LinkedInformed Podcast. The LinkedIn Show

Welcome to episode 233 and this week I’m looking forward and planning for next year.

What is your plan for LinkedIn next year? Hopefully, I can stimulate a few ideas for you in this episode.

Before that though…..

Interesting Stuff I Saw This Week.

I was fascinated to see this post go viral this week. It’s not applicable for post of the week because I don’t think it’s an especially great video post but it is worth examing why it went viral.

To read more go to http://linkedinformed.com/episode233/

Direct download: LinkedInformed_233.mp3
Category:general -- posted at: 12:00pm UTC

Welcome to episode 232. This week the focus is all about my favourite subject….communication.

If there is one aspect of using LinkedIn that fascinates me the most, it’s the art of communicating effectively. It’s also one area that most people get wrong according to my homepage feed and probably yours too!

So you can imagine how excited I was when I recently met Kim Arnold, a communications and marketing expert!

So this weeks episode is focussed on a chat I recently had with Kim about how we communicate on LinkedIn and how we could do it better!

but first…..

Interesting Stuff I Saw This Week

 

Mike Winnet does it again and gets more comments on this spoof copy post!

Direct download: LinkedInformed_232.mp3
Category:general -- posted at: 12:03pm UTC

Whilst the title for this episode is about posting, I actually have two main topics to cover this week.

  • Posting for Engagement – A case study
  • A closer look at new LinkedIn Events

I also have a ‘not’ post of the week as well as a post of the week!

In addition, we cover the following;

  • LinkedIn Stories
  • New Boolean operators
  • UK top voices
  • Three new features
  • LinkedIn Live video rumours
Direct download: LinkedInformed_231.mp3
Category:general -- posted at: 5:41pm UTC

Welcome to the 230th episode.

This week I cover;

  • LinkedIn Events
  • Do pods violate the user agreement?
  • LinkedIn Top Voices 2018
  • Several new features
  • Rumour - LinkedIn Stories!
  • LinkedIn Pages
Direct download: LinkedInformed_230.mp3
Category:general -- posted at: 12:00pm UTC

Welcome back to another show. This week I’m chatting with Andy Foote about the talk given by a LinkedIn executive called ‘creator-side optimization and incentives in social networks’.

This was a very interesting a quite revealing insight into how LinkedIn adjusted their algorithm earlier this year to counter what they described as a ‘perverse incentive’ where superstar content producers were being given too much visibility on our homepage feeds

Direct download: LinkedInformed_229.mp3
Category:general -- posted at: 12:00pm UTC

LinkedIn is changing rapidly!

This week I focus on 9 important changes LinkedIn have made since the last episode.

  1. New design for WVYP
  2. Articles saving on desktop
  3. Group posting from Homepage
  4. New free premium trial offer
  5. Articles 'series' pilot scheme
  6. New setting to make 'Follow' the default on your profile
  7. LinkedIn update 'Feed ranking optimization'
  8. Less information on LinkedIn emails
  9. Pilot test for the reintroduction of LinkedIn events feature

More information at http://linkedinformed.com/episode228

Direct download: LinkedInformed_228.mp3
Category:general -- posted at: 12:00pm UTC

This week I interview Kurt Shaver from Vengreso about the challenges of social selling and using LinkedIn in a corporate environment

Direct download: LinkedInformed_227.mp3
Category:general -- posted at: 12:00pm UTC

A couple of weeks ago I had a very interesting conversation with an experienced LinkedIn user about native video posts. They post regularly and get fantastic results but they have yet to do a video post. When I asked them why they couldn’t really answer. We explored this in more detail and agreed that it came down to two main factors;

  1. Technical barriers
  2. Concerned that others would think they look stupid

 

This troubled me but I put it down to an isolated experience, then last week I had almost exactly the same conversation with someone else! The final straw came this week when I delivered a follow-up training session and during my preparation (where I analyse the delegates activity since the last session) I discovered that, despite plenty of text and image posts, nobody had attempted a native video post.

I have covered video before but given the issues people seem to be having, I thought I would focus on this in this weeks episode.

Direct download: LinkedInformed_226.mp3
Category:general -- posted at: 3:57pm UTC

This week I respond to a post by Richard Moore about the apparent lack of 'Content Creators' on LinkedIn in the UK.

What exactly is he referring to and how do we define great content?

That plus a few interesting things I saw this week about LinkedIn.

More info at LinkedInformed.com

Direct download: LinkedInformed_225.mp3
Category:general -- posted at: 12:00pm UTC

Welcome to episode 224, this week I want to mainly focus on company pages. A feature of LinkedIn that I have often been very critical of.

LinkedIn have announced their Top Company Pages of 2018 list so I thought I would take a closer look at some of those companies to try to understand what benefit they are gaining from LinkedIn.

I also want to return to the new groups experience as I now have the new features and thought I would add some further thoughts and things I have experienced.

For the full notes go to http://linkedinformed.com/episode224

Direct download: LinkedInformed20224.mp3
Category:general -- posted at: 12:00pm UTC