Sat, 24 June 2017
Welcome to episode 167, this week I’m going to take the opportunity to catch up on questions which have been building up recently as well as discussing the issue of influence and followers vs connections.
I had some great feedback from last weeks episode including this message from Kurt Shaver
Plus Leif Carlsen contacted me from Denmark. Leif consider himself to be the ‘Mr LinkedIn’ in Denmark! Leif and his partners run the Social Selling company and even have their own podcast called Social Selling Radio!
The reason Leif contacted me though was regarding #LinkedInLocal. They have been holding similar event every month for the last 3 years which they call Social Friday’s
Interesting Stuff I Saw This Week
LinkedIn have released a new Sales Navigator course on LinkedIn Learning and is available for everyone. https://www.linkedin.com/learning/learning-linkedin-sales-navigator-2
LinkedIn have introduced new Search statistics….but are they of any use?
Are you Influential?
I was speaking to someone this week about what makes people influential on LinkedIn, the answer is mostly to do with credibility but there is no doubt that some people get a wider distribution of their posts and this in part, must be effected by what I call the influence equation.
This can be broken down into two separate equations. Firstly the number of actual followers you have as opposed to the number of connections. A follower has chosen to see your content whereas a connection may have connected for different reasons.
What can you do to increase your ‘real’ followers?
The problem with this is that most LinkedIn users simply don’t understand following! Very few people actually follow so this somewhat nullifies the above equation.
Another way to look at it is this equation
As an example Kate Lister has 3851 followers and 3832 connections, so not many ‘pure’ followers but on average she gets 21,000 views of her posts! that is an influence rating of 5.45.
I’m way behind with my questions so I have decided to catch up this week.
The first question is from long term listener Jaz Greer;
I have always held to the headline in the profile is indexed by Google as it is basically set up as an H1 tag in SEO terms and that is the only part of the profile. The rest festure in Linkedin search and not necessarily indexed by Gooogle hence why only the headline shows in the SERPs
Also, I have always been led to belive that Published Posts or now Articles are indexed by Google and can show in search
However in something recently from Viveka Von Rosen, she states Articles are not indexed unless they get into Pulse - am I missing something?
Answer: Oh the dark mysteries of Google!
Here's my take…..based on experimentation.
The most indexed field is the name, well that's two fields - first name and surname but Google definitely picks up headlines as well and that is where your keywords should be.
As for articles, there is no doubt that ones in Pulse channels are far more likely to be picked up by Google. I have tried searching for fairly unique phrases in headlines of Articles that are not in channels and had no success unless I state Site: LinkedIn.com in the search.
I'm not sure where Viveka gets her information from but my experience reflects her views.
The next question is from Rob Curley
I’m using sales navigator very efficiently (at least I think I am!) and want to target my key contacts (leads) in a Facebook ad campaign – a technique I first heard you talk about. Of course I can’t see an email address for a lead unless I am connected but fortunately many of my leads are 1st tier connections. I can use Sales Navigator to quickly filter leads which are 1st tier connections but this is where I run into problems as I don’t think I it’s possible to export from Sales Navigator?
Answer: Unfortunately there is no solution in Sales Navigator but I do have a workaround for you.
I don't know how many leads you have that you wish to download, if a lot, this might be too time consuming
This works on Sales Nav and allows you to add tags and notes (duplication I know), the key thing though is that you are able to search for those tags and download them.
This question is from Fabio Alonso
I've got a question for job seekers on how to improve their "past experience" fit to a role advertised.