LinkedInformed Podcast. The LinkedIn Show

The Microsoft Acquisition

 Welcome to episode 118 of the LinkedInformed podcast at the end of a truly historic week for LinkedIn.

As you would expect I am going to concentrate all of this episode on evaluating Microsoft's acquisition of LinkedIn.

Advantages for Microsoft

  • Entry into the social media space. An area they have neglected to get involved with previously which was beginning to look like a serious weakness.
  • An opportunity to increase sales of Office 365 via extensive integration with LinkedIn’s functionality.
  • Dynamics (Their CRM solution) will benefit the most from this acquisition and potentially allow it to become the market leader (currently Salesforce).
  • Content from LinkedIn publishing allowing greater advertising opportunities.
  • Big data. Rich information about people and their online behaviour.

Advantages for LinkedIn

  • $26 billion!
  • Greater resources to enable new products such as Profinder to be launched and rapidly expanded.
  • $26 billion!
  • Use of Microsoft’s massive cloud infrastructure.
  • A way out of their stock-based compensation conundrum.
  • $2.3 billion into Reid Hoffman’s bank account!

Advantages for Members

  • I expect the under-resourced help centre to improve significantly
  • Skype integration
  • Integration with Outlook 365 & Dynamics.
  • Better distribution of published posts

Disadvantages for Members

  • Less Google optimisation
  • Another secretive ‘closed’ culture
  • Focus on corporates at the expense of SMB’s
  • And …..
Direct download: LinkedInformed_118.mp3
Category:general -- posted at: 8:30am UTC

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