LinkedInformed Podcast. The LinkedIn Show


  • Naomi Lewis wrote an article for ‘Look Magazine’
  • Here is the new LinkedIn sales tool called elink. It looks expensive but maybe an option to Autopilot if your market is very active on Twitter.

  • A LinkedIn success story. A start-up founder get his funding by connecting and building trust with someone in Australia who knew someone who wanted to invest. 

  •  Shocking sexist job ad by a company from Toronto that appeared on LinkedIn. 

  •  Three changes to LinkedIn this week; 

    • The main font and colour scheme has reverted to the dull black and grey scheme. 
    • You can now embed link to a wider variety of media in LinkedIn published posts 
    • Invitation ‘cards’ have been redesigned making it easier to see a customized message.


I have found great success with my new VAR system. 


V = View a profile (a lot with autopilot

A = Accept the invitation (assuming they are a prospect) 

R = Reply to their invitation 

It certainly works well for me, why not give it a try. 


QUESTION (From James from the US)


  • How does LinkedIn determine someone’s ‘function’ on LinkedIn when there is no field in a profile for this? 
Direct download: LinkedInformed2091.mp3
Category:general -- posted at: 9:00am UTC



  • 3 charts that prove that LinkedIn is on fire! This article’s most interesting fact is the comparable rate of member/user growth amongst the three main social networks. 
  • Woman creates fake LinkedIn profile to give credibility to her Disney scam. This is a timely warning that we should all check that the listed employees associated to our company pages are legitimate. 




  • I have gathered more feedback about the new LinkedIn app from Android users and it seems to be universally disliked!  Whilst I can’t make a judgment myself yet, it does seem shocking that LinkedIn are still unable to produce an effective mobile app!
  • This week I enjoyed chatting with Sarah Santacroce about her LinkedIn challenge, which starts on 1 December.
  • Thanks also to Kate Lister for her voicemail stating her reasons for connecting with someone. Kate is a florist in Grimsby who wins business from her LinkedIn activities, I interviewed Kate in episode seven of my Winbusinessin podcast. 



This week I was asked a question that I regularly get when I am running training sessions and it’s always a tricky one to deal with so, on the spur of the moment I asked Sarah to help me answer it! 

“I have two businesses that are both applicable to LinkedIn so should I have two separate profiles or try to cover both within the same profile?” 

Have you checked out my YouTube channel yet? Subscribe for regular tips and tricks. Click here.



Direct download: LinkedInformed2090.mp3
Category:general -- posted at: 9:00am UTC

Welcome to a new episode of the award-winning LinkedIn podcast. This week I covered a wide variety of topics.
  • LinkedIn announced their new Air Traffic Control (ATC) platform for improving the quality and quantity of messages and notifications we receive from LinkedIn. 
  • LinkedIn appeared to have ambitious plans for 

  • Profile view daily limits have reduced to an estimated maximum of 850 per day. 

  • LinkedIn release their new mobile app on Android (that’s a first).

  • Will the LinkedIn groups go the way of the dodo? Excellent article from Bruce Johnston. 
  • Who do you connect with and why? Do you follow LinkedIn’s advice to only connect with those you already know or do you just invite anyone? Please let me know, It will be really interesting to hear the views of everyone on this one. You can email me at or simply leave a voicemail by clicking on the link on the right of this page. 
  • Be aware that a scam email is circulating that looks remarkably like a LinkedIn invitation email.


This week we had a voicemail question from Paul Copcutt about the new LinkedIn messaging app.  Paul is unable to read long messages for some reason, I have checked and I cannot replicate the problem. 

Does anyone else have this issue? 


Other links 



Direct download: LinkedInformed2089.mp3
Category:general -- posted at: 9:00am UTC


  • Tinder versus LinkedIn profile pictures
  • Hillary Clinton and her views on LinkedIn in the past
  • Ladbrokes are using LinkedIn to find customers
  • LinkedIn has a new head of Europe 
  • Legal problem of Linkedin on who owns your profile
  • LinkedIn overhauled its strategy for Sales Navigator
  • LinkedIn China’s new professional networking app Red Rabbit


Direct download: LinkedInformed2088.mp3
Category:general -- posted at: 9:30am UTC

A big change of scenery this week as I take the podcast out 'on the road' to Amsterdam in the Netherlands. LinkedIn has always been very popular in The Netherlands and as a result some of the most respected LinkedIn experts in the world are found there so this week I jumped on a flight to go and have a chat with two of my favourite LinkedIn trainers Perry Van Beek and Petra Fisher.


  • Sydney university keeps suits for students LinkedIn profile photos
  • LinkedIn 3rd quarter results;
    • Total revenue of $780m broken down as follows;
      • Talent solutions 59% (34% growth)
      • Learning (Lynda) 6%
      • Marketing 18% (28% growth)
      • Premium 17% (21% growth)
    • Revenue is predicted to be $3 billion for the year.
    • Unique visitors have dropped to 25% of total members (27% in Q3 2014, 30% in 2013)
    • 55% of unique visitors are via mobile
    • LinkedIn announce their largest commercial deal ever - with EY for Sales Navigator licences (a sign of the future).


I am wondering if it is possible to see previously sent invites or messages any more? I'm asking because I usually tailor an invite to a person and want to refer back to it when I send a thank you note and a longer explanation on why I want to connect with them. I can find the pending ones but not the accepted ones. Before you could go into Sent and see everything invites/messages even if they were accepted.

Direct download: LinkedInformed2087.mp3
Category:general -- posted at: 9:49am UTC


  • More details emerge about LinkedIn new ProFinder trial
  • Have you played the LinkedIn name game?
  • New thought leaders are invited to publish for the upcoming new app
  • The LinkedIn plugin that works out how old you are!
  • Group messages will return
  • Is this the most authentic profile ever on LinkedIn?


  • Group messaging is still possible - workaround hack
  • How to post GIFs on LinkedIn



Direct download: LinkedInformed2086.mp3
Category:general -- posted at: 9:30am UTC

Direct download: LinkedInformed2085.mp3
Category:general -- posted at: 8:30am UTC



  • New LinkedIn messages function update, originally covered in episode 82.
    • Muting conversation only stops the email notification.
    • Email alerts for messages seem to be random and inconsistent.
    • 'Forward profile' feature is broken but there is ahack solution, just delete the https:// in the url of the profile you want to forward.
    • LinkedIn, you arseholes! article
    • Quick reply option in received InMail
Direct download: LinkedInformed20084.mp3
Category:general -- posted at: 9:30am UTC

In this special episode I take a break from the normal format to concentrate fully on a comprehensive review of LinkedIn's Sales Navigator product.

I believe that this product is critical to the future of LinkedIn who are still trying to break away from an unhealthy reliance on their flagship Recruiter product so I thought it was about time I upgraded and gave Sales Navigator a thorough appraisal.
What is Sales Navigator?

The first thing to understand about Sales Navigator (SN) is that it is not a conventional premium account. It's DNA comes from the Recruiter product and so it sits separately from

To access SN you click on a link from within your normal LinkedIn account which opens a separate tab with a different user interface. Premium accounts are basically normal accounts with added features, SN is very different and is designed for people who are focussed on using LinkedIn as a social selling tool.

It is principally a lead generation and social listening tool, it's not a CRM (contact/customer relationship management) tool....not yet anyway!

One of the first things you notice about SN is that LinkedIn have chosen to rename things, despite the fact that they are (mostly) the same as the traditional features on For instance;

Leads - translation = People

Account - translation = Company

Lead builder - translation = Advanced search (with all filters)

Direct download: LinkedInformed20083.mp3
Category:general -- posted at: 7:56am UTC

Direct download: LinkedInformed2082.mp3
Category:general -- posted at: 8:30am UTC