When is it OK to copy content?

Welcome to episode 260 which has been inspired by two separate incidents that occurred this week.

Firstly I had a session with a client who was really struggling to come up with ideas for content – I recommended she should start by using other peoples posts as inspiration to create similar posts.

Secondly, a friend found out that someone had been copying his content – word for word, A clear example of plagiarism.

This got me thinking about the differences between the two and where the line of acceptable practice sits.

More of that later…