Sat, 19 December 2015
Why do LinkedIn insist on creating responses for us search appalling "Great post" message which can only be sent when someone has not read the post!
I didn't have time to cover this fully in the episode but you can read my blog about it here.
Peter Gold updated us on his LinkedIn advertising experiment. It would appear that sponsored updates work in terms of clicks but are too expensive to make it worthwhile.
Sat, 12 December 2015
Here you will see status updates and publish posts from your connections and those you follow as well as sponsored updates.
Unfortunately you cannot change from the algorithm driven order to ‘recent’ updates as you can on the desktop version.
This means that you see updates from 15 days ago, then one from 3 minutes ago followed by one posted 20 minutes ago. The order is supposed to be tailored to your needs and interest and I guess we will be able to train the algorithm to be more accurate through our actions but as things stand, my updates were pretty poor. The app updates are also completely different to the order of the desktop ones (that was also the case with the old app).
I noticed that every time I opened the app the second update I saw was always a sponsored advert. This is a significant increase over the amount of advertising we saw in the previous app.
At the top of the homepage you can see links to share a status update or a photo, As with the desktop version the share option also allows you to add an image therefore making it pretty much the same thing!
‘Image updates are broken’
I found it's extremely difficult to successfully post an image update. When tapping on ‘photo’ and selecting an image from my phone (taken with the phones camera) the app just hung for along time before it eventually informing me that the upload was unsuccessful.
I did eventually managed to post a more simple image via ‘share’ but not before posting the same update five times!
I made this short video showing exactly what the problem was
In the top right corner of the home page you can see 9 dots in a square, tap on this to reveal the ‘other apps’ feature which allows you to seamlessly open LinkedIn’s other apps.
Note how the Connected app is missing from the list. Could this be an indication that Connected and it’s desktop cousin ‘Contacts’ are soon to be retired? It wouldn’t surprise me.
The Sales Navigator and Recruiter apps are also missing but this may be because they are premium accounts.
LinkedIn’s strategy has always been to produce multiple apps covering specific areas rather then have one app try to do everything and this feature nicely brings it altogether, this works well with iOS 9 which allows an easy return to the last app used.
On a more positive note they have corrected the issue that meant you could only @mention people by their full name.
I always thought it was very odd to refer to someone you know in an update - your own or commenting on theirs by their full name such as
“You make a good point Teddy Burris”
As opposed to the more natural
“You make a good point Teddy”
It’s these apparently small details that make all the difference, especially when they involve communication.
You have always been able to do this on desktop, now you can on mobile.
My final observation is also a positive one in that you can hide updates from people who post irrelevant things in your stream (quizzes, irrelevant images and posts in a foreign language).
Simply click on the three small dots on the top right of the update;
This then reveals three options as shown below;
Sat, 5 December 2015
“We are not afraid to entrust the American people with unpleasant facts, foreign ideas, alien philosophies, and competitive values. For a nation that is afraid to let its people judge the truth and falsehood in an open market is a nation that is afraid of its people."
[Remarks on the 20th Anniversary of the Voice of America; Department of Health, Education, and Welfare, February 26, 1962]”
― John F. Kennedy
I’m back in the cold and windy this week after my lovely week away in Spain, I made a short video of what I learnt in the week away
Interview with Peter Gold, LinkedIn Advertising Experiment.
You can listen to the initial interview I did with Peter regarding his LinkedIn advertising experiment in episode 85.
Peter has not had a single click on his adverts as yet but is hoping for more success with sponsored updates.
Why are LinkedIn so secretive?
Excellent post from Itai Leshem about LinkedIn publishing and LinkedIn’s lack of transparency;
“Truth never damages a cause that is just.”
― Mahatma Gandhi
“There is not a crime, there is not a dodge, there is not a trick, there is not a swindle, there is not a vice which does not live by secrecy.”
― Joseph Pulitzer
I am calling out for LinkedIn to be more transparent and honest!