LinkedInformed Podcast. The LinkedIn Show

News

Commentary

The Ingredients of a great post;

  • Topical subject
  • Eye catching headline
  • Striking header image
  • Ask a question
  • Alternative answers work well
  • Tagged for a channel
  • Keyword rich (channel keywords)
  • Quote others (link to their profiles)
  • Link to your website
  • Send it to individual connections and ask them to comment
  • Reply to all comments and try to keep the conversation going.
  • Share on other channels
  • Re-share later (if still relevant)
  • And finally....luck!

Here is a link to Greg Coopers article on LinkedIn published posts

Questions

I used to see when my connections made new connections in my home page stream. Where has this gone and how do I switch it back on?

ANS = I don't know where they have gone, I am still seeing them from my connections (not all as this is related to their settings) but the setting to adjust what you see in your stream has annoying disappeared so you can't do anything about it!


Direct download: LinkedInformed_67.mp3
Category:general -- posted at: 10:06am UTC

News

Direct download: LinkedInformed_66.mp3
Category:general -- posted at: 10:30am UTC

Show notes

 

News

  • Published post sharing via 3rd party apps appears to be broken, links go to main Pulse page.
  • LinkedIn announce Economic graph challenge winners.
  • LinkedIn stock drops to $193
  • Keen computer gamers are getting information about future game titles from LinkedIn profiles. This article and this one are two separate examples.
  • Jeff Weiner admits "We are sending some members too many emails"!

Commentary

  • Posting articles and links in LinkedIn groups is not effective unless you are actually creating a discussion. People are treating groups as poster boards for 'interesting' articles but all that does is lower the amount of interaction and provides no benefit to the person that shared the link.
  • I was shocked to see these stats recently;
    • Article 1 - 348 views - 41 LinkedIn shares
    • Article 2 - 162 views - 302 LinkedIn shares
  • When I explored this in more detail it turned out the the vast majority of the shares of article 2 were people sending the post to multiple groups (each one counting as a separate share). Clearly these group shares were simply being ignored!

Question

  • How can I get notifications about a specific person? I want to know when specific connections of mine post updates, articles and share/comment on others?
    • ANS= Unfortunately you no longer can, 3rd party sites such as Zapier and IFTTT used to do this but LinkedIn no longer allow access to this information.
Direct download: LinkedInformed_65.mp3
Category:general -- posted at: 10:30am UTC

Show notes

News

  • LinkedIn imposes a limit of the number of group messages that can be sent.
  • Confirmation that the commercial use limit on search is not just the amount of searches but also the number of profile views.
  • Groups lose stats feature but gain a new 'about' page which includes the members section.
  • 27,000 US intelligence staff on LinkedIn revealed in a recent report.
  • LinkedIn introduce 'who's viewed your posts' feature.
  • LinkedIn celebrate their 12th anniversary by featuring members stories, I especially enjoyed this one.
  • India surpasses 30 million LinkedIn members
  • LinkedIn's share priced dropped below $200 last week and still remains weak.

Commentary

  • This new web product claims to assess someone's personality from their LinkedIn profile. It sounds crazy but my experience is that it is amazingly accurate! Here are the results for me;

If you haven't done so already, check out my new Winbusinessin podcast, this week I interview 'The Headshot Guy' John Cassidy about profile pictures.

Question

Why do some people put their name in their professional headline?

ANS= This allows people to be able to see your full profile even if they are outside of your network. When you search for anyone by name you can always see their profile but when you search by keywords you can only see up to your 3rd tier.

Direct download: LinkedInformed_Episode_64.mp3
Category:general -- posted at: 12:50pm UTC

News

  • The LinkedIn advertising hack that gained a company $100,000 funding for a penny!
  • LinkedIn Announce their Q1 results. Financial analysts are OK with the results but hate the revised prediction for Q2 and shares plummet!
  • Sponsored update advertising grows by 40% and the number page views grows at impressive rate again.
  • LinkedIn hints that the Lynda.com acquisition will result in 'cross selling models and integration'. What exactly will this mean?
  • So this is why LinkedIn bought all those copies of Reid Hoffman's new book

    Commentary

    • LinkedIn published posts desperately need a 'read it later' feature. We all lead busy lives so the chances of having the time to read a long form post when we see it are limited. Perhaps a feature similar to Twitter's 'favorite' link would be the easiest option. At the moment I suspect we are kidding ourselves if we believe the 'read' numbers as people who have actually read the post. What do you think? Drop me a line at mark@linkedinformed.com.

    Question.

    This week's question comes from Carl, it's more of a point/commentary than a question but a really interesting one;

    • Hiya Mark,

      I was just thinking about LI buying Lynda, and the imminent arrival of
      Facebook at Work.
      If LI wanted to go mega they'd be tackling this by looking at systems
      like Slack https://slack.com. This would really get them into companies
      by becoming an actual part of the employees daily workflow, which is
      what I'm betting the FB at work thing will aim for. Right now, LI is
      still broadly seen as the thing you use when changing jobs (rightly or
      wrongly).
      We all know how big mobile is now, and how it's just getting bigger each
      day.
      Slack has massive take up and is really well respected. The need for LI
      to get a better collaboration tool will come soon anyway, 4G is here now
      with rich services growing daily.  We're about to be hit by the wave of
      "realtime videoisation" - all apps will be able to use it (its in the
      next Android SDK) - think Twitters Periscope, which I know you love, but
      for any app. And obviously phone/video calls. Right now, how can a LI
      user call another LI user? Use their phone number. That's 3G and earlier
      - old style GSM. This next IP-only system allows username to username
      calls within a closed system, such as LI, FB etc - and its much more
      than a traditional phone call.
      • ANS = I totally agree with this. LinkedIn challenge is to combine moving with the times and giving users a really valuable tool with protecting members from spam - unwanted messages and calls. To be honest though I suspect this is way beyond their capabilities at the moment. I have unofficially heard that they are already really struggling with mobile as it is so this seems a bit of a stretch for them! Perhaps this is inevitable outcome of rejecting partnerships with 3rd party developers? Opening up the API provides so much opportunity for innovation but LinkedIn are closing down their API and trying to do everything themselves.

Direct download: LinkedInformed_Episode_63.mp3
Category:general -- posted at: 10:49am UTC

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