Why do people post images of themselves on their LinkedIn posts?

Does it help with engagement or is it just egotistical nonsense?

This week I discuss this with Lynnaire Johnston and you might be surprised at the conclusions!

LinkedIn connections: Do you need them?

How many is enough?

Are they overrated?

Is it better to have followers?

Plus changes to the feed algorithm, a 16-year-old gets banned and a brilliant post of the week from an Uber driver!

You sit down to write that LinkedIn post. You have a good topic but you know it’s important to stop the scroll with a strong headline and motivate those who read it to comment…and you're stuck!

Maybe a robot can help? Have you considered the benefits of using AI to stimulate better copy ideas and structure?

LinkedIn produce a new feature that is unlikely to deliver exciting results yet marketing professionals get excited about it. Is there a danger that they are guilty of being the emperors’ weavers?

The marketing department, the recruitment team, sales executives, and other employees are active on LinkedIn but there’s no sign of the CEO or other occupants of the boardroom. Why your leaders should be more visible on LinkedIn.

You want your posts to be highly visible but you are concerned that if you publish the sort of content that is typically popular on LinkedIn, you might damage your credibility. It sounds like you need to find your sweet spot!

A Sensational headline tricks you into opening a full post or article and rather than presenting the intended purpose the headline promises, the accuracy and quality are questionable. This is commonly known as Clickbait but do we get it on LinkedIn and is it always a bad thing?

Since the start of this year, the first cohort on the Creator Accelerator Program have been posting content on LinkedIn. So are they accelerating or misfiring? Let’s take a look at the five I selected to follow.

There are lots of good reasons why you should use LinkedIn's post search feature...and they've just some excellent new filters to it!

• New Podcast network
• Why video captions are important
• What to do if your post gets taken down
• Better post analytics coming soon
• Does reducing connections improve post reach?
• New features to services page
• CAP expands to India
• Post of the week