Sat, 25 November 2017
Welcome to episode 188, this week I had some very sad news, one of the clipper race crew was swept overboard and tragically lost his life - devastating for his family and also extremely unnerving for all the other crews. I can’t begin to imagine how they carry on from this.
It highlights just how dangerous this race is and impressed on me even more just what Brendan Hall had to go through when he won the race previously.
Brendan incidentally released his new speaker showreel this week;
I had an interesting chat with Stoke School student Tim Collins who has been using LinkedIn along with some of his friends recently and has been impressed with the authenticity and kindness shown to him by LinkedIn members……(give it time Tim!). You can hear that interview later in the episode but firstly.
Interesting Stuff I Saw This Week
Trends in marketing investments: LinkedIn starts to establish status?
Some people have reported seeing a new design to the search page. This is clearly of on LinkedIn annoying A/B tests but doesn’t it look awful?
You can now embed posts into your website, just as I have done several times in this post, including the video below. This can be done on anyone’s posts including your own but isn’t available to everyone yet (roll out).
LinkedIn are now officially launching their new ‘Career Advice’ feature which is closely allied to the mentoring feature. More in this video;
What You Saw On LinkedIn This Week
This could become an interesting new feature if you get involved!
I really liked this one sent in my listener Carl this week.
I can’t wait to see how that develops!
So from now, when you spot something interesting, take a note of the url and send it to me.
My LinkedIn Survey
I announced this last week and I was terrified that my target of 1000 respondents was going to be too hard to reach…..I might have been right!
Over the last week I have managed to gather 300 respondents but that leaves me woefully short so….
Please take a few mins out of your day to complete the survey and then share it with your network.
A Millennial’s view - LinkedIn is Authentic, collaborative and refreshingly ‘real’
Listener Anna McAfee pointed out to me a video posted by 3 school kids made while they are waiting for parent evening to start.
I really enjoyed hearing what an 18 year old makes of LinkedIn, especially in comparison to Facebook (old and dated) and Instagram (lacks authenticity)
This is Tim’s Video post
I love the way he was brave enough to know that is was far from ‘perfect’ or ‘professional’ and post it anyway…….if an 18 year old can then why can’t you? (assuming you have video)
And this is the post he referred to when talking about ‘it’s about who you know’
No questions for this week. Please feel to drop me a line or leave a voicemail of you want your question featured on the show.
Sat, 18 November 2017
Welcome to episode 187, this week we are back to the normal format after a few weeks of interviews. I would really appreciate your help with compiling a survey of how LinkedIn users have changed their behaviour over the last 12 months or so.
Interesting Stuff I Saw This Week
60% users from Russia remain on LinkedIn after year of blocking
Active status is coming to your home page feed. We are used to seeing the green dots in messaging but they will soon be seen elsewhere on LinkedIn, which is a great move.
There does seem to be some confusion as to what each one means so just for clarity;
You can adjust your settings for active status if you wish under ‘privacy’ in your settings
I had this for about 2 weeks but it has disappeared again now, it’s a great feature though and I’m looking forward to it becoming permanent once they have completed their testing.
Posting External Links - New Method
I saw this Article from Andy Foster and decided to make a video post about it.
The bigger question is whether posting links at all makes any sense.
LinkedIn Search Results
When searching LinkedIn you will get results from anyone that meets your criteria but they won’t all be visible to you, however there are some people beyond your 3rd tier that are still visible.
Sat, 11 November 2017
Welcome to episode 186, this week I really enjoyed chatting with Leif Carlsen, A social selling expert and podcaster from Denmark.
Leif and I chat about a range of things in the episode;
ROI - Return on Investment
It's difficult to measure
The future of social selling
Less about content marketing and more about engagement
I believe that company pages have very limited use, primarily because people do business with people.
Leif has found that Google will find articles but only if the content is of the highest quality.
Sat, 4 November 2017
Welcome to episode 185, this week I’m doing my annual ‘escape from the wet and cold of Britain’ week in Spain so I thought I would treat you to one of the most popular podcast episodes I have ever produced.
I’m sure many of heard you have heard me talk about the florist from Grimsby who is killing it on LinkedIn….well this is the interview I did with her in May 2015 on a since retired podcast called Winbusinessin…..enjoy!