Sat, 19 August 2017
Welcome to episode 174, I’m going to share an interesting chat I had with AJ Wilcox this week. AJ heard me talk in sceptical terms about the new website demographics feature that LinkedIn are currently rolling out and contacted me to say he was very enthusiastic about the feature. So I thought I would record our conversation and share it with you.
More of that later but first…
Interesting Stuff I Saw This Week
This ruling could have interesting ramifications for other current and potential 3rd party products. I’m not sure it ‘opens the floodgates’ for plug-ins and extensions but it will be interesting to see what develops.
This a great point from Sandra. Sharing a post, with attribution does allow someone to add their own perspective that is suitable to their audience.
If you want a copy of the cheatsheet that outlines how to achieve high post views and engagement then fill in your details below, it’s completely free.
New LInkedIn Features
Native video on desktop is now being rolled out, it doesn’t allow you to record unfortunately but you can upload a video from your computer
The video feature has suffered some problems this week as a new tranche of members have been given access which has caused uploads to be very slow at processing.
We now have a new ‘Connection’ filter in search results (mobile and desktop). This is different to searching a connections connections which is done from their profile. This is designed to be more of a secondary filter to an existing search result. For example you may be searching for prospects and then want to know if one of your good business contacts is already connected to anyone in the result. Thus revealing the opportunity for an introduction.
LinkedIn active status in Messages. Many users seems to have got this useful new feature this week but the way LinkedIn explained it can lead to some confusion. Hopefully the below video clears that up
It’s a positive enhancement to the messages function but I think this feature could be improved with;
What do you think. Any other ideas on how they could improve this?
Let’s hear what the world’s nicest social media expert has to say about this new LinkedIn website demographics feature
AJ explains how this tool can be used to get a much greater understanding of who visits your website. Not just your domain but each specific page so you should be able to get a much clearer idea of who is interested in certain aspects of your business or products.
Also you can combine custom audience advertising with website demographics by targeting the demographic of the people that are typically going to your relevant website pages. This should make your custom audience ad’s much more effective.
You might already have this feature. Go to your ad’s account on LinkedIn
Then click on an account and you will see website demographics if you have it. I didn’t have it when I spoke with AJ but as you can see, I have it now!
Apparently only 25% of members have it but it is currently rolling out to all.
Sat, 12 August 2017
Welcome to episode 173, this week it’s just me (no interview) and I want to talk about the controversial but also very important topic of plagiarism.
But before we get to that I need to catch up on some things I wasn’t able to cover last week plus some other articles I saw this week…
Interesting Stuff I Saw This Week
You can hear my interview with Janet Murray on the Soulful PR podcast here
Think twice before you reply to an InMail with a shortcut ‘No Thanks’!
This is very sneaky and I’m not sure it’s been properly thought through by LinkedIn. When you receive an iMail from someone you have the opportunity to reply with 3 shortcut phrases
On the face of it this looks like a time saving convenience feature similar to those inBot responses you see in normal messaging.
When your ‘no thanks’ reply is received the other end the sender sees this message
So they can’t continue the thread….that makes perfect sense to me but what happens if they try to subsequently send you a new InMail?
So you have inadvertently ‘blocked’ this person from ever InMailing you again which could be disastrous for jobseekers and others who don’t wish to cut off communication altogether, it seems absurd to me that LinkedIn don’t make it clear what you are doing!
Long text posts are ‘killing it’ on LinkedIn
I have reported on this before but since then I have tested this further and it is clear that the algorithm that decides how many of your followers will see your post is massively favouring posts with a lot of text and really penalising any posts that include a link (unless it’s a LinkedIn article).
Here is a post I did last week about a news item regarding Sports Direct. As you can see below, this story was widely covered on LinkedIn by individuals and companies but everyone else made the mistake of including a link to the online article.
Knowing what I know, I simply took a screenshot of the letter and posted it as an image accompanied with some long text (triggering the ‘see more’.
As you can see, the results speak for themselves!
As I typed the above post I paused as I wondered if what I was doing was in some way a form of plagiarism. In the end I decided it was OK as the story had been widely covered by many sources in the national press….but that got me thinking about the main subject of this weeks episode!
LinkedIn Plagiarism - Is copy & pasting posts OK?
Here is a classic example of what I’m talking about. This text only post from Ryan Cummings was phenomenally successful with nearly 40,000 likes and approaching 3000 comments.
Those are great numbers but could have been so much more because others decided to copy and paste his post and re-post it on their own feed. I actually found 27 posts like this.
This is the most blatant example and is classic plagiarism
The majority were like this, I even found someone who had made it into his own LinkedIn Article!
And someone who tried to be clever by changing the copy, ever so slightly!
And another who just copy & pasted a section
Some fool even had the cheek to add their product picture to the copied post!
It’s hard to defend these people. They clearly have extremely low ethical standards and will never find success by operating that way……..These losers are annoying but not the ones I’m most concerned about.
I also saw plenty of examples like this;
Whilst Ryan’s name is shown, it is not a link back to his profile.
There were other examples where Ryan is mentioned and linked (@mention)
Whilst this is an improvement, is still wrong in my opinion for this simple reason;
They are stealing views, Likes and Comments from Ryan!
and I think that is totally unacceptable!
Every post offers us the opportunity to Like, Comment or Share - using these is quicker and ensures that all credit, views and further engagement belong to the rightful owner.
Not everyone however would agree, look at this post from a CIO claiming that this practice is ‘standard behaviour’ across all social media - really? If this is common practice then that would suggest to me that it’s ‘common practice’ to behave unethically, surely that isn’t true for most social media users - is it?
Admittedly Bill also makes a good point about unwarranted blocking but his original comment is ludicrous!
This topic was also covered and extensively commented on in a recent post by Simon Chan
I agree wholeheartedly with Simon’s comments but who cares what we think. How does it feel to be copied in this way?
“When I first noticed that some people were copy and pasting my post, I was a bit flattered. However, when one particular post began accruing several thousand likes and gained momentum, I then had people commenting on my post saying that they think the story was made up or that I was the one who copied it.
LinkedIn can easily determine who the original author was, and I believe they should step in and take down posts/suspend users who do not give proper attribution when posting others' content.
So to directly answer your questions:
Sat, 5 August 2017
Welcome to episode 172, this week I’m going to introduce you to a very interesting and somewhat entertaining character. Jon Buchan is a digital marketing expert who has a unique way of getting fantastic responses to cold messages (mainly emails) he sends by using humour.
But first we had some feedback from last weeks episode on Native video.
My friend and fellow LinkedIn trainer Sandra Long sent me this voicemail
Gary Stockton also got in touch;
“I'm looking forward to creating videos for important job openings and new thought leadership content. Check out Screenflow for Mac. You can record screen from iOS devices and make great looking mobile demo videos. I think current release of Camtasia also allows for mobile screen recording”
Great points Gary. I think highly of both those products but they might be out of the budget for the average user who occasionally wants to post a video. In those circumstances, simply record on your phone.