News

• CEO's prefer LinkedIn & Twitter. In fact LinkedIn is the outright winner really!
• Why Asia matters for LinkedIn
• Unfortunate names on LinkedIn!
• LinkedIn are now restricting group messages to 50 a day.
• • Hilary Clinton signs up to LinkedIn but hasn't put skills in her profile - sensible lady!
  • Indian woman 'outs' LinkedIn sexual harasser

  Commentary

  • This week I interviewed a florist from Grimsby about how she has had success with LinkedIn for my other podcast Winbusinessin and she revealed several real golden nuggets.

  • I recently put some LinkedIn profile autoview services through their paces and my conclusion is that they have a part to play in how we use LinkedIn. Services mentioned were;
    • Autopilot
    • Dux-soup

  Question

  • Has anyone got any experience of LinkedIn in Germany? If sop please get in touch at mark@linkedinformed.com

Show notes

News

• LinkedIn imposes a limit of the number of group messages that can be sent.
• Confirmation that the commercial use limit on search is not just the amount of searches but also the number of profile views.
• Groups lose stats feature but gain a new 'about' page which includes the members section.
• 27,000 US intelligence staff on LinkedIn revealed in a recent report.
• LinkedIn introduce 'who's viewed your posts' feature.
• LinkedIn celebrate their 12th anniversary by featuring members stories, I especially enjoyed this one.
• India surpasses 30 million LinkedIn members
• LinkedIn's share priced dropped below $200 last week and still remains weak.

Commentary

• This new web product claims to assess someone's personality from their LinkedIn profile. It sounds crazy but my experience is that it is amazingly accurate! Here are the results for me;

If you haven't done so already, check out my new Winbusinessin podcast, this week I interview 'The Headshot Guy' John Cassidy about profile pictures.

Question

Why do some people put their name in their professional headline?

ANS= This allows people to be able to see your full profile even if they are outside of your network. When you search for anyone by name you can always see their profile but when you search by keywords you can only see up to your 3rd tier.

News

• The LinkedIn advertising hack that gained a company $100,000 funding for a penny!
• LinkedIn Announce their Q1 results. Financial analysts are OK with the results but hate the revised prediction for Q2 and shares plummet!
• Sponsored update advertising grows by 40% and the number page views grows at impressive rate again.
• LinkedIn hints that the Lynda.com acquisition will result in 'cross selling models and integration'. What exactly will this mean?
• So this is why LinkedIn bought all those copies of Reid Hoffman's new book

  Commentary

  • LinkedIn published posts desperately need a 'read it later' feature. We all lead busy lives so the chances of having the time to read a long form post when we see it are limited. Perhaps a feature similar to Twitter's 'favorite' link would be the easiest option. At the moment I suspect we are kidding ourselves if we believe the 'read' numbers as people who have actually read the post. What do you think? Drop me a line at mark@linkedinformed.com.

  Question.

  This week's question comes from Carl, it's more of a point/commentary than a question but a really interesting one;

  • Hiya Mark,
    
    I was just thinking about LI buying Lynda, and the imminent arrival of
    Facebook at Work.
    If LI wanted to go mega they'd be tackling this by looking at systems
    like Slack https://slack.com. This would really get them into companies
    by becoming an actual part of the employees daily workflow, which is
    what I'm betting the FB at work thing will aim for. Right now, LI is
    still broadly seen as the thing you use when changing jobs (rightly or
    wrongly).
    We all know how big mobile is now, and how it's just getting bigger each
    day.
    Slack has massive take up and is really well respected. The need for LI
    to get a better collaboration tool will come soon anyway, 4G is here now
    with rich services growing daily.  We're about to be hit by the wave of
    "realtime videoisation" - all apps will be able to use it (its in the
    next Android SDK) - think Twitters Periscope, which I know you love, but
    for any app. And obviously phone/video calls. Right now, how can a LI
    user call another LI user? Use their phone number. That's 3G and earlier
    - old style GSM. This next IP-only system allows username to username
    calls within a closed system, such as LI, FB etc - and its much more
    than a traditional phone call.
    • ANS = I totally agree with this. LinkedIn challenge is to combine moving with the times and giving users a really valuable tool with protecting members from spam - unwanted messages and calls. To be honest though I suspect this is way beyond their capabilities at the moment. I have unofficially heard that they are already really struggling with mobile as it is so this seems a bit of a stretch for them! Perhaps this is inevitable outcome of rejecting partnerships with 3rd party developers? Opening up the API provides so much opportunity for innovation but LinkedIn are closing down their API and trying to do everything themselves.

  ---