LinkedInformed Podcast. The LinkedIn Show

News

  • LinkedIn accused of making little progress on diversity
  • Have you claimed your one dollar compensation yet?
  • This published post claims that group messages are restricted to 15 a month! I can prove otherwise.
  • LinkedIn skill endorsements 'chain mail' (below) comes to LinkedIn
  • LinkedIn shared some interesting stats about their publishing platform this week.

Commentary

  • Have you registered your LinkedIn profile url yet?
  • Running an event? You might find this article about promoting it through a LinkedIn published post useful.
  • Questions

    The administrator for our company page has left the company and I wish to take over administration of the company page myself. How do I do this?

    ANS =  Firstly make sure that your primary email address is your work email and that your LinkedIn profile has you currently employed at the company that you wish to administer the company page for. Go to the company page and scroll down until you see the "want to help manage this page?" On the right-hand side. Provided you are connected to one of the  administrators (the owner is an admin) you can request to become an administrator.

    This is supposed to be how it works however I have experienced a couple of situations where the option to request to be an administrator did not appear. In this circumstance you will need to contact the help center.

Direct download: LinkedInformed_69.mp3
Category:general -- posted at: 10:30am UTC

In this show I talk about how we can all benefit by being more 'sociable' on LinkedIn but first, lets cover this weeks news

News

    LinkedIn group ownership protected in US legal case
    Strange LinkedIn profile phrases spoken by actors in this video
    LinkedIn invitations 'reason' can be seen after all, it's in the archive folder!
    LinkedIn Stock rallies this week.
    LinkedIn's weird New York office
    Does this new LinkedIn group indicate that groups are safe for now?
    Glitch alert! Viewer numbers are not showing in LinkedIn posts
    Are LinkedIn disconnecting us? Let me know if this has happened to you.
    Customized invitations are now seen on the mobile app, but still not on the desktop shortcut.

screenshot2015-06-03_07-36-07_am.png

Commentary

    Are you being 'sociable' on LinkedIn?
    A recent survey conducted by Pew Research Center found that only 13 percent of LinkedIn users engage with the site on a daily basis.
    What holds us back from engaging with people? I believe everyone will get more out of LinkedIn when we can all 'ease up' and start chatting to each other more.

Questions

    Will purchasing premium accounts for our staff allow us to retain ownership of their accounts if they leave?
        ANS = No! This is not possible with any level of LinkedIn premium or corporate account. LinkedIn Recruiter does allow the retention of messages but never connections. My advice is to ask departing employees to download their connections for retention by the company, that way both parties get to keep the data.

Direct download: LinkedInformed_68.mp3
Category:general -- posted at: 9:59am UTC

News

Commentary

The Ingredients of a great post;

  • Topical subject
  • Eye catching headline
  • Striking header image
  • Ask a question
  • Alternative answers work well
  • Tagged for a channel
  • Keyword rich (channel keywords)
  • Quote others (link to their profiles)
  • Link to your website
  • Send it to individual connections and ask them to comment
  • Reply to all comments and try to keep the conversation going.
  • Share on other channels
  • Re-share later (if still relevant)
  • And finally....luck!

Here is a link to Greg Coopers article on LinkedIn published posts

Questions

I used to see when my connections made new connections in my home page stream. Where has this gone and how do I switch it back on?

ANS = I don't know where they have gone, I am still seeing them from my connections (not all as this is related to their settings) but the setting to adjust what you see in your stream has annoying disappeared so you can't do anything about it!


Direct download: LinkedInformed_67.mp3
Category:general -- posted at: 10:06am UTC

News

Direct download: LinkedInformed_66.mp3
Category:general -- posted at: 10:30am UTC

Show notes

 

News

  • Published post sharing via 3rd party apps appears to be broken, links go to main Pulse page.
  • LinkedIn announce Economic graph challenge winners.
  • LinkedIn stock drops to $193
  • Keen computer gamers are getting information about future game titles from LinkedIn profiles. This article and this one are two separate examples.
  • Jeff Weiner admits "We are sending some members too many emails"!

Commentary

  • Posting articles and links in LinkedIn groups is not effective unless you are actually creating a discussion. People are treating groups as poster boards for 'interesting' articles but all that does is lower the amount of interaction and provides no benefit to the person that shared the link.
  • I was shocked to see these stats recently;
    • Article 1 - 348 views - 41 LinkedIn shares
    • Article 2 - 162 views - 302 LinkedIn shares
  • When I explored this in more detail it turned out the the vast majority of the shares of article 2 were people sending the post to multiple groups (each one counting as a separate share). Clearly these group shares were simply being ignored!

Question

  • How can I get notifications about a specific person? I want to know when specific connections of mine post updates, articles and share/comment on others?
    • ANS= Unfortunately you no longer can, 3rd party sites such as Zapier and IFTTT used to do this but LinkedIn no longer allow access to this information.
Direct download: LinkedInformed_65.mp3
Category:general -- posted at: 10:30am UTC

Show notes

News

  • LinkedIn imposes a limit of the number of group messages that can be sent.
  • Confirmation that the commercial use limit on search is not just the amount of searches but also the number of profile views.
  • Groups lose stats feature but gain a new 'about' page which includes the members section.
  • 27,000 US intelligence staff on LinkedIn revealed in a recent report.
  • LinkedIn introduce 'who's viewed your posts' feature.
  • LinkedIn celebrate their 12th anniversary by featuring members stories, I especially enjoyed this one.
  • India surpasses 30 million LinkedIn members
  • LinkedIn's share priced dropped below $200 last week and still remains weak.

Commentary

  • This new web product claims to assess someone's personality from their LinkedIn profile. It sounds crazy but my experience is that it is amazingly accurate! Here are the results for me;

If you haven't done so already, check out my new Winbusinessin podcast, this week I interview 'The Headshot Guy' John Cassidy about profile pictures.

Question

Why do some people put their name in their professional headline?

ANS= This allows people to be able to see your full profile even if they are outside of your network. When you search for anyone by name you can always see their profile but when you search by keywords you can only see up to your 3rd tier.

Direct download: LinkedInformed_Episode_64.mp3
Category:general -- posted at: 12:50pm UTC

News

  • The LinkedIn advertising hack that gained a company $100,000 funding for a penny!
  • LinkedIn Announce their Q1 results. Financial analysts are OK with the results but hate the revised prediction for Q2 and shares plummet!
  • Sponsored update advertising grows by 40% and the number page views grows at impressive rate again.
  • LinkedIn hints that the Lynda.com acquisition will result in 'cross selling models and integration'. What exactly will this mean?
  • So this is why LinkedIn bought all those copies of Reid Hoffman's new book

    Commentary

    • LinkedIn published posts desperately need a 'read it later' feature. We all lead busy lives so the chances of having the time to read a long form post when we see it are limited. Perhaps a feature similar to Twitter's 'favorite' link would be the easiest option. At the moment I suspect we are kidding ourselves if we believe the 'read' numbers as people who have actually read the post. What do you think? Drop me a line at mark@linkedinformed.com.

    Question.

    This week's question comes from Carl, it's more of a point/commentary than a question but a really interesting one;

    • Hiya Mark,

      I was just thinking about LI buying Lynda, and the imminent arrival of
      Facebook at Work.
      If LI wanted to go mega they'd be tackling this by looking at systems
      like Slack https://slack.com. This would really get them into companies
      by becoming an actual part of the employees daily workflow, which is
      what I'm betting the FB at work thing will aim for. Right now, LI is
      still broadly seen as the thing you use when changing jobs (rightly or
      wrongly).
      We all know how big mobile is now, and how it's just getting bigger each
      day.
      Slack has massive take up and is really well respected. The need for LI
      to get a better collaboration tool will come soon anyway, 4G is here now
      with rich services growing daily.  We're about to be hit by the wave of
      "realtime videoisation" - all apps will be able to use it (its in the
      next Android SDK) - think Twitters Periscope, which I know you love, but
      for any app. And obviously phone/video calls. Right now, how can a LI
      user call another LI user? Use their phone number. That's 3G and earlier
      - old style GSM. This next IP-only system allows username to username
      calls within a closed system, such as LI, FB etc - and its much more
      than a traditional phone call.
      • ANS = I totally agree with this. LinkedIn challenge is to combine moving with the times and giving users a really valuable tool with protecting members from spam - unwanted messages and calls. To be honest though I suspect this is way beyond their capabilities at the moment. I have unofficially heard that they are already really struggling with mobile as it is so this seems a bit of a stretch for them! Perhaps this is inevitable outcome of rejecting partnerships with 3rd party developers? Opening up the API provides so much opportunity for innovation but LinkedIn are closing down their API and trying to do everything themselves.

Direct download: LinkedInformed_Episode_63.mp3
Category:general -- posted at: 10:49am UTC

Show notes

News

  • Are you frustrated with the commercial use limit on search?The following searches are all "free" and do not count against your monthly allowance
    • Alumni search
    • Fieldof study search
    • Connections network search
    • Tagging
  •  Are InMail responserates dropping?

Questions

How do I post a job on LinkedIn for free?

ANS = There are four ways in which this can be done;

  •  A job discussion in a relevant group
  •  A personal status update
  •  A published post
  •  Company page update (pinned to the top)
Direct download: LinkedInformed_Episode_62.mp3
Category:general -- posted at: 2:00pm UTC

News

Commentary

  • Check out my new podcast Winbusinessin
    • Tip - This is what to do if you can't save a 2nd tier to contacts
    • Keywords in name fields. It works from an optimisation perspective but it is still against the rules. What are your thoughts? Drop me a line at mark@linkedinformed.com

    Question

    • How many different type of emails do LinkedIn send you and how can you stop them?
      • ANS = There are 20 different types of emails (excluding group emails) which can all be controlled from within your settings. Go to Communications> Set the frequency of emails.

 

Direct download: LinkedInformed_061.mp3
Category:general -- posted at: 5:05am UTC

News

  • Character from Ex-Machina film has a LinkedIn profile - even though she is a robot! Update since recording - it looks as though this profile has been taken down.
  • If you have a really good post that you believe should be featured in a channel on Pulse then you can try tweeting @linkedinpulse to ask if they can help to get it promoted.
  •  Lynda.com is acquired by LinkedIn for $1.5billion!
  • The Mashable article about LinkedIn's acquisition of Lynda.com
  • Jeff Weiners post about the deal
  • Lynda Weinmans post
  • Viveka Von Rosen's profile

Commentary

  • Sponsored updates appear to be an attractive option as opposed to normal adverts on LinkedIn but there is a downside!
Direct download: LinkedInformed_060.mp3
Category:general -- posted at: 7:37pm UTC