LinkedIn are putting their money where their mouth is regarding their initiative to support creators with the announcement that they are offering $15,000 (c£11,000) grants plus other support to 100 creators in the US. I take a deeper look into what this means and how it might be used in practice.

Welcome to LinkedInformed 336.

This week I chat with fellow LinkedIn Trainer Teddy Burris about the challenges we all face with the posting and engaging…the fear factor!

What stops us from engaging more on LinkedIn? Is it really a time thing, or is it for normally more complex and deeper reasons.

Why don’t they tell us the truth?

Why do LinkedIn keep things hidden from us?

LinkedIn have no obligation to tell us what is going on, they are a private organisation and are perfectly entitled to their secrets…but is it clever to keep your users second-guessing? What impression do we form of a company when they lack authenticity in this way? Does it matter to you?

LinkedIn will continue to evolve but they could achieve so much more by adopting a more open style of communication.