Welcome to episode 192 and a very merry Christmas to all of you.
There has been very little news about LinkedIn this week but I did native the following two related articles;
Interesting Stuff I Saw This Week
What we got right — and terribly wrong — in our 2017 predictions
The 50 big ideas for 2018
LinkedIn are, as always, keeping very tight lipped about their plans for 2018 so I thought it would be fun to take a stab at what I think the likely trends for LinkedIn in 2018 will be.
LinkedIn in 2018
Increased use of #Hashtags. Hashtags re-emerged in 2017 but next year they will become mainstream and ‘trending hashtags’ will become an important feature that we will all be using extensively by the end of the year.
Livestream Video. This one has been on LinkedIn’s roadmap for a while and I predict 2018 will be the year it is finally implemented. Native video will be fully rolled out by the end of the first quarter and I believe Livestream video will start to become a feature (mobile only) by the middle of 2018. As with Native video it will take a while for users to figure out the best way to use Live streaming so I don’t expect it to have a big impact in 2018…but it will start to roll out.
More spam. As the number of users increase and spammers (not just cowboys but also the uneducated) start to realise that they risk big fines due to the GDPR legislation (effective from May 2018). LinkedIn messaging and InMail will become a more widely used tool for spammers.
LinkedIn Hangouts. #LinkedInLocal will continue to grow and people will start to see the benefits of meeting their connections face to face…but not every business operates locally so LinkedIn will respond to this need by introducing a live video hangout feature - this will use the same platform as Livestreaming and be closely linked to the New groups feature.
New Groups. I know that LinkedIn are working on a complete re-design of groups and this will be implemented during 2018. Expect to see something completely different - possibly even renamed and rebranded that will include the hangouts feature mentioned above.
Increased Engagement. This was the big surprise of 2017 and LinkedIn users will continue to learn that broadcasting content without attracting comments is a waste of time. Expect more and more comments on posts and articles as content producers get to grips with better quality (engaging) content.
Engagement Analytics. Following on from the increase in engagement I predict that 3rd party tools will appear that allow you to find and assess people based on their comments and Likes as well as their content.
Voice commands. 2018 will be the year of Alexa type voice controls everywhere and it will become so mainstream that LinkedIn won’t be able to resit getting involved. We could see voice commands on the mobile app such as “search for marketing managers in Birmingham, united kingdom” or “accept my new invitations”.
Personal Branding. This will become more important next year and more and more people move away from corporate employment and become self-employed experts in their field. Another possible trend is that corporates may move away from ‘enterprise/corporate brands and encourage employees to develop their personal brands on behalf of the company.
LinkedIn Stories. Stories are big on Snapchat and Instagram and are now becoming more popular on Facebook. LinkedIn have a long tradition of adopting popular features from other social media platforms and I see stories as being no different. Native video, text and image posts can be combined and collated into stories. Expect to see this as a new feature in the second half of 2018.
Please note that ALL the above predictions are total guesswork on my behalf. I have no inside knowledge on what might actually happen!
What do you think of the above predictions? Can you think of others?
Thanks to everyone for contributing to the 2017 LinkedIn User survey.
I will compiling the results in January and expect to announce the results on either the first or second episode of 2018.
If you didn’t get time before, way not help out now by taking a few minutes to answer the questions below;
That’s it for this week and for this year!
We will be back with the first episode of 2018 on January 13th
Happy Christmas to you all, enjoy the break, open time with your families and switch LinkedIn off for a week or so!
See you next year.