Sat, 24 February 2018
Welcome to episode 199. Well what an amazing response we had to last weeks debate with John Nemo about LinkedIn automation!
Introducing Salary Insights on Jobs
I received this question prior to last weeks episode and I thunk it hits on a really important question
I enjoy John’s (Nemo) podcasts too and find them to be useful. He also believes in providing value which aligns well with your strategy and what I believe in. That said, on the providing value yet pushy scale, John is totally different from you which is why I appreciate your style a lot more.
The question for you though is how does one avoid being pushy like John, provides value like you both do, but also builds a solid bridge to the services that are provided by you and/or your organization.
For example I have now downloaded and heard at least 20+ of your past episodes. I love them! I love your style. However I am not sure what you do besides some LinkedIn workshops which you have very briefly mentioned on your podcast. Of course I know I can go on your web site and find out, but isn’t that a lost opportunity? If I run into someone tomorrow that needs services you can provide but I don’t know about them, wouldn’t that be a loss for you?
The reason I ask is that I have also approached my networking in person with the same mentality. I have for years provided lots of value to people in the business community here in Washington DC. They love me and the relationships are strong. But I am not sure most would know what opportunities to pass on to me.
Of course that’s why I am getting more active on LinkedIn and working on content generation but also find somethings John talks about to be appealing. Eg automating messages to contacts...which add value and lead them to more ‘sales’ options.
Anyway, just a thought about balance on the spectrum of ‘pushy ness’ and how you build an effective bridge to sales for people that see you as a credible resource
Define your product or service and it’s target audience (customer avatar)
Go deeper. As you engage with relevant people (not just potential customers) selectively take it to the next level by suggesting meeting for a coffee or via a Skype/Zoom call.
Sat, 17 February 2018
Welcome to episode 198, this week I have a real treat for you!
I have thought about this a lot and my conclusion is that automation tools are a bad thing for all of us and the more they are used, the less effective LinkedIn will become.
Darrel Griffin agrees
But not everyone sees it that way…..enter John Nemo!
John is a LinkedIn trainer and a big fan of automation on LinkedIn so I thought it would be fun to get him on the show and have a good old debate!
We get into all sorts of areas during our discussion and I’m not going to even attempt to cover everything here, you will have to listen to the episode but in short;
I personally wouldn’t recommend that strategy……but that is entirely up to you!
So what do you think?
Please get in touch and let me have your views. Send me a voicemail or drop me an email to firstname.lastname@example.org
Sat, 10 February 2018
Welcome to episode 197, I’m back and it’s just me this week.
Someone alerted me to a shocking issue regarding invitations to connect this week and it got me thinking about the ineffective way that LinkedIn introduce new features. It seems that introduce features on a slow roll-out and rely on their users to report issues…..but what if we don’t or aren’t able to spot a problem…….based on the evidence of this week, it appears that such issues just remain until someone does report it.
More of that later but as usual I scanned the internet to find any interesting articles about Linkedin, I found a few but it has been noticeable this year that LinkedIn’s own blog seems to be focussed mainly on job seekers - very few LinkedIn users are looking for jobs so why are Linkedin writing virtually all their blog articles for jobseekers?
People Still Spend an Insane Amount of Time on Facebook, But Trust it Much Less than LinkedIn
I will be attending three Linkedin local events in the next month or so;
The #LinkedInLocal concept is really taking off with an amazing 48 events happening in February and March across the world including Bristol, Leeds, San Francisco, Paris, Las Vegas, Edinburgh and Lahore to name a few
To find an event in your area go to https://linkedlocally.com/explore/
Post of the Week
A great video post from José Chávez-Ruz that hits the mark for being relevant, interesting and highly shareable.
LinkedIn are improving the skills endorsements feature (mobile only at the moment).
Now when you endorse a skill you are asked to grade the level
And then give it some context
In addition you can now see the actual number of endorsements on mobile, rather than the previous 99+
Will this make skill endorsements relevant?
I was truly shocked to find this out this week - thanks to an eagle eyed connection who spotted it.
This is, I believe a direct result of LinkedIns ridiculous feature launch policy that appears to involve zero testing or quality control and relies 100% on the user reporting a problem……but what is the user is unable or highly unlikely to spot the fault?
It’s time that LinkedIn stopped letting their members down and implemented a proper, thorough quality control testing procedure.
Do you agree?
“How do I stop those irritating badge posts from LinkedIn appearing on the left of my screen while I'm working? The ones which talk about how it bases choices it offers me on my interests or posts or some such nonsense. I've only really noticed them this week”
Sat, 3 February 2018
Welcome to episode 196, this week I chat with personal branding expert Jennifer Holloway about the article that LinkedIn bring out every year highlighting the most used words in LinkedIn profiles.
Click on the image above to view the full article
Takeaways from our chat
Some words (such as passionate) are overused in profiles without much thought going into whether they are true or not
Thanks again to Jennifer for her time and ideas. You can find out more about her from her LinkedIn profile (link in image above) or by going to her website https://www.jennifer-holloway.co.uk/
This weeks question comes from Mahan Tavakoli