Sat, 16 June 2018
Welcome to episode 213. A big thanks to everyone who contributed with ideas of LinkedIn mistakes/disasters that I can use in a book I’m considering writing. If you have any other stories, please let me know by either sending me a message on LinkedIn (it’s free even if we are not connected) or leave a voicemail (link on the right side of this page) or email me at firstname.lastname@example.org.
Some ideas so far;
More of that later…..
Interesting Stuff I Saw This Week
Groups update - nothing to get too excited about but a recent post in a group managers forum confirmed that progress is still being made and that they see that “success is largely defined by the quality of the discussions and connections formed within Groups”. That sounds promising although at the same time they also suggest that they are working to help group managers in 4 areas - building, growing, engaging and managing. The 2nd one ‘growing’ worries me as I believe that large groups are what caused the problem in the first place.
Cisco report. I mentioned this last week but admitted that I hadn’t read it. I have now and it makes for an interesting read;
LinkedIn debuts Your Commute, navigation and maps to evaluate jobs based on how far they are
This is quite a nice feature, if it works! My experience was that very few jobs in the UK had a stated location postcode, perhaps because they were added prior to this feature. The couple that I did find both stated the car journey was ‘2+ hours’ - not very helpful!
Introducing LinkedIn Kudos: Say Thanks and Show Your Appreciation
I don’t have this yet so it’s hard to comment without playing with it properly. How will it be used? Will you be able to search for it - perhaps via a Recruiter account.
LinkedIn are either rolling out or testing QR codes for your profile.
I can see myself using this as QR codes really haven’t taken off here but it will be an important feature in other countries.
Giving Companies More Ways to Learn with LinkedIn Learning Pro
This seems like quite a useful feature for large companies
Introducing Carousel Ads on LinkedIn
These look nice and help with storytelling, although videos are a better way to tell stories.
As you can see above the feature is accessed in the left side bar.
The first thing to note is that your feed has changed. Instead of being ordered by ‘top’ from those you follow who the algorithm thinks you might be interested in, it now shows posts from those you follow who have posted, Liked or Commented with and on #topics you follow.
This is much better but only of you refine what you are following. To do this;
> click on the ‘Discover more’ link (see arrow above)
To do this on mobile you need to tap on the 3 lines shown below
It is really important to get this right - only follow topics that fall into one of these categories
Something your prospects and customers are interested in
These Topics will define the relevance of your feed from now on.
You can decide to filter your feed by just one specific topic by selecting it from your list of #topics
To make this quicker on desktop you can ‘pin’ your main topics.
Once you have set your feed up correctly you should see much better content that gives you plenty more opportunities to engage.
The premise here is that we should be focussed more on conversations around relevant topics than around specific people we wish to do business with.
LinkedIn are making a major effort to ensure that #topics are widely adopted. Every post you do, as you are writing the text, you are suggested hashtags to use.
Having a more relevant feed should improve everyones LinkedIn experience allowing us to ;
What I don’t like
The are several things that could go wrong. If people # incorrectly or misuse the function to ‘game the system’ our feeds could end up being poor again. The suggested tags feature could increase this issue as I have found it is often suggesting the wrong topics.
It is not possible to see what others are interested in. I think it would be better to show what topics someone is following in their profile. This will help us better understand the right topics to follow.
To my mind, engagement is at the heart of social selling and yet this feature is nowhere to be seen in Sales Navigator….go figure! Another example of a severe lack of joined up thinking at LinkedIn.