I'm back from the trip of a lifetime!

And I got married as well!

This week I catch up on what has been happening on LinkedIn™️ while I've been away;

• Collaborative articles improve but become more like Q&A's rather than articles
• LinkedIn™️ break links with X (Twitter) accounts
• Several changes to company pages
• Profile videos are going to disappear
• Profile custom badges surpass creator website links
• 1 billion users...but less than 40% are active!
• Profile verification expands to Brazil and Australia
• More images allowed in image posts
• @mention (tagging) gets worse!
• The customized invitation debacle returns

All that plus the lowdown on my amazing trip.

Why do men approach women on LinkedIn when they would never act that way in real life?
Why do people send a sales pitch DM immediately after connecting?
People seem to act in strange ways with a keyboard, often very differently to the way they would in person.
In this episode of LinkedInformed I had the pleasure of chatting with Jacob Elton about this fascinating topic

Part two of my chat with Karen Tisdell about LinkedIn™️ profiles.
In this final part we discuss...
🔶 Experience section
🔶 Recommendations
🔶 Skills
🔶 Background image
🔶 Pronouns and there misuse
🔶 Name pronunciation

Thanks again to Karen for helping out with not just the recording but also helping me put together this summary of the podcast.

Profiles are the bedrock on which everything else you do on LinkedIn™️ is built.
So why do we sometimes take them for granted ❓
Perhaps it's time to take a closer look at your profile?
This week I chat with Karen Tisdell, who is a professional profile writer about what makes a great LinkedIn™️ profile.
We don't agree on everything but I think you will find this discussion valuable.

Business development on LinkedIn.
Some focus on inbound whilst others cold approach multiple prospects (knowing they will mainly get rejected). Luis Báez 🇵🇷🏳️‍🌈 has a different approach...one that is more targeted and highly personalised.

This week I chat with Luis, a sales enablement strategist and coach dedicated to online business owners and B2B professionals - he also used to work for LinkedIn in sales!

When pods combine with auto-commenting tools, we have a problem ❗ 

But is it right to publicly expose people who we believe are cheating in this way ❓ 

That plus;

- A new Chrome extension

- My thoughts on LinkedIn™️ AI enhancement tools

- A great AI talk from Mo Gawdat

- A brilliant post of the week

 

LinkedIn restricts customised invitations to just 10 a month❗️

I examine why they are doing it and why it's such a bad idea.

That plus;

✅ New message inboxes 👍

✅ New content search filter 👍

✅ Added feature to new custom buttons 👍

✅ Name pronunciation goes backwards 👎

✅ Does verification make you more visible? 🤔

✅ Added value author comments 💡

✅ 'Top' emerging creators (not) 👎

✅ Is it wise for LinkedIn™️ to be 'all in' on AI? 🤔

✅ Screw the views! 👍

✅ Post of the week 🏆

 

There are 5 key questions to ask yourself before you post on LinkedIn™️

If you can consistently deliver on these points, you are much more likely to reach more of the right people on LinkedIn™️

Before that though...

• NEW profile 'goals'
• Connections vs followers - your feedback
• How to promote a podcast, or anything else on LinkedIn™️
• A Hashtag u-turn or misinformation?
• Have you checked your profile URL preview lately?
• Daniel Roth the dictator and the arrogance of LinkedIn™️!
• Post of the week

 

This week, I sat down for a chat with the relentlessly helpful, and all-round top bloke John Espirian about the exciting news that there will be a conference for LinkedIn™️ enthusiasts in Birmingham, UK next year...How exciting!

More on that later but here's the other things I covered in this weeks podcast

• Are search filters going to become a premium feature? 👎

• An update of profile custom buttons 👍

• Do you hide your connections? 🤔

• Are LinkedIn Notifications The New Homepage Feed? 🤔

• LinkedIn™️ introductions make a return...ish! 👎

• About this profile becomes more prominent 👍

• Does AI generated content put you off the 'author'? 🤔

We've had creator mode for over 2 years now and for some, the decision on whether to enable it or not is still debatable...not for me, It's a no brainer!

That plus,

• Passkey access is coming to LinkedIn

• 10 free AI courses on LinkedIn Learning

• Generative AI comes to Sales Navigator

• Do Thought leader ads damage subsequent posts reach

• Verified profiles get a makeover

• Post of the week

The news broke last week that LinkedIn have decided to dump hashtags.

In this episode I explore what I think is really going on and why I think this isn't quite the bad move others seem to think it is.

That plus;

• Update on search alerts

• New cybersecurity woes

• Search filters for dating?!

• New link for 'build a resume'

• Profile website links update

• Profile verification waitlist

• Post of the week

 

This week I've been hit with some sort of lurgy that has stolen my voice!

So instead of not publishing this week, I thought you might like to listen to a livestream I did with Lynnaire Johnston this week.

This week has seen another example of the notorious LinkedIn help center being less than helpful! It's an all to common story unfortunately but why does this happen?

According to LinkedIn Help they are 'experimenting' with dropping education, location and wait for it...employers from LinkedIn profiles! Is this true or are they misinformed?

That plus;

• Company page content is showing signs of better reach

• A new 'personalised' home page feed

• Thought Leader ads are now rolling out to all companies

• New mobile search design

• New Article publishing design

• New search alerts

• New Brand partnership label on posts

• Post of the week

Since the introduction of Chat GPT, we have begun to see a range of tools/extensions that broadly describe themselves as 'AI Assistants'.

They can be very dangerous!

That plus;

• Font changes on LinkedIn
• The job title search optimisation dilemma
• Could collaborative articles be more important than we thought?
• LinkedIn add Microsoft Designer for AI image posts
• New profile sections in Featured
• Sort feed added to the mobile app

A special episode to celebrate the 400th episode.

I swap seats this week and find myself being interviewed by Lynnaire Johnston.

"What does it take to produce 400 episodes of the world’s most listened to LinkedIn podcast? How does the host manage to inform and entertain us week after week? And why is Greece his favourite holiday destination?"

It’s LinkedInformed, episode 400.

Thanks to all those who contributed to this special celebration episode.

Many of us are experiencing a dramatic reduction in post engagement notifications and LinkedIn have admitted that they are prioritising other notifications instead. This week I look at what notifications are most useful to us and ask why we can't choose our own.

In addition to that...

• A new 'Active Group' badge that misses the point!
• More feedback on the services marketplace
• Do more followers improve engagement levels?
• Feedback on a new LinkedIn authors' posts
• Post of the week

 

I've been away in Greece for 10 days...it was pure bliss!

While I was away, a few things have been happening on LinkedIn so in this episode, I'm catching up on it all!

The biggest news was LinkedIn's algorithm changes: I will give my thoughts on content dominance, meaningful comments, and the quest for 'knowledge & advice' amplification.

As you would imagine,I have a few things to say about it!

This is the talk that I gave at LinkedSummit in Odense, Denmark this year.

We know that the content that perhaps should really be on Facebook does well on LinkedIn, but it's not going to generate business and pay the bills! On the flip side, neither is boring business content that fails to engage and is seen by very few.

So we need to find the sweet spot! 

This weeks episode is inspired by a post I saw that included this line;

"Don’t believe the bullsh!t that “commenting on others posts is the best way to grow”

So I thought it would be worth examining this in more detail.

Also in this episode;

• What's going on with Events messaging?
• Services Marketplace - dormant or important?
• Does unfollowing someone will reduce your relevance to them?
• Why I haven't published a book
• Is 'Open for work' worth having on your profile?
• A text-only Fathers day post of the week.

A special episode of the podcast this week as I talked through my recent experience of the LinkedIn conference in Odense, Denmark.

I can only give my feedback on the English language sessions from Ruben Hassid and Richard van der Blom for obvious reasons but they both provided plenty of gems in their presentations.

That plus a few new features and some features LinkedIn are retiring.

This week I return to the hottest topic in town!

Artificial intelligence and how it can be utilized on LinkedIn.

I'm no expert and these examples are very basic, but I'm hoping you might find them useful

That plus;

• A new and very useful update to Sales Navigator
• New Recruiter features that every job seeker should know about
• Feedback on the new 'conversations happening now' feature
• A very creative post of the week

This week I discuss the 7 ways to become more visible on LinkedIn. In the competitive world of professional networking, it's essential to make your presence known and stand out from the crowd. By applying these tips, you'll significantly improve your visibility on LinkedIn and attract more career opportunities. So, grab your notepad and pen, and let's dive into the world of LinkedIn visibility.

Imagine you're on another social media site and you see a great video post - it's ideal content for LinkedIn and especially your audience! You quickly check whether the author has posted it on LinkedIn and they haven't. What do you do next?

Plagiarism is rife on LinkedIn and LinkedIn don't seem to be doing much about it. Can we help?

That plus:

• Feedback from the last LinkedInformed regarding the prevalence of LinkedIn ads in our feed plus some more thoughts on that strange data from Social Insider.
• You can now specify that a job application on LInkedIn is one of your 'Top choices' but do Recruiters really care?
• Did Fiverr game the algorithm by changing the job titles of their staff?
• LinkedIn cut 716 jobs, discontinue InCareer in China, and close their graduate training program.
• LinkedIn starts to test AI-generated posts
• A technique for getting great results from Chat GPT
• The dangers of AI - humanity could be at risk!
• A royal post of the week.

This week I chat with the LinkedIn ads guy AJ Wilcox.

AJ is very enthusiastic about what I saw as the beginning of the end for LinkedIn - personal sponsored posts.

Hear what AJ has to say and make your own mind up!

That plus

• New call to action button on profiles
• Why your follower numbers may have dropped
• LinkedIn Stats from 2022 - if you can make any sense of them!
• A positive change to hashtags
• LinkedIn reveals a little more about how the feed algorithm works
• A unique first for post of the week

The single biggest factor that holds people back from using LinkedIn is time…or the lack of it and this is especially true for content creation.

Your job involves many other activities, LinkedIn is, for most people, a small part of it. This a massive challenge for everyone…some people give the appearance of having nothing else to do than spend all day on LinkedIn!

But is that true? 

How do they manage to make so much time for Linkedin?

I will share my thoughts and ideas on that this week plus;

• Are the BBC stuck in a time warp?
• The new LinkedIn Content Academy
• Employee verification advances
• A useful Hashtag tool
• The great GIF mystery
• Improvements to collaborative articles

We know that LinkedIn are especially interested in supporting helpful 'knowledge transfer' type posts, so we all need to get on the 'knowledge transfer bus' if we want to increase our visibility...but are we teaching or preaching?

That plus 5 new features and an excellent video post of the week.

"This is probably the worst move LinkedIn have made in the 15 years I've been closely following them!"

Sponsoring personal posts might seem like an innocent enough move, possibly even an exciting new feature to some but I see it very differently.

Sponsored posts will eventually lead to poor organic reach.

Poor organic reach will see LinkedIn decline to just being a job board again.

This could be the beginning of the end!

In the week that everyone is talking about the new Chat GPT4, LinkedIn release a new AI tool that helps you craft the perfect profile...or does it?

That is the main topic of this weeks LinkedInformed but I'm also going to cover;

• 3 new features
• An update of collaborative articles
• The LinkedIn podcast academy
• Post of the week

LinkedIn are heavily pushing collaborative articles with notifications and prompts pushing us to get involved but what exactly are they and should we be bothering with them?

That is the main topic of this weeks LInkedInformed but before I'm also going to cover;

• LinkedIn soon turns 20!
• Should LinkedIn position itself as the next Twitter?
• LinkedIn tests DM's to companies
• Post of the week

Commenting frequently is a LinkedIn superpower. If you did nothing else on LinkedIn, you could still achieve success by commenting on others content.

This week, I will explain why and reveal my recommended LinkedIn engagement strategy.

Plus several new LinkedIn features.

Welcome to the 385th edition of LinkedInformed

Should you Like (React) a post or comment on it❓

Which is best for you and which is best for the post creator?❓

Do you want others to Like or comment on your posts❓

In this edition of LinkedInformed I will attempt to answer these three questions, plus;

• LinkedIn are laying off staff
• The best times to post on LinkedIn
• Is there a workaround to pinning a top comment on your post?
• The evil of ChatGPT - misuse of AI is happening already on LinkedIn!
• The best way to use the new 'Star' inbox feature
• Post of the week

Does your employer encourage you to develop your authentic voice on LinkedIn? Many organisations are starting to understand the benefits of doing so.

As I continue my journey with ChatGPT, I discover why it's called a 'chat' and learn how to utilise it better in LinkedIn posts, articles and profiles.

Also, Microsoft results show modest sales growth for Linkedin but they have now reached the 900m member milestone.

Plus a couple of new features and a joyous post of the week!

Producing an authentic profile on LinkedIn used to be an advantage...with the growth of ChatGPT it's becoming an essential tool to prove that you are real!

That plus;

• 4 new features/changes to LinkedIn
• My assessment of Tomer Cohen's recent podcast interview
• LinkedIn search parameters are unreliable
• Some interesting LinkedIn stats
• Do LinkedIn really know a good profile when they see one?
• Post of the week

Happy New Year!

This week I explain my 11 key wishes for LinkedIn this year, some are design/functional changes I want LinkedIn to make, and others are related to how the community behaves and use the platform.

PLUS - Post of the year 2022

and of course, the first post of the week for 2023

This week I look back at my disastrous predictions for LinkedIn in 2022 and what actually did happen by highlighting my 10 favourite new features of the year.

Are you posting the content you want your audience to see or what they really want to see?

This week, I tackle this issue plus;

• An update on LinkedIn competitors
• Why multi-image posts are awful!
• What to do when you see a typo in someone's content
• New creator analytics 
• New products search
• 41 Big Ideas that will change our world in 2023
• Are ads killing your feed?
• New SEO for Articles / Newsletters
• Why has date connected been 'de-ramped'?
• Do LinkedIn Pods Work?
• Post of the week

Fake, fake, fake!

Fake profiles are everywhere! And they are in danger of killing this valuable resource

What can LinkedIn do to stop them and what can we do to help?

This week, I talk about this important subject and Candyce Edelen shares a story about that reveals how far some organisations go to 'game the system'.

Are you bored by your feed❓
Do you see too many viral posts or content from the same authors?
Perhaps you could try one of your other 2 feeds?

Also;

• Profile verification won't happen for small company employees
• New industry classifications might impact your profile
• Auto-captions are finally here!
• Native post-scheduling insights
• The author of this post of the week got banned for replying too much!

Does it pay to post 2-3 times a day or 2-3 a week or month? Should we be putting out LinkedIn content daily or less often? This week I'm covering the tricky subject of posting frequency.

Also;

• Are LinkedIn being disingenuous about the recent HiQ ruling?
• I chat with John Espirian about this years algorithm research
• An amusing and very topical Twitter related post of the week

Does it help the visibility of your content to be featured in the LinkedIn 'Today’s News & Views' or 'Daily Rundown'?

And if so, how can you improve your chances of being featured?

That plus;

• An update on 'About this profile'
• LinkedIn native post scheduling insights
• LinkedIn Recruiter now helps you find your own employees!
• A new LinkedIn post preview and format tool.
• Are LinkedIn avoiding accessibility?
• A company page that invites you to recruit it's employees!
• Post of the week

For years I've been telling anyone that will listen that Skills are one of the worst features LinkedIn has ever produced...but is that still true? I decided to take a fresh look at Skills to see whether they have improved.

Also covered;

• Headlines still count for search results - confirmed!
• The new 'About this profile' feature...is it any good?
• New LinkedIn AI goes head-to-head with AI-based image generators
• Will LinkedIn's new 'suspicious message' feature be a help or a hindrance?
• Microsoft's quarterly financial results show continued growth for LinkedIn
• Should we stop Liking before we comment?
• How can you accurately measure the impact of Dwell time (posts)
• Finding your old posts
• New types of links for image, video, and template posts

Welcome to another edition of LinkedInformed. This week I'm covering;

• LinkedIn accept defeat on Re-sharing
• LinkedIn Top Startup lists
• Sales Navigator 'Deep sales'
• Where is the LinkedIn Podcast Network?
• Native post scheduling is close
• Thoughts on the new UK Creator Accelerator Program cohort
• Keywords in profile headlines
• How to leverage being tagged in a post
• What to write in company page post comments
• Post of the week

Welcome to LinkedInformed 371. Here's what you can expect this week...

• The strength of (moderately) weak ties and how this applies to LinkedIn
• New Page commitments
• Scheduling content with Aaron Pickering
• Part two of my chat with Nigel Thomas regarding LinkedIn content and engagement.

How to research people effectively on LinkedIn and how to use what you find.

• Plus Finding people to tag in your posts
• Finding comment-worthy content
• LinkedIn conquer Germany
• Could the new focused inbox kill InMail?
• The story behind last weeks post of the week.
• A post of the week about branding

This week I sat down for a chat with Nigel Thomas who recently approached me with the following message;

Big fan of the podcast and I'm reaching out because I believe I can bring your audience value. Here are 3 topics which I think they'd resonated with:

1- Getting Noticed: I can break down my exact posting strategy including focusing on headlines, optimizing for mobile, and how to write in a way which evokes emotion.

2- Engagement: Most people know engagement is important for LinkedIn but not many engage in a way that attracts their ideal clients - I'll explain how.

3- Networking: Likes and hearts are great for dopamine but the real power is in relationship building. I'll uncover how to build power connections to skyrocket growth.

Are you up for it?

I was...so here he is!

If you want to increase the impressions of your posts, don’t focus on impressions! Instead, you are better served by focussing on making your content comment-worthy. This week I’m going to take a look at a failed post that had great potential and examine how it could be changed to attract more engagement.

That is the question!

With LinkedIn announcing a new feature allowing links to be added to photos or videos, I thought it was worth discussing the topic of links in posts again.

A short episode this week.

Some people post about a good deed they have done, show a picture of their flashy new car, or casually mention that they are on an exotic holiday. Most of us would never post anything like that but it can’t be denied that such posts typically attract high engagement so I thought it would be a good idea to explore this technique and evaluate whether it’s a good idea or not!

July 23rd 2022. Having been away for a few weeks, partly holiday, partly family health issues…I needed to catch up with what’s been happening so who better to call than our good friend John Espirian.

What are you doing with your connections?

Are you just engaging with their content and occasionally sending them a message or are you making the effort to talk with them face to face?

This week I talk with Kathryn Strachan, the MD and Founder of Copy House, a technology content marketing agency about how she has used a LinkedIn outreach strategy successfully on LinkedIn.

Do you need it?

Is it worth the money?

Which one is most suitable?

It’s been over 3 years since I covered premium upgrades so I thought it was time for a bit of a refresh.

Should LinkedIn primarily be a source of information or a networking platform?

Inspired by an interesting post I saw about the problems associated with posts that contain links.

Plus plenty of new and rumored features and of course a brilliant post of the week.

Why do people post images of themselves on their LinkedIn posts?

Does it help with engagement or is it just egotistical nonsense?

This week I discuss this with Lynnaire Johnston and you might be surprised at the conclusions!

LinkedIn connections: Do you need them?

How many is enough?

Are they overrated?

Is it better to have followers?

Plus changes to the feed algorithm, a 16-year-old gets banned and a brilliant post of the week from an Uber driver!

You sit down to write that LinkedIn post. You have a good topic but you know it’s important to stop the scroll with a strong headline and motivate those who read it to comment…and you're stuck!

Maybe a robot can help? Have you considered the benefits of using AI to stimulate better copy ideas and structure?

LinkedIn produce a new feature that is unlikely to deliver exciting results yet marketing professionals get excited about it. Is there a danger that they are guilty of being the emperors’ weavers?

The marketing department, the recruitment team, sales executives, and other employees are active on LinkedIn but there’s no sign of the CEO or other occupants of the boardroom. Why your leaders should be more visible on LinkedIn.

You want your posts to be highly visible but you are concerned that if you publish the sort of content that is typically popular on LinkedIn, you might damage your credibility. It sounds like you need to find your sweet spot!

A Sensational headline tricks you into opening a full post or article and rather than presenting the intended purpose the headline promises, the accuracy and quality are questionable. This is commonly known as Clickbait but do we get it on LinkedIn and is it always a bad thing?

Since the start of this year, the first cohort on the Creator Accelerator Program have been posting content on LinkedIn. So are they accelerating or misfiring? Let’s take a look at the five I selected to follow.

There are lots of good reasons why you should use LinkedIn's post search feature...and they've just some excellent new filters to it!

• New Podcast network
• Why video captions are important
• What to do if your post gets taken down
• Better post analytics coming soon
• Does reducing connections improve post reach?
• New features to services page
• CAP expands to India
• Post of the week

I’ve been thinking about profiles and what we could do to make our profiles more interesting and personalised so I’ve come up with some ideas...

We all know that posts on LinkedIn that are 'personal' attract more engagement and views but taking a personal approach to content, is not an easy thing for most of us.

In this episode, I share some useful tips on how to bring your personality to your posts

Who are your followers and how many of them are your target audience? In addition, how many of them actually see your content?

We work hard to produce great quality content but are the right people seeing it? Is this something we can control?

The answer is yes…and no!

Have you ever blocked someone on LinkedIn? This week I chat with John Espirian about useful ways to use this feature.

What changes can we expect and hope for on LinkedIn this year?

In this episode, I will go through my hopes, fears, and predictions for 2022…I think it’s going to be a good one!

Christmas is almost here and this is the last episode of 2021 so let’s take a look back at what’s been happening on LinkedIn this year.

A fantastic new notification feature was introduced this week but does this now require us to look more closely at our notification settings?

LinkedIn have announced the first cohort of 100 creators to benefit from funding and guidance support. I take a look at who they have selected and whether they are deserving of this support or not!

“Why should I bother creating awesome content, when it is arbitrarily limited by my connection network and not the quality of the content?”

I saw this comment in a thread this week and do you know what, it’s a really good point! …I think LinkedIn needs another feed, a feed where content is purely there because the algorithm thinks we will be interested - connecting, following and relevance do not count - just the quality and subject of the content.

Do you want followers or connections? Is a connection more valuable than a follower and can you build relationships with followers without the need to connect?

This week I deep dive into this and explore the relationship between followers and connections

I have been calling for employee verification on LinkedIn for years and LinkedIn have finally implemented it for company page admins…Unfortunately, they have done it for completely the wrong reasons and it doesn’t help at all!

It takes a leap of faith to be authentic on LinkedIn.

More than that, it takes real courage!

But the benefits are massive... it's time to take that hat off!

With the rumored introduction of a LinkedIn digital wallet and the announcement that Events will the first feature likely to utilize it.
I take a look at what features of LinkedIn could be monetized by users and explore whether this would be a good thing for the platform.

LinkedIns new initiative to support creators is now in full swing.

Is it any good?

LinkedIn are putting their money where their mouth is regarding their initiative to support creators with the announcement that they are offering $15,000 (c£11,000) grants plus other support to 100 creators in the US. I take a deeper look into what this means and how it might be used in practice.

Welcome to LinkedInformed 336.

This week I chat with fellow LinkedIn Trainer Teddy Burris about the challenges we all face with the posting and engaging…the fear factor!

What stops us from engaging more on LinkedIn? Is it really a time thing, or is it for normally more complex and deeper reasons.

Why don’t they tell us the truth?

Why do LinkedIn keep things hidden from us?

LinkedIn have no obligation to tell us what is going on, they are a private organisation and are perfectly entitled to their secrets…but is it clever to keep your users second-guessing? What impression do we form of a company when they lack authenticity in this way? Does it matter to you?

LinkedIn will continue to evolve but they could achieve so much more by adopting a more open style of communication.

This week I chat with Brynne Tillman about Social Selling and her take on how to conduct a successful outbound strategy without being ‘icky’ or pushy. Those of you who listen to the podcast regularly will know that I favour a more inbound focussed approach to social sales on Linkedin but I have always admired the different approach adopted by Brynne and believed that having her on the show would provide a great balance to what you normally hear…she didn’t disappoint!

The news that LinkedIn were launching a Freelancer booking service similar to the likes of Fiverr and Upwork was originally broken in February this year…since then we have heard very little until last week when a number of people reported a new feature allowing them to ask for reviews of their services.

With the full Marketplace feature planned for launching in Autumn/Fall this year, I thought it was time to start planning for its arrival.

Welcome to your weekly dose of all things LinkedIn. This is the first installment in a new series focusing on the subject of social selling. I believe that we all need to understand this subject in order to succeed on LinkedIn, whether we be directly in a sales role or not. Marketeers, job seekers, recruiters, business owners, and anyone wanting to enhance their career by becoming more influential should master social selling.

In this first episode, I chat with Ian Moyse, an experienced Sales Leader in the Cloud industry who has been involved with social selling for many years, he was even a guest on one of the first episodes of the LinkedInformed podcast back in 2014!

From humble beginnings in May 2003, LinkedIn has become a global phenomenon and one of the true social media powerhouses with over 774 million members and a turnover now in excess of $10 billion a year. In this edition, I’m going to look into why and how they have achieved such success.

Welcome to this weeks dose of all things LinkedIn.

I've struggled through the heatwave that has hit the UK this week to bring you this episode, I hope you appreciate it!

Having missed last week, I have a number of things to cover but no one topic that dominates this edition, hence why I’m calling it a catch-up!

Welcome to a special edition of LinkedInformed where I debate with Michelle J Raymond the merits or otherwise of LinkedIn company pages.

Michelle is a big fan of Pages and has built her business by helping her clients to successfully win business through their company pages, I say that her clients would be far more successful if they focus the vast majority of their time on developing their personal content, engagement, and relationships…you can make up your own mind as to who won the argument!

LinkedIn content has changed almost beyond recognition from where it was 10 years ago, even perhaps 5 years ago.

We now see pictures and videos of pets, people talking openly about their emotions, and posts designed purely to entertain us so the question I want to ask in this episode is this;

Have we gone too far and where is the line of appropriateness?

This week I chat with Kim Arnold, the author of the brilliant new book 'Email Attraction' about how to write better direct messages and InMails.

Plus a couple of news items and a brilliant post of the week.

In this episode, I share my views on why taking a more diverse approach to LinkedIn and how it can help us be more successful. I also tackle the tricky issue of profile pronouns!

This week I chat with Greete Eluri from Denmark about how she not only managed to get a new job but also changed careers through the visibility she gained from actively engaging on LinkedIn.

Have you made your cover story video yet? Don’t tell me you haven’t got the feature yet…so what? You can still make your video in preparation for getting it soon.

This week I’m going to give you my tips on how to put together a great cover story video with the help of some great examples.

I asked listeners if they would be prepared to have me critically appraise their LinkedIn posts...Funnily enough, I didn't get many volunteers but all credit to Patrick Twitchett for being brave enough to give it a go.

In this episode, I take a look at four recent posts, two that did well and two that somewhat bombed!

This week I chat with Craig Brookes who runs a home improvement business in Sheffield, England.

Craig has had a huge impact on LinkedIn by being genuine, authentic, and straight-talking.

Need to launch a book or promote an event on LinkedIn?

A great way to do this successfully is to collaborate with influencers.

This week I chat with Gordon Glenister about his new book "Influencer Marketing Strategy'.

Michael Frackowiak faced a very uncertain future for his tailor-made suit business when the Pandemic hit last year...then he found LinkedIn!

Now his business is thriving! 

Tune in to hear Michaels amazing story.

This week I chat with Kelsi Cory, A Recruiter who recently found herself banned by LinkedIn.

Kelsi was just doing her job - no automation or spam! A warning to us all!

This week I focus on one of the best new features LinkedIn have announced in recent times. Video 'Cover Story' profile introductions.

Can you generate leads and new business successfully without a sales navigator account?

Native LinkedIn video posts have been around for some time but I still find it a challenge to get my clients to post them. With that in mind, I have decided to create a step-by-step guide for starting out with LinkedIn video.

04.30 - LinkedIn news

25.35 - Video posts

01.02.50 - Post of the week

Welcome to your latest dose of LinkedIn news, tips, and discussion. Thus weeks I’m returning to the subject of Followers, in many respects, these people are the key to our success on LinkedIn so I want to look more deeply into how we attract more of them.