Welcome to episode 143, before I get into anything else I just want to extend my warm wishes for the festive season.

Happy Christmas everyone!

Is This LinkedIn Censorship?

I posted the ‘Dear Satya’ image on LinkedIn last week and a number of people were @mentioned and several commented.
One individual decided to @mention Satya himself and I am wondering if this resulted in the post being deleted by LinkedIn and possibly why I found my account suspended this week!

On Wednesday 21st December I was unable to log into LinkedIn and only saw an error message stating my account had been suspended!

I had to sweat this out all, wondering what on earth I had done wrong! Eventually I received this email from the safety team;

At first I assumed it was just an innocent mistake, then I tried to find the Dear Satya update and my conspiracy theory started to grow!

What do you think? Am I letting my imagination run away with me here?

Updates

The excellent browser extension Dux-soup has updated and is now compatible with the new User interface - great work!
The only problem is that having the extension enabled seems to be slowing LinkedIn down. I’m sure they will sort that out soon.

The Google Chrome browser has also recently updated and this now includes a LinkedIn notifications feature - nice.

Another Security Breach

I’m not sure this is something to lose any sleep over but it is another sign that LinkedIn are often vulnerable;

You can read more about it here;

LinkedIn's training arm resets 55,000 members' passwords, warns 9.5m

Question;

Could you discuss the difference between connections and followers?

I get connection requests from people that I really don't know and don't want to connect with. However, I would like for them to follow me on LinkedIn.

I know that I have seen profiles where I could choose to follow the person, but not connect with them.
Is there a setting that I don't know about? I would like to have less connections and more followers.

How do you recommend that I accomplish this?

Answer

Whilst there is no perfect answer to this question, I do discuss the differences between followers and connections and what steps you might be able to make to encourage more people to follow you rather then send an invitation to connect.

Scroll to the top of this page to listen to the show.

Welcome to episode 142, on the week that the roll-out of the new desktop interface has really begun……Have you got it yet?

Please get in touch and let me know your thoughts if you have.

I found out from a very good source this week that LinkedIns internal name for the new user interface is ‘Neptune’ which got me thinking “How do they come up with these names?”

You might associate Neptune with the Roman God of the seas but Neptune is also a planet - Interestingly I read that Neptune is not visible to the unaided eye and is the only planet in the Solar System found by mathematical prediction rather than by empirical observation.

Could these be a reference to the removal of Advanced Search I wonder?!

Want the Old UI back? There is a short-term workaround

The guys at Autopilot for LinkedIn have devised a short term way of accessing the old UI if you wish to (I’m not recommending you do).

Here is what they had to say;
We found a temporary solution for those of you who have already been rolled over to LinkedIn's "New UI" and who still want to be able to use Autopilot.
For now, you can use a VPN software that allows you to change our IP address location to a country like Spain, Romania, Finland, Italy, etc (not the USA or Canada). When you are logged in to LinkedIn from an IP address that originates in an obscure country, you will be shown the OLD UI.
This will buy you time for a little bit while we work on fixing the issue with how our tool works inside of LinkedIn's new UI.
Go here and click the Link that says "Hide My Ass", and try out their 1 month subscription for €9.99/month, which I believe is around $10.63 USD/month.

I’m not sure this will work so be careful, I personally found that once I had the new UI, my view limits were drastically reduced in LinkedIn.com and I found my account suspended in no time!

Tags/notes and Sales Navigator

Following on from LinkedIn’s announcement that Takes and notes were no longer supported in the free version of LinkedIn and to continue using them you need to upgrade to Sales Navigator I thought I would take a closer look at how this transition works.

It doesn’t - it’s a disaster!

Yes you can upload your tags to Sales Navigator but all that does is add them to the list of tags, they are not officially assigned to a profile until you save that profile as a Lead, they are greyed out until you save.

This shows a complete lack of understanding of how we use tags.

The whole point of tags is that they are an easy way to find people you have categorised in some way - the reason you do this is because you won’t be able to remember everyone by name.

In Sales Navigator, Tags can only be used as a filter in a search result but the imported tags are not assigned to profiles until they are saved as leads….so how do you find those profiles you tagged in LinkedIn.com?

You can’t!

Slideshare Update.

An update on this subject from last week about the potential demise of Slideshare. Someone pointed out that a plausible explanation would be that LinkedIn are looking to merge Slidehare and Pointdrive.
Pointdrive are a business acquired by LinkedIn earlier this year who produce a product that is used to communicate and share content with customers and prospects.

Boolean Search in the New User Interface

I have seen several people state that you can still use Boolean search queries in the new UI. I really don’t believe this is true.
LinkedIn have clearly stated it is no longer supported in Recruiter Lite, so why would it be possible in the free version?
I think it is easy to believe that boolean is working but this may well be the algorithm doing the work for you.
I recently demonstrated the best way to search LinkedIn in this video;

Are Recruiters Walking Away From LinkedIn…..And Is This Such a Bad Thing?

I read this excellent article this week from Katrina Collier;

Recruiters, would you accept this from any other service provider?

This brings us back to the Facebook argument again! I know a little about Katrina and I have always considered her a highly credible expert in social recruiting. She doesn’t elaborate on what she means by ‘being creative’ to be able to recruit successfully via Facebook - unless you buy her training but my guess is that it involves some form of search (although career data is weak on Facebook) combined with building communities and groups.

These are all viable methods and I can’t argue with the logic of sourcing candidates from a variety of sources and the data she backs her argument with in favour of Facebook is pretty compelling.

Judging by the comments on her piece and the feedback I am getting from Recruiters, I think it’s probably true that many Recruiters will soon be spending a lot less time on LinkedIn.

Whilst LinkedIn don’t want this, I suspect they have factored it into their plan - sales of LinkedIn Recruiter are less likely to be affected, I suspect its the lower level premium accounts and free users that will walk away and LinkedIn, now backed by the financial powerhouse that is Microsoft can afford to lose some revenue in the interim period before Sales Navigator really takes off.

Are LinkedIn users going to miss Recruiters?

I doubt it!

Good Recruiters who build relationships will continue to stay active on LinkedIn (as well as other places). Facebook could be a place to talk about jobs and careers but it is not a place to talk about business, LinkedIn allows us to keep our personal lives personal and not have our Facebook time interrupted by work related subject matter.

I believe the vast majority of people feel this way.

Recruiters who are only interested in posting endless jobs and sending inappropriate messages to potential candidates will probably go to Facebook….good riddance.

This could actually help make LinkedIn a better place!

1. A voicemail question fro Jaz about the annoying habit that some users have developed of putting keywords in their name field.

2. I recently purchased the Sales Navigator. Thank you for all the information that you have put out about it. It really helped me decide if I was willing to pay for it. Now that I have it, I have a question about segmenting prospects and the recommendations that LinkedIn provides. I am a financial advisor, but I also volunteer with a couple industry organizations. So here is the issue I am having. I have many connections that are other financial professionals. They are not prospects to become my clients, however, they are prospects for joining industry, or professional organizations that I participate in. I think that because I have all these connections, LinkedIn thinks that I want to prospect other financial professionals. However, these are not the sales leads that I need. Is there a way to segment leads into potential clients and potential colleagues? How do I tell LinkedIn Sales Navigator that I want client leads that fit my target demographic (professional women, 25-40)?

I answer both questions in detail in the podcast. Go to the top of this page to listen to the show.

Welcome to episode 141….the calm after the #linkedinthebin storm of last week!

The feedback was great from last weeks show, thanks to everyone who voted. The result was a draw between myself and Angus.

If you want to hear another round of Linked-in-the-bin, let me know and I will have a think about who I can invite as contestants.

Interesting stuff I saw this week

Search Filters are being removed

A Business account holder received the following message this week

Message from LinkedIn reads;

At LinkedIn, we're always looking for ways to simplify and improve your experience – helping you be more productive and successful. This sometimes means removing features that aren't heavily used by most of our members to invest in others that members tell us offer greater value.

As such, we're removing the Premium search filters feature that allowed you to apply additional advanced search filters to find people on LinkedIn. We apologize for any inconvenience this may cause you.

If you'd like to continue using this feature, it's available on our Sales Navigator platform, which you can now enjoy for a free trial period of 3 months*. LinkedIn Sales Navigator is a product we launched a couple of years ago and is targeted at sales professionals - it lets you keep track of your existing relationships, research your network, and find new leads faster with tailored recommendations.

Please feel free to contact us with any questions regarding your Premium account.

The LinkedIn Premium Team

This would appear to suggest that the premium filters are the only thing they are removing but that is definitely not the case with the new UI - perhaps this is an interim move whilst the roll out to the new UI takes place?

Do you have a business account? What do you see in the advanced search area now?

I checked someones free account and the premium filters were still showing

As usual with LinkedIn, a lack of clear communication leaves us all confused!

Tags & Notes

A number of people have also contacted me this week to say they had received notification that Tags and Notes were being removed.

This was originally announced several months ago and I haven’t see the relationship tab on connections for some time now so I was surprised to see this.

As with search filters / advanced search these features have all moved to Sales Navigator.

Whilst I’m a big fan of Sales Navigator, I do think it’s a very poor show to remove these features from free users as well as Job seeker and Business account holders.

Sponsored InMail

LinkedIn Releases Sponsored InMail Campaigns for All Advertisers

This could be useful for some although I fear more spam is likely to come our way!

Microsoft deal approved by EU due to Xing concession

Microsoft Said to Use German Site to Appease EU Over LinkedIn

Great article from Greg Cooper about Sales Navigator

Should I Upgrade to LinkedIn Sales Navigator? A Guide for SMEs (SMBs)

Don’t Trust LinkedIn

I was reminded by a follower this week that I warned people against using Tags in June 2014

when I wrote a post on LinkedIn titled Be careful LinkedIn......

Which included the lines

“For instance. LinkedIn Contacts is a fantastic feature, effectively a free social CRM system built into LinkedIn. So why aren't people using it? Well what happens if I write notes, add reminders etc and then find they have all disappeared because LinkedIn changed its mind and decided that this was not the direction they want to go in!”

So now LinkedIn are basically saying the following;

“I know we gave you something and asked you to use it and now we want you to pay to keep using it but please use it…..we promise we won’t take it away or suddenly increase the cost.

The lesson? Don’t use features that tie you into LinkedIn….period.

This is not a reason to upgrade the Sales Navigator in my opinion, unless the info you wish to add is non essential to your business

If your content and followers are all on LinkedIn - diversify where you place your content. Keep writing posts but don’t just rely on LinkedIn.

By all means link Sales Navigator to your CRM but don’t add any valuable data into your LinkedIn account.

I hate to say it but we have to learn from experience. LinkedIn are not a company to be trusted!

With these changes and the impending outcry when everyone gets the new UI, I fully expect the likes of BeeBee to encourage a migration away from LinkedIn.

Whilst I understand the sentiment and the desire to protest, there really is no point in cutting your nose off to spite your face!

LinkedIn is useful to us because of it’s members, the company that run it may annoy us and at times act in ways which prove they are not trustworthy but that is no reason to leave.

The right response is to keep using LinkedIn because the majority of professionals will be there. I have no loyalty to LinkedIn but I believe that the point of social media is to engage and build relationships with those that you wish to do business with and to do that you need to be active where they are…and most people are on LinkedIn.

Voting with your feet and migrating to other smaller networks is not the answer, the vast majority of people on LinkedIn will never leave so neither should you.

Just don’t trust them with anything of value or importance to your business.

Stop ‘Bigging’ yourself up!

Don’t tell me…let me find out

This week a connection of mine posted a status update showing a screenshot of a recommendation they had received on LinkedIn!

This loses all impact - stop telling me how great you are (even if it’s someone else words)

A product with a testimonial printed on it is seen as blatant, untrustworthy marketing. A product with a review attached to it is seen as credible…both the same thing

Slideshare - RIP?

Following a voicemail from Gary Stockton, I started to investigate the rumour that Slideshare could be shutting down.

I haven’t asked LinkedIn about this (because they never tell you anything!) and the ‘Todays Top Slideshares’ feature has now been updated but I still smell a bit of a rat….watch this space!

Below is the article referred to;

Is LinkedIn Killing SlideShare?

Welcome to episode 140, this week I thought we would have a bit of fun with our new gameshow!
Hopefully it will not only put a smile on your face but also provide some useful information & tips.

But first……

Interesting Stuff I Saw This Week

Ransomeware
There have been lots of articles and scaremongering about images on social media this week. This article actually sums up the ‘ransomware’ issue quite accurately.

The Truth Behind Malware On Facebook, LinkedIn; Google's New Policy On Malware Sites Freaking Scary

The reality is that you have nothing to worry about by browsing your LinkedIn feed, viewing and sharing images.
The only time you should ever be concerned is when you download images to your PC (Mac not affected).
This is not likely to happen, the only situation I can imagine you being at risk from is if someone sends you a message with an image attachment - in this situation, only download that image if you are 100% sure of the source.

Whilst we are talking images, I noticed this week that LinkedIn have still not corrected the image sharing issue I highlighted in this post I wrote back in May;
Please Don’t Share My Image

I had heard that one of the reasons they have redesigned the desktop experience was to allow them to fix such issues (apparently the old platform made it difficult to fix issues such as this) so optimistically I checked out the new UI to see if had been fixed. Here is what I found…..

Microsoft Takeover

Apparently Microsoft had their eye on LinkedIn for many years…I bet the price wasn’t anywhere near $26.2b in 1996! You can read the article here;
Microsoft has courted LinkedIn since 2006, founder says

Introducing our new game - Linked-in-the-bin!

I’m trying something new this week. It’s mainly a bit of fun but I’m hoping you might find it useful as well.
The format is based on the BBC TV series Room 101 where contestants nominate something they wish to be banned and sent to room 101.

In this version I have invited two of my respected colleagues/competitors from the world of LinkedIn Trainers to nominate which LinkedIn feature they would like to dump ‘in the bin’

The format works as follows;

• Each person has up to 2 minutes to explain why their chosen feature should be dumped in the bin.
• The other 2 contestants get to counter this with their own argument as to why the feature shouldn’t binned. Each person has up to 1 minute of rebuttal.
• The original nominator gets the final word. Just 30 secs to come back on the others arguments.
• The winner is decided by you, simply vote by Tweeting your vote using #linkedinthebin and the name of the person whose feature you agree should be binned.

For example Tweet : #linkedinthebin I vote for Mark.  Of course you don’t have to vote for me!

The contestants.

As well as myself I have invited Steve Phillip and Angus Grady to this inaugural Linked-In-The-Bin show. Both are respected UK based LinkedIn Trainers (click on the images below to view their profiles;

Features for the bin;

Angus - Default invitation to connect messages
Mark - Skill endorsements
Steve - Groups

Have a listen to all three arguments and vote for the one you think is the most compelling by tweeting #linkedinthebin and one of the names above.

New Desktop Design Update

I tried to write a recommendation for someone this week and this is what happened;

Drop me a line if you get the new desktop ‘experience’ this week at mark@linkedinformed.com