Welcome to LinkedInformed 371. Here's what you can expect this week...

• The strength of (moderately) weak ties and how this applies to LinkedIn
• New Page commitments
• Scheduling content with Aaron Pickering
• Part two of my chat with Nigel Thomas regarding LinkedIn content and engagement.

How to research people effectively on LinkedIn and how to use what you find.

• Plus Finding people to tag in your posts
• Finding comment-worthy content
• LinkedIn conquer Germany
• Could the new focused inbox kill InMail?
• The story behind last weeks post of the week.
• A post of the week about branding

This week I sat down for a chat with Nigel Thomas who recently approached me with the following message;

Big fan of the podcast and I'm reaching out because I believe I can bring your audience value. Here are 3 topics which I think they'd resonated with:

1- Getting Noticed: I can break down my exact posting strategy including focusing on headlines, optimizing for mobile, and how to write in a way which evokes emotion.

2- Engagement: Most people know engagement is important for LinkedIn but not many engage in a way that attracts their ideal clients - I'll explain how.

3- Networking: Likes and hearts are great for dopamine but the real power is in relationship building. I'll uncover how to build power connections to skyrocket growth.

Are you up for it?

I was...so here he is!

If you want to increase the impressions of your posts, don’t focus on impressions! Instead, you are better served by focussing on making your content comment-worthy. This week I’m going to take a look at a failed post that had great potential and examine how it could be changed to attract more engagement.

That is the question!

With LinkedIn announcing a new feature allowing links to be added to photos or videos, I thought it was worth discussing the topic of links in posts again.

A short episode this week.

Some people post about a good deed they have done, show a picture of their flashy new car, or casually mention that they are on an exotic holiday. Most of us would never post anything like that but it can’t be denied that such posts typically attract high engagement so I thought it would be a good idea to explore this technique and evaluate whether it’s a good idea or not!

July 23rd 2022. Having been away for a few weeks, partly holiday, partly family health issues…I needed to catch up with what’s been happening so who better to call than our good friend John Espirian.

What are you doing with your connections?

Are you just engaging with their content and occasionally sending them a message or are you making the effort to talk with them face to face?

This week I talk with Kathryn Strachan, the MD and Founder of Copy House, a technology content marketing agency about how she has used a LinkedIn outreach strategy successfully on LinkedIn.

Do you need it?

Is it worth the money?

Which one is most suitable?

It’s been over 3 years since I covered premium upgrades so I thought it was time for a bit of a refresh.

Should LinkedIn primarily be a source of information or a networking platform?

Inspired by an interesting post I saw about the problems associated with posts that contain links.

Plus plenty of new and rumored features and of course a brilliant post of the week.