LinkedInformed Podcast. The LinkedIn Show

News

  • Character from Ex-Machina film has a LinkedIn profile - even though she is a robot! Update since recording - it looks as though this profile has been taken down.
  • If you have a really good post that you believe should be featured in a channel on Pulse then you can try tweeting @linkedinpulse to ask if they can help to get it promoted.
  •  Lynda.com is acquired by LinkedIn for $1.5billion!
  • The Mashable article about LinkedIn's acquisition of Lynda.com
  • Jeff Weiners post about the deal
  • Lynda Weinmans post
  • Viveka Von Rosen's profile

Commentary

  • Sponsored updates appear to be an attractive option as opposed to normal adverts on LinkedIn but there is a downside!
Direct download: LinkedInformed_060.mp3
Category:general -- posted at: 7:37pm UTC

Show notes

News

  • I had a reply from the person whose published post achieved over 3 million views and she doesn't know why it was so successful!
  • LinkedIn acquire Refresh
  • LinkedIn's April fool joke
  • University offer premium accounts to 1000 students
  • The latest big thing in social media? Periscope is a live video streaming app from Twitter and it is amazing!

Commentary

  • Interesting article that lists 10 LinkedIn invitation templates. Some are pretty cheesy and I would always suggest writing your own but these may help get you started.
  • Tip: Consider contacting some people who have viewed your profile. I saw a potential prospect had viewed my profile and as a result of contacting him I have generated some new business.

Questions

  • I keep seeing this nonsense on my LI feed. This and various other mathematical questions  trying to get a million 'likes'. I generally only see them because one of my contacts comments. To me they have no place on LI. But why do people do it and is there a way to stop it?

    • ANS = I think they create them to gain a high number of views but to what end? More damaging though is the people who participate, not realising that they are annoying their connections who may well hide their future updates as a result. My advice - if you enjoy quizzes, do them but don't post your answer on LinkedIn, no-one will think you are clever - quite the opposite!

  • I am an employee of a company which has changed  its name and email domain.  I was requested by a colleague to join LinkedIn over a year ago and so I did the email I registered was my old one.
    Anyhow I keep getting emails from prospective employees linked to my profile and when I click on it from my work email is says access denied. So we have been blocked off.  I now don't know how to get back in I don't know which email to use and when I try both domain & opal email is says invalid email.  I want to now log in my same profile by setting it up with my personal email can u help with this ?

    • ANS = A real complicated mess isn't it and LinkedIn are partly responsible for this. The simple way to avoid such problems is to list all your email addresses under one LinkedIn account.

Direct download: linkedinformed_Episode_59.mp3
Category:general -- posted at: 9:58am UTC

Show notes

News

Commentary

  • The mystery of the 'Certified LinkedIn Publisher'.
  • Brain De Haaf's profile and the Google search (below) that proves he did have the phrase in his profile
  • Kathy Caprino's profile
  • The Publishers group where my question has so far been conveniently ignored!

Questions

  • I no longer receive an email from LinkedIn when someone accepts my invitation to connect. Has this feature gone or are my settings wrong?
    • ANS = Firstly the feature does still exist, I received an email just this morning. Your settings may need re-adjusting and it might not be your fault as it appears that this settings has had a recent facelift! Go to Settings>Communications>Push notifications and make sure that the relevant box is ticked. Follow this by logging out, clearing cookies and then check whether it works the next time.  Failing that it's a case for the Help Center.
Direct download: LinkedInformed_058.m4a
Category:general -- posted at: 2:30pm UTC

Show notes

News

Commentary

Questions

  • The new home page seems to be feeding information that I do not wish to see (connections, group posts etc). How do I switch this off?
    • ANS = Unfortunately you can't, whilst there is a section in your settings to select what updates you see, it is clearly not working! The help center are saying it is a known issue. I suspect they completely forgot about this setting when they re-vamped the homepage. It is very frustrating because from I can see (which is harder with the new design) the number of views has plummeted as a result!
Direct download: LinkedInformed_057.m4a
Category:general -- posted at: 10:34pm UTC

Show notes

News

  • LinkedIn improve their sponsored InMail service
  • The JP Morgan saga continues
  • A new study analyses how 'happy' politicians are from their LinkedIn profile pictures

Commentary

  • Florist posts an image update that goes viral
  • Two ways of searching that are outside of the commercial use limit;
    • Alumni search
    • Field of study search
  • LinkedIn appear to be testing a new way of customizing invites
  • Read this article about social selling and let me know what you think. I think this sort of attitude will lead to sales people getting left behind, the changing nature of sales needs to be embraced.

    Questions

  • How do you convert a personal profile which has been created with a company name into a genuine personal profile without losing the connections.
    • This is a situation that I have experienced previously and you have to be very careful in how this conversion is handled. Here is my recommended process;
    1. Download the connections of the company account.
    2. Change the name of the company account to the same name of the personal account you wish to transfer the connections to.
    3. Approach LinkedIn (help center) and explain that you have two profiles and you wish to merge the connections into your main account.
  • Andy Headworth asks if there are any examples of employees who are currently being forced to hand over their account or change their profile by their employers. If anyone is in this situation please get in touch - confidentiality assured.
Direct download: LinkedInformed_056.m4a
Category:general -- posted at: 2:04pm UTC

News

Commentary

  • WHo has the keys to your profile? Add multiple email addresses to your LinkedIn account to prevent your employer from hijacking your account when you leave.
  • Two ways to post updates with links and images;
    • Post from a company page where status updates have not changed and like or comment on it from your own account.
    • Paste the link into the normal update box but make sure that there is no gap between it and the previous word, then attach your image.
    • Subscribe to my FREE email updates service to be kept up to speed with changes like this.

Questions

I am in the top 5% of profile views in my network. Is this important?

ANS = Yes, profile views are a form of engagement and engagement will help to get your updates seen by more people.

Direct download: LinkedInformed_055.m4a
Category:general -- posted at: 3:30pm UTC

Show notes

 

News

 

LinkedIn pay a measly $1 compensation to users who had their password stolen.

Company pages get a new feature - notifications.

A bank is accused of asking it's employees to limit the information in their profiles so that they won't get headhunted.

Company sue former sales employee for taking LinkedIn contacts with them and lose because the contact list was “easily discoverable through public sources” and did not involve a lot of effort to compile, it would therefore not be considered a trade secret. Quite right to! This article can be found here but warning - its a subscription site (with a free trial).

Sex offender nearly gets into trouble for using LinkedIn.

Commentary

 

Follow up to my piece about LinkedIn ads last week. Carl sent in this funny screenshot which shows how the algorithm picks up words and feeds 'relevant' ad's to you!

Could LinkedIn be considering 'retiring' groups - My prediction is that groups could be gone by the end of this year.

The new homepage design hints that status updates (with links) are something that LinkedIn also wants to get rid of. The pattern LinkedIn normally demonstrates is to make a popular feature less useful/easy to use before 'retiring' it.

Questions

 

Where can I see how many views my updates have been getting?

 

ANS = You can't! The new homepage design has removed this feature. Sometimes you can see the stats for your last update. This is in the top section of your homepage but only occasionally shows and can't be manually found - you just have to wait for it to appear!

Direct download: LinkedInformed_054.m4a
Category:general -- posted at: 10:50am UTC

Direct download: LinkedInformed_053.m4a
Category:general -- posted at: 3:00pm UTC

Show notes

 

News

 

LinkedIn deliver impressive results for Q4 2014 as detailed here in their official announcement. They have grown membership to 347 million users and revenue for Q4 was $643m, a 44% increase on the same period last year and a total turnover exceeding $2.2b for 2014. Some of the more detailed commentary about these figures can be read here.

LinkedIn launches the volunteer marketplace in the UK.

LinkedIn further restrict their api making it almost impossible for anyone to develop apps that allow us to use LinkedIn in new and innovative ways.

Commentary

 

I finally got the new home page today and I totally hate it! The major issues seem to be;

You can't post a link into the text with an image status update (the workaround is to use the comments section)

You no longer see the performance of your previous updates, only the most recent.

There is no easy way to see how many connections you have.

On the plus side.............oh, nothing! 

Have you considered using a showcase page for search optimisation purposes? When the basic search is used the algorithm sorts results into categories including one for showcase pages.

How long should a podcast be? Is 30 mins about right or do you think you would prefer a shorter one (15 minutes). Let me know at mark@linkedinformed.com

Questions

 

Should I put the letter MBA after my name in my LinkedIn profile?

ANS = Yes, if that is what feels right for you. It is not against the rules and it may ensure you feature in recruiters search results. It is against the rules to put any other keywords in your name field although many people do it and the search algorithm does seem to like finding words in the name field.

Thank you so much for listening, I really value your support and interest.

 

As always I would welcome your feedback and questions. If you want to be on the show you can leave a comment by voicemail (right hand side of this page) or email me at mark@linkedinformed.com.

 

Help me to promote the podcast

 

It can be difficult to get noticed in iTunes and one thing that can really make a difference is reviews. If you enjoy the show please take a minute to write an honest review in iTunes, it would be most appreciated.

 

Until next time.... 

Direct download: LinkedInformed_052.m4a
Category:general -- posted at: 7:56am UTC

Show notes

News

Commentary

  • Blogging for the masses - the effect of LinkedIn publisher. With 1 million posts and more and more users starting to publish posts could LinkedIn publishing be the tool that makes blogging mainstream? In my opinion there are approaches to publishing depending on your objectives;
    1. Objective is to build your personal brand within your market / community. LinkedIn publishing is ideally suited to this.
    2. Objective is to guide people towards your website in order to build and monetize your following (online business). In this case the best tactic is to use a published post as a teaser with an incomplete post that includes a link to the complete article on your site. A good example is this post from Will Broome (the CEO of London launch who I am featuring in my new Winbusinessin serial podcast)

Questions

With linkedin asking us to post more, two questions:
a) Where do we get cheap/free non copyright photos, or does everyone turn a blind eye? I think not!
b) What is the etiquette on quoting sources? I have seen so many posts ( not yours) just quote/cut and paste chunks of others work with it looking like their own.
A guide to posting without getting sued for plagiarism or copyright infringements! 

  • ANS = Using images is critical if you want your updates or posts to get noticed but using sites like Google images does not ensure that you are not breaking a copyright. The image depositories that I use are as follows;
    • 99c - Low cost, royalty free images (such as the one used in this post)
    • Canva - A design creation site that also includes a good selection of images. Images cost $1 with many of the designs free.
    • Photodune. A much bigger selection of images but more expensive ($3-5 on average).
    • Depositphotos. Similar to above but can be cheaper if you are prepared to buy a bundle of credits.
  • The etiquette on using sources is that if you quote directly from an article you should include a link to that article, if your piece has been inspired by reading another I think it is less important but still an option. Blatant plagiarism is obviously wrong but it does happen. I personally don't waste any time worrying about it though.

Please feel free to let us have your views on this subject.

Direct download: LinkedInformed_051.m4a
Category:general -- posted at: 10:12am UTC