Sat, 25 February 2017
Welcome to episode 151 at the end of another traumatic week for LinkedIn and it’s new design!
Following on from last weeks episode, I want to dig a bit deeper into what communication techniques work and what really don’t work on LinkedIn.
Interesting Stuff I Saw This Week
Are LinkedIn understaffed and overworked?….or just low quality or ignorant? I suspect they are severely overworked and understaffed….ironic for a site that makes 60% of its revenue from recruitment!
LinkedIn Salary - Did you know that premium users no longer have to add their salary to be able to use the salary feature.
New Desktop Design Update
Now that the majority of users have the new UI, the heat is really turning up on LinkedIn…members are really not happy!
Someone has even created an online petition!
Whilst I think it’s important to provide LinkedIn with feedback, I don’t think ranting helps (other than the person that wrote it might feel better!).
I’m not happy with the new design either but I am trying to be constructive and find realistic solutions.
Here is my list of bugs, it is worth noting that this list was almost double the length in November, so things are slowly getting better.
Bugs or ‘forgotten’ features
Have you found any more? Let me know if I have missed any.
New UI fact: Did you know that emoji’s in name fields make the person impossible to find in a name search?
Communication. The Mirror Effect
What is going on here?
Let’s consider a better example;
Mike noticed that following an article he wrote on LinkedIn (aimed at being of value to treasury professionals) he was getting a lot of new followers.
I noticed you recently reviewed my profile maybe after reading one of my articles, you may also have seen this post about improving your LinkedIn profile if it helps you?
All 22 accepted!
This is no surprise because he acted on a clear signal that they were interested in him, rather than assuming they would be.
This is what I mean by effective communication.
I would love to hear about more examples, both good and bad.
Sat, 18 February 2017
Welcome to episode 150, that seems like a pretty good milestone to have reached but I think the main celebration will be at number 200!
Something interesting I saw this week
Well there hasn’t been much news at all this week, it seems everyone is so pre-occupied with the new desktop design (which I am trying to avoid covering in this episode).
LinkedIn did announce that they had re-vamped their premium accounts, I’m not sure they have changed much to be honest and Business account holders are still getting a raw deal but there are a few changes worth noting, especially to the jobseeker account which is now called ‘Career’.
Here is the article;
If you are interested in a one to one coaching session or just want to have ask for some quick advice, you can book a free 15-minute consultation with me at;
New Book - I need your help
I’m starting to research the topic of online relationship building a communication for a book I will be writing.
Social Media Content. What matters most - When or What?
I read a great article this by Jay Baer that really got me thinking about what matters when posting content on LinkedIn.
The Truth About How Often To Post In Social Media
Jay makes some great points but I also think that consistently high engagement will lead to more people seeing your posts initially (before the algorithm can judge how interesting it is).
His main advice is spot on;
I would just add - also at the right time, with an image and ask a question!
Lars asked via voicemail which browser I thought worked best with LinkedIn.
Sat, 11 February 2017
Welcome to episode 149, it seems that the roll-out has now reached about 75% if users so I thought it would make sense to get through some of the many questions I have been receiving.
It’s funny for me, I feel like I have been talking about this for so long with very little feedback and then all of a sudden….everyone is talking about it and asking questions!
Published Post Comments
Firstly LinkedIn have officially announced a new feature within published posts - the ability to switch off comments and report inappropriate comments - woop-de-do!
Maybe it’s just me (probably) but I find it hard to read those ‘corporate’ type posts that say nothing at all for the first two paragraphs!
Update to Mobile App
LinkedIn have quietly added an interesting new section to a personal profile, it’s on on mobile currently but I suspect it may come to desktop eventually.
When you tap on add topics you are given a list of topics (presumably based on your profile & network) from which you can pick 3.
Then you add them to your profile
And this is what they look like
I’m not sure if these are searchable yet but that could become an option. It’s certainly worth adding them for now.
Your ‘Neptune’ Questions answered.
This is a bit hidden but you will find up at the bottom of the ‘more’ menu (you do need to scroll down).
How do I find my own company page or one I’m an admin for?
For some reason this is in a different place to the above!
How do I personalise invitations?
Don’t invite someone from anywhere other than their profile! If you click ‘connect’ from a shortlist or ‘people you may know’ it just sends a blank invitation.
Has the recommendation button gone?
No but it has moved. See below
How do I conduct a search within my first tier connections?
This actually hasn’t changed, the best way id via an advanced search…..wait! Advanced search has gone!! No worries, you can still do it, this video shows how;
How do I sort my homepage feed by ‘most recent’
Unfortunately you can’t but I believe there is a strong possibility that this feature may be coming and that it will be much better than before…let’s hope so!
How do I revert back to the old UI?
Sorry you can’t! My suggestion is that you focus on making the most of Neptune, it has it’s faults but also some good points and I’m certain it will improve in time.
Sat, 4 February 2017
Welcome to episode 148, this week I interview a young chap called Jack Parsons who is the CEO of an exciting start-up called YourFeed.
Jack and he team are about to launch a brand new website and social network called YourFeed, here is how they describe themselves;
I found this a fascinating conversation about the challenges that LinkedIn face with the younger generation.
I would love to hear your views on this. Please leave me a voicemail or send an email to firstname.lastname@example.org
So long as you keep open the tab that this opens, you have the new UI…as well as the old one!
Unfortunately this doesn’t seem to work for everyone, some are getting 404 error page and others see an earlier version of Neptune that is completely useless.
This weeks question is about the new user interface.
Question: Where have groups gone?
Answer Groups are now accessed via the ‘More’ matrix menu
Sat, 28 January 2017
Welcome to episode 147, this week, I had planned an interview but that didn’t happen so I thought I would talk about something that I know is very important to many of you…..advanced search in the new desktop design.
New Desktop UI Design Update
On last weeks show I explained that you can create a custom audience on Facebook from your downloaded LinkedIn connections. I still think this is a good idea but it is worth noting that this is against Facebooks rules.
Interesting Stuff I Saw This Week
Here are the articles I refer to in this weeks episode;
Advanced Search With The New UI
LinkedIn released anew video this week showing how you can search for people in the new UI, it’s very basic but they did go on to explain that for more advanced users they have brought back some important boolean operators.
The five operators you can use in the search field are;
firstname: Finds members based on first name
lastname: Finds members based on last name
title: Finds members based on their current title (this one is likely to be the most useful)
company: Finds members based on their current company (keyword search)
school: Finds members based on schools attended (keyword search)
Search operators complement the filters on the right-hand side of the results page and the AND, OR and NOT boolean operators.
Here’s a quick example: to search for current software engineers not named Doe, who have attended either Harvard University or Stanford University, try: title:"software engineer" NOT lastname:doe school:(harvard OR stanford)
When using search operators, remember to use quotes for multi-word search terms, and parentheses for AND, OR and NOT phrases.
Question: Can I adjust my Sales Navigator Lead builder search results so that I see someone’s headline rather than their job title?
Answer: No you can’t but don’t forget that for the vast majority of profiles, the two are the same.
It is worth noting that job seekers might want to consider making their current job titles a little more descriptive.
As you can see in this screenshot, the information highlighted is my current job title and not my headline.
Sat, 21 January 2017
Click here to get your step by step guide on how to download your connections and upload them to Facebook.
Welcome to episode 146, this week I have an idea to share with you about what you can do with your LinkedIn connections on Facebook. More of that later, but first…..
New UI Desktop Design Update
Saved searches are returning (end of Jan)
Interesting Stuff I Saw This Week
LinkedIn CEO Jeff Weiner Shares How to Effectively Scale a Business in a New LinkedIn Learning Course
Here’s What You Can Do With Your Downloaded List Of LinkedIn Connections
I’m always encouraging people to regularly download your list of connections and it’s even more important now as you won’t be able to directly download them in the new UI (you can via the data archive). The question has always been…What do I do with them now?
Well the answer to that is not to add them to a newsletter email list, that is not something they have given you permission to do and it’s actually against the law!
I would however consider uploading them to Facebook and creating a ‘custom audience’. That way you can run a low cost ad campaign specifically directed at your LinkedIn connections - genius!
Click here to get your step by step guide on how to download your connections and upload them to Facebook.
Sat, 14 January 2017
Welcome to episode 145, this week I want to revisit something that so many people ignore or underestimate the importance of….your LinkedIn profile picture!
But first a few interesting things I saw this week;
An open letter to Jeff Weiner by Oleg Vishnepolsky
The main highlights from this were;
LinkedIn tell Windows app users it is no longer supported…and then say it was a mistake!
Russia completes LinkedIn ban by demanding Google and Apple remove the app
No Fake news from LinkedIn. Really? These comments are very misleading from Daniel Roth, Editors do not control all published posts and certainly not all updates. That said, fake news is pretty rare on LinkedIn.
New Desktop UI Update:
There are strong rumours that LinkedIn have had to put the roll-out on hold due to problems.
Is Your Profile Picture Up To Scratch?
I found an excellent article this week that reminded me of the importance of this subject;
The new service this refers to is a fantastic idea - Snappr Photo Analyzer
Analyse your LinkedIn profile photo here (make sure you are logged into LinkedIn in another tab first)
Unfortunately I didn’t score so well!;
This is a subject I always cover in my training, as does pretty much every LinkedIn or social media trainer in the world - it’s the most obvious thing to get right and yet so many people get it wrong.
As a random experiment I ran a search on LinkedIn with the following criteria;
Then I viewed the first 20 profiles and here are the mistakes I found;
So only 10 profiles had decent profile photos and out of those I would only give 4 of them a 8+ out of 10 score.
Other common mistakes I often see;
The 5 simple rules of a great profile photo
Close up - head and shoulders max
With the new desktop UI design, all profile photos will be circular - across every section and on mobile so it is important to check what your current profile photo looks like in a desktop search result or on the mobile app.
I answer both these questions in the podcast and refer to an episode of the winbusinessin podcast where I interviewed ‘The Headshot Guy’ John Cassidy
Season 1 Episode 5. LinkedIn Profile Photo’s with ‘The Headshot Guy’
Sat, 7 January 2017
Welcome to episode 144 and a very happy new year to you all. I hope you achieve great things this year and I trust that LinkedIn will be with you every step of the way!
I thought I would start the year with a focus on searching. As we know, the much loved Advanced search feature will be gone once we all get the new UI so it seems a good time to focus on the subject.
But before that I saw a few things this week that I thought you might find interesting….
The Twitter account you should use to get the attention of LinkedIn’s published post editors has changed!
Worth knowing about if you publish a lot on LinkedIn.
Following on from my rant about LinkedIn censorship in the last episode I was reminded by someone of the infamous Candice Galek and how much her posts get censored by LinkedIn. I have to admit that many of her posts actually do need censoring as they often used to include inappropriate images but it seems she is now getting censored for criticising LinkedIn - not good LinkedIn, that really is Soviet style tactics!
The above post has now been removed by LinkedIn!
Searching in 2017
I saw a very interesting presentation this week from Shakhina Pulatova who is the Search and Discovery Product Lead at LinkedIn, based in San Francisco.
You can watch the full presentation from the Global Big Data Conference in August last year here;
Instant and Personal: Searching Your Network at LinkedIn
This presentation was about how LinkedIn design their instant search feature on the flagship mobile app. It’s especially relevant as the new UI seems to use the same system.
Results ranking: She gave us some interesting clues about how a search resulted is ranked with network distance, similarity of network (shared connections) and global popularity appearing to be important. She also referred to ‘spammy content in names and headlines’ counting negatively.
Recruiter Lite vs Sales Navigator
With the impending demise of advanced search in the new desktop design, many users are reluctantly having to consider upgrading from a free or Business level premium account.
So what option do you go for?
Why is this even a question?!!
Surely the clue is in the name - If you use LinkedIn to win new customers then Navigator is the correct solution (it is!) and if your role is to fill job vacancies then Recruiter Lite is the obvious choice (and it also is!).
But what if your role involves both?…..
That is the dilemma facing Recruitment businesses throughout the world and it's more than just a choice between LinkedIn products, it actually addresses a key question about how that business operates!
To help with this dilemma, I wrote a post on LinkedIn covering a comparison between the two;
Sales Navigator VS Recruiter Lite
Sat, 24 December 2016
Welcome to episode 143, before I get into anything else I just want to extend my warm wishes for the festive season.
Happy Christmas everyone!
Is This LinkedIn Censorship?
I posted the ‘Dear Satya’ image on LinkedIn last week and a number of people were @mentioned and several commented.
On Wednesday 21st December I was unable to log into LinkedIn and only saw an error message stating my account had been suspended!
I had to sweat this out all, wondering what on earth I had done wrong! Eventually I received this email from the safety team;
At first I assumed it was just an innocent mistake, then I tried to find the Dear Satya update and my conspiracy theory started to grow!
What do you think? Am I letting my imagination run away with me here?
The excellent browser extension Dux-soup has updated and is now compatible with the new User interface - great work!
The Google Chrome browser has also recently updated and this now includes a LinkedIn notifications feature - nice.
Another Security Breach
I’m not sure this is something to lose any sleep over but it is another sign that LinkedIn are often vulnerable;
You can read more about it here;
LinkedIn's training arm resets 55,000 members' passwords, warns 9.5m
Could you discuss the difference between connections and followers?
I get connection requests from people that I really don't know and don't want to connect with. However, I would like for them to follow me on LinkedIn.
I know that I have seen profiles where I could choose to follow the person, but not connect with them.
How do you recommend that I accomplish this?
Whilst there is no perfect answer to this question, I do discuss the differences between followers and connections and what steps you might be able to make to encourage more people to follow you rather then send an invitation to connect.
Scroll to the top of this page to listen to the show.
Sat, 17 December 2016
Welcome to episode 142, on the week that the roll-out of the new desktop interface has really begun……Have you got it yet?
Please get in touch and let me know your thoughts if you have.
I found out from a very good source this week that LinkedIns internal name for the new user interface is ‘Neptune’ which got me thinking “How do they come up with these names?”
You might associate Neptune with the Roman God of the seas but Neptune is also a planet - Interestingly I read that Neptune is not visible to the unaided eye and is the only planet in the Solar System found by mathematical prediction rather than by empirical observation.
Could these be a reference to the removal of Advanced Search I wonder?!
Want the Old UI back? There is a short-term workaround
The guys at Autopilot for LinkedIn have devised a short term way of accessing the old UI if you wish to (I’m not recommending you do).
Here is what they had to say;
I’m not sure this will work so be careful, I personally found that once I had the new UI, my view limits were drastically reduced in LinkedIn.com and I found my account suspended in no time!
Tags/notes and Sales Navigator
Following on from LinkedIn’s announcement that Takes and notes were no longer supported in the free version of LinkedIn and to continue using them you need to upgrade to Sales Navigator I thought I would take a closer look at how this transition works.
It doesn’t - it’s a disaster!
Yes you can upload your tags to Sales Navigator but all that does is add them to the list of tags, they are not officially assigned to a profile until you save that profile as a Lead, they are greyed out until you save.
This shows a complete lack of understanding of how we use tags.
The whole point of tags is that they are an easy way to find people you have categorised in some way - the reason you do this is because you won’t be able to remember everyone by name.
In Sales Navigator, Tags can only be used as a filter in a search result but the imported tags are not assigned to profiles until they are saved as leads….so how do you find those profiles you tagged in LinkedIn.com?
An update on this subject from last week about the potential demise of Slideshare. Someone pointed out that a plausible explanation would be that LinkedIn are looking to merge Slidehare and Pointdrive.
I have seen several people state that you can still use Boolean search queries in the new UI. I really don’t believe this is true.
Are Recruiters Walking Away From LinkedIn…..And Is This Such a Bad Thing?
I read this excellent article this week from Katrina Collier;
This brings us back to the Facebook argument again! I know a little about Katrina and I have always considered her a highly credible expert in social recruiting. She doesn’t elaborate on what she means by ‘being creative’ to be able to recruit successfully via Facebook - unless you buy her training but my guess is that it involves some form of search (although career data is weak on Facebook) combined with building communities and groups.
These are all viable methods and I can’t argue with the logic of sourcing candidates from a variety of sources and the data she backs her argument with in favour of Facebook is pretty compelling.
Judging by the comments on her piece and the feedback I am getting from Recruiters, I think it’s probably true that many Recruiters will soon be spending a lot less time on LinkedIn.
Whilst LinkedIn don’t want this, I suspect they have factored it into their plan - sales of LinkedIn Recruiter are less likely to be affected, I suspect its the lower level premium accounts and free users that will walk away and LinkedIn, now backed by the financial powerhouse that is Microsoft can afford to lose some revenue in the interim period before Sales Navigator really takes off.
Are LinkedIn users going to miss Recruiters?
I doubt it!
Good Recruiters who build relationships will continue to stay active on LinkedIn (as well as other places). Facebook could be a place to talk about jobs and careers but it is not a place to talk about business, LinkedIn allows us to keep our personal lives personal and not have our Facebook time interrupted by work related subject matter.
I believe the vast majority of people feel this way.
Recruiters who are only interested in posting endless jobs and sending inappropriate messages to potential candidates will probably go to Facebook….good riddance.
1. A voicemail question fro Jaz about the annoying habit that some users have developed of putting keywords in their name field.
2. I recently purchased the Sales Navigator. Thank you for all the information that you have put out about it. It really helped me decide if I was willing to pay for it. Now that I have it, I have a question about segmenting prospects and the recommendations that LinkedIn provides. I am a financial advisor, but I also volunteer with a couple industry organizations. So here is the issue I am having. I have many connections that are other financial professionals. They are not prospects to become my clients, however, they are prospects for joining industry, or professional organizations that I participate in. I think that because I have all these connections, LinkedIn thinks that I want to prospect other financial professionals. However, these are not the sales leads that I need. Is there a way to segment leads into potential clients and potential colleagues? How do I tell LinkedIn Sales Navigator that I want client leads that fit my target demographic (professional women, 25-40)?
I answer both questions in detail in the podcast. Go to the top of this page to listen to the show.