Sat, 5 March 2016
Two main subjects this week;
How do you feel about your home page these days?
The future for LinkedIn?
Firstly there was one small news item worth a mention this week;
Your LinkedIn homepage
We see it every time we log in but how much notice do you really take?
If you haven’t done so recently take 5 minutes to scroll through, you might be surprised, disappointed, amused or even angry at what you see!
Last week I talked about how to respond to an inappropriate posts
In this episode I discuss various aspects of the content of our home page feed;
It seems to me that our homepage are being taken over by the loud and crazy minority. Sensible, mature business people are making the mistake of low activity - possibly because of all the idiots but this actually makes the situation worse!
Is LinkedIn under threat from Facebook?
The second subject this week concerns the future for LinkedIn. The following article by the highly respected sourcing/recruiting expert Jim Stroud really got me thinking about how LinkedIn are so exposed due to their reliance of Recruitment for dealt ⅔rds of their revenue.
We know that LinkedIn is becoming a better social selling tool than a recruiting tool, business owners and sales people are starting to take the place of the recruiters who are leaving, or at least using other tools instead.
But this will not work out well for us unless LinkedIn find a way of becoming significantly less reliant of their Recruiting revenues.
How are they going to do that?
I discuss the options and would love to hear your ideas.
This week I want to share (excuse the pun) a really useful tool I have started using called ShareLinkGenerator
This is only relevant if you have a blog or write content somewhere other than on LinkedIn. It works in a very similar way to ‘Click to Tweet’ does for Twitter.
By creating a unique share link you can create an option within your copy for a quote to be the headline for a share of that specific page on LinkedIn.
Again it’s another free tool and I have found it very useful.
Save to contacts hasn’t quite gone yet….for some of us anyway!
One thing that is puzzling me is how I can send a message to someone who is not a first level connection who has commented on one of my Linkedin Longposts or updates without using up my In-Mails. I can’t find a way of doing this without connecting with them which I don’t necessarily want to do at such an early stage of contact. If you can help I would really appreciate it.
The way to do is through using group messages, I made a video to explain how;
Sat, 27 February 2016
Back from a week in the sun and raring to go, this week’s show I address some important considerations about LinkedIn’s future direction.
“LinkedIn is now, at best, a business card holder. At worst, it’s a delivery service for spam”
It’s been a tough month for LinkedIn, disappointing results have led to many commentators really questioning their strategy and direction.
Amongst the many negative (sometimes harshly so) articles I read this week I found the following one from Techcrunch which includes the horrible quote above the most interesting;
In response to al the negative press LinkedIn’s CEO gathered LinkedIn staff together to give them a motivational talk, amazingly they filmed it and released it on Slideshare!
They didn’t go so far as to reveal the 7 year plan he refers to but I still have to applaud the openness of sharing this talk.
On a more positive note LinkedIn are running their first advert at the Oscars this weekend to an estimated audience of nearly 40 million.
Narrated by Jeff Weiner himself, the commercial, called "You’re closer than you think," tells the story of when NASA used LinkedIn to look for its next astronaut. The networking website says its data found 3 million users who were qualified to apply for the role.
Save to Contacts has now been retired, the ‘relationship’ tab still shows for first tier connections and anyone you have previously saved (minus the ‘who introduced you’ section) but you can no longer save 2nd or 3rd tier connections. Disappointing but not at all a surprise.
Interview with Joe Pulizzi
The king of content marketing!
You can listen to the full episode here, or simply search for Winbusinessin on iTunes
This weeks cool thing is a free web tool that allows you to collate content relevant to specific connections for sharing with them via email or LinkedIn message.
The site is called Grapevine6 and this feature is the ‘engage’ feature which can be accessed below;
Sharing highly relevant content is a great way to build trust and this tool makes it really easy.
LinkedIn A F Q
Question - I'm looking to transition into a variety of industries and would like to leave my industry space blank. I see many posts in your Help Forum regarding this issue but I don't see any solutions. Is it possible to leave the industry section blank?
Answer - I understand your frustration but at the moment, it is not possible to leave your industry field blank.
I can assure you though that this is a field that Recruiters are advised to ignore when searching because it is notoriously unreliable. Many people select the wrong industry either by accident or misunderstanding its meaning - for instance an HR Manager in an Accounting firm puts 'human resources' as their industry rather than 'Accounting'.
Recruiters are usually aware of this and therefore avoid the field when searching.
Provided you complete your profile thoroughly and use the correct keywords, I am sure you will be found for the right opportunities, irrespective of industry.
Sat, 13 February 2016
Now that we have passed 100 episodes, I thought it was time to give LinkedInformed a makeover. You will notice we have a new logo and the introduction music is different but more importantly we have a new format for the show.
I will no longer have a specific news section but I will obviously always talk each week about any important events that have occurred, if nothing important has happened I will focus the episode on a specific subject.
This will never be an interview show as such but I do plan to conduct more interviews from now on.
I hope you like the changes.
This week I focussed my attention on LinkedIn’s Q4 and full year financial results.
A quick overview
You can read the full report here.
Here are a variety of articles about the results;
When talking about the results I also mentioned a report in the FT about how Glass door may be thinking about competing with LinkedIn.
This weeks cool thing is a Google Chrome extension called ‘LinkedIn Connection Revealer’
As you can see, this handy tool allows you to see how many followers (not connections) your first tier connection has. I’m not sure why it only works for connections because you can see followers for all LinkedIn users by going to their ‘View recent activity’ but it’s still pretty cool anyway.
And best of all….it’s FREE!
You can download it from the Chrome store here
LinkedIn A F Q
Question - I have posted a status update to inform people about my up coming training course. I would like to be able to send a note to specific members of my network to share it. I've had people do it with me but I can't see how. Any tips on how to share it with them?
Answer - Rather annoyingly you can't do it that way for an image update, You are only able to send status updates directly to people if they are web link updates or just font updates. For some reason an image update does not allow this option.
My suggestion would be to produce an update linked to the page that promotes your training event on your website or perhaps Eventbrite and then you will be able to send it to your connections.
Sat, 6 February 2016
Sat, 30 January 2016
With all this controversy about how LinkedIn reports its post views numbers and how it distributes published posts I thought I would share my thoughts on readership, distribution and engagement.
At the end of the day we should take responsibility for our own success with our posts and it is always most important to remember that engagement is more important than views.
How do you add recommendations to your profile with the new messaging system? I previously added it from the message but this seems to have changed.
ANS = Yes this has changed. You can only manage recommendations from the desktop version on LinkedIn.
> Go to your profile and scroll down to recommendations.
> Hover over the section and click on ‘manage’
> You will see the received recommendation under pending where you can accept it and show it on your profile.
2, How do I move my main current position up to the top of my profile?
ANS = You can do this, provided both position are current (to date) by grabbing the ‘grip’ on the left hand side of the relevant position and dragging it up (see below)
You may also need to manually amend your headline in this circumstance because it will have changed automatically when you added the new position.
I will be covering more questions in my YouTube channel soon.
Sat, 23 January 2016
The 5C System.
For a limited time I am allowing free access to module 1 of my new e-learning LinkedIn business development programme.
All I ask for in return is some constructive feedback and, if you like it, a testimonial.
Sign up for FREE access here
How do you become a top ten power profile on LinkedIn?
I might argue that Charlotte Proudman must have been in one of those top ten lists but she was excluded - maybe for good reason but who else was excluded?
So what do you have to do to get profile views;
is there a polite way to let people know that you are NOT an open networker / LION? Our marketing strategy has led me to be featured by LinkedIn as "someone you might be interested in following" as part of the on-boarding process of the new app, and this has increased my exposure hugely and I've gone from 3,000 followers (2,500 connections) to 16,000 followers in the last 2 months. Nice. But it also means I get invites from engineering graduates from every corner of the globe.... Can I stop that?
Answer = The best way to deal with this would be to prevent people from inviting you to connect, unless they have your email address.
Go to settings > Communications > ‘select who can send you invitations’
Sat, 16 January 2016
Welcome to a new episode of LinkedInformed, here are the main topics covered this week.
I really want to do something different for our 100th episode, I am still open to suggestions but one I had recently was that someone (maybe a listener) could interview me! Any volunteers or suggestions as to who would be a good candidate.
Let me know at email@example.com
The 5 things you may have missed on the new app.
I have written a more detailed published post <Rehj, ask me for this link, not done yet> about this but as a summary, the 5 things are as follows;
Go to the area where you view your invitations (see all) and then click on ‘Manage invitations’
<add pic ‘manage invitations’
2. A voicemail from Gary Stockton regarding searching for connections with a specific job title.
Sat, 9 January 2016
The bizarre behaviour of LinkedIn users!
Welcome to episode 96. Christmas seems a distant memory and I am very much into the swing of things again now.
LinkedIn Publishing. What happens ‘post a post’!
Key points for me are;
Next Tuesday’s new episode will be covering the 5 essential skills for creating great content;
Writing - People - Video - Audio - Visual
Are we lazy or just very reactive with LinkedIn?
Why are LinkedIn users so keen to use canned responses such as ‘great post’ or ‘Congrats on your anniversary’?
I think it looks terrible but that isn’t really my point, I’m more interested in why these messages seem to work so well. Any suggestions please leave a voicemail or email me at firstname.lastname@example.org
Suggested replies (such as I see when using Googles ‘Inbox’ app) are highly effective and useful but LinkedIn’s version seems very crude - yet clearly popular!
Finally I am still keen to gather more ideas for episode 100 (it’s fast approaching). Is there someone you would like me to interview? Perhaps a previous guest or someone who you have heard on another podcast.
Drop me a line at email@example.com
Sat, 2 January 2016
Welcome to episode 95 and more importantly welcome to 2016!
A quick review of the main events of 2015
We are now in season 2 of my other podcast which focusses on social selling and business development on LinkedIn. On Tuesday we will be releasing episode 3 which is an interview with Christoph Trappe, a storytelling expert as part of our focus on content marketing.
Here are 5 things you can do this year to make 2016 your best LinkedIn year ever!
Sat, 19 December 2015
Why do LinkedIn insist on creating responses for us search appalling "Great post" message which can only be sent when someone has not read the post!
I didn't have time to cover this fully in the episode but you can read my blog about it here.
Peter Gold updated us on his LinkedIn advertising experiment. It would appear that sponsored updates work in terms of clicks but are too expensive to make it worthwhile.