Producing an authentic profile on LinkedIn used to be an advantage...with the growth of ChatGPT it's becoming an essential tool to prove that you are real!

That plus;

• 4 new features/changes to LinkedIn
• My assessment of Tomer Cohen's recent podcast interview
• LinkedIn search parameters are unreliable
• Some interesting LinkedIn stats
• Do LinkedIn really know a good profile when they see one?
• Post of the week

Happy New Year!

This week I explain my 11 key wishes for LinkedIn this year, some are design/functional changes I want LinkedIn to make, and others are related to how the community behaves and use the platform.

PLUS - Post of the year 2022

and of course, the first post of the week for 2023

This week I look back at my disastrous predictions for LinkedIn in 2022 and what actually did happen by highlighting my 10 favourite new features of the year.

Are you posting the content you want your audience to see or what they really want to see?

This week, I tackle this issue plus;

• An update on LinkedIn competitors
• Why multi-image posts are awful!
• What to do when you see a typo in someone's content
• New creator analytics 
• New products search
• 41 Big Ideas that will change our world in 2023
• Are ads killing your feed?
• New SEO for Articles / Newsletters
• Why has date connected been 'de-ramped'?
• Do LinkedIn Pods Work?
• Post of the week

Fake, fake, fake!

Fake profiles are everywhere! And they are in danger of killing this valuable resource

What can LinkedIn do to stop them and what can we do to help?

This week, I talk about this important subject and Candyce Edelen shares a story about that reveals how far some organisations go to 'game the system'.

Are you bored by your feed❓
Do you see too many viral posts or content from the same authors?
Perhaps you could try one of your other 2 feeds?

Also;

• Profile verification won't happen for small company employees
• New industry classifications might impact your profile
• Auto-captions are finally here!
• Native post-scheduling insights
• The author of this post of the week got banned for replying too much!

Does it pay to post 2-3 times a day or 2-3 a week or month? Should we be putting out LinkedIn content daily or less often? This week I'm covering the tricky subject of posting frequency.

Also;

• Are LinkedIn being disingenuous about the recent HiQ ruling?
• I chat with John Espirian about this years algorithm research
• An amusing and very topical Twitter related post of the week

Does it help the visibility of your content to be featured in the LinkedIn 'Today’s News & Views' or 'Daily Rundown'?

And if so, how can you improve your chances of being featured?

That plus;

• An update on 'About this profile'
• LinkedIn native post scheduling insights
• LinkedIn Recruiter now helps you find your own employees!
• A new LinkedIn post preview and format tool.
• Are LinkedIn avoiding accessibility?
• A company page that invites you to recruit it's employees!
• Post of the week

For years I've been telling anyone that will listen that Skills are one of the worst features LinkedIn has ever produced...but is that still true? I decided to take a fresh look at Skills to see whether they have improved.

Also covered;

• Headlines still count for search results - confirmed!
• The new 'About this profile' feature...is it any good?
• New LinkedIn AI goes head-to-head with AI-based image generators
• Will LinkedIn's new 'suspicious message' feature be a help or a hindrance?
• Microsoft's quarterly financial results show continued growth for LinkedIn
• Should we stop Liking before we comment?
• How can you accurately measure the impact of Dwell time (posts)
• Finding your old posts
• New types of links for image, video, and template posts

Welcome to another edition of LinkedInformed. This week I'm covering;

• LinkedIn accept defeat on Re-sharing
• LinkedIn Top Startup lists
• Sales Navigator 'Deep sales'
• Where is the LinkedIn Podcast Network?
• Native post scheduling is close
• Thoughts on the new UK Creator Accelerator Program cohort
• Keywords in profile headlines
• How to leverage being tagged in a post
• What to write in company page post comments
• Post of the week