This week I chatted with personal branding specialist Ella Orr about the tricky topic of putting your personality into your LinkedIn™️ content.

In my experience, this is a big challenge for many people and they tend to either be;

• Full on (loud) but not authentic

• Bland, steering away from revealing any personality.

Both of the above are driven by the same thing, a reluctance to reveal their real character and personality. It should be easy but it's really not!

So I sat down with Ella for an hour or so and chatted about this fascinating topic.

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I was hoping that we, the LinkedIn™️ community, would have learnt by now but no, illegal (Linkedin law) automation products are still thriving and new ones seem to appear almost every month.

It's been a long time since I tackled this subject - remember the battle I had with John Nemo in episode 198? John has since changed his views but since those days (2018), the tools have become more sophisticated but still do the same damage to this platform so I thought I would return to this important topic.

Also in this episode I talk about;

• A content generation tool called AuthoredUp

• Two new features

• A worrying security issue

• Post of the week

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I'm back from a wonderful two weeks in Greece...back to a windy and wet UK (summer lasted two days apparently!) So to warm myself up, I got stuck into the following topics in this weeks podcast;

Should a company be posting this?

Congratulations you are in the top ten experts list!

Four new features

LinkedSummit 2024

Post of the week