Sat, 14 September 2019
Hello and welcome, I’m back from my week away in San Francisco and I can tell you that my Find Nearby experiment yielded zero results! I had it on the whole time I was there and I checked it several times in busy places but never once saw anyone nearby!
This week I want to return to Articles which we have covered recently but a listener highlighted an Article on LinkedIn about long-form content and I really felt I should counter it with a different perspective.
Firstly let me be clear……I definitely don’t believe long-form content is dead or even dying, I just think people need to recalibrate how they use it.
Anyway more of that later
Continued at http://linkedinformed.com/episode261/
Sat, 31 August 2019
Welcome to episode 260 which has been inspired by two separate incidents that occurred this week.
Firstly I had a session with a client who was really struggling to come up with ideas for content – I recommended she should start by using other peoples posts as inspiration to create similar posts.
Secondly, a friend found out that someone had been copying his content – word for word, A clear example of plagiarism.
This got me thinking about the differences between the two and where the line of acceptable practice sits.
More of that later…
Sat, 24 August 2019
Welcome to episode 259.
It’s great to have followers but to increase the visibility of our posts we need to get more of them to engage.
This isn’t just about what we write but also about how we treat our followers, especially new ones!
This week my main focus is on my new (and not fully tested) engagement blueprint. I have covered elements of it before but the extra part that I want to focus on in this episode techniques to get our followers more engagement.
Sat, 10 August 2019
Welcome to episode 258. We all know that post engagement is crucial for you to become visible on LinkedIn but not all ‘engagement’ types are equal. We know shares are pretty useless to you but what about Likes and Comments. Which one is best?
Following some interesting research I saw this week, I thought that would be an interesting topic to explore.
Sat, 3 August 2019
Welcome to episode 257 where this week I want to cover a really important aspect of using LinkedIn in a productive and successful way… finding great content! As usual with LinkedIn, we have an algorithm that makes choices (often the wrong ones) for us but we can take actions to help us find and engage with the best content.
Also covered in this episode;
Sat, 27 July 2019
Welcome to this weeks digest of all things LinkedIn.
Today I want to address and issue which has always been a tricky question for LinkedIn users to answer…Should you connect to competitors?
More of that later but first…..
Interesting Stuff I Saw This Week
For the full show notes go to https://linkedinformed.com/episode256/
Sat, 20 July 2019
Welcome to a new episode and it’s great to be back after a wonderfully relaxing week away in the truly stunning Swiss alps.
About a month ago I received a personalised connection request from someone who had the words ‘LinkedIn and Neuroscience’ in his headline….as you can imagine this really piqued my interest.
What on earth does that mean?
So I arranged to have a chat with him and he explained to me his theories and how he uses his understanding of the ‘social brain’ to achieve success on LinkedIn…….so I just had to get him on the show!
But first…..Go to https://linkedinformed.com/episode255/
Sat, 6 July 2019
You open your laptop (or pick up your phone) in the morning, fire up LinkedIn and then notice this……
Wait….that’s not 2 invitations, it’s 2000! Where did they all of a sudden come from?
This week I’m investigating what I call the LinkedIn Invitation Tsunami. What is it, why does it happen and what you should do if it happens to you.
Go to https://linkedinformed.com/episode254 for the rest
Sat, 29 June 2019
Apparently, at LinkedIn they have a saying;
And so they have announced that they have been adjusting our feed algorithm to give us exactly that.
Sat, 22 June 2019
Welcome to episode 252. I thought it was about time we revisited Articles this week. I’m not the most prolific article writer so I thought I would ask, fan of the show and business copywriting expert, John Espirian onto the show.
In our chat, I ask John about what to write about, how often to do it and how long an article should be. John talks about styles of writing, how to stimulate ideas and how to best repurpose blog pieces as LinkedIn articles
For more go to linkedinformed.com/episode252