LinkedInformed Podcast. The LinkedIn Show

News

Direct download: LinkedInformed_66.mp3
Category:general -- posted at: 10:30am UTC

Show notes

 

News

  • Published post sharing via 3rd party apps appears to be broken, links go to main Pulse page.
  • LinkedIn announce Economic graph challenge winners.
  • LinkedIn stock drops to $193
  • Keen computer gamers are getting information about future game titles from LinkedIn profiles. This article and this one are two separate examples.
  • Jeff Weiner admits "We are sending some members too many emails"!

Commentary

  • Posting articles and links in LinkedIn groups is not effective unless you are actually creating a discussion. People are treating groups as poster boards for 'interesting' articles but all that does is lower the amount of interaction and provides no benefit to the person that shared the link.
  • I was shocked to see these stats recently;
    • Article 1 - 348 views - 41 LinkedIn shares
    • Article 2 - 162 views - 302 LinkedIn shares
  • When I explored this in more detail it turned out the the vast majority of the shares of article 2 were people sending the post to multiple groups (each one counting as a separate share). Clearly these group shares were simply being ignored!

Question

  • How can I get notifications about a specific person? I want to know when specific connections of mine post updates, articles and share/comment on others?
    • ANS= Unfortunately you no longer can, 3rd party sites such as Zapier and IFTTT used to do this but LinkedIn no longer allow access to this information.
Direct download: LinkedInformed_65.mp3
Category:general -- posted at: 10:30am UTC

Show notes

News

  • LinkedIn imposes a limit of the number of group messages that can be sent.
  • Confirmation that the commercial use limit on search is not just the amount of searches but also the number of profile views.
  • Groups lose stats feature but gain a new 'about' page which includes the members section.
  • 27,000 US intelligence staff on LinkedIn revealed in a recent report.
  • LinkedIn introduce 'who's viewed your posts' feature.
  • LinkedIn celebrate their 12th anniversary by featuring members stories, I especially enjoyed this one.
  • India surpasses 30 million LinkedIn members
  • LinkedIn's share priced dropped below $200 last week and still remains weak.

Commentary

  • This new web product claims to assess someone's personality from their LinkedIn profile. It sounds crazy but my experience is that it is amazingly accurate! Here are the results for me;

If you haven't done so already, check out my new Winbusinessin podcast, this week I interview 'The Headshot Guy' John Cassidy about profile pictures.

Question

Why do some people put their name in their professional headline?

ANS= This allows people to be able to see your full profile even if they are outside of your network. When you search for anyone by name you can always see their profile but when you search by keywords you can only see up to your 3rd tier.

Direct download: LinkedInformed_Episode_64.mp3
Category:general -- posted at: 12:50pm UTC

News

  • The LinkedIn advertising hack that gained a company $100,000 funding for a penny!
  • LinkedIn Announce their Q1 results. Financial analysts are OK with the results but hate the revised prediction for Q2 and shares plummet!
  • Sponsored update advertising grows by 40% and the number page views grows at impressive rate again.
  • LinkedIn hints that the Lynda.com acquisition will result in 'cross selling models and integration'. What exactly will this mean?
  • So this is why LinkedIn bought all those copies of Reid Hoffman's new book

    Commentary

    • LinkedIn published posts desperately need a 'read it later' feature. We all lead busy lives so the chances of having the time to read a long form post when we see it are limited. Perhaps a feature similar to Twitter's 'favorite' link would be the easiest option. At the moment I suspect we are kidding ourselves if we believe the 'read' numbers as people who have actually read the post. What do you think? Drop me a line at mark@linkedinformed.com.

    Question.

    This week's question comes from Carl, it's more of a point/commentary than a question but a really interesting one;

    • Hiya Mark,

      I was just thinking about LI buying Lynda, and the imminent arrival of
      Facebook at Work.
      If LI wanted to go mega they'd be tackling this by looking at systems
      like Slack https://slack.com. This would really get them into companies
      by becoming an actual part of the employees daily workflow, which is
      what I'm betting the FB at work thing will aim for. Right now, LI is
      still broadly seen as the thing you use when changing jobs (rightly or
      wrongly).
      We all know how big mobile is now, and how it's just getting bigger each
      day.
      Slack has massive take up and is really well respected. The need for LI
      to get a better collaboration tool will come soon anyway, 4G is here now
      with rich services growing daily.  We're about to be hit by the wave of
      "realtime videoisation" - all apps will be able to use it (its in the
      next Android SDK) - think Twitters Periscope, which I know you love, but
      for any app. And obviously phone/video calls. Right now, how can a LI
      user call another LI user? Use their phone number. That's 3G and earlier
      - old style GSM. This next IP-only system allows username to username
      calls within a closed system, such as LI, FB etc - and its much more
      than a traditional phone call.
      • ANS = I totally agree with this. LinkedIn challenge is to combine moving with the times and giving users a really valuable tool with protecting members from spam - unwanted messages and calls. To be honest though I suspect this is way beyond their capabilities at the moment. I have unofficially heard that they are already really struggling with mobile as it is so this seems a bit of a stretch for them! Perhaps this is inevitable outcome of rejecting partnerships with 3rd party developers? Opening up the API provides so much opportunity for innovation but LinkedIn are closing down their API and trying to do everything themselves.

Direct download: LinkedInformed_Episode_63.mp3
Category:general -- posted at: 10:49am UTC

Show notes

News

  • Are you frustrated with the commercial use limit on search?The following searches are all "free" and do not count against your monthly allowance
    • Alumni search
    • Fieldof study search
    • Connections network search
    • Tagging
  •  Are InMail responserates dropping?

Questions

How do I post a job on LinkedIn for free?

ANS = There are four ways in which this can be done;

  •  A job discussion in a relevant group
  •  A personal status update
  •  A published post
  •  Company page update (pinned to the top)
Direct download: LinkedInformed_Episode_62.mp3
Category:general -- posted at: 2:00pm UTC

News

Commentary

  • Check out my new podcast Winbusinessin
    • Tip - This is what to do if you can't save a 2nd tier to contacts
    • Keywords in name fields. It works from an optimisation perspective but it is still against the rules. What are your thoughts? Drop me a line at mark@linkedinformed.com

    Question

    • How many different type of emails do LinkedIn send you and how can you stop them?
      • ANS = There are 20 different types of emails (excluding group emails) which can all be controlled from within your settings. Go to Communications> Set the frequency of emails.

 

Direct download: LinkedInformed_061.mp3
Category:general -- posted at: 5:05am UTC

News

  • Character from Ex-Machina film has a LinkedIn profile - even though she is a robot! Update since recording - it looks as though this profile has been taken down.
  • If you have a really good post that you believe should be featured in a channel on Pulse then you can try tweeting @linkedinpulse to ask if they can help to get it promoted.
  •  Lynda.com is acquired by LinkedIn for $1.5billion!
  • The Mashable article about LinkedIn's acquisition of Lynda.com
  • Jeff Weiners post about the deal
  • Lynda Weinmans post
  • Viveka Von Rosen's profile

Commentary

  • Sponsored updates appear to be an attractive option as opposed to normal adverts on LinkedIn but there is a downside!
Direct download: LinkedInformed_060.mp3
Category:general -- posted at: 7:37pm UTC

Show notes

News

  • I had a reply from the person whose published post achieved over 3 million views and she doesn't know why it was so successful!
  • LinkedIn acquire Refresh
  • LinkedIn's April fool joke
  • University offer premium accounts to 1000 students
  • The latest big thing in social media? Periscope is a live video streaming app from Twitter and it is amazing!

Commentary

  • Interesting article that lists 10 LinkedIn invitation templates. Some are pretty cheesy and I would always suggest writing your own but these may help get you started.
  • Tip: Consider contacting some people who have viewed your profile. I saw a potential prospect had viewed my profile and as a result of contacting him I have generated some new business.

Questions

  • I keep seeing this nonsense on my LI feed. This and various other mathematical questions  trying to get a million 'likes'. I generally only see them because one of my contacts comments. To me they have no place on LI. But why do people do it and is there a way to stop it?

    • ANS = I think they create them to gain a high number of views but to what end? More damaging though is the people who participate, not realising that they are annoying their connections who may well hide their future updates as a result. My advice - if you enjoy quizzes, do them but don't post your answer on LinkedIn, no-one will think you are clever - quite the opposite!

  • I am an employee of a company which has changed  its name and email domain.  I was requested by a colleague to join LinkedIn over a year ago and so I did the email I registered was my old one.
    Anyhow I keep getting emails from prospective employees linked to my profile and when I click on it from my work email is says access denied. So we have been blocked off.  I now don't know how to get back in I don't know which email to use and when I try both domain & opal email is says invalid email.  I want to now log in my same profile by setting it up with my personal email can u help with this ?

    • ANS = A real complicated mess isn't it and LinkedIn are partly responsible for this. The simple way to avoid such problems is to list all your email addresses under one LinkedIn account.

Direct download: linkedinformed_Episode_59.mp3
Category:general -- posted at: 9:58am UTC

Show notes

News

Commentary

  • The mystery of the 'Certified LinkedIn Publisher'.
  • Brain De Haaf's profile and the Google search (below) that proves he did have the phrase in his profile
  • Kathy Caprino's profile
  • The Publishers group where my question has so far been conveniently ignored!

Questions

  • I no longer receive an email from LinkedIn when someone accepts my invitation to connect. Has this feature gone or are my settings wrong?
    • ANS = Firstly the feature does still exist, I received an email just this morning. Your settings may need re-adjusting and it might not be your fault as it appears that this settings has had a recent facelift! Go to Settings>Communications>Push notifications and make sure that the relevant box is ticked. Follow this by logging out, clearing cookies and then check whether it works the next time.  Failing that it's a case for the Help Center.
Direct download: LinkedInformed_058.m4a
Category:general -- posted at: 2:30pm UTC

Show notes

News

Commentary

Questions

  • The new home page seems to be feeding information that I do not wish to see (connections, group posts etc). How do I switch this off?
    • ANS = Unfortunately you can't, whilst there is a section in your settings to select what updates you see, it is clearly not working! The help center are saying it is a known issue. I suspect they completely forgot about this setting when they re-vamped the homepage. It is very frustrating because from I can see (which is harder with the new design) the number of views has plummeted as a result!
Direct download: LinkedInformed_057.m4a
Category:general -- posted at: 10:34pm UTC