Sat, 23 July 2016
Welcome to episode 122, the weather has been amazing this week so I thought I would venture out and record the show in one of my favourite spots in Delamere forest…I think the BBC call these things an ‘outside broadcast (OB)’!
I tend do this once or twice a year as I’m really unproductive when I try to stick behind my desk in hot weather!
Using LinkedIn with Empathy
Some people are naturally empathetic and some find it more of a challenge, I believe it is a great strength to have when using LinkedIn.
The ability to share someone else's feelings or experiences by imagining what it would be like to be in that person's situation (Cambridge dictionary)
Some people just have an instinct to know how someone else would feel whereas others need to stop, take a step back and think about it. Whichever you are, it pays to practice empathy in social media and especially on LinkedIn.
In this episode I talk about some examples of where empathy can be important on LinkedIn;
“It is literally true that you can succeed best and quickest by helping others succeed”
Other interesting stuff I saw this week:
Koka Sexton announces he is leaving LinkedIn
Sat, 16 July 2016
Welcome to episode 121, we are back after a break last week which was due to work commitments requiring me to be out of the office every day in Ireland.
Interesting stuff I saw this week
I was interviewed for another podcast this week. Andy Paul interviewed me for his Accelerate podcast which is a show for sales professionals;
How to Use LinkedIn to Grow Sales. With Mark Williams. #198
LinkedIn profiles are just too boring!
I want to encourage everyone to realise just how important your profile is and that, by just listing boring facts you are doing nothing to impress the reader…on the contrary, you might be sending them to sleep!
Why not take a look at your summary and try to write something more interesting about yourself, something about you in a professional context but something that authentically shows how interesting you are.
I think Gareth Burton does a great job with his profile
It also occurred to me recently that profiles are going to become even more important soon as Microsoft start to integrate them into Outlook email, the 365 dashboard and Skype profiles.
Sat, 2 July 2016
Interesting things I saw this week
Following on from the news that LinkedIn are now in forcing the 30,000 connections limit it has now been announced that all connection above the limit will be converted to followers
This interesting thing is that for the first time LinkedIn have admitted that large networks cause them problems.
Microsoft takeover. I was at a TEDx Event over the weekend and one of the speakers was Steve Clayton from Microsoft. It was interesting to hear him say that Microsoft's CEO Satya Nadella is much more collaborative than his predecessors.
Perhaps this could be a positive sign for LinkedIn?
LinkedIn published posts and Pulse. It seems that the new format for published posts has now been rolled out to everyone with many people contacting me to ask about the new format.
The Pulse page no longer shows under the Interests menu so you have to go to your home page feed and change is the order to recent
Alternatively you could do what I did which is to create a bookmark for the Pulse page.
If you want to find the Pulse channels you have to scroll down this page until you find some recommendations to personalise your news. Click on "Discover more to follow" and you will find the channels.
It's been a very difficult week for those of us based in the UK following the ‘Brexit’ vote. I have never seen this country so divided and this has inevitably spilled onto LinkedIn.
Whilst you may have strong views on the subject I would recommend avoid discussing such an emotive topic as this on LinkedIn. At least for now and, perhaps in time it will become and easier subjects to discuss.
Sat, 25 June 2016
Working with Ali
Ali is short for Algorithm, in this case LinkedIn’s algorithm.
Whether we like it or not LinkedIn is constantly collating data about us. Which groups we join and which conversations we get involved in, what skills we have and how often they are endorsed (and by whom), which companies we follow, who we connect with and how much we interact with them.
Ali also measures which status updates and publish posts we click, like or comment on.
It may sound creepy but that's just how things are in social media and the wider Internet.
Understanding this and understanding how to use it to our advantage is one of the key aspects to been successful on LinkedIn
LinkedIn can only react to actions, it can’t (as yet) interpret feelings or opinions - just actions.
I was reminded of this recently when someone contacted me to complain about the amount of inappropriate posts and status updates they were seen on their homepage. When I asked them what they were doing about it, their answer was that they were commenting in order to show the person that posted that they disapproved….BIG MISTAKE!
Not only does this ensure that the post is distributed further it also teaches Ali that you are interested in this type of content….no wonder they were seeing more and more inappropriate content!
In the links below you will find a link to a fascinating list of patents that LinkedIn have filed over the years, the most recent one relates to this very issue - i.e. how LinkedIn decides what to show you on your feed.
Sat, 18 June 2016
The Microsoft Acquisition
Welcome to episode 118 of the LinkedInformed podcast at the end of a truly historic week for LinkedIn.
As you would expect I am going to concentrate all of this episode on evaluating Microsoft's acquisition of LinkedIn.
Advantages for Microsoft
Advantages for LinkedIn
Advantages for Members
Disadvantages for Members
Sat, 11 June 2016
LinkedIn : Too many to-do’s to do
Very interesting document outlining why LinkedIn are a bad investment from an Equity Research firm. Here are their main 5 reasons;
(1) Lack of key functionality in its flagship Voyager app.
(2) Relevance of proposed job openings or “Sponsored Updates” hasn’t improved.
(3) A slow ramp to get the right content on lynda.com to make it more attractive to Enterprises.
(4) High penetration of Hiring Solutions – translating into slowing growth in FY16.
(5) The technical immaturity of Sales Navigator.
• New company pages will provide salary data and allow for anonymous employee reviews (similar to Glassdoor). This could provide LinkedIn with a "Tricky balance” to find as many of these organisations are their biggest clients!
• The SMB Recruiter product will be slow growth and likely to have a high cost of sales.
• 20% of LinkedIn members are students.
• Advertising solutions will be opening up their API to third-party operators.
• New members are less engaged.
• Less than 2% of members upgrade to a premium account.
• New Company Page insights.
• More information on job postings.
Other interesting stuff I saw this week
• Is LinkedIn disconnecting us?
• Contrary to rumours LinkedIn has not removed the connections download feature.
• Some people are reporting a 403 error which may be due to LinkedIn being hyper sensitive
about suspicious activity following the recent sale of passwords. It may be good advice to
reduce activity in the short term until things die down.
• The return of the Galek! The interview with our beloved infamous swimwear entrepreneur!
• Exaggerated LinkedIn profile question.
Sat, 4 June 2016
Hey! We have a new website! The url is still the same www.linkedinformed.com. Let me know what you think. It's Linkedinformed Episode 116.
Interesting Stuff I saw this week
"Recently, I have noticed my profile views are not good as they used to be. My target keywords are "Engineering Manager" and "Engineering Director". In the past when I search for those phrases my profile was always number one listed. Lately is buried deep down in the list.
Sat, 28 May 2016
Welcome to this weeks episode where we continue the discussion with Rosie O'Hara we started in in episode 110 regarding 'Words that change minds'.
In this show we talk about;
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Until next week....
Sat, 21 May 2016
Welcome to Episode 114
Would you like to buy someone’s login details for LinkedIn? How do you feel about someone else's buying your login details for LinkedIn? This week’s 114 episode we talk about security.
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Interesting stuff I saw this week
This week’s question comes from Paul Copcutt via voicemail who’s asking if there’s an issue with the formatting of a published post on LinkedIn.
Here are the images Paul sent me of the issue:
How it looks when editing.
Sat, 14 May 2016
How would you feel if when you joined a company they asked you to changed the name of your LinkedIn profile from your name to the company name and when you left that company, you are then required to close that account down? This week I talk with Greg Cooper about an article from a top law firm that suggests the above as best practice!