“Why should I bother creating awesome content, when it is arbitrarily limited by my connection network and not the quality of the content?”

I saw this comment in a thread this week and do you know what, it’s a really good point! …I think LinkedIn needs another feed, a feed where content is purely there because the algorithm thinks we will be interested - connecting, following and relevance do not count - just the quality and subject of the content.

Do you want followers or connections? Is a connection more valuable than a follower and can you build relationships with followers without the need to connect?

This week I deep dive into this and explore the relationship between followers and connections

I have been calling for employee verification on LinkedIn for years and LinkedIn have finally implemented it for company page admins…Unfortunately, they have done it for completely the wrong reasons and it doesn’t help at all!