Sat, 1 October 2016
Welcome to episode 131, this week’s episode is mostly dedicated to the big news announced by LinkedIn last week. I believe these changes will have a significant impact on how we use LinkedIn, it’s going to take a fair bit of getting used to…once we have it. Before I get stuck into the announcements I did see one interesting article about Facebook for Work, which is going to be launched very soon.
This is Amy Parnell, Senior Director, User Experience Design on stage, explaining the new design. Below is a screenshot of the new homepage with arrows pointing to all the subjects I discuss in the podcast; I also made a short video explaining some of the changes and here is the new look profile; The New Feed This doesn’t actually look much different but apparently they have been making lots of changes ‘under the hood’, the idea is that we should see more relevant posts and articles in our feed and under ‘trending’ New Messaging Potentially very exciting! This is how the new messaging app will look in the main page (as opposed to the Messages page) LinkedIn Learning I’m not convinced about a subscription model for pricing but they are allowing Job seeker, Business Plus and Executive premium account holders free access to LinkedIn Learning. Shockingly though Sales Navigator and Recruiter premium account holders do not get access. Where is the logic in that? That’s it for this week, I hope you found that useful. If you get the new design, please get in touch and let me know what you think. |
Sat, 24 September 2016
Welcome to our 130th episode. Interesting Stuff I saw this Week Here are the links to the interesting things I saw this week Your Guide To Generation Z
A key focus of social selling is to engage with your Leads on subjects that are of interest to them (rather than what you are offering them). There are however another set of people that you should work just as hard to engage with that aren’t leads, they are Thought LEADers. You are highly unlikely to do business with these people but they could be the key to unlocking the most difficult Leads. Building relationships with thought leaders can pay off big time. Your Leads will see you as more credible, you will have your finger on the pulse regarding topics that are important to your Leads and this will also help you write better, more relevant content. Three Critical Questions If you are in a sales role or you are hoping to win new customers on LinkedIn then can you answer the following questions; What business subjects are important to your Leads? |
Sat, 17 September 2016
Welcome to episode 129, at the end of a busy week for LinkedIn having delivered their social selling conference Sales Connect in New York. In this episode I’m going to dive into the 5 main announced changes to Sales Navigator. Don’t worry of you don’t have a Sales Navigator account, this could still be very relevant to you. But before all that I spotted these interesting things in the news this week; Reid Hoffman is so against Trump, he created a card game!
I wasn’t able to make it to New York but I did the next best thing and followed on Twitter. Various speakers talked about the exciting world of social selling including several case studies, Chris Anderson from TED talks appeared to be the most popular but I bet Malcolm Gladwell was pretty good too! Various statistics were quoted, many I have heard before but these did grab my attention; “Sales & Marketing are blending into one” “Personal value has to 2X the impact over business value. 71% of B2B buyers who see personal value will purchase” “92% of B2B buyers engage with sales professionals who are known industry thought leaders”. “EY have 30,000 Sales Navigator licences”!! The five really big announcements Sales Navigator is becoming an open platform (at last!). Initial CRM partners are Oracle, SAP Hybris, SugarCRM, Hubspot and Netsuite.
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Sat, 10 September 2016
Welcome to episode 128, this week I want to revisit the subject of advertising. Firstly some interesting stuff I saw this week; A company called We are Flint interviewed just over 2000 UK adults to determine the level of social media usage. The results for LinkedIn make interesting reading; LinkedIn Advertising
You may recall we covered advertising in episodes 85. 92 and 94 when listener Peter Gold experimented with LinkedIn ads. The conclusion wasn't very positive! So I was intrigued when I came across someone who describes himself as a ‘LinkedIn ads evangelist’! AJ kindly gave up some of his time to chat with me this week about LinkedIn ads. Does having an email address in your headline still penalise you in search results? This questions relates to a blog post I wrote in 2014; The answer is yes, nothing appears to have changed since that post. |
Sat, 3 September 2016
Welcome to episode 127, I hope you all had a fantastic week. In this episode I attempt to get my head around the millennial problem - i.e. Why don’t Millennials use LinkedIn? Firstly though a few things I found interesting this week;
Video is much more user-friendly, especially for millennials so LinkedIn should produce a series of videos showcasing examples of how millennial's have had great success using LinkedIn. I would suggest they use a different company/production team though as most Millennials I know would cringe at their normal style of video! |
Sat, 27 August 2016
Welcome to episode 126, this week was a special week for me as I had the opportunity to attend a two day InStruct course at LinkedIn’s office in London. In this episode I want to address two topics;
InStruct is a training programme designed to assist those responsible for implementing and managing the adoption of Sales Navigator in their organisation. It is in effect a ‘train the trainer’ course but is really aimed at corporate in-house trainers rather than an independent external trainer such as myself. Sales Navigator is a premium upgrade version of LinkedIn designed for sales professionals with a focus on a social selling methodology. LinkedIn London In the 8 years I have been a LinkedIn trainer my relationship with LinkedIn has had it’s ups and downs. In the early days of the London office I met some great people who I developed trusting and productive relationships with. Things seemed to change around 2011 when the company went through an IPO and people like me seemed to be ostracised, I still had contact with LinkedIn but always felt a sense of distrust, defensiveness and blatant secrecy from them. So you can imagine that I was feeling an interesting mix of excitement and trepidation as I signed in as a visitor this week. First impressions were equally mixed, the reception area was very cool with funky iPads required to sign in that sent a message to the person you were visiting, on the negative side though part of the signing in process involved signing an NDA (non-disclosure agreement) which immediately had me wondering if nothing had really changed beneath the surface! And then I met Miguel and Donna. The amazing Miguel and Donna at the traditional London phonebox in LinkedIn London’s reception. I can’t speak highly enough about Miguel and Donna. They both have a deep understanding of social selling and a genuine passion for LinkedIn, they also made me feel extremely welcome and valued. Within an hour all my reservations about secrecy and distrust were dissipated. These guys are great ambassadors for LinkedIn because they are honest, open, funny and knowledgable. Cultures do not change overnight and I’m sure there are plenty of things that LinkedIn can still improve but if these two are an example of the ‘New LinkedIn’ then we have a lot to look forward to (so long as Microsoft don’t decide to change things!). The offices are some of the nicest I have seen (and I have seen many), each floor has a different theme but all based around London/England. We spent time is a Musical themed room, a Fish and chip shop room, a Sweet shop room and my favourite of all, the classically English ‘afternoon tea’ room. On the second day I had to deliver a 30 minute presentation on Sales Navigator that was assessed, a score below 70% would result in failing the course so I spent some time the night before practising! Fortunately I managed to pass with flying colours - Can you image the embarrassment if I failed?! So now I just have to complete a post course assignment and I will be a LinkedIn-approved Sales Navigator Trainer! Whilst that will be nice, the most important goal for me was to establish a more productive relationship with LinkedIn and thanks to the attitude of Miguel and Donna, I’m confident that has been achieved. Sales Navigator This is an update to my original review of Sales Navigator (SN) in episode 83. The main difference I see now is that they have improved on the most important element of this social selling tool - focus! This is critical and I’m impressed that LinkedIn have improved it in this way. The home page in SN has no distractions, just a stream of updates, comments and news articles from and about saved leads (people) and Accounts (companies). You can create status updates of your own (including images) from the SN interface and comment and like your leads and accounts updates. The only thing you can’t do is create a published post, which is probably the next thing they will address. I also gained a better understanding of the unique TeamLink function. TeamLink helps you find the strongest path to someone you’d like to meet by For instance if a colleague in your sales team used to work at ABC plc and during that time your target (prospect) also worked there then SN will show your college as a TeamLink introduction opportunity. They (prospect & colleague) do not have to be connected, just ex colleagues. Again this is only likely to be required in large sales teams but in effect you are growing your range of possible introductions exponentially. Unfortunately they still have a separate inbox for SN, the argument also being focus but I have a problem with this. What happens if an individual sends you a message on LinkedIn enquiring about your services? This message will land in the messaging area of mainstream LinkedIn.com and if you are spending all your time in SN then you might miss something critical. They do provide a link in SN to messages but it does not indicate you have an unread message as it does for replies to your messages sent from the SN Inbox. My sense is that this is far too convoluted to work and a more simply unified inbox is required. They have also added tags and notes to profiles in SN and the likelihood is that these will become a lot more useful (maybe searchable) although at the moment they are for information only. I still take issue with their pricing though, It is pretty clear that LinkedIn are focussing on Enterprise clients and the pricing reflects this, especially now that they have removed the Navigator Basic account that I currently have. Conclusion If a company with a substantial sales team (over 50) is serious about social selling then I believe Sales Navigator is a no brainer. The tool os designed to help you win more customers through greater engagement and introductions. For smaller businesses the verdict is less clear. If they still had the Basic level product and pricing I would be more tempted to recommend it but at £650 per year for each user, it’s a much closer call. Social selling is relevant and important to all B2B businesses, large and small but LinkedIn are just not (yet) focussed on SME’s. So I’m on the fence but it’s definitely worth taking a months free trial. As for Recruitment, if you believe your job is about finding people and advertising jobs then Recruiter or Recruiter Lite are your most suitable upgrades. If however you believe that relationships are key to successful recruitment (as I do) then I actually think SN is more tailored to your needs. It also has a fantastic search function plus a reasonable InMail allowance but most importantly it focuses on what is more important - people and engaging with them. If I had my old job back and was running a 30 consultant recruitment business, I would be investing in Sales Navigator licences.
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Sat, 20 August 2016
Welcome to episode 125, I’m back from an amazing holiday in Italy and the English Cotswolds so plenty to catch up on this week…… Whilst away my Linkedin messages built up and it occurred to me that LinkedIn could really do with an ‘out of office’ auto reply feature similar to that which you get with emails. LinkedIn is unique in that being work related, people are less likely to login whilst they are on holiday. LinkedIn are renown for copying features from other social media sites but on this one I would like to see them innovate. What do you think? Autopilot Due to a string of problems I have stopped using Autopilot for LinkedIn and can no longer recommend it. I still believe in the idea of auto viewing though and I am looking into a couple of alternatives. I will keep you informed. The data scraping bots issue LinkedIn sues 100 individuals for scraping user data from the site LinkedIn suffers huge bot attack that steals members’ personal data
LinkedIn are saying very little about this but the lawsuit they have filed suggests they are trying to discover the names of people who have created false accounts and used sophisticated bots to circumnavigate LinkedIn’s security to obtain information that is being sold on. I suspect this might be email addresses or possibly full profiles for out of network members. It could be that some extensions or 3rd party products are involved (although none have been mentioned anywhere), I noticed that the email finder extension Prophet have revamped their terms of use - coincidence?
LinkedIn Quietly Publish 2nd Qtr results These results were released with little fuss and no earnings call, I assume because of the proposed Microsoft takeover. After all investors really don’t care how well they are doing now that a price has been agreed! I still care though as the quarterly results are one of the best ways of finding out what is going on at Linkedin. Highlights
Links;
The financials spreadsheet 2nd quarter announcement The Welcome Return of the Hashtag A few years ago LinkedIn had a wonderful feature called LinkedIn Signal. It was a very popular tool that allowed you to search for status updates via keywords and is still greatly missed. The good news is that we can now search status updates again via hashtag searches. This is important for two reasons;
It’s not as good as Signal was but it is definitely a step in the right direction. The only downside is that the hashtag only becomes active (a tappable link that creates a search) on the mobile app. This may just be a feature they are testing so it might disappear or it might be rolled out to desktop soon as well….let’s hope so! In the meantime I would advise adding hashtags (just a couple) to every status update you post. LinkedIn Influencer Videos A big fuss was made about this while I was away…personally I think it’s rubbish! So someone from LinkedIn sends out a question to a select list of Influencers who (via a specific new app) post a short 30 second reply….whoopdeedoo! Don’t get me wrong, this could be a positive move if LinkedIn A) roll it out to all members and B) allow people to post what they want (rather than answer a stupid questions such as the shown one below) What’s the first thing you do every morning to prepare for the day?
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Sat, 6 August 2016
Welcome to episode 124, this week I’m relaxing in Italy on vacation so I thought I would pre-record this episode of questions that I have been asked recently. Below are the 5 questions I covered in this episode, you will need to listen to the audio for the answers. Question 1
Question 2 Hi Mark, as an active job seeker I am curious to know what Recruiters think of LinkedIn endorsements? Question 3 Hello Mark, I have a question I hope you can answer. Question 4 Hi Mark, I have a question about invitations. Question 5 Hi Mark,
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Sat, 30 July 2016
Welcome to episode 123, I’m back in my office this week with plenty to talk about. Interesting stuff I saw this week LinkedIn are in the process of rolling out a new feature that automatically makes you a follower of someone when you invite them to connect. If that member subsequently rejects your invitation by selecting ‘ignore’ then you will cease to be a follower. Also
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Sat, 23 July 2016
Welcome to episode 122, the weather has been amazing this week so I thought I would venture out and record the show in one of my favourite spots in Delamere forest…I think the BBC call these things an ‘outside broadcast (OB)’! I tend do this once or twice a year as I’m really unproductive when I try to stick behind my desk in hot weather! Using LinkedIn with Empathy Some people are naturally empathetic and some find it more of a challenge, I believe it is a great strength to have when using LinkedIn. Definition The ability to share someone else's feelings or experiences by imagining what it would be like to be in that person's situation (Cambridge dictionary) Some people just have an instinct to know how someone else would feel whereas others need to stop, take a step back and think about it. Whichever you are, it pays to practice empathy in social media and especially on LinkedIn. In this episode I talk about some examples of where empathy can be important on LinkedIn;
Quote “It is literally true that you can succeed best and quickest by helping others succeed” Napoleon Hill Other interesting stuff I saw this week: Koka Sexton announces he is leaving LinkedIn |
Sat, 16 July 2016
Welcome to episode 121, we are back after a break last week which was due to work commitments requiring me to be out of the office every day in Ireland. Interesting stuff I saw this week
I was interviewed for another podcast this week. Andy Paul interviewed me for his Accelerate podcast which is a show for sales professionals; How to Use LinkedIn to Grow Sales. With Mark Williams. #198 LinkedIn profiles are just too boring! I want to encourage everyone to realise just how important your profile is and that, by just listing boring facts you are doing nothing to impress the reader…on the contrary, you might be sending them to sleep! Why not take a look at your summary and try to write something more interesting about yourself, something about you in a professional context but something that authentically shows how interesting you are. I think Gareth Burton does a great job with his profile It also occurred to me recently that profiles are going to become even more important soon as Microsoft start to integrate them into Outlook email, the 365 dashboard and Skype profiles. |
Sat, 2 July 2016
Interesting things I saw this week Following on from the news that LinkedIn are now in forcing the 30,000 connections limit it has now been announced that all connection above the limit will be converted to followers This interesting thing is that for the first time LinkedIn have admitted that large networks cause them problems. Microsoft takeover. I was at a TEDx Event over the weekend and one of the speakers was Steve Clayton from Microsoft. It was interesting to hear him say that Microsoft's CEO Satya Nadella is much more collaborative than his predecessors. Perhaps this could be a positive sign for LinkedIn? LinkedIn published posts and Pulse. It seems that the new format for published posts has now been rolled out to everyone with many people contacting me to ask about the new format. The Pulse page no longer shows under the Interests menu so you have to go to your home page feed and change is the order to recent Alternatively you could do what I did which is to create a bookmark for the Pulse page. If you want to find the Pulse channels you have to scroll down this page until you find some recommendations to personalise your news. Click on "Discover more to follow" and you will find the channels. It's been a very difficult week for those of us based in the UK following the ‘Brexit’ vote. I have never seen this country so divided and this has inevitably spilled onto LinkedIn. Whilst you may have strong views on the subject I would recommend avoid discussing such an emotive topic as this on LinkedIn. At least for now and, perhaps in time it will become and easier subjects to discuss. |
Sat, 25 June 2016
Working with Ali Ali is short for Algorithm, in this case LinkedIn’s algorithm. Whether we like it or not LinkedIn is constantly collating data about us. Which groups we join and which conversations we get involved in, what skills we have and how often they are endorsed (and by whom), which companies we follow, who we connect with and how much we interact with them. Ali also measures which status updates and publish posts we click, like or comment on. It may sound creepy but that's just how things are in social media and the wider Internet. Understanding this and understanding how to use it to our advantage is one of the key aspects to been successful on LinkedIn LinkedIn can only react to actions, it can’t (as yet) interpret feelings or opinions - just actions. I was reminded of this recently when someone contacted me to complain about the amount of inappropriate posts and status updates they were seen on their homepage. When I asked them what they were doing about it, their answer was that they were commenting in order to show the person that posted that they disapproved….BIG MISTAKE! Not only does this ensure that the post is distributed further it also teaches Ali that you are interested in this type of content….no wonder they were seeing more and more inappropriate content! In the links below you will find a link to a fascinating list of patents that LinkedIn have filed over the years, the most recent one relates to this very issue - i.e. how LinkedIn decides what to show you on your feed. |
Sat, 18 June 2016
The Microsoft Acquisition Welcome to episode 118 of the LinkedInformed podcast at the end of a truly historic week for LinkedIn. As you would expect I am going to concentrate all of this episode on evaluating Microsoft's acquisition of LinkedIn. Advantages for Microsoft
Advantages for LinkedIn
Advantages for Members
Disadvantages for Members
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Sat, 11 June 2016
LinkedIn : Too many to-do’s to do Very interesting document outlining why LinkedIn are a bad investment from an Equity Research firm. Here are their main 5 reasons; (1) Lack of key functionality in its flagship Voyager app. (2) Relevance of proposed job openings or “Sponsored Updates” hasn’t improved. (3) A slow ramp to get the right content on lynda.com to make it more attractive to Enterprises. (4) High penetration of Hiring Solutions – translating into slowing growth in FY16. (5) The technical immaturity of Sales Navigator. Other highlights; • New company pages will provide salary data and allow for anonymous employee reviews (similar to Glassdoor). This could provide LinkedIn with a "Tricky balance” to find as many of these organisations are their biggest clients! • The SMB Recruiter product will be slow growth and likely to have a high cost of sales. • 20% of LinkedIn members are students. • Advertising solutions will be opening up their API to third-party operators. • New members are less engaged. • Less than 2% of members upgrade to a premium account. LinkedIn Changes • New Company Page insights. • More information on job postings. Other interesting stuff I saw this week • Is LinkedIn disconnecting us? • Contrary to rumours LinkedIn has not removed the connections download feature. • Some people are reporting a 403 error which may be due to LinkedIn being hyper sensitive about suspicious activity following the recent sale of passwords. It may be good advice to reduce activity in the short term until things die down. • The return of the Galek! The interview with our beloved infamous swimwear entrepreneur! • Exaggerated LinkedIn profile question.
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Sat, 4 June 2016
Hey! We have a new website! The url is still the same www.linkedinformed.com. Let me know what you think. It's Linkedinformed Episode 116.
News
Interesting Stuff I saw this week
Question: "Recently, I have noticed my profile views are not good as they used to be. My target keywords are "Engineering Manager" and "Engineering Director". In the past when I search for those phrases my profile was always number one listed. Lately is buried deep down in the list. |
Sat, 28 May 2016
Welcome to this weeks episode where we continue the discussion with Rosie O'Hara we started in in episode 110 regarding 'Words that change minds'. In this show we talk about;
Vote for the podcast I would really appreciate it if you could take a few minutes out of your busy day to vote for me in the UK podcast awards. This is a Facebook poll, click here and scroll down until you find LinkedInformed (and Winbusinessin if possible) and vote. As always you can find links, images and everything else mentioned in this episode at LinkedInformed.com Thanks Until next week....
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Sat, 21 May 2016
Welcome to Episode 114 Would you like to buy someone’s login details for LinkedIn? How do you feel about someone else's buying your login details for LinkedIn? This week’s 114 episode we talk about security. LinkedIn Security
I would really appreciate it if you took a few secs to vote for the podcast by clicking on the link below and scrolling down until you find LinkedInformed and also Winbusinessin. Click here to vote for the show: http://bit.ly/voteforLinkedinformedInteresting stuff I saw this week
Cool Thing This week’s cool things are 1Password and Dashlane. Store all your passwords, PIN codes, documents, credit cards and more. Automatically log in on every website and every device. AFQ This week’s question comes from Paul Copcutt via voicemail who’s asking if there’s an issue with the formatting of a published post on LinkedIn. Here are the images Paul sent me of the issue: How it looks when editing.
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Sat, 14 May 2016
How would you feel if when you joined a company they asked you to changed the name of your LinkedIn profile from your name to the company name and when you left that company, you are then required to close that account down? This week I talk with Greg Cooper about an article from a top law firm that suggests the above as best practice! |
Sat, 7 May 2016
Welcome to episode 112. Investors are now speaking more positively about LinkedIn Shares after a solid performance in Q1 2016. For this episode I’m going to dig deeper into those results and find out what else we can learn about where LinkedIn are heading. |
Sat, 30 April 2016
Welcome to episode 111, more of the mobile dilemma later but I want to start with an ongoing issue that everyone seems to be talking about;
It’s NOT Facebook!
LinkedIn is clearly different to Facebook in that it is a business & professional network but it’s not different in that it is a network of people and it’s social! Rather than complain about inappropriate posts wouldn’t it be better to pay more attention to those connections who are posting more interesting content and building stronger relationships with them? I saw a comment this week which I thought hit the nail on the head;
How about you focus on what you do, what value you bring, who you help, who you identify, contact in an authentic not all-about-you-and-what-you-want way, meet in person, build rapport, work out how you might help each other. The key is to understand, truly understand what you want out of being on LinkedIn (& out of Business/Professional networking in general) and then... realize it's all about people, other people. Get good at researching using LinkedIn and 'what's in my feed' will be less of concern to you because that won't be where you find the value. The value will be in what YOU do.
Well said!
Interesting stuff I saw this week
I also came across this legend of business on LinkedIn this week! LinkedIn changes
Some people are seeing the number of followers on profiles rather than connections, this might be an experiment, I don’t have it yet but it could just be in the early stages of being rolled out.
We can now ‘like’ comments in status updates
It is now possible to remove yourself from a group conversation in Messages
The Field Of Study search is being discontinued on May16th.
This weeks cool things is another free Chrome extension called Prophet. This handy tool will often be able to locate the email address of people you find on LinkedIn.
AFQ This weeks question came from James Muir regarding the issue of only seeing the last ten notifications.
James didn't specify whether this was a desktop or mobile issue, so I have answered both;
Mobile
I suspect this is what you mean as I only see the last ten on my app.
You can refine which updates you see in the app notifications in your settings, this is done as follows;
Go to the 'Me' section and click on the settings 'cog' as below; Now tap on 'Communications' and select 'Push notifications' as below;
This will allow to reduce the amount of less important notifications appearing in your last 10. Alternatively, you can ensure that you receive emails to alert you (see desktop solution below)
Desktop
Firstly I am not experiencing the same issue on my account, I can see numerous updates going back weeks. This may just be that the changes haven't reached my account yet or it may also be a short-term glitch on your account. I know that contradicts what the help center told you but it won't be the first time they have given out incorrect information! It is certainly worth logging out, clearing cookies and trying again. If you haven't already done so.
Secondly, there are a number of ways around this;
If you are mainly interested in responding to activity/comments on your updates and activity then you should be able to do this by viewing your activity. Go to Profile>Your updates - there you will see the last 2 weeks.
Alternatively, you could refine your notifications by unsubscribing to certain ones that are of no interest to you, this would mean that more of your important ones will show in the last 10. This is done by clicking on the 'x' in the top right of a notification.
Finally, you can compensate for the lack of notifications by adjusting your email settings > Go to settings > Select 'communications' > Select 'Email frequency' > Select 'Notifications' > ensure 'Comments on posts you publish' and 'Summary of your notifications' are set to on
That’s it for this week, please feel free to get in touch if you have any questions you would like me to answer on the show.
Have a great week.
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Sat, 23 April 2016
Welcome to a new episode. This week I thought it was time for a change in format and it's been quite a while since I did an interview so please let me introduce Rosie O'Hara. Rosie talks about her experience of how the words we use (specifically on LinkedIn) can have a significant effect on how others react to us when we send invitations to connect and other LinkedIn messages. |
Sat, 16 April 2016
Welcome to a new episode of the LinkedInformed podcast. I seem to have had a frustrating week with LinkedIn - glitches and weird mystery settings have somewhat go in the way of productivity!
LinkedIn Typo’s
I was working with a client this week and spotted several spelling mistakes in their LinkedIn profile. This person is highly intelligent and definitely knows how to spell, The problem is they didn't take their time and pay attention to detail when writing their profile. This got me thinking about how common this might be so I conducted searches for some commonly misspelt words and here are the results;
Mangers (Managers)
Here are the companies with the most Mangers!
Catagory (Category)
Beleive (Believe)
And then there are plenty like this!!
Seriously though, it’s obviously easily done. Check your profile carefully, double check it and then get someone else to check it! You only get one chance to make a first impression with your profile, make sure it’s the right one!
The 5C Business Development System is now for sale! ….and for a limited time it’s discounted by a massive 63%!
I’m really proud of this course, I was looking at some of the earlier lessons and I actually started recording the videos 9 months ago! It’s taken a lot of work to get to this position and it doesn’t end here as I will need to update all the ‘settings’ lessons with the new design. The 5C system contains 5 modules as below; In total there are 65 videos covering every aspect of using LinkedIn as an effective business development tool. I’m very excited to see how people react to this course and I hope you can take advantage of the limited time launch price (just £146 but only for the next 7 days, then it will be £396).
I am also giving away a free e-book to those who expressed an interest in the 5C System. Click on the Image below to get your free LinkedIn toolbox.
Interesting stuff I saw this week
Cool Thing
Typorama Images are critical to the success of status updates so I strongly advise using images in the majority of your updates. A fantastic tool that can help you produce great looking images is Typorama. I produced the image below in seconds as well as the main header image of this page. AFQ
Question: LinkedIn has removed messaging someone before accepting their connection request. Apart from using InMail is there another way to send them a message before choosing to accept or not?
Answer: LinkedIn haven't actually removed this feature but they have made it harder to find! On the Mobile app you can only reply to a customised invitation
but on the desktop version you can reply to any invitation before accepting as follows;
2) Now hover over the speech bubbles in the top right of an an invitation card and click on the arrow to reply
Now I have a question for you! Whilst updating the settings lessons in my 5C training system this week I came across the following new setting in the communications section.
This is found under Communications > Basics > email frequency > Notifications I have no idea what this setting controls! Any ideas? I’m wondering if it might be notifications about people viewing my profile but if so it’s a very poor and misleading title! I have asked LinkedIn and they seem stumped! Someone is running around trying to find the techie who wrote the code to get a definitive answer…..it’s been 3 days so far! |
Sat, 9 April 2016
Welcome to a new episode of the LinkedInformed podcast. I have had an exciting and rewarding week with the successful launch of mine you social selling and business development e-learning programme.
The 5C Business Development System is now for sale! ….and for a limited time it’s discounted by a massive 63%! I’m really proud of this course, I was looking at some of the earlier lessons and I actually started recording the videos 9 months ago! It’s taken a lot of work to get to this position and it doesn’t end here as I will need to update all the ‘settings’ lessons with the new design. The 5C system contains 5 modules as below; In total there are 65 videos covering every aspect of using LinkedIn as an effective business development tool. I’m very excited to see how people react to this course and I hope you can take advantage of the limited time launch price (just £146 but only for the next 7 days, then it will be £396). I am also giving away a free e-book to those who expressed an interest in the 5C System.
Published posts lose view numbers….Does it matter?
I noticed this week a change to publish posts in both the main mobile app and the pulse app. Publish posts are no longer showing the number of views in these apps.
Interestingly for now anyway, posts on the desktop version of LinkedIn are still showing view numbers
This got me thinking….. Does it really matter how many people view our posts? Surely a post that has a low number of views but a higher number of comments and likes is better than one with high views and low engagement? Maybe this is where LinkedIn are going with this……. Or maybe it's just a glitch! I think I would still like to see the number of views but I definitely think we should all be concentrating for more on engagement statistics. I also refer to this is the AFQ section below.
Interesting stuff I saw this week
Cool Thing
Profile views extension Especially useful if you are notion a premium account but you are also able to see past 90 days so potential of use to premium members as well. And of course, it’s free! AFQ
Question: How do I get more views of my published post. I am averaging about 100 per post which doesn’t seem very much. Answer: Firstly referring to my point earlier, views are not the key measurement to worry about - the aim with content is to develop relationships and trust and this is largely done through engagement (comments). That said, you need the views to get the engagement so here are my thoughts; Getting more views involves a planned 'marketing' exercise that should look something like this
In summary, posts need to be widely distributed via a series of status updates plus Twitter and Facebook posts if appropriate. |
Sat, 2 April 2016
It’s been a very quiet week for LinkedIn, no news to report whatsoever, the bickering about Facebook type posts and inappropriate content continues of course but to be honest, I’m really bored of that now! LinkedIn have been sending out a survey which suggests that they might be considering having adverts in groups, not display ad’s but in the stream of ‘conversations’ - please no! We finally have new settings! The only news of any note is that the new settings design has finally arrived in my account, I’m going to write a full report that will be sent to subscribers of my LinkedIn updates service this weekend so if you haven’t already signed up, now is the time to do so! The 5C Business Development System is now for sale! ….and for a limited time it’s discounted by a massive 63%!
I’m really proud of this course, I was looking at some of the earlier lessons and I actually started recording the videos 9 months ago! It’s taken a lot of work to get to this position and it doesn’t end here as I will need to update all the ‘settings’ lessons with the new design. The 5C system contains 5 modules as below; <add 5C banner image> In total there are 65 videos covering every aspect of using LinkedIn as an effective business development tool. I’m very excited to see how people react to this course and I hope you can take advantage of the limited time launch price (just £146 but only for 7 days, then it will be £396). Just click here for more information.
Social Selling & LinkedIn.
Standing out from the crowd is increasingly difficult these days…on and offline and especially on LinkedIn….have you seen just how much ‘stuff’ appears on your homepage?!
I believe the key to standing out involves 2 things;
Once you have gained views and reader you will gain more followers and most importantly you will be on track to develop greater trust and this is much more likely to result in winning more business.
Social Networking in Real Life - SOCIAL EXPERIMENT
Have you see this great video from Jena Kingsley? It really made me chuckle, especially the bit about endorsements and the anonymous viewer on the subway!
Cool Thing This weeks cool thing comes from a listener, Carl Whalley who found that when linking to his site, LinkedIn often didn’t find the right image on a post - or at times no image at all. This works seamlessly on other sites but LinkedIn seemed to be having problems. As Carl explains “The heart of this issue is "Open Graph" support, which Googling for will provide more details. Typically, the source site will be Wordpress or Joomla etc, and it’s actually the sites fault by not identifying the images as Open Graph compliant”. The fix for the site is usually simple - just install a plugin and the correct meta tags will be automatically added to the page, allowing the user to choose the image they want. So if your blog icon Wordpress and you find you have had this problem you might find adding the plugin to your Wordpress site sorts it out. Thanks Carl. |
Sat, 26 March 2016
Another LinkedIn week goes by and not much changes….the share price keeps dropping and I see numerous articles about the drop in standards and unprofessionalism of LinkedIn!……Tough times for Mr Weiner and his gang! As I have somewhat neglected your questions in recent episodes I thought I would focus on the AFQ section this week…..first a few interesting articles I read this week;
AFQ
I’m promoting this section up the agenda this week!
On the subject of inappropriate content on LinkedIn, I got this question this week;
It has come to my attention that some porn stars/sex workers are appearing in my profile!! How can I stop this?
ANSWER: They were of course referring to the ‘people also viewed’ section of their profile, here is an example of what can happen;
Not great! The problem is you would see this yourself, the only way you would find out is if someone told you! The solution is to switch off this feature in your settings. Go to the main ‘profile’ section of your settings and you will see the link as shown below.
Next question: How do I a) Get more profile views and b) Get more invitations to connect?
ANSWER:
Cool Thing
Profile Views extension. If you are using LinkedIn on a free account you are only able to see the last 5 people who viewed you profile……unless you use this very useful Chrome extension. This extension saves all your LinkedIn profile views and stores it for you to see the full history at anytime Take full advantage of who's viewed your profile on LinkedIn. This extension saves every individual that viewed your profile.
-See beyond the 5 recent views limit -View full histories of every profile view at any time -No upgraded profile needed -No limit on 90 days if upgraded account <insert image PF extension>
And of course, the best bit is….it’s FREE!
The 5C Business Development System is now for sale! ….and for a limited time it’s discounted by a massive 63%!
Just click here for more information |
Sat, 19 March 2016
Hello and welcome to episode 105. It's great to finally be seeing signs that winter is behind us, I love the spring it's probably my favourite time of the year!
There have been quite a lot of interesting articles about LinkedIn this week so the news segment is somewhat longer than normal.
The articles I cover are;
I also mentioned about the changes to LinkedIn contacts and how the "How are you met" feature has been moved into the notes section.
LinkedIn are about to release a completely new look design to their settings page, it's clearly taking its design from the mobile app.
LinkedIn’s to do list
This week linkedIn's most popular feature ‘who viewed my profile’ broke down and at the time of recording it hadn't been fixed. I'm sure this feature will be fixed very soon but it got me thinking about all those areas and features of LinkedIn that have been left broken.
It strikes me that LinkedIn are very keen to keep introducing lots of new shiny features but perhaps they ought to draw a line in the sand and fix or completely remove there broken features before adding anything new. Here is my list of things that LinkedIn need to fix;
Cool thing
This week's cool thing is a Gmail plug-in that is owned by LinkedIn called Rapportive. This will show you information about the person who has emailed you from their LinkedIn profile and provides a link to view their profile. |
Sat, 12 March 2016
Well what a week I have had! Lots of interesting sessions with a variety of types of businesses this week. I’m so grateful to the driver from Uber who saved my skin!
The main subject I want to talk about this week is ‘Followers’ but first a few quick bits of news;
And you think you are getting bad service from LinkedIn…….
This week I had a conversation with a senior manager from a very large enterprise in the UK. To my astonishment he told me that LinkedIn refused to offer any training or tech support for Sales Navigator because they had less than 50 licences! This is an organisation that was spending £20,000 per year alone on Sales Navigator licenses plus a significant amount on Recruiter licences. So if you think you are getting a poor service as a free user or a low spend premium user, just think how it feels to be spending £20k and get appalling service - shocking!
LinkedIn Followers
I was asked this week about how to handle followers on LinkedIn. I wasn’t exactly sure what they were asking because I had never really considered the issue of having unwanted followers.
Firstly let’s look at how we see who is following us;
How to see who is following you
2) Click on the ‘followers’ tab
3) Scroll down to see your followers. The first ones in this list will always be followers but unfortunately the list also includes your connections but you cannot tell the difference until you click on them and open up the profile. Once you find your first connection you can be assured that all the rest will be 1st tier connections.
I personally have no issue with competitors following me (many do) but some people would prefer to prevent this. Unfortunately the only way is to block each individual - either because they are already following you or because you wish to prevent them from doing so.
Step 1 Step 2 This seems a bit drastic to me but it’s the only way to prevent followers.
Cool Thing
LinkedIn Storage.
It seems that LinkedIn Contacts is going to either completely disappear or be replaced with a newer feature but the chances are it won’t be free so this week I thought I would tell you all about a great little (free) extension called LinkedIn Storage.
LinkedIn AFQ
This week, in line with the main subject of this episode I thought I would cover a question I get at least a few times every month.
Question - I have followed a number of people (not influencers) on LinkedIn but I can’t recall who they all are. How do I find the list of people I follow?
Answer - Errrr you can’t! Sorry about that, I must admit it’s pretty embarrassing for LinkedIn that they don’t have such a simple facility. I can assure you that this feature has been requested many times over a prolonged period of time, clearly they have other priorities!
<Please note that all the screenshot images should never cover the width of the page, they need to be smaller - check the ‘share link generator’ image from the last episode as guidance> |
Sat, 5 March 2016
Two main subjects this week;
How do you feel about your home page these days?
The future for LinkedIn?
Firstly there was one small news item worth a mention this week;
Your LinkedIn homepage
We see it every time we log in but how much notice do you really take?
If you haven’t done so recently take 5 minutes to scroll through, you might be surprised, disappointed, amused or even angry at what you see!
Last week I talked about how to respond to an inappropriate posts
In this episode I discuss various aspects of the content of our home page feed;
It seems to me that our homepage are being taken over by the loud and crazy minority. Sensible, mature business people are making the mistake of low activity - possibly because of all the idiots but this actually makes the situation worse!
Is LinkedIn under threat from Facebook?
The second subject this week concerns the future for LinkedIn. The following article by the highly respected sourcing/recruiting expert Jim Stroud really got me thinking about how LinkedIn are so exposed due to their reliance of Recruitment for dealt ⅔rds of their revenue.
How Facebook could destroy LinkedIn in a year by Jim Stroud
We know that LinkedIn is becoming a better social selling tool than a recruiting tool, business owners and sales people are starting to take the place of the recruiters who are leaving, or at least using other tools instead. But this will not work out well for us unless LinkedIn find a way of becoming significantly less reliant of their Recruiting revenues. How are they going to do that? I discuss the options and would love to hear your ideas.
Cool Thing
This week I want to share (excuse the pun) a really useful tool I have started using called ShareLinkGenerator
This is only relevant if you have a blog or write content somewhere other than on LinkedIn. It works in a very similar way to ‘Click to Tweet’ does for Twitter. By creating a unique share link you can create an option within your copy for a quote to be the headline for a share of that specific page on LinkedIn.
Again it’s another free tool and I have found it very useful.
Update:
Save to contacts hasn’t quite gone yet….for some of us anyway!
LinkedIn AFQ Question: One thing that is puzzling me is how I can send a message to someone who is not a first level connection who has commented on one of my Linkedin Longposts or updates without using up my In-Mails. I can’t find a way of doing this without connecting with them which I don’t necessarily want to do at such an early stage of contact. If you can help I would really appreciate it.
Answer: The way to do is through using group messages, I made a video to explain how; |
Sat, 27 February 2016
Back from a week in the sun and raring to go, this week’s show I address some important considerations about LinkedIn’s future direction.
Main Story “LinkedIn is now, at best, a business card holder. At worst, it’s a delivery service for spam” It’s been a tough month for LinkedIn, disappointing results have led to many commentators really questioning their strategy and direction. Amongst the many negative (sometimes harshly so) articles I read this week I found the following one from Techcrunch which includes the horrible quote above the most interesting; LinkedIn Problems Run Deeper Than Valuation
In response to al the negative press LinkedIn’s CEO gathered LinkedIn staff together to give them a motivational talk, amazingly they filmed it and released it on Slideshare! They didn’t go so far as to reveal the 7 year plan he refers to but I still have to applaud the openness of sharing this talk.
On a more positive note LinkedIn are running their first advert at the Oscars this weekend to an estimated audience of nearly 40 million. Narrated by Jeff Weiner himself, the commercial, called "You’re closer than you think," tells the story of when NASA used LinkedIn to look for its next astronaut. The networking website says its data found 3 million users who were qualified to apply for the role. Save to Contacts has now been retired, the ‘relationship’ tab still shows for first tier connections and anyone you have previously saved (minus the ‘who introduced you’ section) but you can no longer save 2nd or 3rd tier connections. Disappointing but not at all a surprise.
Interview with Joe Pulizzi The king of content marketing! You can listen to the full episode here, or simply search for Winbusinessin on iTunes Cool Thing
This weeks cool thing is a free web tool that allows you to collate content relevant to specific connections for sharing with them via email or LinkedIn message.
The site is called Grapevine6 and this feature is the ‘engage’ feature which can be accessed below;
Sharing highly relevant content is a great way to build trust and this tool makes it really easy.
LinkedIn A F Q
Question - I'm looking to transition into a variety of industries and would like to leave my industry space blank. I see many posts in your Help Forum regarding this issue but I don't see any solutions. Is it possible to leave the industry section blank?
Answer - I understand your frustration but at the moment, it is not possible to leave your industry field blank. I can assure you though that this is a field that Recruiters are advised to ignore when searching because it is notoriously unreliable. Many people select the wrong industry either by accident or misunderstanding its meaning - for instance an HR Manager in an Accounting firm puts 'human resources' as their industry rather than 'Accounting'. Recruiters are usually aware of this and therefore avoid the field when searching.
Provided you complete your profile thoroughly and use the correct keywords, I am sure you will be found for the right opportunities, irrespective of industry. |
Sat, 13 February 2016
Now that we have passed 100 episodes, I thought it was time to give LinkedInformed a makeover. You will notice we have a new logo and the introduction music is different but more importantly we have a new format for the show. I will no longer have a specific news section but I will obviously always talk each week about any important events that have occurred, if nothing important has happened I will focus the episode on a specific subject. This will never be an interview show as such but I do plan to conduct more interviews from now on. I hope you like the changes. Main Story This week I focussed my attention on LinkedIn’s Q4 and full year financial results. A quick overview
You can read the full report here. Here are a variety of articles about the results;
When talking about the results I also mentioned a report in the FT about how Glass door may be thinking about competing with LinkedIn. Cool Thing
This weeks cool thing is a Google Chrome extension called ‘LinkedIn Connection Revealer’ As you can see, this handy tool allows you to see how many followers (not connections) your first tier connection has. I’m not sure why it only works for connections because you can see followers for all LinkedIn users by going to their ‘View recent activity’ but it’s still pretty cool anyway. And best of all….it’s FREE!
You can download it from the Chrome store here LinkedIn A F Q
Question - I have posted a status update to inform people about my up coming training course. I would like to be able to send a note to specific members of my network to share it. I've had people do it with me but I can't see how. Any tips on how to share it with them? Answer - Rather annoyingly you can't do it that way for an image update, You are only able to send status updates directly to people if they are web link updates or just font updates. For some reason an image update does not allow this option. My suggestion would be to produce an update linked to the page that promotes your training event on your website or perhaps Eventbrite and then you will be able to send it to your connections. |
Sat, 6 February 2016
News
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Sat, 30 January 2016
News
Commentary
With all this controversy about how LinkedIn reports its post views numbers and how it distributes published posts I thought I would share my thoughts on readership, distribution and engagement.
At the end of the day we should take responsibility for our own success with our posts and it is always most important to remember that engagement is more important than views.
Questions
1, How do you add recommendations to your profile with the new messaging system? I previously added it from the message but this seems to have changed.
ANS = Yes this has changed. You can only manage recommendations from the desktop version on LinkedIn. > Go to your profile and scroll down to recommendations. > Hover over the section and click on ‘manage’ > You will see the received recommendation under pending where you can accept it and show it on your profile.
2, How do I move my main current position up to the top of my profile?
ANS = You can do this, provided both position are current (to date) by grabbing the ‘grip’ on the left hand side of the relevant position and dragging it up (see below)
You may also need to manually amend your headline in this circumstance because it will have changed automatically when you added the new position.
I will be covering more questions in my YouTube channel soon.
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Sat, 23 January 2016
News
The 5C System. For a limited time I am allowing free access to module 1 of my new e-learning LinkedIn business development programme. All I ask for in return is some constructive feedback and, if you like it, a testimonial. Sign up for FREE access here
Commentary
How do you become a top ten power profile on LinkedIn? I might argue that Charlotte Proudman must have been in one of those top ten lists but she was excluded - maybe for good reason but who else was excluded? So what do you have to do to get profile views;
Question is there a polite way to let people know that you are NOT an open networker / LION? Our marketing strategy has led me to be featured by LinkedIn as "someone you might be interested in following" as part of the on-boarding process of the new app, and this has increased my exposure hugely and I've gone from 3,000 followers (2,500 connections) to 16,000 followers in the last 2 months. Nice. But it also means I get invites from engineering graduates from every corner of the globe.... Can I stop that? Answer = The best way to deal with this would be to prevent people from inviting you to connect, unless they have your email address. Go to settings > Communications > ‘select who can send you invitations’ |
Sat, 16 January 2016
Welcome to a new episode of LinkedInformed, here are the main topics covered this week.
News
Episode 100
I really want to do something different for our 100th episode, I am still open to suggestions but one I had recently was that someone (maybe a listener) could interview me! Any volunteers or suggestions as to who would be a good candidate. Let me know at mark@linkedinformed.com
Commentary
The 5 things you may have missed on the new app. I have written a more detailed published post <Rehj, ask me for this link, not done yet> about this but as a summary, the 5 things are as follows;
Questions
Go to the area where you view your invitations (see all) and then click on ‘Manage invitations’ <add pic ‘manage invitations’ 2. A voicemail from Gary Stockton regarding searching for connections with a specific job title. |
Sat, 9 January 2016
The bizarre behaviour of LinkedIn users! Welcome to episode 96. Christmas seems a distant memory and I am very much into the swing of things again now. News
LinkedIn Publishing. What happens ‘post a post’!
Really interesting and revealing LinkedIn post from LinkedIn top publishing man Daniel Roth about what happens when you press ‘publish’ on your new LinkedIn post. Key points for me are;
Winbusinessin Podcast Next Tuesday’s new episode will be covering the 5 essential skills for creating great content; Writing - People - Video - Audio - Visual
Why not subscribe to the show on iTunes or go to Winbusinessin to listen to the first 2 episodes?
Commentary Are we lazy or just very reactive with LinkedIn?
Why are LinkedIn users so keen to use canned responses such as ‘great post’ or ‘Congrats on your anniversary’? I think it looks terrible but that isn’t really my point, I’m more interested in why these messages seem to work so well. Any suggestions please leave a voicemail or email me at mark@linkedinformed.com Suggested replies (such as I see when using Googles ‘Inbox’ app) are highly effective and useful but LinkedIn’s version seems very crude - yet clearly popular! Finally I am still keen to gather more ideas for episode 100 (it’s fast approaching). Is there someone you would like me to interview? Perhaps a previous guest or someone who you have heard on another podcast. Drop me a line at mark@linkedinformed.com |
Sat, 2 January 2016
Welcome to episode 95 and more importantly welcome to 2016!
News
A quick review of the main events of 2015
Winbusinessin Podcast We are now in season 2 of my other podcast which focusses on social selling and business development on LinkedIn. On Tuesday we will be releasing episode 3 which is an interview with Christoph Trappe, a storytelling expert as part of our focus on content marketing.
Why not subscribe to the show on iTunes or go to Winbusinessin to listen to the first 2 episodes?
Commentary
Here are 5 things you can do this year to make 2016 your best LinkedIn year ever!
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Sat, 19 December 2015
News
Commentary Why do LinkedIn insist on creating responses for us search appalling "Great post" message which can only be sent when someone has not read the post! I didn't have time to cover this fully in the episode but you can read my blog about it here. LinkedIn advertising Peter Gold updated us on his LinkedIn advertising experiment. It would appear that sponsored updates work in terms of clicks but are too expensive to make it worthwhile. |
Sat, 12 December 2015
News
Commentary
Here you will see status updates and publish posts from your connections and those you follow as well as sponsored updates. Unfortunately you cannot change from the algorithm driven order to ‘recent’ updates as you can on the desktop version. This means that you see updates from 15 days ago, then one from 3 minutes ago followed by one posted 20 minutes ago. The order is supposed to be tailored to your needs and interest and I guess we will be able to train the algorithm to be more accurate through our actions but as things stand, my updates were pretty poor. The app updates are also completely different to the order of the desktop ones (that was also the case with the old app). I noticed that every time I opened the app the second update I saw was always a sponsored advert. This is a significant increase over the amount of advertising we saw in the previous app. At the top of the homepage you can see links to share a status update or a photo, As with the desktop version the share option also allows you to add an image therefore making it pretty much the same thing! ‘Image updates are broken’ I found it's extremely difficult to successfully post an image update. When tapping on ‘photo’ and selecting an image from my phone (taken with the phones camera) the app just hung for along time before it eventually informing me that the upload was unsuccessful. I did eventually managed to post a more simple image via ‘share’ but not before posting the same update five times! I made this short video showing exactly what the problem was In the top right corner of the home page you can see 9 dots in a square, tap on this to reveal the ‘other apps’ feature which allows you to seamlessly open LinkedIn’s other apps. Note how the Connected app is missing from the list. Could this be an indication that Connected and it’s desktop cousin ‘Contacts’ are soon to be retired? It wouldn’t surprise me. The Sales Navigator and Recruiter apps are also missing but this may be because they are premium accounts. LinkedIn’s strategy has always been to produce multiple apps covering specific areas rather then have one app try to do everything and this feature nicely brings it altogether, this works well with iOS 9 which allows an easy return to the last app used. On a more positive note they have corrected the issue that meant you could only @mention people by their full name. I always thought it was very odd to refer to someone you know in an update - your own or commenting on theirs by their full name such as “You make a good point Teddy Burris” As opposed to the more natural “You make a good point Teddy” It’s these apparently small details that make all the difference, especially when they involve communication. You have always been able to do this on desktop, now you can on mobile. My final observation is also a positive one in that you can hide updates from people who post irrelevant things in your stream (quizzes, irrelevant images and posts in a foreign language). Simply click on the three small dots on the top right of the update; This then reveals three options as shown below; |
Sat, 5 December 2015
Quote; “We are not afraid to entrust the American people with unpleasant facts, foreign ideas, alien philosophies, and competitive values. For a nation that is afraid to let its people judge the truth and falsehood in an open market is a nation that is afraid of its people."
[Remarks on the 20th Anniversary of the Voice of America; Department of Health, Education, and Welfare, February 26, 1962]” ― John F. Kennedy I’m back in the cold and windy this week after my lovely week away in Spain, I made a short video of what I learnt in the week away News
Interview with Peter Gold, LinkedIn Advertising Experiment.
You can listen to the initial interview I did with Peter regarding his LinkedIn advertising experiment in episode 85. Peter has not had a single click on his adverts as yet but is hoping for more success with sponsored updates.
Commentary
Why are LinkedIn so secretive? Excellent post from Itai Leshem about LinkedIn publishing and LinkedIn’s lack of transparency; Is LinkedIn headed for an Enron style fiasco? Quotes; “Truth never damages a cause that is just.” ― Mahatma Gandhi “There is not a crime, there is not a dodge, there is not a trick, there is not a swindle, there is not a vice which does not live by secrecy.” ― Joseph Pulitzer I am calling out for LinkedIn to be more transparent and honest! |
Sat, 28 November 2015
NEWS
COMMENTARY I have found great success with my new VAR system.
V = View a profile (a lot with autopilot) A = Accept the invitation (assuming they are a prospect) R = Reply to their invitation It certainly works well for me, why not give it a try.
QUESTION (From James from the US)
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Sat, 21 November 2015
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Question
This week I was asked a question that I regularly get when I am running training sessions and it’s always a tricky one to deal with so, on the spur of the moment I asked Sarah to help me answer it! “I have two businesses that are both applicable to LinkedIn so should I have two separate profiles or try to cover both within the same profile?” |
Sat, 14 November 2015
Welcome to a new episode of the award-winning LinkedIn podcast. This week I covered a wide variety of topics.
News
Question This week we had a voicemail question from Paul Copcutt about the new LinkedIn messaging app. Paul is unable to read long messages for some reason, I have checked and I cannot replicate the problem. Does anyone else have this issue?
Other links
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Sat, 7 November 2015
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Sat, 31 October 2015
A big change of scenery this week as I take the podcast out 'on the road' to Amsterdam in the Netherlands. LinkedIn has always been very popular in The Netherlands and as a result some of the most respected LinkedIn experts in the world are found there so this week I jumped on a flight to go and have a chat with two of my favourite LinkedIn trainers Perry Van Beek and Petra Fisher. News
Question: I am wondering if it is possible to see previously sent invites or messages any more? I'm asking because I usually tailor an invite to a person and want to refer back to it when I send a thank you note and a longer explanation on why I want to connect with them. I can find the pending ones but not the accepted ones. Before you could go into Sent and see everything invites/messages even if they were accepted. |
Sat, 24 October 2015
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Sat, 17 October 2015
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Sat, 10 October 2015
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Sat, 3 October 2015
In this special episode I take a break from the normal format to concentrate fully on a comprehensive review of LinkedIn's Sales Navigator product. |
Sat, 26 September 2015
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Sat, 19 September 2015
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Sat, 29 August 2015
New LinkedIn Acquisition. Fliptop, the lead scoring business announces LinkedIn takeover
Users are reporting a change to their LinkedIn inbox. The invitations and archive folders have gone now but you can still see your invitations, they are just in a different section.
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Sat, 22 August 2015
A change from the normal format this week as I interview the team behind Autopilot for LinkedIn. A system that allows you to view multiple profiles automatically. On the call are Scott Offord and Philip Cardwell I have been using Autopilot for about 10 weeks now and i have been really impressed with the results It is really important to note that using Autopilot is NOT just about getting profile views, this is merely an indication of potential. In order to make your profile views count you need the following;
Because Autopilot views more profiles than possible on a free account you will need to upgrade your LinkedIn account to a Business Plus premium account (you may have the option of a free months trial). Like most systems, Autopilot can be misused but if you focus on the above points I am convinced you will see great results. Using Autopilot can benefit your business but it is also a very powerful tool for jobseekers, check out this case study that Scott mentions in the interview. I appreciate that this episode could be be interpreted as an 'advertorial' for Autopilot for LinkedIn but nothing could be further from the truth, I approached Scott and Philip because I wanted you to know more about this. That is why I am posting a general link to Autopilot as well as my affiliate link which will pay me a small commission (at no extra cost to you) You can take a free 15 day trial of autopilot and then decide if you wish to continue using the product, for me it was a 'no brainer'! |
Sat, 15 August 2015
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Sat, 8 August 2015
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Sat, 1 August 2015
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Fri, 24 July 2015
News Commentary |
Sat, 18 July 2015
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Commentary
Here are my tips to get more views of your status updates;
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Sat, 11 July 2015
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Sat, 4 July 2015
Plenty to talk about in this week's show from Web clippers and extensions to LinkedIn admitting they too hate quiz updates!
News
Lynda.com shareholders cash in on LinkedIn takeover and cause LinkedIn's share price to fall. Evernote updates its web clipper allowing very useful integration with LinkedIn profiles. LinkedIn are now ranked as the 2nd largest job board in the world....even though they are not a job board! LinkedIn wins case against Irish domain registrant. Searching a connections connections is now back! You now can also search the shared connections of a 2nd tier. 3rd tier connections can now be saved to contacts. You can now follow anyone from the front page of their profile (see below) Interesting interview with LinkedIn's VP of Engineering. In this piece he reveals that LinkedIn do not look kindly on quizzes and other Facebook type posts (as discussed last week). See clip below and you can read the whole article here. Questions
1. Sanity check: I got really excited about the tag system at the bottom of the LinkedIn blogs – thinking I could choose what channels I might get into … but I noticed that the tag options don’t match the channels! Am I correct in thinking that the tags don’t feed directly into channels, but are, in fact, just subsections/buckets from which some posts might be chosen to go into a channel (based on the LI algorithm and editors)?
2. Question: I would love to post a blog on LinkedIn re ‘How to blog on LinkedIn’ summarising everything I’ve found – but there don’t seem to be any posts like that on LI. Do you think the LI editors would frown on/penalise a blog that actually gave people info into best LI blogging practices – not just headlines & writing – but info into the algorithm/best ways to post etc?
ANS= Sanity check - You are correct. The tags merely help the algorithm pick up the relevance of a post but by no means guarantee that it will appear in a channel, keywords also help but I also believe there is some human involvement in deciding channel content (I suspect it is approval rather than selection). Question - LinkedIn have no problem with this sort of content and there is even a relevant 'LinkedIn tips' channel for it!
https://www.linkedin.com/pulse/channel/linkedintips |
Sat, 27 June 2015
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Sat, 20 June 2015
News |
Sat, 13 June 2015
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Sat, 6 June 2015
In this show I talk about how we can all benefit by being more 'sociable' on LinkedIn but first, lets cover this weeks news |
Sat, 30 May 2015
News
Commentary The Ingredients of a great post;
Here is a link to Greg Coopers article on LinkedIn published posts Questions I used to see when my connections made new connections in my home page stream. Where has this gone and how do I switch it back on? ANS = I don't know where they have gone, I am still seeing them from my connections (not all as this is related to their settings) but the setting to adjust what you see in your stream has annoying disappeared so you can't do anything about it! |
Sat, 23 May 2015
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Sat, 16 May 2015
Show notes
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Commentary
Question
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Sat, 9 May 2015
Show notesNews
Commentary
If you haven't done so already, check out my new Winbusinessin podcast, this week I interview 'The Headshot Guy' John Cassidy about profile pictures. Question Why do some people put their name in their professional headline? ANS= This allows people to be able to see your full profile even if they are outside of your network. When you search for anyone by name you can always see their profile but when you search by keywords you can only see up to your 3rd tier. |
Sat, 2 May 2015
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Sat, 25 April 2015
Show notesNews
Questions How do I post a job on LinkedIn for free? ANS = There are four ways in which this can be done;
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Sat, 18 April 2015
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Fri, 10 April 2015
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Sat, 4 April 2015
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Sat, 28 March 2015
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Sat, 21 March 2015
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Sat, 14 March 2015
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Sat, 7 March 2015
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Questions I am in the top 5% of profile views in my network. Is this important? ANS = Yes, profile views are a form of engagement and engagement will help to get your updates seen by more people. |
Sat, 28 February 2015
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News
LinkedIn pay a measly $1 compensation to users who had their password stolen. Company pages get a new feature - notifications. A bank is accused of asking it's employees to limit the information in their profiles so that they won't get headhunted. Company sue former sales employee for taking LinkedIn contacts with them and lose because the contact list was “easily discoverable through public sources” and did not involve a lot of effort to compile, it would therefore not be considered a trade secret. Quite right to! This article can be found here but warning - its a subscription site (with a free trial). Sex offender nearly gets into trouble for using LinkedIn. Commentary
Follow up to my piece about LinkedIn ads last week. Carl sent in this funny screenshot which shows how the algorithm picks up words and feeds 'relevant' ad's to you! Could LinkedIn be considering 'retiring' groups - My prediction is that groups could be gone by the end of this year. The new homepage design hints that status updates (with links) are something that LinkedIn also wants to get rid of. The pattern LinkedIn normally demonstrates is to make a popular feature less useful/easy to use before 'retiring' it. Questions
Where can I see how many views my updates have been getting?
ANS = You can't! The new homepage design has removed this feature. Sometimes you can see the stats for your last update. This is in the top section of your homepage but only occasionally shows and can't be manually found - you just have to wait for it to appear! |
Sat, 21 February 2015
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Sat, 14 February 2015
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LinkedIn deliver impressive results for Q4 2014 as detailed here in their official announcement. They have grown membership to 347 million users and revenue for Q4 was $643m, a 44% increase on the same period last year and a total turnover exceeding $2.2b for 2014. Some of the more detailed commentary about these figures can be read here. LinkedIn launches the volunteer marketplace in the UK. LinkedIn further restrict their api making it almost impossible for anyone to develop apps that allow us to use LinkedIn in new and innovative ways. Commentary
I finally got the new home page today and I totally hate it! The major issues seem to be; You can't post a link into the text with an image status update (the workaround is to use the comments section) You no longer see the performance of your previous updates, only the most recent. There is no easy way to see how many connections you have. On the plus side.............oh, nothing! Have you considered using a showcase page for search optimisation purposes? When the basic search is used the algorithm sorts results into categories including one for showcase pages. How long should a podcast be? Is 30 mins about right or do you think you would prefer a shorter one (15 minutes). Let me know at mark@linkedinformed.com Questions
Should I put the letter MBA after my name in my LinkedIn profile? ANS = Yes, if that is what feels right for you. It is not against the rules and it may ensure you feature in recruiters search results. It is against the rules to put any other keywords in your name field although many people do it and the search algorithm does seem to like finding words in the name field. Thank you so much for listening, I really value your support and interest.
As always I would welcome your feedback and questions. If you want to be on the show you can leave a comment by voicemail (right hand side of this page) or email me at mark@linkedinformed.com.
Help me to promote the podcast
It can be difficult to get noticed in iTunes and one thing that can really make a difference is reviews. If you enjoy the show please take a minute to write an honest review in iTunes, it would be most appreciated.
Until next time.... |
Sat, 7 February 2015
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Commentary
Questions With linkedin asking us to post more, two questions:
Please feel free to let us have your views on this subject. |
Sat, 31 January 2015
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Question
Thank you so much for listening, I really value your support and interest. As always I would welcome your feedback and questions. If you want to be on the show you can leave a comment by voicemail (right hand side of this page) or email me at mark@linkedinformed.com. Help me to promote the podcast It can be difficult to get noticed in iTunes and one thing that can really make a difference is reviews. If you enjoy the show please take a minute to write an honest review in iTunes, it would be most appreciated. Until next time.... |
Sat, 24 January 2015
show notes
News
Commentary
Questions
Thank you so much for listening, I really value your support and interest. As always I would welcome your feedback and questions. If you want to be on the show you can leave a comment by voicemail (right hand side of this page) or email me at mark@linkedinformed.com. Help me to promote the podcast It can be difficult to get noticed in iTunes and one thing that can really make a difference is reviews. If you enjoy the show please take a minute to write an honest review in iTunes, it would be most appreciated. Until next time.... |
Sat, 17 January 2015
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Update
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Fri, 9 January 2015
Show notesNews
Commentary My LinkedIn wish list for 2015
Question What is the best way to ask others to share my status update? ANS = Rather than putting something in the update or comments I would advise sending the update directly to those you know are most likely to help you. The video below explains how this is done. http://youtu.be/itS21HbXAfs Thank you so much for listening, I really value your support and interest. As always I would welcome your feedback and questions. If you want to be on the show you can leave a comment by voicemail (right hand side of this page) or email me at mark@linkedinformed.com. Help me to promote the podcast It can be difficult to get noticed in iTunes and one thing that can really make a difference is reviews. If you enjoy the show please take a minute to write an honest review in iTunes, it would be most appreciated. Until next time.... |
Sat, 20 December 2014
show notesNews
Commentary
Thanks to my two wonderful kids James & Anna for 'volunteering' to be interviewed for this show! Finally may I wish you a very merry and happy Christmas.2015 is going to be a great year for LinkedIn and I look forward to sharing every moment of it with you. Thank you so much for listening, I really value your support and interest. As always I would welcome your feedback and questions. If you want to be on the show you can leave a comment by voicemail (right hand side of this page) or email me at mark@linkedinformed.com. Help me to promote the podcast It can be difficult to get noticed in iTunes and one thing that can really make a difference is reviews. If you enjoy the show please take a minute to write an honest review in iTunes, it would be most appreciated.
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Sat, 13 December 2014
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Sat, 6 December 2014
Show notesNews
This has only been seen by a few users so far so is obviously in the early stages of testing.
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Sat, 29 November 2014
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Sat, 22 November 2014
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Commentary
So it looks like I will have to wait a bit longer to find my multi millionaire benefactor after all......oh well! I have reported the profile and message to LinkedIn, it will be interesting to see how long it takes them to take the profile down - the header image of this post is a link to the profile so you can check for yourself!
Question
Thank you so much for listening, I really value your support and interest. As always I would welcome your feedback and questions. If you want to be on the show you can leave a comment by voicemail (right hand side of this page) or email me at mark@linkedinformed.com. Help me to promote the podcast It can be difficult to get noticed in iTunes and one thing that can really make a difference is reviews. If you enjoy the show please take a minute to write an honest review in iTunes, it would be most appreciated. Until next time.... |
Sun, 16 November 2014
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Sat, 8 November 2014
This week we complete the interview with social selling expert Darrel Griffin (click on his picture below to see his LinkedIn profile). Darrel's model for success is called SPEND (statistics, purchasing journey, Edelman, next generation & digital disruption); statistics
purchasing journeyedelmanClick on the image for more information about Edelman's trust barometer; next generationHere come the Millennials...
“Social media is by far the dominant way Millennials learn about things online.” (SDL) digital disruptionDigital Disruption: Unleashing the Next Wave of Innovation By James McQuivey Thanks again to Darrel for taking the time and for sharing his knowledge - very interesting stuff! If you want to get in touch with Darrel his website can be found here and on Twitter he is @darrel_griffin. Thank you so much for listening, I really value your support and interest. As always I would welcome your feedback and questions. If you want to be on the show you can leave a comment by voicemail (right hand side of this page) or email me at mark@linkedinformed.com. Help me to promote the podcast It can be difficult to get noticed in iTunes and one thing that can really make a difference is reviews. If you enjoy the show please take a minute to write an honest review in iTunes, it would be most appreciated. |
Sat, 1 November 2014
show notes
News
Apparently Microsoft attempted to buy LinkedIn for $500m prior to their IPO in 2011 but decided the price was too high. LinkedIn would cost them closer to $35 billion today! Sony have collaborated with LinkedIn to produce a business card reading app that synchronises with LinkedIn in the way that CardMunch used to. Does anyone know of any other apps that do the same? LinkedIn have announced their 3rd quarter results. 332 millions users 90 million unique visitors 28 billion page views 45% growth in revenue Analysts impressed with the results but not the outlook! Commentary
LinkedIn have really been pushing skills again with this article being just one of many over the last few weeks. I have been very impressed with Conspire, a new FREE service that allows you to manage your contacts by analysing your email activity. You can now add attachments to LinkedIn messages. If you want to be notified of such changes by email you can subscribe here Publishing on LinkedIn. Is it really worth it? As more people obtain publishing rights on LinkedIn, the number of views per post seems to be dropping for everyone and this makes me question whether they are still worth doing? screenshot2014-10-31_11-07-39_pm.png Chris Gaborit is just a normal, regular LinkedIn user who started publishing in May and achieved an amazing result with over 300,000 views of the above post (click on it to read the full post) but over the last couple of months he has seen his posts viewed less and less...this seems to be a consistent story for most people.
His average number of views per post has been the following since starting in May;
May 2014 - 54,911 June 2014 - 28,260 July 2014 - 6115 September - 418 October - 2696 Maybe we are better off blogging on our own websites and promoting these articles via status updates?
Your views are welcome.
Question
Why are LinkedIn persisting with Skills & endorsements when everyone knows they are a joke?
This question really got me thinking and my conclusion is that the big data that skills give them is something they intend to monetise. Endorsements are merely a red herring designed to encourage us to add more skills to our profiles!
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Sat, 25 October 2014
show notes
You can view Darrel's LinkedIn profile here
Darrel's Story
25 years in sales, mainly in the UK. Wine trade, screen printing and signage. Moved to Perth, Western Australia in July 2012 - knew no-one! Business Development Manager role for a signage contractor Threw himself into LinkedIn Annual target exceeded within 4 months! 50% of sales came via LinkedIn Decided to aim to become Perth's social selling 'go to' guy Launched Social4Sales - already fully booked until mid December! Other links
Gary Vaynerchuck Gary Vaynerchuck's books (my favourite is Crush it) Gary's blog Darrel's next door neighbour...as featured in the podcast!
Thank you so much for listening, I really value your support and interest.
As always I would welcome your feedback and questions. If you want to be on the show you can leave a comment by voicemail (right hand side of this page) or email me at mark@linkedinformed.com.
Help me to promote the podcast
It can be difficult to get noticed in iTunes and one thing that can really make a difference is reviews. If you enjoy the show please take a minute to write an honest review in iTunes, it would be most appreciated.
Until next time..... |
Sat, 18 October 2014
show notes
No interviews this week but plenty to catch up with following my vacation, I even managed to connect with Santa Claus this week...a very proud moment!
News
Another lawsuit is filed against LinkedIn and this one is just plain ridiculous! Apparently the ability to read someone's background and perform a few checks on LinkedIn when considering recruiting them violates a US law. Read the full story here. Has the world gone mad?! LinkedIn plans to expand its publishing team. Its becoming increasing clear that publishing is a core focus for LinkedIn as demonstrated by their plans to open a major new office in San Francisco in 2016. Jeff Weiner interview with Bloomberg LinkedIn hits back and asks judge to dismiss the lawsuit regarding the email reminders sent to those who do not respond when an invitation to join LinkedIn message is sent to them. As opposed to the other lawsuit, I can't see how LinkedIn can defend this. It looks like premium accounts may be about to re-vamped, effectively making them more expensive. The Spotlight premium account had a very short life - below is a reply from the help center on this matter. Lets hope the 'test' fails then! Lets hope the 'test' fails then!
Tips & Features
You can now see personalised invitation messages in the quick menu by clicking on 'see all' (see below)
'Groups' has now disappeared in the reasons for inviting menu (see below). LinkedIn help center are claiming that this is a fault but I'm not convinced, lets hope so. In the meantime there are a few workarounds. Firstly there is the method using LinkedIn Contacts (2nd tier only) which is my favoured method - see here for a detailed guide on how to do this. Or you can now customise invitations using a mobile app (not tablet) - scroll down to check out the show notes for episode 32 for instructions on how to do that. Apparently a fault.....lets see! Apparently a fault.....lets see!
New 'Actions' feature in the 'Who's viewed your profile' section. I have only just got this feature so have not really been able to understand its benefits but it seems like a good idea. Jo Saunders has published a more detailed post about it.
And finally the best article I read this week about LinkedIn was Data and the Power it Bestows by Raven Jiang. I'm not one of those people that worries about big data and security / privacy but I must admit that Raven puts a very interesting argument that the information we are providing to LinkedIn could be abused and they clearly 'hold the key' to its future access. Thank you so much for listening, I really value your support and interest.
As always I would welcome your feedback and questions. If you want to be on the show you can leave a comment by voicemail (right hand side of this page) or email me at mark@linkedinformed.com.
Help me to promote the podcast
It can be difficult to get noticed in iTunes and one thing that can really make a difference is reviews. If you enjoy the show please take a minute to write an honest review in iTunes, it would be most appreciated.
Until next time.....
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Sat, 11 October 2014
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Sat, 4 October 2014
show notesSearching for jobs on LinkedIn Update. Last week I talked about the 5 ways you can search for jobs but someone has revealed a 6th way - searching or browsing through updates in a company page Some companies will have a specific 'careers' page on their company page (see top arrow) but you will also find jobs advertised in their status update stream (see bottom arrow) News New YOUniversity section which gives college/school students some great tools to help them select the right university for them. This is divided into three integrated pages, lets look at each; Decision Boards. This is the area where students can organise their search for the right course and university using a combination of organizational, social and insight tools. Rankings. (See image at the top of the page) This is the most controversial element where universities are ranked according to the 'success' of their alumni with getting the jobs they wanted. There were only five careers listed when I looked but I am sure more will be added in time. Finder. Simply enter your criteria such as career (ie law) and location (ie London) or/and employer (who you want to work for) and it will tell you how many alumni from each university achieved these goals. Other news - SlideShare gets its first ever iOS app, I'm shocked they didn't have one already but it does look pretty good Also LinkedIn is introducing a new 'Actions' section into the profile views section of Linkedin. I don't have it but Jo Saunders has written agreat post about it. Searching. I'm still getting some odd results no doubt due to the new Galene search engine. My latest findings suggest that closeness in network has moved down the pecking order. What are your experiences of search, any different? POEM Actually maybe its not a poem, but amusing all the same! Thanks to Carl Whalley for sending it in; Mark Williams has moved his mouse! Would you like to endorse Mark with his new skill: 'Mouse Moving", so future employers can help him use it to realise his full potential? Company Page Frustrations. I got to see first hand just how hard it can be when trying to add images to company pages, merge profiles and create showcase pages (you can only create 2 each day - goodness only knows why!) and the interesting fact came out from LinkedIn admitting that the only browser LinkedIn is fully compatible with is Mozilla Firefox so I have started using it for all my LinkedIn activities and I must admit it is a pretty good browser and many activities do seem a bit smoother/quicker. Question. How do you find the time to use LinkedIn effectively? This is such a great question and not an easy one to answer as its something we all struggle with. My three tips are;
LinkedIn keeps changing and updating so why not get notifications of any important changes to your inbox? Sign up for my FREE LinkedIn updates service here.
Thank you so much for listening, I really value your support and interest. As always I would welcome your feedback and questions. If you want to be on the show you can leave a comment by voicemail (right hand side of this page) or email me at mark@linkedinformed.com. Help me to promote the podcast It can be difficult to get noticed in iTunes and one thing that can really make a difference is reviews. If you enjoy the show please take a minute to write an honest review in iTunes, it would be most appreciated. Until next time.....
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Sat, 27 September 2014
Show notesNews
Special Offer Want to find anyone and contact them for free on LinkedIn? This pdf cheatsheet shows you how in an easy step by step guide 5 Ways to Find Jobs on LinkedIn 1) Jobs Section (nothing more to say!) 2) Job Discussions in a group (see below) 3) Recent activity of Recruiters (see below) 4) Search Published posts (see below) 5) Use the 'Find' function in your browser BI Intelligence survey in the US reveals the following information;
Thank you so much for listening, I really value your support and interest. As always I would welcome your feedback and questions. If you want to be on the show you can leave a comment by voicemail (right hand side of this page) or email me at mark@linkedinformed.com. Help me to promote the podcast It can be difficult to get noticed in iTunes and one thing that can really make a difference is reviews. If you enjoy the show please take a minute to write an honest review in iTunes, it would be most appreciated. Until next time..... |
Sun, 21 September 2014
show notes
News
BeLinked. The new dating app that allows its users to find suitable dates via LinkedIn profiles. This makes perfect sense for BeLinked but is this a good idea for LinkedIn? LinkedIn Partners With Kaplan On 'Career Journey' Programme Irish judge allows papers to be served via LinkedIn account. Tips
Status updates gets 3x more views and comments when you post a picture as opposed to allowing a picture to show from a weblink. (see below) The top update with an attached picture was posted at 8.45am on a Tuesday morning. The 2nd one with a link (containing the same picture) was posted at 8.45am the day before. The top update with an attached picture was posted at 8.45am on a Tuesday morning. The 2nd one with a link (containing the same picture) was posted at 8.45am the day before.
Here are the view numbers for the Monday update (the one with a link, the bottom of the above two);
And here are the stat's for the one posted on the Tuesday with a picture attached;
As you can see there is a significant difference when an update has a picture attached, this must be down to the increased size and therefore it is more likely to get peoples attention.
You can now change a group name by as much as 20 times. You just need to ask LinkedIn customer services. SWAM or MAG (Moderation across all groups) is currently running at 7 days so if you find yourself moderated you won't have to wait long for it to be lifted. Questions
I have a quiz for you this week. How many different ways can you find advertised jobs on LinkedIn? Write to me at mark@linkedinformed.com or leave a voicemail with your answer Listener question. Why won't LinkedIn allow me to invite my (3rd tier) ex colleagues to connect? Answer = If you search for them by name you will be able to connect. LinkedIn is trying to prevent you from connecting with people you don't know and have found by keyword or company employee searching. Thank you so much for listening, I really value your support and interest.
As always I would welcome your feedback and questions. If you want to be on the show you can leave a comment by voicemail (right hand side of this page) or email me at mark@linkedinformed.com.
Help me to promote the podcast
It can be difficult to get noticed in iTunes and one thing that can really make a difference is reviews. If you enjoy the show please take a minute to write an honest review in iTunes, it would be most appreciated.
Until next time..... |
Sat, 13 September 2014
show notesNews
Credit to Viveka Von Rosen for spotting this. Unfortunately this technique is not possible on the iPad app
Advertising Update
The State of LinkedIn. Do LinkedIn have their monetization strategy right? In this section I talk about one article which puts a case for why LinkedIn are an attractive investment versus another piece that claims quite the opposite! The second article can be found here but I must warn you that to read the full piece you will be asked to sign up to a variety of things you probably don't want so here is the most interesting bit; Fundamental weaknesses Before I get to LinkedIn's strategic failures, let me first point out its operating woes: LinkedIn squeezed out only 1.6% in operating profits during its last twelve months vs. 5.2% during the twelve months ended at the end of 2Q 2013. To contrast its continued decline in operating margins, Facebook has achieved operating profits of 43% during its last twelve months. LinkedIn's Premium Subscriptions conversion rate is consistently under .4%. That means that of the 305 million users (average during the 2Q 2014), less than half of a percent convert into purchasing LinkedIn's premium products. Premium subscriptions start out at $23.99 and approach rates of as high as $99.99. Assuming that the average premium subscriber pays $40/month, the conversion rate is an abysmal .29%. If the average user pays $35, the conversion rate would be closer to .33%. In any case, the conversion rate declines if your assumption uses a higher dollar-per-month figure, which means that ~99.7% of LinkedIn's users see no value in Premium Subscriptions (not to be confused with Job Seeker subscriptions, which fall under Talent Solutions). LinkedIn continues to spend heavily on sales & marketing to promote its products. In addition to salaries, benefits, travel, and employee incentives, sales & marketing expenses also include the expensive "customer acquisition marketing" spend. Sales & marketing expenses are expected to decline as a percentage of revenues at a company succeeding to sell its concept. Not so at LinkedIn. It spent 34% of revenues on sales & marketing in 1H 2012, 34% in 1H 2013, and 35% in 1H 2014. ........ .....User engagement is critical for LinkedIn at this point and will translate into a significant increase in share value. Without it, LinkedIn's operating woes will continue to exacerbate. Attracting users to a website where the only realistic option is to log in, update a profile, and check out a wall of static activities is a strategic mistake. Incentivize users to participate on LinkedIn and create an innovative environment for them to target corporations! As is, the downside risk from slowing expansion through the sales and marketing strategy is significant and could continue to affect LinkedIn's bottom line. The firm's share price at $231 is not well supported as LinkedIn's strategic weakness in engaging users will eventually translate into heavier losses. I think this is a fascinating argument and whilst I don't think LinkedIn should incentivise connecting, I do believe that a 100% free model where engagement is incentivised and highly read articles attract payments are excellent ideas that could solve the issue of poor advertising sales. What do you think? Thanks for listening. As always you can get in touch by emailing me at mark@linkedinformed or even better you can leave a voicemail that can be played on the next show. Just click on the link on the right of this page. |