Sat, 14 January 2017
Welcome to episode 145, this week I want to revisit something that so many people ignore or underestimate the importance of….your LinkedIn profile picture!
But first a few interesting things I saw this week;
An open letter to Jeff Weiner by Oleg Vishnepolsky
The main highlights from this were;
LinkedIn tell Windows app users it is no longer supported…and then say it was a mistake!
Russia completes LinkedIn ban by demanding Google and Apple remove the app
No Fake news from LinkedIn. Really? These comments are very misleading from Daniel Roth, Editors do not control all published posts and certainly not all updates. That said, fake news is pretty rare on LinkedIn.
New Desktop UI Update:
There are strong rumours that LinkedIn have had to put the roll-out on hold due to problems.
Is Your Profile Picture Up To Scratch?
I found an excellent article this week that reminded me of the importance of this subject;
The new service this refers to is a fantastic idea - Snappr Photo Analyzer
Analyse your LinkedIn profile photo here (make sure you are logged into LinkedIn in another tab first)
Unfortunately I didn’t score so well!;
This is a subject I always cover in my training, as does pretty much every LinkedIn or social media trainer in the world - it’s the most obvious thing to get right and yet so many people get it wrong.
As a random experiment I ran a search on LinkedIn with the following criteria;
Then I viewed the first 20 profiles and here are the mistakes I found;
So only 10 profiles had decent profile photos and out of those I would only give 4 of them a 8+ out of 10 score.
Other common mistakes I often see;
The 5 simple rules of a great profile photo
Close up - head and shoulders max
With the new desktop UI design, all profile photos will be circular - across every section and on mobile so it is important to check what your current profile photo looks like in a desktop search result or on the mobile app.
I answer both these questions in the podcast and refer to an episode of the winbusinessin podcast where I interviewed ‘The Headshot Guy’ John Cassidy
Season 1 Episode 5. LinkedIn Profile Photo’s with ‘The Headshot Guy’