Sat, 29 July 2017
Welcome to episode 171, well I’m back from my holiday and fully refreshed albeit missing the sun, crystal clear sea, wonderful beaches and amazing sunsets……oh well!
More of that later but there has been other news whilst I’ve been away
There have been some other changes as well as native video whilst I have been away.
Hover over name feature returns and it’s better than ever!
You get the option to send a message to 1st tier connections, invite 2nd tier to connect and InMail anyone else. Don’t use the connect though as it doesn’t not allow for personalisation.
Website Demographics - coming soon.
An interesting looking tool that will give you information about your website visitors, we will have to wait and see exactly how useful it is.
Multiple image posts. This could be very handy for visual storytelling, I also suspect the algorithm my favour them. Only available in the app and iOS only for now.
Reshares of your posts now show in your post analytics.
This is definitely a step in the right direction but one of the =main reasons you want to see who shared is so you can thank them and the ‘hover over’ feature does not work in pop-ups so you have to click and open the profile to see more about the person a send a message. Bizarrely you can actually see the ‘hover’ pop-up opening in the background!
Native Video is Finally Here!
I noticed this feature whilst sipping my Mojito by the pool in Greece! Fortunately I had only just started my drink so was able to immediately give it a try;
This feature is currently only available on the mobile app
Very few users currently have it although it is being slowly rolled out to all.
You can record your video directly into the app or upload a video that is saved on your phone, simply tap the video icon to start the process
As you can see a ‘view’ is only counted when the video has appeared on someone’s screen for 3 secs without scrolling, this is therefore not comparable to other posts which are simply ‘views in the feed’. Therefore a view count of over 10,000 is pretty good and suggests that the algorithm is favouring video posts.
I have tried various formats, if you are recording directly into the app I would suggest holding your phone in landscape mode, this will look better when seen on desktop. It is worth noting that you cannot edit your video in the app.
Native video will autoplay in the feed on both desktop and mobile.
The problem with video is that few people will have sound (or sound switched on) on their computers and many mobile viewers won’t bother with sound so it may be wise to use subtitles.
In my tests the best results were when I used the free Clips iOS app, it records in square format so it doesn’t matter which way you hold the phone, you can edit before posting and it has a very effective subtitles feature that can be edited but often gets it right first time.
My first video above was made using Clips
I have been looking in the Google Play store for a suitable equivalent and I found Videoshow, I’m not sure how good it is but it maybe worth a look for Android users. If you know of a better app that allows editing and subtitles then please let me know.
So how can we use native video effectively?
It’s early days and we will have to wait and see what works but here are my initial ideas;
I’m sure other ideas will develop in time.
How will you use video on LinkedIn? Please share your ideas by sending me a voicemail or email.
No time for any questions this week but I will make sure I catch up an any unanswered ones next week.
Sat, 22 July 2017
Welcome to episode 170, I’m still away this week but rather than go two weeks without an episode I thought I would pre-record an interview with the amazing LinkedIn Trainer from London called Alex Galviz.
We cover a lot of ground in the interview and I hope you will agree that Alex’s approach to LinkedIn is both refreshing and inspiring.
But first I thought you might find these interesting…
The British Prime Ministers ex PR guru makes her feelings known in her LinkedIn headline…but doesn’t know how to update her profile properly!
Migrating Groups is not as easy as some people suggest!
Interview with Alex Galviz
I really enjoyed chatting with Alex, a millennial LinkedIn trainer and coach for millennials from London.
We covered a lot of ground in our chat;
Challenging your definition of success
This is the post Alex referred to that kickstarted her career as a career coach and LinkedIn specialist.
Sat, 8 July 2017
Welcome to episode 169, lets get personal this week……or maybe not! Is is right to chat about non-business matters on LinkedIn?
This subject was instigated when I saw the following post. It’s a very interesting thread and really got me thinking about this subject which many people seem to feel very strongly about.
Rather than just share my views I thought I would gather some views from LinkedIn and boy did you respond! This post is currently averaging 1000 views per hour!
I’m actually quite happy to share topics that are not strictly business with my network. There is almost always a tenuous link to business in everything I do but I believe people are more interesting in you than what you do. They can easily see from your profile what you do but the key difference in deciding if they want to work with you (or employ you) is who you really are.
In contrast I utterly detest using my Facebook profile for business. I’m not saying it’s a detestable thing to do…everyone to their own but I personally find it excruciatingly uncomfortable to either talk about work and business on my Facebook or alternatively ‘friend’ work related contacts and have them looking at things that are entirely personal.
I can control what I reveal about myself personally on LinkedIn, whereas using Facebook for business feels like I am opening my front door to people who are not appropriate share such things with.
I wondered if that was a contradiction…..
On balance I don’t think it is but maybe you disagree. I would love to know what you think about this subject.
There will not be an episode next week as I will be here;
The podcast will return the week after (22nd July) with a pre-recorded interview with Millennial LinkedIn Trainer Alex Galviz
Sat, 1 July 2017
Welcome to episode 168, last week’s show seemed to go down a storm……it seems everyone is checking their influence score and comparing them which can only be a good thing in my opinion.
As a followup to that and on a similar track I wanted to focus on article clicks this week, or rather the lack of article clicks many people seem to be battling with!
I’m getting a lot of comments like;
“I think I will move to posting rather than articles as they get better views”
So in this episode I’m going to try to fix that…but first
Here is the new ‘What people are talking about’ feature. This seems to be based on trending stories but when you click on it LinkedIn encourages you create a new post with a pre-written hashtag on that subject. Could this be LinkedIn trying to get # moving?
Images are fixed! At last LinkedIn have fixed the issue regarding posting images. No longer do we need to worry about turning our phones horizontal to take a picture for LinkedIn we can now add images in portrait!
What To Do If Nobody Is Reading Your Articles
Years ago published posts (now renamed articles) would get thousands and at times tens of thousands of views. It seemed like LinkedIn was the perfect place to produce content…a ready made audience that would be alerted to your content.
So let’s be clear…….publishing articles on LinkedIn is not what it used to be. The article feature is no longer a distribution network for your content, it is merely a library for your content….just as other blogging platforms are such as Wordpress and Blogger.
That however, doesn’t mean you shouldn’t be writing articles. It simply means that you need to use posts to distribute your articles to your audience…and hopefully beyond.
First let me make something clear;
We do need to be careful when comparing posts to articles. They are completely different and the stats are measured in different ways (clicks vs views in the feed).
A posts ‘view in the feed’ is simply a page impression ie it appeared on someones feed - it doesn’t mean they saw it. An Article click does mean they saw it - completely different things
The best way to view them is that they work together. An article is long form content but just that - static content. If it gets into a pulse channel it might get clicks outside of your followers but the best way to achieve clicks is via posts which are short form, viral content - see posts as the 'vehicle' to distribute your articles. Your ability to gain high view numbers on your posts is down to a variety of factors but most important of all is to show the algorithm that you are 'interesting' through regular comments & likes.
So here are the 3 key areas to focus on;
Aim to get it published in a Pulse channel
Make sure it is over 500 words
2) The Headline is Critical.
Create intrigue that makes some want to click on to see more
There is a free course on Lynda from LinkedIn editor in chief that includes many great tips from someone that should know more than most!
3) Generate your own traffic
If you want to tag and download profiles, the best tool out there is LinkedInBack. It is only for notes and tags but the download feature is the killer for me.
I also discovered a new video tool this week. Loom is very similar to Viewedit that I mentioned in episode 162
This weeks question came from Avi and it’s all about that ago old problem of multiple or dual objectives and whether you should create 2 profiles or not.