Work on LinkedIn?

I have had several conversations recently with companies who want to know how to use LinkedIn more effectively as an employee advocacy tool.
This got me thinking about the whole subject and I have to say, I’m somewhat sceptical as to whether this really is a good idea on LinkedIn (possibly anywhere).

  • My thoughts;
    Does it actually work? It seems a hot subject but I remain sceptical that is actually has any tangible benefits.
  • Most content seems to be external links which are pretty much a waste of time posting on LinkedIn anyway.
  • Sharing company page posts doesn’t seem to work either - company posts get very little engagement. Average figures for Cisco (number 4 in LinkedIn top company pages for 2017) are 135 likes and 3 comments and Schneider Electric (number 2) get 300 likes and 2 comments. The vast majority of likes are from employees (advocates). A comparable set of stats from a really strong personal user is 135 likes and 15 comments!
  • Experts in this subject talk about providing ‘guidance’ to employees but I suspect this either puts them off being active or means they feel ‘directed’ which leads to a huge lack of authenticity.
  • Why not educate employees to use LinkedIn (voluntarily) in a way that allows them to be authentic individuals and not mouth pieces for the marketing or recruitment function?
  • Most companies (and advocates) are guilty of the McFly syndrome …It’s all about you!
  • If employees are happy, motivated and active on LinkedIn then they will naturally be advocates. They actually don’t need to talk about the company at all…just show that they are interesting, switched on individuals.

Here is the post I did on this subject (click on it to see the comments);

You can see the LinkedIn #LifeAtSAP posts here and the #WeAreCisco posts here

These week we have a first! ….a live question recorded today!

Lorraine Bow is a Ukulele instructor based in London and has been struggling to find ways of using LinkedIn to win new clients.

She asked me to help her and this is what you can hear in the episode

You can view Lorraine’s recent activity by clicking here

Here is her original ‘Goosebumps’ post which, as you can see didn’t get much traction

 

Direct download: LinkedInformed_179.mp3
Category:general -- posted at: 8:30am UTC

Welcome to episode 178, it’s been a busy week for me with several training sessions and a speaking gig. I knew I wouldn’t get time to produce an episode this week so I thought it might be interesting to hear the talk that I gave this week.

First and relevant to the subject of my talk, I saw this article and wondered what you would make of it.

Interesting Stuff I Saw This Week

Seriously, Please Stop Trying to 'Go Viral' on LinkedIn

My thoughts;
What does ‘viral’ actually mean?
You really don't need a ‘killer’ inspirational story. People mostly respond to interesting but ‘normal’ stories that they can relate to.
Views are not a vanity metric. Your post ‘views in the feed’ number is a clear indication of how the algorithm distributes your post and this is an important thing to keep a check on.
The point about creating a community makes perfect sense to me but this has nothing to do with posts on Linkedin - different issue.
The headline of this post does strike me as being classic ‘click bait’ as the article isn’t really about why you shouldn't be aiming for high views from your LinkedIn posts.


My talk

You can view a copy of my slides below

Direct download: LinkedInformed_178.mp3
Category:general -- posted at: 4:35am UTC

Welcome to episode 177, this week I want to focus on research….not stalking! The problem is that everyone seems to want to refer to it as stalking so whatever…I’m going with that in the headline.
There is so much valuable information to be gleamed from someones LinkedIn profile and yet most people barely scratch the surface.

More of that later but as always I’m starting with….

Interesting Stuff I Saw This Week

Once a Running Joke, LinkedIn Is Suddenly a Hot Social Network. Here’s What Changed
LinkedIn Is Going to Start Serving Native Ads to Outlook Users’ Inboxes

LinkedIn Update

Not so much an update as just some feedback. Native video appears to be fully rolled out now and the numbers of videos in my feed has increased dramatically.
The net result is that ‘View’ numbers are dropping like a stone!

I posted a video yesterday that so far has 32 likes and 12 comments...not bad in 1 day......but only 186 views!!
When native video first arrived, that amount of engagement would have shown a view number 10x that!
DON'T PANIC!
Here's why;
1) View metrics are not as important as Likes & Comments
2) A 'View' for native video only counts if someone pauses on your video for a minimum of 3 secs
3) Everyone now has native video and many are experimenting with it. This means there are lots of videos appearing in our feed so we skip past them within 3 secs.
4) In time, the number of videos will drop again as the novelty wears off.

Stalking

LinkedIn can be used in many different ways as we all know but in my experience, one of it’s most common yet also most under-utilised uses is people research.
That may seem like a contradiction…..let me explain.
Even the most sceptical, ‘once in a blue moon active’ LinkedIn user will look at someone’s profile on LinkedIn to check them out before a meeting or telephone conversation. It’s become the de-facto tool to find out information about people but most people just take a cursory glance at the profile. In doing so they miss so much valuable information.

Here’s what I do before meeting someone;

Read their headline, summary and experience
Check their personal and contact info section to when we connected, check out their website links and look to see if they are on Twitter <contact info>
Search for relevant keywords in their Tweets (from:Twittername AND keyword OR keyword)
Check their media and watch any videos (especially if it’s of them) and any presentations.
If they have Slideshare presentations in their profile, hop over to Slideshare and check out their other uploads.
Check for mutual connections and contact them if appropriate
Also check for mutual groups in Highlights and see if they have been active recently.
Check out their articles and read the most recent plus any that are highly relevant to your meeting. Pay particular attention to their response to comments.
If they are a connection, thoroughly search (filter) their connections looking for highly relevant connections including your competitors!
Click on ‘See all activity’ and then ‘posts’
Then move over to ‘all activity’
Click on the companies they have worked for during the last 3 years and see if you have any connections that were at the company at the same time. If so, consider contacting them.
Read their current job description for any relevant information.
Check their education, click on Alumni and see if you have any connections that might know them from university (depending on their age)
Volunteer experience can also be enlightening
Read all of their received recommendations (if possible)
Now the real golden nugget….read their given recommendations to really understand what they truly value in people they know.
Follow them if not already connected
Check other social media channels (such as Facebook, Instagram, Snapchat and Google+)
Use Crystalknows to get a psychometric assessment of them

The more research you do, the better. You won’t use 90% of the information you find but the things you do use could make a huge difference.

Question from Magnus Unemyr from Sweden:
Assuming my posts are educational and giving value, how often can I post without becoming annoying? I currently post once a day, are two posts a day considered too much or where is the limit to be just active and not annoying?

Answer: Great question. One post a day is good going, especially if you are also engaging with people throughout the day.
That said, I don’t think 2 per day is over the top. In terms of whether this annoys people, well that assumes they see every post you do…which is unlikely! The algorithm helps in this regard as it won’t feed everything you post to the same followers every time.
Personally I think it is more about engagement than the number of posts. You could achieve a lot more from one post a week that created extensive engagement then 5 posts that don’t!
I hope that makes sense.

Direct download: LinkedInformed_177.mp3
Category:general -- posted at: 8:30am UTC

Welcome to episode 176, this week I am going to share my thoughts on the demise of content marketing and the rise of engagement as a much more effective tool to influence and build trust.

But first…..

Interesting Stuff I Saw This Week

Bumble’s CEO Takes Aim At LinkedIn
18 Enormously Useful LinkedIn Hacks by Andy Foote or just shortcut to the fancy text generator here
If You Wanna Crush It On LinkedIn's Hot New Video Addition, Do This

 

New LinkedIn Feature

Invitations. This week saw the introduction of significant improvements to the way we manage our invitations to connect.

The ‘select all’ feature will save me loads of time. Thanks to Perry Van Beek for informing me of this.
Great feature, I love it when they give us more but it’s not all good news….

Search. LinkedIn have, for some strange reason, decided to take away the keyword search field from search results.

In addition the ‘search for people with filters’ has been replaced with ‘People’. ‘Jobs’ and ‘Posts’. Selecting People is still a ‘filters’ search but you can’t then subsequently add in keywords to your search. You either start with keywords or have none….odd move!

This has a knock on effect with search alerts because you cannot create one unless you have performed a keyword search.
The workaround is to do a search with filters and then create a new search by adding the job title string into the main search, it’s not as accurate but you can at least create the search alert.

 

Engagement

This has been playing on my mind recently as I think we are seeing the start of a significant change in the way people use LinkedIn.

Traditionally we always thought that sourcing relevant content and sharing it on LinkedIn was a great way to build relationships. This led to scheduling of link based posts using tools like Buffer or Hootsuite.
I’ve covered this extensively before and had decent results from it……but everything seems to have changed.
The LinkedIn algorithm is now penalising external content so much so that it is very difficult to get past 1000 views in the feed whereas text or image based posts are flying as covered recently.

On reflection we have been posting all these links to external articles but is anyone reading them? Probably not!
And even if they were, the algorithm is preventing most people from seeing them anyway.
So this feels like a sea change to me.
No more external links
Stop scheduled posting from Buffer / Hootsuite

Instead we should be focussing our time on creating effective posts, good quality articles and engaging with other peoples content.
That feels like a much better way to use LinkedIn.

Can you see where I am coming from here?
Is this the beginning of the end of content marketing?
Let me know what you think

Direct download: LinkedInformed_176.mp3
Category:general -- posted at: 8:30am UTC

Welcome to episode 174, this week I want to return to a subject close to my heart and also one that I think is really important to all of us.
18-25-year-olds and their use (or lack of use) of LinkedIn!
This episode features an interview with John Morley about the work he has been doing with school leavers.
More of that later …

Interesting Stuff I Saw This Week

LinkedIn launch a new ‘Welcome to the team’ prompt
A LinkedIn Editor Reveals How to Get Featured and Go Viral on the Site This is a real clickbait headline but worth a read anyway.

Last Friday I had a wonderful day with three other LinkedIn Trainers in the UK.
Steve Philip
Angus Fraser
Greg Cooper

We had a really productive day sharing ideas and expertise in a very open ‘nothing to lose, everything to gain’ atmosphere. If you get the chance to get together with your competitors, take it. You will gain a lot from the experience.

On Sunday I attended the start of the Round the World Clipper race. I really knew very little about it beforehand but I found the whole thing incredibly inspirational and it’s really helped me get some new focus into my business.

Click on the image below to find out more about the race

Company Page Followers Hack

It’s very annoying that LinkedIn prevent us from seeing who are followers are but thanks to Glen Smith I have a cool hack to show you.
This might not last long but if you use the url;
https://www.linkedin.com/company/company-name
You will be able to view them. Remember if your company name is more than one word you must separate the words with a dash -

It’s a useful hack but my advice is to focus all your engagement efforts on your personal page anyway.

Is this poor communication?

This fascinates me. Is this good communication or not? Is it good design by LinkedIn? What are they hoping to achieve by this?

A Focus on Youth

This week I chat with John Morley about the work he has been doing with school leavers via the National Citizen Scheme in the UK.

Key Points
Most Teenagers don’t even know what LinkedIn is
Most teenagers are ‘socially engaged’ on other platforms
We need to help teenagers understand the importance LinkedIn can play in their professional personal brand.
Teenagers should be thinking about their career and they need to understand that LinkedIn will be very useful to them when looking for an internship or job
A great technique is to get them to focus on what they want to do and then visualise what their LinkedIn profile will look like.

I would strongly encourage you to spend some time with your teenage kids, family members or family friends and encourage them to think about LinkedIn. You could be doing them a real favour.

Direct download: LinkedInformed_175.mp3
Category:general -- posted at: 8:30am UTC

Welcome to episode 174, I’m going to share an interesting chat I had with AJ Wilcox this week. AJ heard me talk in sceptical terms about the new website demographics feature that LinkedIn are currently rolling out and contacted me to say he was very enthusiastic about the feature. So I thought I would record our conversation and share it with you.

More of that later but first…

Interesting Stuff I Saw This Week


Judge rules against LinkedIn in legal fight over its members' public data
Another great article on the same subject is in the Washington post: Is LinkedIn trying to protect your data — or hoard it?

This ruling could have interesting ramifications for other current and potential 3rd party products. I’m not sure it ‘opens the floodgates’ for plug-ins and extensions but it will be interesting to see what develops.

Feedback

This a great point from Sandra. Sharing a post, with attribution does allow someone to add their own perspective that is suitable to their audience.
Fair comment, I was probably a bit harsh about sharing, it’s not stealing likes and comments although I do think that you should always comment on the originators post as well to assist their distribution of that post.
That of course is not the same as the copy & pasting, which is always wrong, even with attribution.

If you want a copy of the cheatsheet that outlines how to achieve high post views and engagement then fill in your details below, it’s completely free.

New LInkedIn Features

Native video on desktop is now being rolled out, it doesn’t allow you to record unfortunately but you can upload a video from your computer

The video feature has suffered some problems this week as a new tranche of members have been given access which has caused uploads to be very slow at processing.
On that point, if you are adding video from your computer, these are the dimensions it needs to fit;

We now have a new ‘Connection’ filter in search results (mobile and desktop). This is different to searching a connections connections which is done from their profile. This is designed to be more of a secondary filter to an existing search result. For example you may be searching for prospects and then want to know if one of your good business contacts is already connected to anyone in the result. Thus revealing the opportunity for an introduction.

LinkedIn active status in Messages. Many users seems to have got this useful new feature this week but the way LinkedIn explained it can lead to some confusion. Hopefully the below video clears that up

It’s a positive enhancement to the messages function but I think this feature could be improved with;
Filtering by who is active in the Messages page
Active status to show in a connections profile

What do you think. Any other ideas on how they could improve this?

Website Demographics

Let’s hear what the world’s nicest social media expert has to say about this new LinkedIn website demographics feature

AJ explains how this tool can be used to get a much greater understanding of who visits your website. Not just your domain but each specific page so you should be able to get a much clearer idea of who is interested in certain aspects of your business or products.
It may even give you guidance of how those pages should be designed (to suit the audience).

Also you can combine custom audience advertising with website demographics by targeting the demographic of the people that are typically going to your relevant website pages. This should make your custom audience ad’s much more effective.

You might already have this feature. Go to your ad’s account on LinkedIn

Then click on an account and you will see website demographics if you have it. I didn’t have it when I spoke with AJ but as you can see, I have it now!

Apparently only 25% of members have it but it is currently rolling out to all.

 

Direct download: LinkedInformed_174.mp3
Category:general -- posted at: 8:30am UTC

Welcome to episode 173, this week it’s just me (no interview) and I want to talk about the controversial but also very important topic of plagiarism.

 

But before we get to that I need to catch up on some things I wasn’t able to cover last week plus some other articles I saw this week…

Interesting Stuff I Saw This Week


Hackers catfish tech execs on LinkedIn
Putin passes law that will ban VPNs in Russia
HOW RUSSIA IS USING LINKEDIN AS A TOOL OF WAR AGAINST ITS U.S. ENEMIES
Why LinkedIn will Never Tell You When to Post on LinkedIn

You can hear my interview with Janet Murray on the Soulful PR podcast here

LinkedIn Updates

Think twice before you reply to an InMail with a shortcut ‘No Thanks’!

This is very sneaky and I’m not sure it’s been properly thought through by LinkedIn. When you receive an iMail from someone you have the opportunity to reply with 3 shortcut phrases

 

On the face of it this looks like a time saving convenience feature similar to those inBot responses you see in normal messaging.
Beware, it’s not what you think!

When your ‘no thanks’ reply is received the other end the sender sees this message

So they can’t continue the thread….that makes perfect sense to me but what happens if they try to subsequently send you a new InMail?

So you have inadvertently ‘blocked’ this person from ever InMailing you again which could be disastrous for jobseekers and others who don’t wish to cut off communication altogether, it seems absurd to me that LinkedIn don’t make it clear what you are doing!

 

Long text posts are ‘killing it’ on LinkedIn

 

I have reported on this before but since then I have tested this further and it is clear that the algorithm that decides how many of your followers will see your post is massively favouring posts with a lot of text and really penalising any posts that include a link (unless it’s a LinkedIn article).

 

Here is a post I did last week about a news item regarding Sports Direct. As you can see below, this story was widely covered on LinkedIn by individuals and companies but everyone else made the mistake of including a link to the online article.

Knowing what I know, I simply took a screenshot of the letter and posted it as an image accompanied with some long text (triggering the ‘see more’.

As you can see, the results speak for themselves!

As I typed the above post I paused as I wondered if what I was doing was in some way a form of plagiarism. In the end I decided it was OK as the story had been widely covered by many sources in the national press….but that got me thinking about the main subject of this weeks episode!

LinkedIn Plagiarism - Is copy & pasting posts OK?


This seems to have become an increasing trend on LinkedIn, especially as text only posts have become more popular and successful.

Here is a classic example of what I’m talking about. This text only post from Ryan Cummings was phenomenally successful with nearly 40,000 likes and approaching 3000 comments.

Those are great numbers but could have been so much more because others decided to copy and paste his post and re-post it on their own feed. I actually found 27 posts like this.

This is the most blatant example and is classic plagiarism

The majority were like this, I even found someone who had made it into his own LinkedIn Article!

And someone who tried to be clever by changing the copy, ever so slightly!

And another who just copy & pasted a section

Some fool even had the cheek to add their product picture to the copied post!

It’s hard to defend these people. They clearly have extremely low ethical standards and will never find success by operating that way……..These losers are annoying but not the ones I’m most concerned about.

I also saw plenty of examples like this;

Whilst Ryan’s name is shown, it is not a link back to his profile.

There were other examples where Ryan is mentioned and linked (@mention)

Whilst this is an improvement, is still wrong in my opinion for this simple reason;

They are stealing views, Likes and Comments from Ryan!

and I think that is totally unacceptable!

Every post offers us the opportunity to Like, Comment or Share - using these is quicker and ensures that all credit, views and further engagement belong to the rightful owner.

Not everyone however would agree, look at this post from a CIO claiming that this practice is ‘standard behaviour’ across all social media - really? If this is common practice then that would suggest to me that it’s ‘common practice’ to behave unethically, surely that isn’t true for most social media users - is it?

Admittedly Bill also makes a good point about unwarranted blocking but his original comment is ludicrous!

This topic was also covered  and extensively commented on in a recent post by Simon Chan

I agree wholeheartedly with Simon’s comments but who cares what we think. How does it feel to be copied in this way?
Well I reached out to Ryan Cummings and asked him for his thoughts and this is what he had to say;

“When I first noticed that some people were copy and pasting my post, I was a bit flattered. However, when one particular post began accruing several thousand likes and gained momentum, I then had people commenting on my post saying that they think the story was made up or that I was the one who copied it.

LinkedIn can easily determine who the original author was, and I believe they should step in and take down posts/suspend users who do not give proper attribution when posting others' content.

So to directly answer your questions:
1. I don't like it, they should cite their sources. Those who don't will be exposed and look like clowns anyway.

Direct download: LinkedInformed_173.mp3
Category:general -- posted at: 8:30am UTC

Welcome to episode 172, this week I’m going to introduce you to a very interesting and somewhat entertaining character. Jon Buchan is a digital marketing expert who has a unique way of getting fantastic responses to cold messages (mainly emails) he sends by using humour.

But first we had some feedback from last weeks episode on Native video.

Native Video

My friend and fellow LinkedIn trainer Sandra Long sent me this voicemail

Gary Stockton also got in touch;

“I'm looking forward to creating videos for important job openings and new thought leadership content. Check out Screenflow for Mac. You can record screen from iOS devices and make great looking mobile demo videos. I think current release of Camtasia also allows for mobile screen recording”

Great points Gary. I think highly of both those products but they might be out of the budget for the average user who occasionally wants to post a video. In those circumstances, simply record on your phone.


The Charm Offensive with Jon Buchan

This is an intro’ from Jon that nicely sets the scene for the interview

 

“One night, I got drunk and wrote an email. I woke up and still thought it was a good idea to send this completely absurd email to very busy, Senior Marketing Directors at large brands.

I sent 6 emails manually. It wasn’t long before I got 2 replies. Both of them were highly complimentary but telling me they already had agencies in place. Then I got another response, and they wanted to meet me. I couldn’t believe it. The email I created should in no way work. It was out of the ordinary and weird and ridiculous. Yet it did.”

 

Here is an example of the kind of response that Jon frequently gets to his messages;

In this interview Jon takes time to explain the structure of his cold emails. This is equally applicable to LinkedIn messages and even posts. Below is an example of a recent LinkedIn post from Jon

You can check out Jon’s LinkedIn profile by clicking on it above.

The best information can be obtained in the Charm Offensive Facebook group

This weeks question is from Jennifer Holloway

Answer - Two options;

  1. Upgrade to Sales Navigator and import your tags…….for the delightful price of £72 per month, which probably isn’t a good investment for tagging alone.
  2. Use the Dux-soup Chrome extension. It’s free and allows you to add tags and notes and then search by tag.
Direct download: LinkedInformed_172.mp3
Category:general -- posted at: 8:30am UTC

Welcome to episode 171, well I’m back from my holiday and fully refreshed albeit missing the sun, crystal clear sea, wonderful beaches and amazing sunsets……oh well!


As always seems to happen, as soon as I go away LinkedIn decide to unexpectedly launch a new feature….well I guess that happens all the time but this one happened to be a very big one……native video has finally arrived!

More of that later but there has been other news whilst I’ve been away


Interesting Stuff I Saw This Week

  • CRM Zoho announces integration with LinkedIn Sales Navigator
  • LinkedIn is testing a new feature that matches you with a mentor
  • Woman gets thousands of messages on LinkedIn after getting rejected from dream job. This isn’t much of a story but her update at the end of her post reflects a growing trend of plagiarism on LinkedIn
  • William, Kate & Harry advertise for a Communications Officer (terrible title!) on LinkedIn
  • Veterans get a free ‘Career Premium’ account for a year….a nice gesture but why is it only for US veterans?
  • Microsoft quarterly results show LinkedIn are making a $361m loss


LinkedIn Updates

There have been some other changes as well as native video whilst I have been away.

Hover over name feature returns and it’s better than ever!

You get the option to send a message to 1st tier connections, invite 2nd tier to connect and InMail anyone else. Don’t use the connect though as it doesn’t not allow for personalisation.

Website Demographics - coming soon.

An interesting looking tool that will give you information about your website visitors, we will have to wait and see exactly how useful it is.

 

Multiple image posts. This could be very handy for visual storytelling, I also suspect the algorithm my favour them. Only available in the app and iOS only for now.

Reshares of your posts now show in your post analytics.

This is definitely a step in the right direction but one of the =main reasons you want to see who shared is so you can thank them and the ‘hover over’ feature does not work in pop-ups so you have to click and open the profile to see more about the person a send a message. Bizarrely you can actually see the ‘hover’ pop-up opening in the background!

Native Video is Finally Here!

 

I noticed this feature whilst sipping my Mojito by the pool in Greece! Fortunately I had only just started my drink so was able to immediately give it a try;

 

This feature is currently only available on the mobile app

Very few users currently have it although it is being slowly rolled out to all.

You can record your video directly into the app or upload a video that is saved on your phone, simply tap the video icon to start the process

As you can see a ‘view’ is only counted when the video has appeared on someone’s screen for 3 secs without scrolling, this is therefore not comparable to other posts which are simply ‘views in the feed’. Therefore a view count of over 10,000 is pretty good and suggests that the algorithm is favouring video posts.

I have tried various formats, if you are recording directly into the app I would suggest holding your phone in landscape mode, this will look better when seen on desktop. It is worth noting that you cannot edit your video in the app.

Native video will autoplay in the feed on both desktop and mobile.

The problem with video is that few people will have sound (or sound switched on) on their computers and many mobile viewers won’t bother with sound so it may be wise to use subtitles.

In my tests the best results were when I used the free Clips iOS app, it records in square format so it doesn’t matter which way you hold the phone, you can edit before posting and it has a very effective subtitles feature that can be edited but often gets it right first time.

My first video above was made using Clips

I have been looking in the Google Play store for a suitable equivalent and I found Videoshow, I’m not sure how good it is but it maybe worth a look for Android users. If you know of a better app that allows editing and subtitles then please let me know.

So how can we use native video effectively?

It’s early days and we will have to wait and see what works but here are my initial ideas;

  • Talking head (as above) expressing an opinion and asking for feedback or just asking a question. Use subtitles.
  • Show an event you are attending or something worth noting at work. If you would think of taking a picture and posting that then now you should think video as well or instead.
  • News. If you want to announce or share some important news, do it by video - this gives a much greater sense of urgency and makes it more of an event for the viewer.
  • A brief interview with someone
  • Teach others how to do something
  • Make a video from a powerpoint as a ‘moving words’ video to grab attention
  • A weekly tips or Q&A feature
  • Recruiters - why not experiment with posting your new hot vacancy via video
  • Storytelling - produce a series of short videos to allow others to experience something with you
  • I would advise keeping videos less than 3 mins length
  • Remember the view only counts if they pause for 3 secs so your opening (without sound) needs to grab immediate attention to make them stop scrolling.

I’m sure other ideas will develop in time.

How will you use video on LinkedIn? Please share your ideas by sending me a voicemail or email.

No time for any questions this week but I will make sure I catch up an any unanswered ones next week.

Direct download: LinkedInformed_171.mp3
Category:general -- posted at: 8:30am UTC

Welcome to episode 170, I’m still away this week but rather than go two weeks without an episode I thought I would pre-record an interview with the amazing LinkedIn Trainer from London called Alex Galviz.

We cover a lot of ground in the interview and I hope you will agree that Alex’s approach to LinkedIn is both refreshing and inspiring.

But first I thought you might find these interesting…


Interesting Stuff I Saw This Week

The British Prime Ministers ex PR guru makes her feelings known in her LinkedIn headline…but doesn’t know how to update her profile properly!

Migrating Groups is not as easy as some people suggest!
This is a really interesting post about the difficulties in persuading people to migrate away from LinkedIn. This re-enforces my view that the answer to online communities still exists within LinkedIn but that LinkedIn need to work hard to re-invent groups.

Interview with Alex Galviz

I really enjoyed chatting with Alex, a millennial LinkedIn trainer and coach for millennials from London.

We covered a lot of ground in our chat;

Challenging your definition of success
Finding your ‘Why’
LinkedInLocal events
Millennials on LinkedIn
LinkedIn’s editorial calendar
Crowdsourcing your headline
5 tips for a great headline
1. Don't tell show
2. Think about how you want people to feel when they enter your virtual home
3. Do you give them enough teasers that they want to get to know you more?
4. Is your WHY clearly explained?
5. Why are you different to someone else doing the same job?
Personal branding and authenticity

This is the post Alex referred to that kickstarted her career as a career coach and LinkedIn specialist.

Direct download: LinkedInformed_170.mp3
Category:general -- posted at: 9:00am UTC