Sat, 26 November 2016
Welcome to episode 139, this week I’m mainly exploring a subject which many people find a real challenge - how to promote you or your products/services without appearing cheesy or being too pushy!
Interesting Stuff I Saw This Week
The three articles I refer to are shown below;
I also have a further update on the article about LinkedIn being banned in Russia I covered in last weeks show. It seems LinkedIn have been somewhat arrogant in their handling of this issue which could have been sorted out before going to court (according to a contact I have in Russia).
The Art of Social Selling
A good rule of thumb when selling or promoting something on LinkedIn is to take your lead from off-line behavioural norms.
You wouldn’t walk into a networking event and think “right, how am I going to sell sell sell to this lot”!
In reality you would ‘work the room’ talking to people, asking questions, building rapport and getting to know them. You probably wouldn’t try to ‘sell’ anything unless they enquire.
This is how it works on LinkedIn.
In this section I explain my thoughts on how trust is built on LinkedIn, the actions that we take to generate a magnetic profile where prospects feel motivated to come to you.
The New Sales Navigator Inbox / Messages experience.
This is a big improvement to this area of Sales Navigator so I made a short video to demonstrate what is new and different.
Sat, 19 November 2016
Welcome to episode 138, this week I thought I would address the issue that many are talking about…Facebook’s perceived threat to LinkedIn.
The most important number here is that only 28% of C-level executives source leadership material from social media.
It is surprising but out of the 28%, more are influenced by Facebook but in truth we are only talking about 44 versus 38 executives.
These results showed a continued slowing of LinkedIn growth to just 23% in comparison to the same period last year.
LinkedIn could be banned in Russia
Sat, 12 November 2016
Welcome to episode 137. Well what a crazy week it's been, quite possibly one of the craziest weeks in living history!
Interesting Stuff I Saw This Week
LinkedIn Record is rumoured to be rolling out soon to all members. I haven't seen any official confirmation of this from LinkedIn and I'm not exactly sure how it would work but the opportunity to post 30 second videos to our followers would be great!
Facebook have announced that they will provide ways to advertise job openings on business pages. Journalists are getting excited thinking that this is in some way a threat to LinkedIn not realising that the majority of LinkedIn's success in recruiting is through its search capabilities not recruitment advertising!
You can read the full article here;
This is not a scam but a product that is getting a lot of people excited….. Apart from me!
I have several problems with this product;
These are just my opinions and you should take a look yourself at linkedinselling.com rather than just take my word for it.
The new UI - your questions
In this episode I provide answers, The best I can, to the following questions that were sent to me.
Which of the 17 missing features will return?
Sat, 5 November 2016
Hello and welcome to episode 136 at the end of another crazy week in the wonderful world of LinkedIn!
I have spent this week working in the beautiful and sunny Costa Del Sol, it’s my annual escape from the wet and cold of England at this time of year.
LinkedIn have now said that the version of the new desktop UI I have is actually in ‘beta’ ie it’s not ready for general release…..you don’t say!!!
I covered this extensively in last week’s episode and don’t intend to cover too much more now because it’s clear that things are likely to keep changing.
I did mention recommendations which have improved. You can now see ‘given’ and you can now recommend and asked to be recommended and the option to edit your recommendations has returned although this still needs some work.
It’s very frustrating to be in a position to spot omissions and bugs and not have anyone (sensible) to report them to!
New Company Pages
The new design of company pages are now being rolled out, all admins should see the new design.
As far as I can see, the functionality is pretty much the same but the design has be refreshed. One change that will effect all admins is the need to upload a new background image to all company and showcase pages.
I see the removal of advanced search as the key test as to whether LinkedIn have correctly judged the difference between the hunters and the hunted (see episode 134 for more information on The LinkedIn Paradox).
The key question here is on the fringes between hunters and the hunted. LinkedIn need the regular users (the hunted), without them they are nothing and the super users (hunters) have no reason to be on LinkedIn either.
Super users just need to upgrade, no question. But if regular users feel they are being pushed towards upgrading then we all have a problem and LinkedIn have messed up big time!
Do regular users feel they have a need for advanced search?
Have LinkedIn misjudged the definition of a regular user?
Only time will tell but it’s a big call by LinkedIn.
No More Boolean Searches!
Irina Shamaeva broke this story this week. Apparently LinkedIn are dropping the ability to search via boolean from all but it’s top level Recruiter accounts.
Another example of pushing Recruiters to pay more for LinkedIn….the squeeze continues!
Read the excellent article below.
Boolean Is Dead. On LinkedIn Only
This is a very exciting new feature from LinkedIn and potentially a game changer for recruiters!
Individual users on free accounts in the UK, Canada and US can now check the average salary and benefits for their job (or one they are applying to) against other LinkedIn users.
To do so, however, they need to enter their own compensation information (this will be kept confidential)
This is a fantastic idea, give people highly valuable information but ask for their data in return, thus increasing the quality of the data!
IN addition, and most importantly Recruiters using a Recruiter premium account will be able to add salary as a filter in their searches - genius!
You can read more about this below
Introducing “LinkedIn Salary”: Unlock Your Earning Potential
Or watch the promotional video below