Informed Podcast by Mark Williams The podcast for LinkedIn™️ users

I was hoping that we, the LinkedIn™️ community, would have learnt by now but no, illegal (Linkedin law) automation products are still thriving and new ones seem to appear almost every month.

It's been a long time since I tackled this subject - remember the battle I had with John Nemo in episode 198? John has since changed his views but since those days (2018), the tools have become more sophisticated but still do the same damage to this platform so I thought I would return to this important topic.

Also in this episode I talk about;

  • A content generation tool called AuthoredUp

  • Two new features

  • A worrying security issue

  • Post of the week

Subscribe to my newsletter for full show notes https://www.linkedin.com/newsletters/6726487426274992128/

Direct download: LinkedInformed_440.mp3
Category:general -- posted at: 12:00pm UTC

I'm back from a wonderful two weeks in Greece...back to a windy and wet UK (summer lasted two days apparently!) So to warm myself up, I got stuck into the following topics in this weeks podcast;

Should a company be posting this?

Congratulations you are in the top ten experts list!

Four new features

LinkedSummit 2024

Post of the week

 

Direct download: LinkedInformed_439.mp3
Category:general -- posted at: 12:00pm UTC

We often come across people on LinkedIn™️ who look interesting and produce content we find valuable...so we follow or connect and over time we feel as though we get to know them better.

But do we REALLY know them?

interesting People interviews are designed to reveal more about the background, personal lives and characteristics of some of our favourite people on LinkedIn™️

This week I chat with my favourite Kiwi, New Zealand based LinkedIn expert Lynnaire Johnston.

Lynnaire has a fascinating career history in radio, publishing and copywriting before finding her passion for LinkedIn™️.

Lynnaire is one of the friendliest, most generous and knowledgable LinkedIn™️ experts out there and I'm sure you will enjoy hearing her describe her background.

Direct download: LinkedInformed_438.mp3
Category:general -- posted at: 12:00pm UTC

It's a common belief that the answer to poor (and getting worse) organic content reach from a company page is employee advocacy. So why are so many organisations getting it horribly wrong?

That plus;

  • The new video feed and how it impacts the videos we post.
  • Multiple image posts - new dimensions
  • Images on external links are shrinking and it really doesn't matter!
  • An outrageous post of the week

The New Video Feed

I was chatting recently with Lynnaire Johnston about this new feed (she doesn't yet have it) and she made the valuable point that this new style of delivery might necessitate a change in the way a video is produced.

Because the scroll has audio enabled (unlike in the normal feed) it puts more emphasis on the opening few seconds of the video and less emphasis on the words you type to accompany the post - these appear at the bottom of the video in this feed. This doesn't mean that you should worry less about the words because they still play an important role in the normal feed on both mobile and desktop (see image below).

In addition, the new video feed appears to zoom in somewhat which creates an issue with text on the video or even captions if you add them yourself.

How a video is displayed in 3 different feeds

As a reminder, this video feed is only enabled once you tap on some video posst you see on the main mobile feed, at the moment this is only for about 40% of the videos I see in my feed. Once you are in this feed you can the scroll to see more videos and those videos all autoplay with sound.

I suspect that LinkedIn will fix the zooming issue but that will probably take some time so it's worth ensuring your text does not go near the edges of your video for now.

Multiple Image Posts

The way images are displayed in a multi-image post is beginning to change as you can see here in these example of 2 and 3 image posts;

LinkedIn™️ have provided this helpful document which can be downloaded here.

I've had this change for a while but apparently more the majority of users are now seeing this in their feeds.

Images On External Links

LinkedIn™️ have announced that images on posts with external links are shrinking unless you sponsor (advertise) that post, in which case the image stays the same size as it has always been.

Lots of people are up in arms about this!

Why?

External link posts are seen by very few people anyway so not seeing a larger or small image results in the same...it's not seen!

OK I'm being a bit cynical there but honestly guys, have you not learnt yet?....don't post external links, unless you really have to.

Employee Advocacy

Earlier this year I was a panel member on stage at UpLift Live when a question about employee advocacy on LinkedIn was asked. My slightly cynical response was to state that asking employees to Repost or Like a company page post was not employee advocacy in any sense yet that is as far as most organisations go.

I stand by that answer but it did occur to me that it was worth trying to explain what a more productive method would be.

Firstly I am not a fan of the phrase 'employee advocacy'. To my understanding an 'advocate' is someone who promotes someone or something. This leads to a belief that employee advocacy is all about encouraging employees to promote the company that they work for.

And for the most part, that is what happens. Employees either repost company page content or directly promote the organisation that they work for either to other potential employees or customers.

This is highly ineffective.

Below is a classic example. Robert Half have published an article (ironically about employee advocacy) and then asked their employees to post it...so they do!

This is merely a distribution mechanism and, as you can see by the lack of engagement, not a very effective one!

Whilst this might be employee advocacy for some organisations, others 'ask' their employees to post about the amazing work environment or how they are so happy working for them or how impressed they are with the products or customer service etc etc.

It just comes across as forced and hollow...frankly nobody is buying it!

We all know that promotional content does not do well on LinkedIn, it is difficult to attract engagement and so typically achieves poor reach. So why do companies do it? It strikes me as being nothing more than a 'ticking the box' exercise.

"employee advocacy...done!" ✔️

All that said, we know that company page content has extremely limited reach and this reach seems to be getting worse so it does make sense for organisations to use their employees personal accounts for their benefit.

If however the objective is promotion, it simply won't work. The problem is that the objective is wrong, if the objective was greater visibility then employee advocacy could work, if done the right way.

When an employee of an organisation becomes influential on LinkedIn then the organisation will benefit from their greater visibility. To become influential on LinkedIn though, the employee shouldn't be posting about how amazing the company is, that's not great content.

The trick is to identify individuals within an organisation who have the motivation and ability to gain a following and influence on LinkedIn. This does not need to be many employees, just a few with the right mindset and desire.

The second part of this is about what employees are asked to do and many organisations will be deeply uncomfortable with what is the right approach - to encourage employees to develop their own personal brand by producing content that is helpful, interesting, entertaining and focussed on the audience.

This is usually seen as a threat in most organisations and that is the heart of the problem.

In the podcast I also get into the topic of recruitment and how this strategy will impact the sort of people that are recruited.

Tip: Start small by encouraging a few select employees to comment on company page content. Make sure the content is focussed on the audience and not the company and let the employees contribute to it by adding meaningful comments that add value to the piece.

These same employees should also be encouraged to comment of many other posts (not from the company) that are focussed on topics that will be interesting to your target audience.

Let them build their confidence and credibility this way first.

Then give them the tools and skills to start posting great content designed to encourage engagement.

Once they have gained a strong following and influence, they can occasionally post something about their employer or it's products/services but the main objective is to increase visibility and influence.

Ultimately, the power of employee advocacy lies in authenticity. By encouraging employees to share their unique perspectives, you can create a more compelling and genuine narrative for the organization.

Post Of The Week

This a belter from Lara Bywater and mainly because the topic is just....well, unbelievable really!

How on earth could anyone be so stupid as to think that this business card is OK? Maybe they would defend it by saying it's just harmless banter...if you believe that then just read the comment thread!

It's not clever, it's not funny and it shows a complete lack of empathy or understanding of how a woman would receive this.

The post is also well structured with a great hook line.

Well done to Lara for a great post and for having the courage to call out this sort of behaviour.


That's all for this week.

If you are in Odense in Denmark at Linkedsummit this week, come and say hello!

Until next time...

Published by

People call me 'Mr LinkedIn™️' · LinkedIn™️ visibility · Informed Podcast host · One to one online coaching · Speaker · Social Selling · Online sessions
181 articles
So the organic reach for company pages has gone from poor to almost non-existent...so what do you do?
You turn to your employees (who have better reach) and you call this employee advocacy!
Sharing company page content is not employee advocacy, it doesn't really help either the company or the individual...but there is a better way.
More of that plus;
🔶 The new video feed and how it impacts the videos we post.
🔶 Multiple image posts - new dimensions
🔶 Images on external links are shrinking and it really doesn't matter!
🔶 An outrageous post of the week from Lara Bywater

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Direct download: LinkedInformed_437_revised.mp3
Category:general -- posted at: 12:00pm UTC

This week I had a thoroughly enjoyable and thought provoking chat with Copywriting expert and author of the modern classic 'A self-help guide for copywriters' Dan Nelken .

I've been a follower and admirer of Dans work for several years, so I was delighted to finally get him on the podcast to talk about copywriting techniques, LinkedIn™️ and Bunions!

Plus a post of the week about gender equality!

Here are the topics we covered;

Dan's Journey and Overcoming Self-Doubt.

Dan shared his early days working as a forklift driver, his later studies at copywriting school, and his subsequent work as a copywriter at various ad agencies, working with massive brands.

Authenticity in Professional Content

We chatted about how people find it challenging to really be themselves on LinkedIn™️ and how we need to become 'an expert in being ourselves' and why our inner critic is a 'ding dong' - I wrongly assumed this was a Canadian term!

He also shared his struggles with self-doubt and the importance of remaining true to oneself in communication

Balancing Personal and Professional Content

We discussed how sharing personal experiences can effectively engage the target audience by illustrating overcoming relevant challenges. Dan emphasized the importance of authenticity and using language to impress oneself rather than others

"Your audience is you"

We also discussed the trend of using complex vocabulary in professional settings and debated its effectiveness as a means of communication.

Content Creation Strategy and LinkedIn Success

Dan admits to being no expert in LinkedIn™️ content strategies but he has, through trial and error developed a style using images, quotes and carousel templates that resonate with his audience.

 

He also discussed his 'list and twist technique' as demonstrated in this 2 page carousel post...

 

AI & Creativity

Dan does use AI and is impressed with it's capabilities but he "prompts it to prompt him to be more creative"...not to answer questions or create for him.

Book Rankings, Deals, and Course Launches

Dan revealed his challenges with the competitive element of launching a book and bestseller rankings and how with that and marketing his course he stuck to his values and accepted that he is not going to appeal to everyone and that being helpful to others is more important than maximising sales.

Maximize image
Edit image
Delete image
Click on the image above to view Dans book

 

Embracing Self-Expression on LinkedIn

Everyone has to start somewhere and Dans advice is to start small and develop a habit for content, even if it's just 15 mins a week brainstorming ideas for posts. Figure out who you are and how you want to communicate and develop the habit of creating content ideas.

As mentioned earlier, above really is a very brief summary of a 55 minute conversation so I strongly recommend you listen to the full episode to gain the most from Dan's expertise.

Thanks again to Dan for taking the time to share so many golden nuggets.

Post of the week

Plenty of good nominations this week including this highly impressive video post from Farouk Bacha in support of Lara Acosta

This weeks winner had less impressions and engagement but I've picked it because I think we can learn more from it.

An attention grabbing and recognisable image of a film star couple with a brilliant hook 'My new man!!' followed by...

Well icon…. Well screen saver.. ok not even screen saver… look I took the image from Google!

and then the (now irresistible) 'See more' link

Great structure, a great use of image and even more critical to it's success, an important and potential controversial topic.

Congratulations to Jo (although you would be much easier to tag if you used your full name...just sayin!) and thanks to Katharine Robinson for nominating it.

 

 

 

That's all for this week, feel free to say hi to Dan and let him know what you thought of the episode.

Until next time.

Direct download: LinkedInformed_436.mp3
Category:general -- posted at: 12:00pm UTC

Organic content reach is on the decline...again!

"It's inevitable, this is what social media companies do" and "All they are interested in is posting more ads" I keep seeing people comment but it really isn't as simple as that. LinkedIn is not an advertising company like Meta, they are a business that primarily generates revenue from subscriptions so the reasons for the decline in reach is more complex...

Also in this episode;

  • Creator mode confusion

  • LinkedIn™️ Games

  • AI-generated content screening

  • The new immersive video feed mystery

  • Post of the week

Direct download: LinkedInformed_435.mp3
Category:general -- posted at: 12:00pm UTC

LinkedIn™️ Groups...Once heralded as a cornerstone of professional networking, their prominence has waned over time. However, amidst the shifting tides, could membership in these groups still hold untapped value? Tracy Bedwell certainly believes so. In this compelling episode, we delve into Tracy's firsthand experiences and unveil the strategic tactics she has wielded with remarkable success, shedding light on the enduring potential of leveraging LinkedIn Groups.

Direct download: LinkedInformed_434.mp3
Category:general -- posted at: 12:00pm UTC

We often come across people on LinkedIn™️ who look interesting and produce content we find valuable...so we follow or connect and over time we feel as though we get to know them better.

But do we REALLY know them?

interesting People interviews are designed to reveal more about the background, personal lives and characteristics of some of our favourite people on LinkedIn™️.

This week, it was my immense pleasure to sit down and chat with the UK accountants mentor and speaker MARK LEE FCA .

Direct download: LinkedInformed_433.mp3
Category:general -- posted at: 12:00pm UTC

Bruce Johnston has been helping people use LinkedIn™️ more effectively for the last 13 years and I've been a follower for 8 years. Bruce is a great wordsmith and one of the more original thinkers out there when it comes to LinkedIn™️ so I thought it was about time to bring him onto the show to share some of his insights.

Direct download: LinkedInformed_432.mp3
Category:general -- posted at: 12:00pm UTC

LinkedIn™️ seem to love it, more and more posts are created by it and comment threads are becoming infested with it...so I thought it was time to revisit the topic of AI and try to answer this important question...

Can AI be used in a credible, authentic and ethical way on LinkedIn™️?

That plus...

  • New - Company page premium inc' Who viewed your company page'

  • An improved 'Premium benefits' page plus a special offer

  • Why the new 'Recruiters verification badge' is a disgrace!

  • Post search results now favour Articles

  • A great new option for profile custom buttons

  • An interesting piece on Colla'boring'ative articles!

  • Post of the week

Direct download: LinkedInformed_431.mp3
Category:general -- posted at: 12:00pm UTC

This week I chat with Merrill Charette a long timer listener to the podcast (and a podcaster himself!) about his upbringing, experiences and how he ended up in the maritime industry.

I really enjoyed chatting with Merrill who is a fascinating character and a great raconteur. In this interview we cover;

  • How he grew up the '6th child' with his other siblings being 5 Old English Sheepdogs!

  • His very sports orientated childhood and his (and his fathers) obsession with Lacrosse

  • The benefits of focus and determination to achieve his potential in lacrosse

  • How he attended 4 high schools in 5 years experiencing bullying at every turn

  • Tough love from his father

  • Why he gave up lacrosse and rebuilt his identity

  • Dealing with authority (when you know they are wrong)

  • The 1000 Origami Crane Challenge and how it changed him

  • Completing a challenging 2,200-mile trek along the Appalachian Trail

  • Quitting law school

  • The difference between moving on and giving up

  • How a random comment from a stranger "You could always live on a boat" led him to the maritime industry.

  • How he negotiated for and bought his first boat

  • How he taught himself to sail his first voyage from New York to Boston

  • Finding a new community of boat owners

  • Becoming a boating entrepreneur as an outsider to the industry

  • Artificial intelligence and the maritime industry

Direct download: LinkedInformed_430.mp3
Category:general -- posted at: 12:00pm UTC

This week in the podcast I complete my review of Uplift Live with the speakers from the afternoon sessions

Gillian Whitney  

Kevin D. Turner 

Tiina Jarvet

Richard van der Blom 

Also in this edition;

  • New ‘Takeaways’ on Articles & posts
  • New video feed on mobile
  • An excellent example of brand partnership with influencer
  • Post of the week
Direct download: LinkedInformed_429.mp3
Category:general -- posted at: 12:00pm UTC

My thoughts and feedback on Uplift Live

UpLift Live is an in-person, LinkedIn-focused conference that took place for the first time on 21 March 2024 in Birmingham, UK.

Direct download: LinkedInformed_428.mp3
Category:general -- posted at: 12:00pm UTC

With the demise of Creator mode, or the opening of creator mode to everyone (however you wish to view it!) imminent, it probably opens up the possibility of all LinkedIn™️ users having the opportunity to create their own newsletters.

So it seems a good time to have a new look at this feature so that you can decide whether you will be be going down that track.

That plus;

  • A new mysterious 'Who viewed your profile' filter.

  • Your comment doesn't comply with our policies!

  • AI enhancements drive an increase in LinkedIn™️ Premium subscriptions.

  • A sneaky way to get 3 months premium free.

  • How AI features are being assessed

  • Native AI post generation. Is it any good?

  • Post of the week

Direct download: LinkedInformed_427.mp3
Category:general -- posted at: 12:00pm UTC

This month we will see Creator mode disappearing and with it, the obligation to have 'Follow' as the primary option on your profile so I thought it was worth revisiting the persistent question...Connect or Follow?

That plus;

  • New Recruiter & Learning tools that assist retention but might also have the the polar opposite impact!

  • New Privacy setting

  • New option for profile custom CTA button

  • Feedback from last week regarding the homepage feed

  • Post of the week.

Direct download: LinkedInformed_426.mp3
Category:general -- posted at: 12:00pm UTC

Has your feed changed recently? Are you seeing posts from people who are unfamiliar to you?

This may be due to LinkedIn™️ deciding that they know what 'quality' content looks like.

Not you...you are clearly not in a position to decide this for yourself!

This week I discuss what we can do to fix this.

That plus;

  • AI comments are getting very annoying!

  • The real reason customised invitations are being limited and a cool workaround.

  • A very sneaky change to your data privacy settings

  • Saved posts feature urgently needs updating

  • My take on Public groups

  • Profile verification favours men!

  • Post of the week

Direct download: LinkedInformed_425.mp3
Category:general -- posted at: 12:00pm UTC

Are you sure you want to be providing LinkedIn™️ with your hard earned knowledge for a badge?

Do the benefits of collaborative articles add up?

That plus;

  • An update on the revamped Services section

  • A voice message tip

  • Sales Navigator improvements

  • New profile photo feature

  • Another new 'Pay to spam' feature update

  • B2B Deep sales playbook. Useful or a Sales Navigator ad?

  • Are LinkedIn Corp' Sales professionals using LinkedIn™️?

Direct download: LinkedInformed_424.mp3
Category:general -- posted at: 12:00pm UTC

It's that time of the year when the legend that is Richard van der Blom publishes his LinkedIn™️ algorithm insights report so in this episode I discuss some of the highlights, what we can learn and why we need to treat the results with caution.

Also covered;

  • Services page gets a makeover

  • Creator mode is going

  • Is profile verification enough?

Direct download: LinkedInformed_423.mp3
Category:general -- posted at: 12:00pm UTC

This week I find out about the 'person behind the profile' with the LinkedIn content Queen herself Nanna Sondrup

Nanna was very open and honest in this chat where she describes a troubled childhood experiencing terrible bullying and parents distracted by her brother who had severe ADHD challenges.

She herself was later diagnosed with Dyslexia and ADHD yet has managed to become a very well known LinkedIn™️ expert in Denmark.

Join me in hearing why Nanna is such an INteresting person!

Direct download: LinkedInformed_Nanna422.mp3
Category:general -- posted at: 12:00pm UTC

LinkedIn™️ is primarily a B2B networking platform but that doesn't mean that a B2C (business to consumer) business can't succeed. This week I talk with Anna Williams about how she recently relaunched her coffee shop on LinkedIn™️.

That plus;

  • How I became a LinkedIn 'Top voice'

  • An update on profile verification with Persona

  • More on how to get a community top voice badge

  • New - Company sponsored articles

  • Are hashtags still relevant?

Direct download: LinkedInformed_421.mp3
Category:general -- posted at: 12:00pm UTC

Big news this week...The LinkedIn Corporation are attacking me and I need some creative ideas from you to be able to move forward.

More of that later, also included in this episode I talk about;

  • Uplift Live conference - I can offer you a discount.

  • Profile custom buttons are really good but are they too effective?

  • Verification issues and privacy concerns

  • New Events features

  • New features for collaborative articles

  • More skills (that most of us don't need)

  • New 'Daily' feature in LinkedIn™️ learning

  • Public profiles get a revamp and there are winners and losers!

  • Post of the week

Direct download: LinkedInformed_420.mp3
Category:general -- posted at: 12:00pm UTC

Welcome to the first edition of interesting People, a new type of show for the LinkedInformed podcast.

We often come across people on LinkedIn™️ who look interesting and produce content we find valuable...so we follow or connect and over time we feel as though we get to know them better.

But do we REALLY know them?

interesting People interviews are designed reveal more about the background, personal lives and characteristics of some of our favourite people on LinkedIn™️.

For this first episode, I sat down and had a good old heart to heart chat with Ashley Leeds.

Ashley always comes across as energetic and very positive...but is he always like this?

We discuss the traumatic events that influenced his childhood, why he quit his promising career as a Chef, how he met his wife Debbie, his kids, his many career and job moves and how he ended up being the 15-minute LinkedIn™️ guy!

I absolutely loved finding out more about Ashley and I'm sure you will too

Direct download: LinkedInformed_419.mp3
Category:general -- posted at: 12:00pm UTC

Every year I dust off my LinkedIn™️ crystal ball and look at what changes I think we will see on the platform over the coming year...every year I get it spectacularly wrong! I like to think I'm ahead of LinkedIn Corp' with my thinking because often my predictions eventually come to fruition a few years later! Either way, it's always fun to do and gets us thinking about what we want from LinkedIn™️ (in truth I produced a wishlist rather than a list of predictions, this year is a bit of a mix)

So here are my predictions and wishes for this year...

Direct download: LinkedInformed_418.mp3
Category:general -- posted at: 12:00pm UTC

In this episode, I talk through the following topics;

  • LinkedIn™️ ran a Christmas poll

  • INteresting profiles 2024

  • Issues with post drafts and article analytics

  • Spot a pod

  • New WVYP filters - are they useful?

  • The new 'create an image' feature for Articles using Microsoft designer

  • 50+ factors that can impact the performance of your posts

  • Post of the week

Direct download: LinkedInformed_417.mp3
Category:general -- posted at: 12:00pm UTC

When your company page content consistently fails to engage an audience what can you do to make your brand more visible?

That plus;

  • Profile verification finally comes to Europe

  • Skill assessments

  • A new feature on profiles

  • A new content newsletter from LinkedIn™️ - is it any good?

  • How to report spam

  • Post of the week

Direct download: LinkedInformed_416.mp3
Category:general -- posted at: 12:00pm UTC

Last week I shared a message I received from Sandra Long (AKA East coast 🇺🇸Sandra) about collaborative articles where she shared that she finds them very useful asked me to have another look at them...so I did!

I will share the results of my findings later but first, here's what else I cover in this weeks episode...

  • Feedback on company page competitors

  • A new profile feature

  • A couple of improvements to Newsletters

  • Why the out of office reply feature needs updating.

  • Post of the week

Direct download: LinkedInformed_415A.mp3
Category:general -- posted at: 12:00pm UTC

I'm back from the trip of a lifetime!

And I got married as well!

This week I catch up on what has been happening on LinkedIn™️ while I've been away;

  • Collaborative articles improve but become more like Q&A's rather than articles
  • LinkedIn™️ break links with X (Twitter) accounts
  • Several changes to company pages
  • Profile videos are going to disappear
  • Profile custom badges surpass creator website links
  • 1 billion users...but less than 40% are active!
  • Profile verification expands to Brazil and Australia
  • More images allowed in image posts
  • @mention (tagging) gets worse!
  • The customized invitation debacle returns

All that plus the lowdown on my amazing trip.

Direct download: LinkedInformed_414.mp3
Category:general -- posted at: 12:00pm UTC

Why do men approach women on LinkedIn when they would never act that way in real life?
Why do people send a sales pitch DM immediately after connecting?
People seem to act in strange ways with a keyboard, often very differently to the way they would in person.
In this episode of LinkedInformed I had the pleasure of chatting with Jacob Elton about this fascinating topic

Direct download: LinkedInformed_jacob_18th_Nov23.mp3
Category:general -- posted at: 12:01pm UTC

Part two of my chat with Karen Tisdell about LinkedIn™️ profiles.
In this final part we discuss...
🔶 Experience section
🔶 Recommendations
🔶 Skills
🔶 Background image
🔶 Pronouns and there misuse
🔶 Name pronunciation

Thanks again to Karen for helping out with not just the recording but also helping me put together this summary of the podcast.

Direct download: Karen_part_2.mp3
Category:general -- posted at: 12:02pm UTC

Profiles are the bedrock on which everything else you do on LinkedIn™️ is built.
So why do we sometimes take them for granted ❓
Perhaps it's time to take a closer look at your profile?
This week I chat with Karen Tisdell, who is a professional profile writer about what makes a great LinkedIn™️ profile.
We don't agree on everything but I think you will find this discussion valuable.

Direct download: Karen_part_1.mp3
Category:general -- posted at: 12:02pm UTC

Business development on LinkedIn.
Some focus on inbound whilst others cold approach multiple prospects (knowing they will mainly get rejected). Luis Báez 🇵🇷🏳️‍🌈 has a different approach...one that is more targeted and highly personalised.

This week I chat with Luis, a sales enablement strategist and coach dedicated to online business owners and B2B professionals - he also used to work for LinkedIn in sales!

Direct download: LinkedInformed_410_Luis.mp3
Category:general -- posted at: 12:02pm UTC

When pods combine with auto-commenting tools, we have a problem ❗ 

But is it right to publicly expose people who we believe are cheating in this way ❓ 

That plus;

- A new Chrome extension

- My thoughts on LinkedIn™️ AI enhancement tools

- A great AI talk from Mo Gawdat

- A brilliant post of the week

 

Direct download: LinkedInformed_409.mp3
Category:general -- posted at: 12:00pm UTC

LinkedIn restricts customised invitations to just 10 a month❗️

I examine why they are doing it and why it's such a bad idea.

That plus;

✅ New message inboxes 👍

✅ New content search filter 👍

✅ Added feature to new custom buttons 👍

✅ Name pronunciation goes backwards 👎

✅ Does verification make you more visible? 🤔

✅ Added value author comments 💡

✅ 'Top' emerging creators (not) 👎

✅ Is it wise for LinkedIn™️ to be 'all in' on AI? 🤔

✅ Screw the views! 👍

✅ Post of the week 🏆

 

Direct download: LinkedInformed_408.mp3
Category:general -- posted at: 12:00pm UTC

There are 5 key questions to ask yourself before you post on LinkedIn™️

If you can consistently deliver on these points, you are much more likely to reach more of the right people on LinkedIn™️

Before that though...

  • NEW profile 'goals'
  • Connections vs followers - your feedback
  • How to promote a podcast, or anything else on LinkedIn™️
  • A Hashtag u-turn or misinformation?
  • Have you checked your profile URL preview lately?
  • Daniel Roth the dictator and the arrogance of LinkedIn™️!
  • Post of the week

 

Direct download: LinkedInformed_407.mp3
Category:general -- posted at: 9:43am UTC

This week, I sat down for a chat with the relentlessly helpful, and all-round top bloke John Espirian about the exciting news that there will be a conference for LinkedIn™️ enthusiasts in Birmingham, UK next year...How exciting!

More on that later but here's the other things I covered in this weeks podcast

  • Are search filters going to become a premium feature? 👎

  • An update of profile custom buttons 👍

  • Do you hide your connections? 🤔

  • Are LinkedIn Notifications The New Homepage Feed? 🤔

  • LinkedIn™️ introductions make a return...ish! 👎

  • About this profile becomes more prominent 👍

  • Does AI generated content put you off the 'author'? 🤔

Direct download: LinkedInformed_406.mp3
Category:general -- posted at: 12:00pm UTC

We've had creator mode for over 2 years now and for some, the decision on whether to enable it or not is still debatable...not for me, It's a no brainer!

That plus,

  • Passkey access is coming to LinkedIn

  • 10 free AI courses on LinkedIn Learning

  • Generative AI comes to Sales Navigator

  • Do Thought leader ads damage subsequent posts reach

  • Verified profiles get a makeover

  • Post of the week

Direct download: LinkedInformed_405.mp3
Category:general -- posted at: 12:00pm UTC

The news broke last week that LinkedIn have decided to dump hashtags.

In this episode I explore what I think is really going on and why I think this isn't quite the bad move others seem to think it is.

That plus;

  • Update on search alerts

  • New cybersecurity woes

  • Search filters for dating?!

  • New link for 'build a resume'

  • Profile website links update

  • Profile verification waitlist

  • Post of the week

 

Direct download: LinkedInformed_404.mp3
Category:general -- posted at: 12:00pm UTC

This week I've been hit with some sort of lurgy that has stolen my voice!

So instead of not publishing this week, I thought you might like to listen to a livestream I did with Lynnaire Johnston this week.

Direct download: LinkedInformed_403.mp3
Category:general -- posted at: 12:00pm UTC

This week has seen another example of the notorious LinkedIn help center being less than helpful! It's an all to common story unfortunately but why does this happen?

According to LinkedIn Help they are 'experimenting' with dropping education, location and wait for it...employers from LinkedIn profiles! Is this true or are they misinformed?

That plus;

  • Company page content is showing signs of better reach

  • A new 'personalised' home page feed

  • Thought Leader ads are now rolling out to all companies

  • New mobile search design

  • New Article publishing design

  • New search alerts

  • New Brand partnership label on posts

  • Post of the week

Direct download: LinkedInformed_402.mp3
Category:general -- posted at: 9:38am UTC

Since the introduction of Chat GPT, we have begun to see a range of tools/extensions that broadly describe themselves as 'AI Assistants'.

They can be very dangerous!

That plus;

  • Font changes on LinkedIn
  • The job title search optimisation dilemma
  • Could collaborative articles be more important than we thought?
  • LinkedIn add Microsoft Designer for AI image posts
  • New profile sections in Featured
  • Sort feed added to the mobile app
Direct download: LinkedInformed_401.mp3
Category:general -- posted at: 12:00pm UTC

A special episode to celebrate the 400th episode.

I swap seats this week and find myself being interviewed by Lynnaire Johnston.

"What does it take to produce 400 episodes of the world’s most listened to LinkedIn podcast? How does the host manage to inform and entertain us week after week? And why is Greece his favourite holiday destination?"

It’s LinkedInformed, episode 400.

Thanks to all those who contributed to this special celebration episode.

Direct download: LinkedInformed_400.mp3
Category:general -- posted at: 11:59am UTC

Many of us are experiencing a dramatic reduction in post engagement notifications and LinkedIn have admitted that they are prioritising other notifications instead. This week I look at what notifications are most useful to us and ask why we can't choose our own.

In addition to that...

  • A new 'Active Group' badge that misses the point!
  • More feedback on the services marketplace
  • Do more followers improve engagement levels?
  • Feedback on a new LinkedIn authors' posts
  • Post of the week

 

Direct download: LinkedInformed_399.mp3
Category:general -- posted at: 12:00pm UTC

I've been away in Greece for 10 days...it was pure bliss!

While I was away, a few things have been happening on LinkedIn so in this episode, I'm catching up on it all!

The biggest news was LinkedIn's algorithm changes: I will give my thoughts on content dominance, meaningful comments, and the quest for 'knowledge & advice' amplification.

As you would imagine,I have a few things to say about it!

Direct download: LinkedInformed_398.mp3
Category:general -- posted at: 12:00pm UTC

This is the talk that I gave at LinkedSummit in Odense, Denmark this year.

We know that the content that perhaps should really be on Facebook does well on LinkedIn, but it's not going to generate business and pay the bills! On the flip side, neither is boring business content that fails to engage and is seen by very few.

So we need to find the sweet spot! 

Direct download: LinkedInformed_397.mp3
Category:general -- posted at: 12:00pm UTC

This weeks episode is inspired by a post I saw that included this line;

"Don’t believe the bullsh!t that “commenting on others posts is the best way to grow”

So I thought it would be worth examining this in more detail.

Also in this episode;

  • What's going on with Events messaging?
  • Services Marketplace - dormant or important?
  • Does unfollowing someone will reduce your relevance to them?
  • Why I haven't published a book
  • Is 'Open for work' worth having on your profile?
  • A text-only Fathers day post of the week.
Direct download: LinkedInformed_396.mp3
Category:general -- posted at: 12:00pm UTC

A special episode of the podcast this week as I talked through my recent experience of the LinkedIn conference in Odense, Denmark.

I can only give my feedback on the English language sessions from Ruben Hassid and Richard van der Blom for obvious reasons but they both provided plenty of gems in their presentations.

That plus a few new features and some features LinkedIn are retiring.

Direct download: LinkedInformed_395.mp3
Category:general -- posted at: 12:00pm UTC

This week I return to the hottest topic in town!

Artificial intelligence and how it can be utilized on LinkedIn.

I'm no expert and these examples are very basic, but I'm hoping you might find them useful

That plus;

  • A new and very useful update to Sales Navigator
  • New Recruiter features that every job seeker should know about
  • Feedback on the new 'conversations happening now' feature
  • A very creative post of the week
Direct download: LinkedInformed_394.mp3
Category:general -- posted at: 12:00pm UTC

This week I discuss the 7 ways to become more visible on LinkedIn. In the competitive world of professional networking, it's essential to make your presence known and stand out from the crowd. By applying these tips, you'll significantly improve your visibility on LinkedIn and attract more career opportunities. So, grab your notepad and pen, and let's dive into the world of LinkedIn visibility.

Direct download: LinkedInformed_393.mp3
Category:general -- posted at: 12:00pm UTC

Imagine you're on another social media site and you see a great video post - it's ideal content for LinkedIn and especially your audience! You quickly check whether the author has posted it on LinkedIn and they haven't. What do you do next?

Plagiarism is rife on LinkedIn and LinkedIn don't seem to be doing much about it. Can we help?

That plus:

  • Feedback from the last LinkedInformed regarding the prevalence of LinkedIn ads in our feed plus some more thoughts on that strange data from Social Insider.
  • You can now specify that a job application on LInkedIn is one of your 'Top choices' but do Recruiters really care?
  • Did Fiverr game the algorithm by changing the job titles of their staff?
  • LinkedIn cut 716 jobs, discontinue InCareer in China, and close their graduate training program.
  • LinkedIn starts to test AI-generated posts
  • A technique for getting great results from Chat GPT
  • The dangers of AI - humanity could be at risk!
  • A royal post of the week.
Direct download: LinkedInformed_392.mp3
Category:general -- posted at: 12:00pm UTC

This week I chat with the LinkedIn ads guy AJ Wilcox.

AJ is very enthusiastic about what I saw as the beginning of the end for LinkedIn - personal sponsored posts.

Hear what AJ has to say and make your own mind up!

That plus

  • New call to action button on profiles
  • Why your follower numbers may have dropped
  • LinkedIn Stats from 2022 - if you can make any sense of them!
  • A positive change to hashtags
  • LinkedIn reveals a little more about how the feed algorithm works
  • A unique first for post of the week
Direct download: LinkedInformed_391.mp3
Category:general -- posted at: 12:00pm UTC

The single biggest factor that holds people back from using LinkedIn is time…or the lack of it and this is especially true for content creation.

Your job involves many other activities, LinkedIn is, for most people, a small part of it. This a massive challenge for everyone…some people give the appearance of having nothing else to do than spend all day on LinkedIn!

But is that true? 

How do they manage to make so much time for Linkedin?

I will share my thoughts and ideas on that this week plus;

  • Are the BBC stuck in a time warp?
  • The new LinkedIn Content Academy
  • Employee verification advances
  • A useful Hashtag tool
  • The great GIF mystery
  • Improvements to collaborative articles
Direct download: LinkedInformed_390.mp3
Category:general -- posted at: 12:00pm UTC

We know that LinkedIn are especially interested in supporting helpful 'knowledge transfer' type posts, so we all need to get on the 'knowledge transfer bus' if we want to increase our visibility...but are we teaching or preaching?

That plus 5 new features and an excellent video post of the week.

Direct download: LinkedInformed_389.mp3
Category:general -- posted at: 12:00pm UTC

"This is probably the worst move LinkedIn have made in the 15 years I've been closely following them!"

Sponsoring personal posts might seem like an innocent enough move, possibly even an exciting new feature to some but I see it very differently.

Sponsored posts will eventually lead to poor organic reach.

Poor organic reach will see LinkedIn decline to just being a job board again.

This could be the beginning of the end!

Direct download: LinkedInformed_388.mp3
Category:general -- posted at: 12:00pm UTC

In the week that everyone is talking about the new Chat GPT4, LinkedIn release a new AI tool that helps you craft the perfect profile...or does it?

That is the main topic of this weeks LinkedInformed but I'm also going to cover;

  • 3 new features
  • An update of collaborative articles
  • The LinkedIn podcast academy
  • Post of the week
Direct download: LinkedInformed_387.mp3
Category:general -- posted at: 12:00pm UTC

LinkedIn are heavily pushing collaborative articles with notifications and prompts pushing us to get involved but what exactly are they and should we be bothering with them?

That is the main topic of this weeks LInkedInformed but before I'm also going to cover;

  • LinkedIn soon turns 20!
  • Should LinkedIn position itself as the next Twitter?
  • LinkedIn tests DM's to companies
  • Post of the week
Direct download: LinkedInformed_386.mp3
Category:general -- posted at: 12:00pm UTC

Commenting frequently is a LinkedIn superpower. If you did nothing else on LinkedIn, you could still achieve success by commenting on others content.

This week, I will explain why and reveal my recommended LinkedIn engagement strategy.

Plus several new LinkedIn features.

Welcome to the 385th edition of LinkedInformed

Direct download: LinkedInformed_385.mp3
Category:general -- posted at: 12:00pm UTC

Should you Like (React) a post or comment on it❓

Which is best for you and which is best for the post creator?❓

Do you want others to Like or comment on your posts❓

In this edition of LinkedInformed I will attempt to answer these three questions, plus;

  • LinkedIn are laying off staff
  • The best times to post on LinkedIn
  • Is there a workaround to pinning a top comment on your post?
  • The evil of ChatGPT - misuse of AI is happening already on LinkedIn!
  • The best way to use the new 'Star' inbox feature
  • Post of the week
Direct download: LinkedInformed_384.mp3
Category:general -- posted at: 12:00pm UTC

Does your employer encourage you to develop your authentic voice on LinkedIn? Many organisations are starting to understand the benefits of doing so.

Direct download: LinkedInformed_383.mp3
Category:general -- posted at: 12:00pm UTC

As I continue my journey with ChatGPT, I discover why it's called a 'chat' and learn how to utilise it better in LinkedIn posts, articles and profiles.

Also, Microsoft results show modest sales growth for Linkedin but they have now reached the 900m member milestone.

Plus a couple of new features and a joyous post of the week!

Direct download: LinkedInformed_382.mp3
Category:general -- posted at: 12:00pm UTC

Producing an authentic profile on LinkedIn used to be an advantage...with the growth of ChatGPT it's becoming an essential tool to prove that you are real!

That plus;

  • 4 new features/changes to LinkedIn
  • My assessment of Tomer Cohen's recent podcast interview
  • LinkedIn search parameters are unreliable
  • Some interesting LinkedIn stats
  • Do LinkedIn really know a good profile when they see one?
  • Post of the week
Direct download: LinkedInformed_381.mp3
Category:general -- posted at: 12:02pm UTC

Happy New Year!

This week I explain my 11 key wishes for LinkedIn this year, some are design/functional changes I want LinkedIn to make, and others are related to how the community behaves and use the platform.

PLUS - Post of the year 2022

and of course, the first post of the week for 2023

Direct download: LinkedInformed_380.mp3
Category:general -- posted at: 12:00pm UTC

This week I look back at my disastrous predictions for LinkedIn in 2022 and what actually did happen by highlighting my 10 favourite new features of the year.

Direct download: LinkedInformed_379.mp3
Category:general -- posted at: 12:00pm UTC

Are you posting the content you want your audience to see or what they really want to see?

This week, I tackle this issue plus;

  • An update on LinkedIn competitors
  • Why multi-image posts are awful!
  • What to do when you see a typo in someone's content
  • New creator analytics 
  • New products search
  • 41 Big Ideas that will change our world in 2023
  • Are ads killing your feed?
  • New SEO for Articles / Newsletters
  • Why has date connected been 'de-ramped'?
  • Do LinkedIn Pods Work?
  • Post of the week
Direct download: LinkedInformed_378.mp3
Category:general -- posted at: 12:00pm UTC

Fake, fake, fake!

Fake profiles are everywhere! And they are in danger of killing this valuable resource

What can LinkedIn do to stop them and what can we do to help?

This week, I talk about this important subject and Candyce Edelen shares a story about that reveals how far some organisations go to 'game the system'.

Direct download: LinkedInformed_377.mp3
Category:general -- posted at: 12:00pm UTC

Are you bored by your feed❓
Do you see too many viral posts or content from the same authors?
Perhaps you could try one of your other 2 feeds?

Also;

  • Profile verification won't happen for small company employees
  • New industry classifications might impact your profile
  • Auto-captions are finally here!
  • Native post-scheduling insights
  • The author of this post of the week got banned for replying too much!
Direct download: LinkedInformed_376.mp3
Category:general -- posted at: 12:00pm UTC

Does it pay to post 2-3 times a day or 2-3 a week or month? Should we be putting out LinkedIn content daily or less often? This week I'm covering the tricky subject of posting frequency.

Also;

  • Are LinkedIn being disingenuous about the recent HiQ ruling?
  • I chat with John Espirian about this years algorithm research
  • An amusing and very topical Twitter related post of the week
Direct download: LinkedInformed_375.mp3
Category:general -- posted at: 12:00pm UTC

Does it help the visibility of your content to be featured in the LinkedIn 'Today’s News & Views' or 'Daily Rundown'?

And if so, how can you improve your chances of being featured?

That plus;

  • An update on 'About this profile'
  • LinkedIn native post scheduling insights
  • LinkedIn Recruiter now helps you find your own employees!
  • A new LinkedIn post preview and format tool.
  • Are LinkedIn avoiding accessibility?
  • A company page that invites you to recruit it's employees!
  • Post of the week
Direct download: LinkedInformed_374.mp3
Category:general -- posted at: 12:00pm UTC

For years I've been telling anyone that will listen that Skills are one of the worst features LinkedIn has ever produced...but is that still true? I decided to take a fresh look at Skills to see whether they have improved.

Also covered;

  • Headlines still count for search results - confirmed!
  • The new 'About this profile' feature...is it any good?
  • New LinkedIn AI goes head-to-head with AI-based image generators
  • Will LinkedIn's new 'suspicious message' feature be a help or a hindrance?
  • Microsoft's quarterly financial results show continued growth for LinkedIn
  • Should we stop Liking before we comment?
  • How can you accurately measure the impact of Dwell time (posts)
  • Finding your old posts
  • New types of links for image, video, and template posts
Direct download: LinkedInformed_3731.mp3
Category:general -- posted at: 12:00pm UTC

Welcome to another edition of LinkedInformed. This week I'm covering;

  • LinkedIn accept defeat on Re-sharing
  • LinkedIn Top Startup lists
  • Sales Navigator 'Deep sales'
  • Where is the LinkedIn Podcast Network?
  • Native post scheduling is close
  • Thoughts on the new UK Creator Accelerator Program cohort
  • Keywords in profile headlines
  • How to leverage being tagged in a post
  • What to write in company page post comments
  • Post of the week
Direct download: LinkedInformed_372.mp3
Category:general -- posted at: 12:00pm UTC

Welcome to LinkedInformed 371. Here's what you can expect this week...

  • The strength of (moderately) weak ties and how this applies to LinkedIn
  • New Page commitments
  • Scheduling content with Aaron Pickering
  • Part two of my chat with Nigel Thomas regarding LinkedIn content and engagement.
Direct download: LinkedInformed_371.mp3
Category:general -- posted at: 12:00pm UTC

How to research people effectively on LinkedIn and how to use what you find.

  • Plus Finding people to tag in your posts
  • Finding comment-worthy content
  • LinkedIn conquer Germany
  • Could the new focused inbox kill InMail?
  • The story behind last weeks post of the week.
  • A post of the week about branding
Direct download: LinkedInformed_370.mp3
Category:general -- posted at: 12:00pm UTC

This week I sat down for a chat with Nigel Thomas who recently approached me with the following message;

Big fan of the podcast and I'm reaching out because I believe I can bring your audience value. Here are 3 topics which I think they'd resonated with:

1- Getting Noticed: I can break down my exact posting strategy including focusing on headlines, optimizing for mobile, and how to write in a way which evokes emotion.

2- Engagement: Most people know engagement is important for LinkedIn but not many engage in a way that attracts their ideal clients - I'll explain how.

3- Networking: Likes and hearts are great for dopamine but the real power is in relationship building. I'll uncover how to build power connections to skyrocket growth.

Are you up for it?

I was...so here he is!

Direct download: LinkedInformed_369.mp3
Category:general -- posted at: 12:00pm UTC

If you want to increase the impressions of your posts, don’t focus on impressions! Instead, you are better served by focussing on making your content comment-worthy. This week I’m going to take a look at a failed post that had great potential and examine how it could be changed to attract more engagement.

Direct download: LinkedInformed_368.mp3
Category:general -- posted at: 12:00pm UTC

That is the question!

With LinkedIn announcing a new feature allowing links to be added to photos or videos, I thought it was worth discussing the topic of links in posts again.

A short episode this week.

Direct download: LinkedInformed_367.mp3
Category:general -- posted at: 12:00pm UTC

Some people post about a good deed they have done, show a picture of their flashy new car, or casually mention that they are on an exotic holiday. Most of us would never post anything like that but it can’t be denied that such posts typically attract high engagement so I thought it would be a good idea to explore this technique and evaluate whether it’s a good idea or not!

Direct download: LinkedInformed_366.mp3
Category:general -- posted at: 12:00pm UTC

July 23rd 2022. Having been away for a few weeks, partly holiday, partly family health issues…I needed to catch up with what’s been happening so who better to call than our good friend John Espirian.

Direct download: LinkedInformed_365.mp3
Category:general -- posted at: 12:00pm UTC

What are you doing with your connections?

Are you just engaging with their content and occasionally sending them a message or are you making the effort to talk with them face to face?

This week I talk with Kathryn Strachan, the MD and Founder of Copy House, a technology content marketing agency about how she has used a LinkedIn outreach strategy successfully on LinkedIn.

Direct download: LinkedInformed_364.mp3
Category:general -- posted at: 12:00pm UTC

Do you need it?

Is it worth the money?

Which one is most suitable?

It’s been over 3 years since I covered premium upgrades so I thought it was time for a bit of a refresh.

Direct download: LinkedInformed_363.mp3
Category:general -- posted at: 12:00pm UTC

Should LinkedIn primarily be a source of information or a networking platform?

Inspired by an interesting post I saw about the problems associated with posts that contain links.

Plus plenty of new and rumored features and of course a brilliant post of the week.

Direct download: LinkedInformed_362.mp3
Category:general -- posted at: 12:00pm UTC

Why do people post images of themselves on their LinkedIn posts?

Does it help with engagement or is it just egotistical nonsense?

This week I discuss this with Lynnaire Johnston and you might be surprised at the conclusions!

Direct download: LinkedInformed_361.mp3
Category:general -- posted at: 12:00pm UTC

LinkedIn connections: Do you need them?

How many is enough?

Are they overrated?

Is it better to have followers?

Plus changes to the feed algorithm, a 16-year-old gets banned and a brilliant post of the week from an Uber driver!

Direct download: LinkedInformed_360.mp3
Category:general -- posted at: 12:00pm UTC

You sit down to write that LinkedIn post. You have a good topic but you know it’s important to stop the scroll with a strong headline and motivate those who read it to comment…and you're stuck!

Maybe a robot can help? Have you considered the benefits of using AI to stimulate better copy ideas and structure?

Direct download: LinkedInformed_359.mp3
Category:general -- posted at: 12:00pm UTC

LinkedIn produce a new feature that is unlikely to deliver exciting results yet marketing professionals get excited about it. Is there a danger that they are guilty of being the emperors’ weavers?

Direct download: LinkedInformed_358.mp3
Category:general -- posted at: 12:00pm UTC

The marketing department, the recruitment team, sales executives, and other employees are active on LinkedIn but there’s no sign of the CEO or other occupants of the boardroom. Why your leaders should be more visible on LinkedIn.

Direct download: LinkedInformed_357.mp3
Category:general -- posted at: 12:00pm UTC

You want your posts to be highly visible but you are concerned that if you publish the sort of content that is typically popular on LinkedIn, you might damage your credibility. It sounds like you need to find your sweet spot!

Direct download: LinkedInformed_356.mp3
Category:general -- posted at: 12:00pm UTC

A Sensational headline tricks you into opening a full post or article and rather than presenting the intended purpose the headline promises, the accuracy and quality are questionable. This is commonly known as Clickbait but do we get it on LinkedIn and is it always a bad thing?

Direct download: LinkedInformed_355.mp3
Category:general -- posted at: 12:00pm UTC

Since the start of this year, the first cohort on the Creator Accelerator Program have been posting content on LinkedIn. So are they accelerating or misfiring? Let’s take a look at the five I selected to follow.

Direct download: LinkedInformed_354.mp3
Category:general -- posted at: 12:00pm UTC

There are lots of good reasons why you should use LinkedIn's post search feature...and they've just some excellent new filters to it!
Direct download: LinkedInformed_353.mp3
Category:general -- posted at: 12:02pm UTC

  • New Podcast network
  • Why video captions are important
  • What to do if your post gets taken down
  • Better post analytics coming soon
  • Does reducing connections improve post reach?
  • New features to services page
  • CAP expands to India
  • Post of the week
Direct download: LinkedInformed_352.mp3
Category:general -- posted at: 12:00pm UTC

I’ve been thinking about profiles and what we could do to make our profiles more interesting and personalised so I’ve come up with some ideas...

Direct download: LinkedInformed_351.mp3
Category:general -- posted at: 12:00pm UTC

We all know that posts on LinkedIn that are 'personal' attract more engagement and views but taking a personal approach to content, is not an easy thing for most of us.

In this episode, I share some useful tips on how to bring your personality to your posts

Direct download: LinkedInformed_350.mp3
Category:general -- posted at: 12:00pm UTC

Who are your followers and how many of them are your target audience? In addition, how many of them actually see your content?

We work hard to produce great quality content but are the right people seeing it? Is this something we can control?

The answer is yes…and no!

Direct download: LinkedInformed_349.mp3
Category:general -- posted at: 12:00pm UTC

Have you ever blocked someone on LinkedIn? This week I chat with John Espirian about useful ways to use this feature.

Direct download: LinkedInformed_348.mp3
Category:general -- posted at: 12:00pm UTC

What changes can we expect and hope for on LinkedIn this year?

In this episode, I will go through my hopes, fears, and predictions for 2022…I think it’s going to be a good one!

Direct download: LinkedInformed_347.mp3
Category:general -- posted at: 12:00pm UTC

Christmas is almost here and this is the last episode of 2021 so let’s take a look back at what’s been happening on LinkedIn this year.

Direct download: LinkedInformed_346.mp3
Category:general -- posted at: 12:00pm UTC

A fantastic new notification feature was introduced this week but does this now require us to look more closely at our notification settings?

Direct download: LinkedInformed_345.mp3
Category:general -- posted at: 12:00pm UTC

LinkedIn have announced the first cohort of 100 creators to benefit from funding and guidance support. I take a look at who they have selected and whether they are deserving of this support or not!

Direct download: LinkedInformed_344.mp3
Category:general -- posted at: 12:00pm UTC

“Why should I bother creating awesome content, when it is arbitrarily limited by my connection network and not the quality of the content?”

I saw this comment in a thread this week and do you know what, it’s a really good point! …I think LinkedIn needs another feed, a feed where content is purely there because the algorithm thinks we will be interested - connecting, following and relevance do not count - just the quality and subject of the content.

Direct download: LinkedInformed_343.mp3
Category:general -- posted at: 12:00pm UTC

Do you want followers or connections? Is a connection more valuable than a follower and can you build relationships with followers without the need to connect?

This week I deep dive into this and explore the relationship between followers and connections

Direct download: LinkedInformed_342.mp3
Category:general -- posted at: 12:00pm UTC

I have been calling for employee verification on LinkedIn for years and LinkedIn have finally implemented it for company page admins…Unfortunately, they have done it for completely the wrong reasons and it doesn’t help at all!

Direct download: LinkedInformed_341.mp3
Category:general -- posted at: 12:00pm UTC