LinkedInformed Podcast. The LinkedIn Show

This week we complete the interview with social selling expert Darrel Griffin (click on his picture below to see his LinkedIn profile).

Darrel's model for success is called SPEND (statistics, purchasing journey, Edelman, next generation & digital disruption);

statistics 

  • 92% of B2B buyers start their search online (Salesforce)
  • B2B buyers complete 57% of the buying decision before they are willing to talk to a sales rep (CEB)
  • 75% of buyers say they use social media as part of the buying process (IBM)
  • On average decision makers consume 5 pieces of content before being ready to speak to a sales rep (Chief Marketing Officer Council)
  • 82% of our potential customers can be reached via social media (B2B Sales 2.0)

purchasing journey

edelman

Click on the image for more information about Edelman's trust barometer;

next generation

Here come the Millennials...

  • 50% of the global workforce by 2020
  • 75% of the global workforce by 2030

“Social media is by far the dominant way Millennials learn about things online.” (SDL)

digital disruption

Digital Disruption: Unleashing the Next Wave of Innovation

By James McQuivey

Thanks again to Darrel for taking the time and for sharing his knowledge - very interesting stuff! If you want to get in touch with Darrel his website can be found here and on Twitter he is @darrel_griffin.

Thank you so much for listening, I really value your support and interest.

As always I would welcome your feedback and questions. If you want to be on the show you can leave a comment by voicemail (right hand side of this page) or email me at mark@linkedinformed.com.

Help me to promote the podcast

It can be difficult to get noticed in iTunes and one thing that can really make a difference is reviews. If you enjoy the show please take a minute to write an honest review in iTunes, it would be most appreciated.

Direct download: LinkedInformed_040.m4a
Category:general -- posted at: 7:24am UTC

show notes

 

News

 

Apparently Microsoft attempted to buy LinkedIn for $500m prior to their IPO in 2011 but decided the price was too high. LinkedIn would cost them closer to $35 billion today!

Sony have collaborated with LinkedIn to produce a business card reading app that synchronises with LinkedIn in the way that CardMunch used to. Does anyone know of any other apps that do the same?

LinkedIn have announced their 3rd quarter results.

332 millions users

90 million unique visitors

28 billion page views

45% growth in revenue

Analysts impressed with the results but not the outlook!

Commentary

 

LinkedIn have really been pushing skills again with this article being just one of many over the last few weeks.

I have been very impressed with Conspire, a new FREE service that allows you to manage your contacts by analysing your email activity.

You can now add attachments to LinkedIn messages. If you want to be notified of such changes by email you can subscribe here

Publishing on LinkedIn. Is it really worth it? As more people obtain publishing rights on LinkedIn, the number of views per post seems to be dropping for everyone and this makes me question whether they are still worth doing?

 screenshot2014-10-31_11-07-39_pm.png

Chris Gaborit is just a normal, regular LinkedIn user who started publishing in May and achieved an amazing result with over 300,000 views of the above post (click on it to read the full post) but over the last couple of months he has seen his posts viewed less and less...this seems to be a consistent story for most people.

 

His average number of views per post has been the following since starting in May;

 

May 2014 - 54,911

June 2014 - 28,260

July 2014 - 6115

September - 418

October - 2696

Maybe we are better off blogging on our own websites and promoting these articles via status updates?

 

Your views are welcome.

 

Question

 

Why are LinkedIn persisting with Skills & endorsements when everyone knows they are a joke?

 

This question really got me thinking and my conclusion is that the big data that skills give them is something they intend to monetise. Endorsements are merely a red herring designed to encourage us to add more skills to our profiles!

 

Direct download: LinkedInformed_039.m4a
Category:general -- posted at: 1:32pm UTC

 

show notes

 

You can view Darrel's LinkedIn profile here

 

Darrel's Story

 

25 years in sales, mainly in the UK. Wine trade, screen printing and signage.

Moved to Perth, Western Australia in July 2012 - knew no-one!

Business Development Manager role for a signage contractor

Threw himself into LinkedIn

Annual target exceeded within 4 months!

50% of sales came via LinkedIn

Decided to aim to become Perth's social selling 'go to' guy

Launched Social4Sales - already fully booked until mid December!

Other links

 

Gary Vaynerchuck

Gary Vaynerchuck's books (my favourite is Crush it)

Gary's blog

Darrel's next door neighbour...as featured in the podcast!

 

Thank you so much for listening, I really value your support and interest.

 

As always I would welcome your feedback and questions. If you want to be on the show you can leave a comment by voicemail (right hand side of this page) or email me at mark@linkedinformed.com.

 

Help me to promote the podcast

 

It can be difficult to get noticed in iTunes and one thing that can really make a difference is reviews. If you enjoy the show please take a minute to write an honest review in iTunes, it would be most appreciated.

 

Until next time.....

Direct download: LinkedInformed_038.m4a
Category:general -- posted at: 4:00pm UTC

show notes

 

No interviews this week but plenty to catch up with following my vacation, I even managed to connect with Santa Claus this week...a very proud moment!

 

News

 

Another lawsuit is filed against LinkedIn and this one is just plain ridiculous! Apparently the ability to read someone's background and perform a few checks on LinkedIn when considering recruiting them violates a US law. Read the full story here. Has the world gone mad?!

LinkedIn plans to expand its publishing team. Its becoming increasing clear that publishing is a core focus for LinkedIn as demonstrated by their plans to open a major new office in San Francisco in 2016.

Jeff Weiner interview with Bloomberg

LinkedIn hits back and asks judge to dismiss the lawsuit regarding the email reminders sent to those who do not respond when an invitation to join LinkedIn message is sent to them. As opposed to the other lawsuit, I can't see how LinkedIn can defend this.

It looks like premium accounts may be about to re-vamped, effectively making them more expensive. The Spotlight premium account had a very short life - below is a reply from the help center on this matter.

Lets hope the 'test' fails then!

Lets hope the 'test' fails then!

 

Tips & Features

 

You can now see personalised invitation messages in the quick menu by clicking on 'see all' (see below)

 

 

'Groups' has now disappeared in the reasons for inviting menu (see below). LinkedIn help center are claiming that this is a fault but I'm not convinced, lets hope so. In the meantime there are a few workarounds. Firstly there is the method using LinkedIn Contacts (2nd tier only) which is my favoured method - see here for a detailed guide on how to do this.  Or you can now customise invitations using a mobile app (not tablet) - scroll down to check out the show notes for episode 32 for instructions on how to do that.

Apparently a fault.....lets see!

Apparently a fault.....lets see!

 

New 'Actions' feature in the 'Who's viewed your profile' section. I have only just got this feature so have not really been able to understand its benefits but it seems like a good idea. Jo Saunders has published a more detailed post about it.

 

And finally the best article I read this week about LinkedIn was Data and the Power it Bestows by Raven Jiang. I'm not one of those people that worries about big data and security / privacy but I must admit that Raven puts a very interesting argument that the information we are providing to LinkedIn could be abused and they clearly 'hold the key' to its future access.

Thank you so much for listening, I really value your support and interest.

 

As always I would welcome your feedback and questions. If you want to be on the show you can leave a comment by voicemail (right hand side of this page) or email me at mark@linkedinformed.com.

 

Help me to promote the podcast

 

It can be difficult to get noticed in iTunes and one thing that can really make a difference is reviews. If you enjoy the show please take a minute to write an honest review in iTunes, it would be most appreciated.

 

Until next time.....

 

 

 

 

 

Direct download: LinkedInformed_037.m4a
Category:general -- posted at: 7:53pm UTC

Direct download: Episode_036.mp3
Category:general -- posted at: 2:00pm UTC

show notes

Searching for jobs on LinkedIn Update. Last week I talked about the 5 ways you can search for jobs but someone has revealed a 6th way - searching or browsing through updates in a company page 

A LinkedIn company page

Some companies will have a specific 'careers' page on their company page (see top arrow) but you will also find jobs advertised in their status update stream (see bottom arrow)

News

New YOUniversity section which gives college/school students some great tools to help them select the right university for them.

This is divided into three integrated pages, lets look at each;

Decision Boards. This is the area where students can organise their search for the right course and university using a combination of organizational, social and insight tools.

Rankings. (See image at the top of the page) This is the most controversial element where universities are ranked according to the 'success' of their alumni with getting the jobs they wanted. There were only five careers listed when I looked but I am sure more will be added in time.

Finder. Simply enter your criteria such as career (ie law) and location (ie London) or/and employer (who you want to work for) and it will tell you how many alumni from each university achieved these goals.

Other news - SlideShare gets its first ever iOS app, I'm shocked they didn't have one already but it does look pretty good

Also LinkedIn is introducing a new 'Actions' section into the profile views section of Linkedin. I don't have it but Jo Saunders has written agreat post about it.

Searching. I'm still getting some odd results no doubt due to the new Galene search engine. My latest findings suggest that closeness in network has moved down the pecking order. What are your experiences of search, any different?

POEM

Actually maybe its not a poem, but amusing all the same! Thanks to Carl Whalley for sending it in;

Mark Williams has moved his mouse! Would you like to endorse Mark with his new skill: 'Mouse Moving", so future employers can help him use it to realise his full potential? 

An email from Joe Tester has triggered a Tweet which was automatically posted to his Facebook account and so in turn updated his Linked In status to "just doing my emails". Congratulate Joe now? 

It's been 2 years 3 days and 19 minutes since you first told us you're not interested in upgrading to a Premium Account. Would you like to upgrade to a Premium Account, and get more fantastic emails from us? Don't be left out - your network is talking about you behind your back - find out what they are saying about you with a Premium Account!

Congratulations - you have been endorsed as a Turkey Sexer by Nettie Worker (LION 9999+ contacts!) 

HOT NEWS! All the LinkedIn directors have sold all their shares as they announce to the market the future looks brighter than ever.

Company Page Frustrations.  I got to see first hand just how hard it can be when trying to add images to company pages, merge profiles and create showcase pages (you can only create 2 each day - goodness only knows why!) and the interesting fact came out from LinkedIn admitting that the only browser LinkedIn is fully compatible with is Mozilla Firefox so I have started using it for all my LinkedIn activities and I must admit it is a pretty good browser and many activities do seem a bit smoother/quicker.

QuestionHow do you find the time to use LinkedIn effectively?

This is such a great question and not an easy one to answer as its something we all struggle with. My three tips are;

  1. Schedule activities such as reading updates and posting.
  2. Use mobile apps, the LinkedIn main one and the Connected app
  3. Make your content engaging which allows your activities to be quick reactive things rather than having to spend time thinking of what to create and post all the time.

LinkedIn keeps changing and updating so why not get notifications of any important changes to your inbox? Sign up for my FREE LinkedIn updates service here.

 

Thank you so much for listening, I really value your support and interest.

As always I would welcome your feedback and questions. If you want to be on the show you can leave a comment by voicemail (right hand side of this page) or email me at mark@linkedinformed.com.

Help me to promote the podcast

It can be difficult to get noticed in iTunes and one thing that can really make a difference is reviews. If you enjoy the show please take a minute to write an honest review in iTunes, it would be most appreciated.

Until next time.....

 

Direct download: LinkedInformed_035.m4a
Category: -- posted at: 7:14am UTC

Show notes

News

  • More shareholders sell their LinkedIn shares. Is this news anymore?
  • LinkedIn state that Mozilla Firefox is the most compatible browser for LinkedIn and that they are not fully compatible with other browsers.
  • LinkedIn make some changes to their terms of service this mainly relates to the ownership of published posts.
  • InMail will be changing from 2015. LinkedIn are abandoning the 7 day guaranteed response policy and replacing it with a 90 day policy that allows you to get the credit back if the message is replied to. This may only apply to Recruiter and Sales accounts although the suggestion is that it applies to all InMails.

Special Offer

Want to find anyone and contact them for free on LinkedIn?

This pdf cheatsheet shows you how in an easy step by step guide

5 Ways to Find Jobs on LinkedIn

1) Jobs Section (nothing more to say!)

2) Job Discussions in a group (see below)

LinkedIn group job discussion

3) Recent activity of Recruiters (see below)

LinkedIn view activity

4) Search Published posts (see below)

LinkedIn published posts search

5) Use the 'Find' function in your browser

Searching an LinkedIn update stream

BI Intelligence survey in the US reveals the following information;

  • More people are on LinkedIn than Twitter
  • LinkedIn's sweet spot for age is 30-49 years
  • LinkedIn is the best social media platform to access over 50's
  • More males were on LinkedIn 24% than women 19%

Thank you so much for listening, I really value your support and interest.

As always I would welcome your feedback and questions. If you want to be on the show you can leave a comment by voicemail (right hand side of this page) or email me at mark@linkedinformed.com.

Help me to promote the podcast

It can be difficult to get noticed in iTunes and one thing that can really make a difference is reviews. If you enjoy the show please take a minute to write an honest review in iTunes, it would be most appreciated.

Until next time.....

Direct download: LinkedInformed_034.m4a
Category: -- posted at: 9:02pm UTC

show notes

 

News

 

BeLinked. The new dating app that allows its users to find suitable dates via LinkedIn profiles. This makes perfect sense for BeLinked but is this a good idea for LinkedIn?

LinkedIn Partners With Kaplan On 'Career Journey' Programme

Irish judge allows papers to be served via LinkedIn account.

Tips

 

Status updates gets 3x more views and comments when you post a picture as opposed to allowing a picture to show from a weblink. (see below)

The top update with an attached picture was posted at 8.45am on a Tuesday morning. The 2nd one with a link (containing the same picture) was posted at 8.45am the day before.

The top update with an attached picture was posted at 8.45am on a Tuesday morning. The 2nd one with a link (containing the same picture) was posted at 8.45am the day before.

 

Here are the view numbers for the Monday update (the one with a link, the bottom of the above two);

 

And here are the stat's for the one posted on the Tuesday with a picture attached;

 

As you can see there is a significant difference when an update has a picture attached, this must be down to the increased size and therefore it is more likely to get peoples attention.

 

You can now change a group name by as much as 20 times. You just need to ask LinkedIn customer services.

SWAM or MAG (Moderation across all groups) is currently running at 7 days so if you find yourself moderated you won't have to wait long for it to be lifted.

Questions

 

I have a quiz for you this week. How many different ways can you find advertised jobs on LinkedIn? Write to me at mark@linkedinformed.com or leave a voicemail with your answer

Listener question. Why won't LinkedIn allow me to invite my (3rd tier) ex colleagues to connect? Answer = If you search for them by name you will be able to connect. LinkedIn is trying to prevent you from connecting with people you don't know and have found by keyword or company employee searching.

Thank you so much for listening, I really value your support and interest.

 

As always I would welcome your feedback and questions. If you want to be on the show you can leave a comment by voicemail (right hand side of this page) or email me at mark@linkedinformed.com.

 

Help me to promote the podcast

 

It can be difficult to get noticed in iTunes and one thing that can really make a difference is reviews. If you enjoy the show please take a minute to write an honest review in iTunes, it would be most appreciated.

 

Until next time.....

Direct download: LinkedInformed_033.m4a
Category:general -- posted at: 8:34am UTC

show notes

News

  • DIALaBRAIN find an innovative way to use the media section of a profile (see below)
LinkedIn schedule meeting link in profile
  • LinkedIn Mobile (iOS & Android) apps now allow you to customize your invitation message. Its not very intuitive but at least it can be done! Here is how you do it (iOS)
1, Do not click on the link in the shortlist

1, Do not click on the link in the shortlist

2, Ignore 'connect' and click on the share link in the top right corner

2, Ignore 'connect' and click on the share link in the top right corner

Write your message.

Write your message.

Credit to Viveka Von Rosen for spotting this. Unfortunately this technique is not possible on the iPad app

Advertising Update

  • Following my request last week I have found two examples of successful advertising campaigns. One was a small scale 'sponsored updates' campaign that cost £200 and achieved 25 downloads of a pdf report (I'm not sure I would be happy with that myself). The other involved a considerably greater spend of $25,000 but achieved a massive 1,761% ROI. This was a new membership campaign by the International Coach Federation in the US. The full report can be seen here

The State of LinkedIn.

Do LinkedIn have their monetization strategy right? 

In this section I talk about one article which puts a case for why LinkedIn are an attractive investment versus another piece that claims quite the opposite! 

The second article can be found here but I must warn you that to read the full piece you will be asked to sign up to a variety of things you probably don't want so here is the most interesting bit;

Fundamental weaknesses

Before I get to LinkedIn's strategic failures, let me first point out its operating woes:

LinkedIn squeezed out only 1.6% in operating profits during its last twelve months vs. 5.2% during the twelve months ended at the end of 2Q 2013. To contrast its continued decline in operating margins, Facebook has achieved operating profits of 43% during its last twelve months.

LinkedIn's Premium Subscriptions conversion rate is consistently under .4%. That means that of the 305 million users (average during the 2Q 2014), less than half of a percent convert into purchasing LinkedIn's premium products. Premium subscriptions start out at $23.99 and approach rates of as high as $99.99. Assuming that the average premium subscriber pays $40/month, the conversion rate is an abysmal .29%. If the average user pays $35, the conversion rate would be closer to .33%.

In any case, the conversion rate declines if your assumption uses a higher dollar-per-month figure, which means that ~99.7% of LinkedIn's users see no value in Premium Subscriptions (not to be confused with Job Seeker subscriptions, which fall under Talent Solutions).

LinkedIn continues to spend heavily on sales & marketing to promote its products. In addition to salaries, benefits, travel, and employee incentives, sales & marketing expenses also include the expensive "customer acquisition marketing" spend. Sales & marketing expenses are expected to decline as a percentage of revenues at a company succeeding to sell its concept. Not so at LinkedIn. It spent 34% of revenues on sales & marketing in 1H 2012, 34% in 1H 2013, and 35% in 1H 2014.

........

.....User engagement is critical for LinkedIn at this point and will translate into a significant increase in share value. Without it, LinkedIn's operating woes will continue to exacerbate. Attracting users to a website where the only realistic option is to log in, update a profile, and check out a wall of static activities is a strategic mistake. Incentivize users to participate on LinkedIn and create an innovative environment for them to target corporations!

As is, the downside risk from slowing expansion through the sales and marketing strategy is significant and could continue to affect LinkedIn's bottom line. The firm's share price at $231 is not well supported as LinkedIn's strategic weakness in engaging users will eventually translate into heavier losses.

I think this is a fascinating argument and whilst I don't think LinkedIn should incentivise connecting, I do believe that a 100% free model where engagement is incentivised and highly read articles attract payments are excellent ideas that could solve the issue of poor advertising sales.

What do you think?

Thanks for listening. As always you can get in touch by emailing me at mark@linkedinformed or even better you can leave a voicemail that can be played on the next show. Just click on the link on the right of this page.

Direct download: LinkedInformed_032.m4a
Category: -- posted at: 12:39pm UTC

Episode 31. Do LinkedIn Ad's Work?

Unable to locate audio file.

show notes

News

  • The way we receive invitation notifications has changed (see video below) I also mentioned 2 pieces of software to help with speedy messaging which were TextExpander for Mac or Phrase Express for PC.
  • Feature retirement - InMaps is the latest to be culled. Unfortunately it is now too late to get your map as the site officially closed on 1st September. Here is a Techcrunch article with more detail.
  • LinkedIn's new mobile app - Sales Navigator
  • New feature - You can now export all of your historical LinkedIn data. Get your step by step guide on how its done by completing the form below; 
Name *
  • LinkedIn are considering easing their censorship policy for China. Article here
  • 57% of LinkedIn users are 'engaged' Read more here
  • 2 LinkedIn shareholders cash in by selling shares. Could this be a coincidence?

Tip

Jo Saunders has provided this weeks tip. How to withdraw a LinkedIn invitation.

Does LinkedIn advertising work? I would really love to hear from any listeners about their experience of advertising on LinkedIn. Please leave me a voicemail (right edge of this page) or email me at mark@linkedinformed.com.

Do 'Specialties' in a profile have any significant keyword weighting in a LinkedIn search? Answer = No! I'm not sure they ever did but now they are not even a field of their own so do not count more than any other word.

That' it for this week, thanks for listening.

Please get in touch with any comments, suggestions or questions by leaving a voicemail or emailing mark@linkedinformed.com.

 
Direct download: LinkedInformed_031.m4a
Category: -- posted at: 10:06am UTC