LinkedInformed Podcast. The LinkedIn Show

Welcome to this weeks dose of all things LinkedIn.

I've struggled through the heatwave that has hit the UK this week to bring you this episode, I hope you appreciate it!

Having missed last week, I have a number of things to cover but no one topic that dominates this edition, hence why I’m calling it a catch-up!

Direct download: LinkedInformed_330.mp3
Category:general -- posted at: 12:00pm UTC

Welcome to a special edition of LinkedInformed where I debate with Michelle J Raymond the merits or otherwise of LinkedIn company pages.

Michelle is a big fan of Pages and has built her business by helping her clients to successfully win business through their company pages, I say that her clients would be far more successful if they focus the vast majority of their time on developing their personal content, engagement, and relationships…you can make up your own mind as to who won the argument!

Direct download: LinkedInformed_329.mp3
Category:general -- posted at: 12:00pm UTC

LinkedIn content has changed almost beyond recognition from where it was 10 years ago, even perhaps 5 years ago.

We now see pictures and videos of pets, people talking openly about their emotions, and posts designed purely to entertain us so the question I want to ask in this episode is this;

Have we gone too far and where is the line of appropriateness?

Direct download: LinkedInformed_328.mp3
Category:general -- posted at: 12:00pm UTC

This week I chat with Kim Arnold, the author of the brilliant new book 'Email Attraction' about how to write better direct messages and InMails.

Plus a couple of news items and a brilliant post of the week.

Direct download: LinkedInformed_327.mp3
Category:general -- posted at: 12:00pm UTC

In this episode, I share my views on why taking a more diverse approach to LinkedIn and how it can help us be more successful. I also tackle the tricky issue of profile pronouns!

Direct download: LinkedInformed_326.mp3
Category:general -- posted at: 12:00pm UTC

This week I chat with Greete Eluri from Denmark about how she not only managed to get a new job but also changed careers through the visibility she gained from actively engaging on LinkedIn.

Direct download: LinkedInformed_325.mp3
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Have you made your cover story video yet? Don’t tell me you haven’t got the feature yet…so what? You can still make your video in preparation for getting it soon.

This week I’m going to give you my tips on how to put together a great cover story video with the help of some great examples.

Direct download: LinkedInformed_324.mp3
Category:general -- posted at: 12:00pm UTC

I asked listeners if they would be prepared to have me critically appraise their LinkedIn posts...Funnily enough, I didn't get many volunteers but all credit to Patrick Twitchett for being brave enough to give it a go.

In this episode, I take a look at four recent posts, two that did well and two that somewhat bombed!

Direct download: LinkedInformed_323.mp3
Category:general -- posted at: 12:00pm UTC

This week I chat with Craig Brookes who runs a home improvement business in Sheffield, England.

Craig has had a huge impact on LinkedIn by being genuine, authentic, and straight-talking.

Direct download: LinkedInformed_322.mp3
Category:general -- posted at: 12:00pm UTC

Need to launch a book or promote an event on LinkedIn?

A great way to do this successfully is to collaborate with influencers.

This week I chat with Gordon Glenister about his new book "Influencer Marketing Strategy'.

Direct download: LinkedInformed_321.mp3
Category:general -- posted at: 1:00pm UTC

Michael Frackowiak faced a very uncertain future for his tailor-made suit business when the Pandemic hit last year...then he found LinkedIn!

Now his business is thriving! 

Tune in to hear Michaels amazing story.

Direct download: LinkedInformed_320.mp3
Category:general -- posted at: 12:00pm UTC

This week I chat with Kelsi Cory, A Recruiter who recently found herself banned by LinkedIn.

Kelsi was just doing her job - no automation or spam! A warning to us all!

Direct download: LinkedInformed_319.mp3
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This week I focus on one of the best new features LinkedIn have announced in recent times. Video 'Cover Story' profile introductions.

Direct download: LinkedInformed_318.mp3
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Can you generate leads and new business successfully without a sales navigator account?

Direct download: LinkedInformed_317.mp3
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Native LinkedIn video posts have been around for some time but I still find it a challenge to get my clients to post them. With that in mind, I have decided to create a step-by-step guide for starting out with LinkedIn video.

04.30 - LinkedIn news

25.35 - Video posts

01.02.50 - Post of the week

Direct download: LinkedInformed_316.mp3
Category:general -- posted at: 12:00pm UTC

Welcome to your latest dose of LinkedIn news, tips, and discussion. Thus weeks I’m returning to the subject of Followers, in many respects, these people are the key to our success on LinkedIn so I want to look more deeply into how we attract more of them.

Direct download: LinkedInformed_315.mp3
Category:general -- posted at: 12:00pm UTC

Welcome to this weeks LinkedInformed which is primarily going to be a continuation of last weeks chat with Andreas. I would recommend consuming that before continuing as it will provide you with more context for what is about to follow

Direct download: LinkedInformed_314.mp3
Category:general -- posted at: 12:00pm UTC

A special episode this week as I chat with Andreas Jonsson, the CEO of the LinkedIn analytics company Shield.

Sit back and enjoy listening as we get into all sorts of details about the LinkedIn algorithms, what types of posts engage, and plenty more.

Direct download: LinkedInformed_313.mp3
Category:general -- posted at: 12:00pm UTC

We know LinkedIn groups aren't what they should be and that LinkedIn have left the functionality woefully short of Facebook groups but that doesn't mean that we can't make them work for us.

It's time start taking responsibility ourselves and stop waiting for LinkedIn to pull their socks up.

Dylan Jones is doing just that!

Direct download: LinkedInformed_312.mp3
Category:general -- posted at: 12:00pm UTC

Welcome to another LinkedInformed. This week I want to focus on how we communicate on LinkedIn.

There are lots of ways to communicate with others on LinkedIn and I will cover them all but the overriding principle of effective communication is that it needs to be a two-way process.

Direct download: LinkedInformed_311.mp3
Category:general -- posted at: 12:00pm UTC

One of my first tasks every year involves disconnecting with people who are no longer relevant or adding value to my LinkedIn network. Why do I and others do this and what are the benefits?

Direct download: LinkedInformed_310.mp3
Category:general -- posted at: 12:00pm UTC

Whilst many of us would prefer to forget about last year, I do think we can learn a lot from our experiences on Linkedin across the last 12 months.

With contributions from Mark Lee and John Espirian, I take a look back at 2020

Direct download: LinkedInformed_309.mp3
Category:general -- posted at: 12:00pm UTC

This is the final episode of 2020...and good riddance to it, what a year!

I thought it would be fun to give you my predictions for next year but also to look back at some of my previous predictions to see whether I'm a visionary or not!

Direct download: LinkedInformed_308.mp3
Category:general -- posted at: 12:00pm UTC

By reputation, most LinkedIn users believe groups to be the place where people pitch their wares but don't start or engage in round-table discussions.

Is this still true and should we be taking a closer look at groups again?

Direct download: LinkedInformed_307.mp3
Category:general -- posted at: 12:00pm UTC

Native video posts have become a popular way to share ideas, provide helpful tips and build relationships with your followers, and with the recent addition of Stories, where video typically features heavily, I thought it would be worth revisiting the topic.

David Kilkelly is one of my favourite video experts on LinkedIn. I have followed him for some time for a source of inspiration and helpful tips so I thought I would have a chat with him about LinkedIn video. Interestingly our chat was as much about content as it was specifically about video.

Direct download: LinkedInformed_306.mp3
Category:general -- posted at: 12:00pm UTC

What happens after you connect with someone on LinkedIn?

In this episode, I talk through my recommended post connection process.

Plus my rant about the LinkedIn top voices lists and a brilliant post of the week.

Direct download: LinkedInformed_305.mp3
Category:general -- posted at: 12:00pm UTC

Your LinkedIn profile is clearly very important and underpins everything you do on LinkedIn – I think we all know that these days.

Building an effective, optimised profile is actually pretty easy, once you have been shown how. But one section, in my experience, causes us untold levels of anxiety – the About section (previously summary).

Most About sections are about as interesting as watching paint dry!

So why do we find it so hard to write something interesting and informative about ourselves?

In this edition of LinkedInformed I’m going to focus on how to write an excellent About section and demonstrate some great examples.

Direct download: LinkedInformed_304.mp3
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Loren Greiff has an innovative approach to using LinkedIn, especially regarding two techniques that she explains in detail in this episode - Triggers and Ethical Line Jumping!

Direct download: LinkedInformed_303.mp3
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It always happens whilst I’m away…

LinkedIn finally brought stories to the UK. Unfortunately I was too busy swimming in the crystal clear water of the Ionian sea to pay any attention to it!

Not only that, they also brought out another new feature just towards the end of the week that would have been really useful for the whole of my holiday but pretty useless right at the end!

So this week I’ve been spending lots of time experimenting and having fun with LinkedIn stories

Direct download: LinkedInformed_302.mp3
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Are Followers better than connections?

Does scheduling content have a negative impact on post reach?

plus a hack that can improve your re-share reach

Direct download: LinkedInformed_301.mp3
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Join the party for a celebration of reaching 300 episodes.

A look back at some earlier episodes plus lots of lovely messages from listeners.

A few new things about LinkedIn to discuss plus I ponder the question 'Is it worth posting something controversial?'

We also have a post of the week from a job seeker and a question about attracting post engagement

Direct download: LinkedInformed_300.mp3
Category:general -- posted at: 12:00pm UTC

There are plenty of myths out there about LinkedIn so this week I discuss my favourite 5 plus others from other LinkedIn specialists.

In addition, there are plenty of changes to the design and functionality of LinkedIn to talk about this week

Direct download: LinkedInformed_299.mp3
Category:general -- posted at: 12:00pm UTC

With episode 300 fast approaching I would be very grateful if you could send me a short audio message to be used in show 300.

Anything will do, just say whatever you wish!

Direct download: LinkedInformed_300request.mp3
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Could Newsletters be the saviour of LinkedIn Articles?

Also;

How The Economist achieves success with it's company page

A small change to profiles

Is the horrible copy & paste hack coming to LinkedIn?

How a start-up raised £200k from LinkedIn

Cross-platform posting

and we have two posts of the week!

Direct download: LinkedInformed_298.mp3
Category:general -- posted at: 12:00pm UTC

This week I chat with Amy Woods from Content 10x. I've previously covered repurposing from a DIY perspective but that can be time-consuming. Amy offers a service to outsource your repurposing and has some interesting and valuable experience to bring to you.

Direct download: LinkedInformed_297.mp3
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This week I chat with Neal Schaffer about his new book 'The Age of Influence'.

Can influencer marketing be applicable to LinkedIn?

Direct download: LinkedInformed_296.mp3
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At a time when there is an unprecedented number of job seekers on LinkedIn, the potential for fraud via fake jobs is greater than ever.

It is an absolute scandal that LinkedIn allow anyone to post a job under the name of any company on LinkedIn.

Direct download: LinkedInformed_295.mp3
Category:general -- posted at: 12:00pm UTC

Let's talk about authenticity! It seems to be a popular buzzword these days but what exactly does it mean in relation to your LinkedIn activities

Direct download: LinkedInformed_294.mp3
Category:general -- posted at: 12:00pm UTC

You know you need to post great content on LinkedIn on a consistent basis but finding the time and inspiration for content can be challenging.

Producing long-form content that is designed to be repurposed can be a fantastic way to ease that challenge.

Direct download: LinkedInformed_293.mp3
Category:general -- posted at: 12:00pm UTC

This week I chat with John Esperian about his new book Content DNA.

Amongst other things John tells us about his CHAIR framework for getting started with content on LinkedIn or elsewhere.

Direct download: LinkedInformed_292.mp3
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The current crisis has unfortunately left many people without a job so this episode is specifically for anyone who is using LinkedIn to find a new job.

Direct download: LinkedInformed_291.mp3
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In a world of fake news and social media manipulation where influential people such as politicians and even presidents can incite violence and hatred. Is it OK to censor content on LinkedIn?

Direct download: LinkedInformed_290.mp3
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Does the new dwell time factor change the way we should produce posts?

Plus;

LinkedIn push Groups again

Ad's retargeting

Ryans first words as CEO

Tagging the right people

Post of the week x2

A question about polls

Direct download: LinkedInformed_289.mp3
Category:general -- posted at: 12:00pm UTC

I've never been a fan of live streaming on LinkedIn but it's possible that the combination of LinkedIn Event s and live streaming could be a game changer.

This week I chat with Restream's Anya Razina about all things LinkedIn Live.

Enjoy!

Direct download: LinkedInformed_288.mp3
Category:general -- posted at: 12:00pm UTC

LinkedIn Polls have returned after an absence of 7 years or so.

It’s great to have them back and I had high hopes that LinkedIn might have improved on the product in those 8 years…In this episode, I, with the help of Andy Foote, investigate whether they have.

Not just that but I cover LinkedIn Stories, the end of SSI  and a new feed algorithm that considers “dwell time’

Direct download: LinkedInformed_287.mp3
Category:general -- posted at: 12:00pm UTC

What's it like to work for LinkedIn?

This week I chat with ex LinkedIn employee Jenae Kaska about her time at LinkedIn and the work she did supporting users via the @LinkedInhelp Twitter account.

Direct download: LinkedInformed_286.mp3
Category:general -- posted at: 12:00pm UTC

Hey Mark, how are you in these crazy times? You around for a catch-up next week? I'm taking this time to talk to people in my network who I've not spoken to for a while!

This is a message I received from a connection this week and it reminded me that I'm not doing enough of this...Are you?

We all need to help each other at this time.

Direct download: LinkedInformed_285.mp3
Category:general -- posted at: 12:00pm UTC

As we enter the 3rd week of isolation, I tackle the issue of how to post effectively when our feeds are full of Covid-19 related content.

- Do we try to post about something different or is it best to just join in with the noise?

Direct download: LinkedInformed_284.mp3
Category:general -- posted at: 12:00pm UTC

Welcome to this weeks episode. I hope you are keeping well in these weird times we are having to cope with.

Some of you may be working from home whilst others may have been furloughed, either way, I hope this weeks episode helps to take your mind off the crisis for a while.

This week I going to let you listen to an interview I recently did with Scott Millward on his excellent Thought Bubble podcast. You may remember Scott from episode 265 where I chatted with him about how to go viral on LinkedIn.

We had a really interesting and thoroughly enjoyable chat and I thought you might like to hear it.

Direct download: LinkedInformed_283.mp3
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Well well well, a lot can happen in a week!

Last week I casually mentioned Coronavirus at the end of the episode, like it was something of minor importance, now it dominates everything!

Including this episode.

Amongst all the panic and negativity out there, I thought I would share with you my own personal journey in dealing with this challenge. I like to think I'm pretty good in a crisis, in truth I'm really not but a few sleepless nights finally got my head into a better place.

Direct download: LinkedInformed_282.mp3
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On December 4th 2019 Steve Phillip received the kind of call we all dread. He was informed his son Jordan had committed suicide.

As Steve reeled from the shock and devastation he turned to the place he knows best...LinkedIn

Direct download: LinkedInformed_281.mp3
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Who are your followers and what do you do with them?

This week I look at how to find your company and personal followers and what to do to ensure your content is reaching those that are most important to you.

Direct download: LinkedInformed_280.mp3
Category:general -- posted at: 12:00pm UTC

LinkedIn have announced that they are currently testing Stories.

This short form, 24-hour type of content was made popular on Snapchat and Instagram.

Will it work for LinkedIn?

Direct download: LinkedInformed_279.mp3
Category:general -- posted at: 12:00pm UTC

I’m back! What an amazing holiday that was and I’m not going to lie…this week has been really difficult with jet-lag coupled with a desire to stay in Thailand forever somewhat messing with my workflow!!

So what happened whilst I was away?

In short – not much but what did happen was massive!

Jeff Wiener is stepping down and will be replaced by Ryan Roslansky. I’m not sure how much this was covered whilst I was away but let me tell you…This could be HUGE!

So in this episode, I want to look back at the reign of Jeff and dig into the background of Ryan to assess how much things will change under his leadership.

I also have a brilliant new feature to tell you about

And a post of the week.

Direct download: LinkedInformed_278.mp3
Category:general -- posted at: 12:00pm UTC

Welcome to episode 277 which should have been 278 but I failed to get an episode out last week so apologies for that.

Despite missing a week and thereby needing to search the internet back across the last 2 weeks, I found hardly anything of interest! It seems Jan is a very quiet month for LinkedIn news – checking back this time last year was exactly the same!

We do, however, have a brilliant post of the week to talk about as well as the main subject of relevancy.

Direct download: LinkedInformed_277.mp3
Category:general -- posted at: 12:00pm UTC

Welcome to the second episode of the year. I’ve been seeing some great results on LinkedIn through direct messages (DM’s) recently and yet 12 months ago, I was recommending people only send them with people they already know well.

So what has changed?

More of that later but as usual I will start with…

Interesting Stuff I Saw This Week...

Direct download: LinkedInformed_276.mp3
Category:general -- posted at: 12:00pm UTC

Happy New Year and welcome to the first episode of 2020!

I thought it would be a good idea to start this year by looking back and what was a fantastic 2019 for LinkedInformed.

In this episode, I will reveal the top ten episodes of last year as well as reminding you of what we covered in the top five of those.

I also have a post of the year for 2019 and an overview of the challenges that lay ahead for LinkedIn.

Direct download: LinkedInformed_275.mp3
Category:general -- posted at: 12:00pm UTC

Welcome to episode 274 and Merry Christmas!

I think the week before Christmas is one of my favourites of the year. It’s never a busy time for LinkedIn training so I get to enjoy the build-up to the Christmas break…Christmas shopping, which largely involves answering the door to the Amazon delivery person these days! Plus carol concerts, Christmas films on TV and lots of nice messages from customers, associates and listeners to the show.

Unfortunately, Christmas is not always a happy time for everyone and I want to spare a thought for my buddy Steve Phillip. Steve bravely wrote an article this week announcing that he had recently lost his son to suicide. I’m close to Steve and when he told me the unexpected news I was completely numb with shock. I know it’s supposed to be a jolly time of year but I would ask all of you to take a few minutes to read his heartbreaking article..it’s important because we all need to more aware of the dangers of mental health issues.

I have two main topics to cover this week – the new LinkedIn groups features and an Article written by a listener to the show ‘Lessons from my 2019 Linkedin experience’

In addition, I have some feedback from last weeks show, a couple of new features LinkedIn are testing and a fantastic post of the week.

Direct download: LinkedInformed_274.mp3
Category:general -- posted at: 12:00pm UTC

#&@

Hashtags and @mention tagging.

Two often misunderstood and misused features of LinkedIn.

Should you use them and what are the best techniques.

Direct download: LinkedInformed_273.mp3
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This weeks episode is mainly dedicated to this years 'Top Voices' list. Whilst there are certain aspects of these lists that I find bewildering, it is also a genuine opportunity to discover great content producers and assess why they are successful

 

Direct download: LinkedInformed_272.mp3
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LinkedIn have announced the top 10 company pages of 2019...but are they actually any good?

Direct download: LinkedInformed_271.mp3
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Welcome to this weeks episode in a baron week for news I’ve been noticing some subtle changes that suggest LinkedIn might be testing out falsely boosting the distribution of reshares – this got me thinking about a much broader issue about how much LinkedIn try to control our behavior.

Direct download: LinkedInformed_270.mp3
Category:general -- posted at: 12:00pm UTC

Welcome to this weeks episode after a break for a week in the sun, I’m back fully refreshed and raring to go…oh and hating the cold, wet UK weather!

I have had a couple of listeners contact me this week to tell me about a strange message they received from LinkedIn regarding missing InMails, at first I thought it must be a hoax…it wasn’t!

Here's what you can found in this weeks episode;

06.00 - 11.30 Interesting stuff I saw this week

11.40 - 24.06 New Features

24.16 - 32.33 Do we need 30,000 connections?

32.44 - 45.20 The InMail Scandal

45.30 - 49.10 How our feed could be improved

49.20 - 53.18 Post of the week

53.28 - Question about the Daily rundown

Direct download: LinkedInformed_269.mp3
Category:general -- posted at: 12:00pm UTC

Welcome to a new episode, this week I pick up again on the final section of settings…Communication. These settings are pretty important and may have changed since you last took a look!

For more go to https://linkedinformed.com/episode268

Direct download: LinkedInformed_268.mp3
Category:general -- posted at: 12:00pm UTC

Welcome to this weeks episode, a shorter one due to work commitments but I’ve had a week to play with the new Events feature and wanted to share my thoughts.

More at  http://linkedinformed.com/episode267/

Direct download: LinkedInformed_267.mp3
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Welcome to episode 266.

So the time has finally come, I’ve been waiting in nervous anticipation for this for months and finally, LinkedIn have announced their new company page features. It, therefore, makes sense to focus on them this week although I will also continue with the series on LinkedIn settings.

Direct download: LinkedInformed_266.mp3
Category:general -- posted at: 12:00pm UTC

Welcome to a new and special episode on LinkedInformed.

A shift from the normal format, this week I’m chatting with Scott Millward, the Marketing Director of Matt Burton Associates.

Scott only started posting on LinkedIn in February 2019 and in a matter of months he was producing posts that went viral. How did he manage to do that so quickly?

Prior to our interview I checked back and counted the average engagement he received on his last 10 posts;

Reactions (Likes etc) – 1289/post

Comments – 193/post

In this fascinating interview, Scott reveals the techniques he has utilised to gain this level of success – enjoy!

Direct download: LinkedInformed_265v2.mp3
Category:general -- posted at: 12:00pm UTC

Welcome to this weeks fill of LinkedIn news and information.

In this episode, I continue to cover Privacy and settings but before that…….

Interesting Stuff I Saw This Week

For the rest of the notes go to http://linkedinformed.com/episode264/

Direct download: LinkedInformed_264.mp3
Category:general -- posted at: 12:00pm UTC

Welcome to LinkedInformed 263.

This week I continue with my tutorial on settings with probably the most important section of all - Privacy

But before that...

Go to http://linkedinformed.com/episode263/ for the full notes

Direct download: LinkedInformed_263.mp3
Category:general -- posted at: 12:00pm UTC

Welcome to episode 262, I hope you had a great week.

I thought I would cover a more educational topic this week by going through a very important but often ignored part of LinkedIn – your settings!

Once I started recording I realised this was far too big a subject to cover in one episode so I will break it down across 3 or 4 episodes. This week I’m covering the Account settings.

Also covered;

  • The Linked Inn in Grimsby
  • Have LinkedIn dumped one of Sales Navigators best features? 
  • New features (they don't all work properly)
  • New items in our feeds
  • Why do Document posts achieve higher views?
  • Post of the week
  • Are hashtags really worth bothering with?
Direct download: LinkedInformed_262.mp3
Category:general -- posted at: 12:00pm UTC

Hello and welcome, I’m back from my week away in San Francisco and I can tell you that my Find Nearby experiment yielded zero results! I had it on the whole time I was there and I checked it several times in busy places but never once saw anyone nearby!

How disappointing!

This week I want to return to Articles which we have covered recently but a listener highlighted an Article on LinkedIn about long-form content and I really felt I should counter it with a different perspective.

Firstly let me be clear……I definitely don’t believe long-form content is dead or even dying, I just think people need to recalibrate how they use it.

Anyway more of that later

Continued at http://linkedinformed.com/episode261/

Direct download: LinkedInformed_261.mp3
Category:general -- posted at: 12:00pm UTC

Welcome to episode 260 which has been inspired by two separate incidents that occurred this week.

Firstly I had a session with a client who was really struggling to come up with ideas for content – I recommended she should start by using other peoples posts as inspiration to create similar posts.

Secondly, a friend found out that someone had been copying his content – word for word, A clear example of plagiarism.

This got me thinking about the differences between the two and where the line of acceptable practice sits.

More of that later…

Direct download: LinkedInformed_260.mp3
Category:general -- posted at: 12:00pm UTC

Welcome to episode 259.

It’s great to have followers but to increase the visibility of our posts we need to get more of them to engage.

This isn’t just about what we write but also about how we treat our followers, especially new ones!

This week my main focus is on my new (and not fully tested) engagement blueprint. I have covered elements of it before but the extra part that I want to focus on in this episode techniques to get our followers more engagement.

Direct download: LinkedInformed_259.mp3
Category:general -- posted at: 12:00pm UTC

Welcome to episode 258. We all know that post engagement is crucial for you to become visible on LinkedIn but not all ‘engagement’ types are equal. We know shares are pretty useless to you but what about Likes and Comments. Which one is best?

Following some interesting research I saw this week, I thought that would be an interesting topic to explore.

Direct download: LinkedInformed_258.mp3
Category:general -- posted at: 12:00pm UTC

Welcome to episode 257 where this week I want to cover a really important aspect of using LinkedIn in a productive and successful way… finding great content! As usual with LinkedIn, we have an algorithm that makes choices (often the wrong ones) for us but we can take actions to help us find and engage with the best content.

Also covered in this episode;

  • Main LinkedIn automation bot recommends it’s users to stop using it before their accounts get closed down!
  • Another story about a fake account, easily created due to poor LinkedIn design that was used to con financial journalists
  • A LinkedIn bug that allowed a fake job to be posted – CEO of Google!
  • LinkedIn will be moving its servers to the cloud!
  • Why is your post trending and is it something to celebrate?
  • What exactly is a ‘Top’ comment?
  • Do hashtags in comments count?
  • Post of the week. A video post with over 350 Likes, 200 comments and over 17,000 views
  • Question – Can you see the activity from someone from when they were blocked (after you unblock them)
Direct download: LinkedInformed_257.mp3
Category:general -- posted at: 12:00pm UTC

Welcome to this weeks digest of all things LinkedIn.

Today I want to address and issue which has always been a tricky question for LinkedIn users to answer…Should you connect to competitors?

More of that later but first…..

Interesting Stuff I Saw This Week

For the full show notes go to https://linkedinformed.com/episode256/

Direct download: LinkedInformed_256.mp3
Category:general -- posted at: 12:00pm UTC

Welcome to a new episode and it’s great to be back after a wonderfully relaxing week away in the truly stunning Swiss alps.

About a month ago I received a personalised connection request from someone who had the words ‘LinkedIn and Neuroscience’ in his headline….as you can imagine this really piqued my interest.

What on earth does that mean?

So I arranged to have a chat with him and he explained to me his theories and how he uses his understanding of the ‘social brain’ to achieve success on LinkedIn…….so I just had to get him on the show!

But first…..Go to https://linkedinformed.com/episode255/

 

Direct download: LinkedInformed_255.mp3
Category:general -- posted at: 12:00pm UTC

You open your laptop (or pick up your phone) in the morning, fire up LinkedIn and then notice this……

Wait….that’s not 2 invitations, it’s 2000! Where did they all of a sudden come from?

This week I’m investigating what I call the LinkedIn Invitation Tsunami. What is it, why does it happen and what you should do if it happens to you.

But first…..

Go to https://linkedinformed.com/episode254 for the rest

Direct download: LinkedInformed_254.mp3
Category:general -- posted at: 12:00pm UTC

Apparently, at LinkedIn they have a saying;

 “People You Know, Talking About Things You Care About.”

And so they have announced that they have been adjusting our feed algorithm to give us exactly that.

More at https://linkedinformed.com/episode253

Direct download: LinkedInformed_253.mp3
Category:general -- posted at: 12:00pm UTC

Welcome to episode 252. I thought it was about time we revisited Articles this week. I’m not the most prolific article writer so I thought I would ask, fan of the show and business copywriting expert, John Espirian onto the show.

In our chat, I ask John about what to write about, how often to do it and how long an article should be. John talks about styles of writing, how to stimulate ideas and how to best repurpose blog pieces as LinkedIn articles

For more go to linkedinformed.com/episode252

Direct download: LinkedInformed_252.mp3
Category:general -- posted at: 12:00pm UTC

Covered in this show;

  • A brief history of LinkedIn Ads
  • Can you have too many followers
  • Do paid followers have any benefit?
  • Spy used AI-generated face to connect with targets
  • New invitation feature (coming soon)
  • Scheduling posts - is it worth bothering?
  • Post of the week

 

Direct download: LinkedInformed_251.mp3
Category:general -- posted at: 12:00pm UTC

Welcome to another episode and a bit of a landmark really, our 250th one! Thank you so much to everyone that subscribes, listens and/or reads the show notes.

I consider it a real privilege to host and produce the show and I’ve had such an amazing time putting together all 250 of them!

Items in this show;

4:44 - Interesting stuff I saw this week

17:07 LinkedIn Updates

29:07 Can you spot a fake profile

51:46 Post of the week

56:06 AFQ - question

Direct download: LinkedInformed_250.mp3
Category:general -- posted at: 12:00pm UTC

This is an unusual episode in that it’s very short due to the fact I’m leaving for sunny Madrid today to attend the Champions league final frivolities….I nearly type celebrations then…but that would be tempting fate!

I nearly skipped a week but I just had so many good posts to talk about……thank you all so much for nominating them, the quality seems to be increasing!

So the main thrust of this episode is to talk through four brilliant posts that grabbed our attention this week but first….

For more go to https://linkedinformed.com/episode249

Direct download: LinkedInformed_249.mp3
Category:general -- posted at: 12:00pm UTC

  • Did you know you can buy LinkedIn Followers and more?
  • LinkedIn refreshes Sales Navigator homepage to put focus on alerts
  • Mike Winnet has released his first Contrepreneur episode…and it’s brilliant!
  • More on organic reach and recency 'hot streaks'
  • Post of the week
  • AFQ - How can I influence my Highlights section?

More at LinkedInformed.com

Direct download: LinkedInformed_248_1.mp3
Category:general -- posted at: 12:00pm UTC

In this weeks show;

Update on that new messaging feature - 3:50

Oleg has a new profile pic - 09:59

Josh Fechter lost his account - 12:00

New LinkedIn Member numbers - 17.29

How to spark meaningful conversations (according to LinkedIn) - 19:24

The New LinkedIn profile design - 23:24

LinkedInLive update - 31.13

Post of the week - 36:05

NOT post of the week! - 40:03

LinkedInLocal, Manchester - 43:59

AFQ - Question about invitations to connect - 45:50

 

 

Direct download: LinkedInformed_247.mp3
Category:general -- posted at: 12:00pm UTC

Hello and welcome to another episode of LinkedInformed and the first from my new office (studio). I hope the sound quality is the same as it was in my last office!

This week I want to focus on several new features but one in particular which really caught my attention!

Direct download: LinkedInformed_246.mp3
Category:general -- posted at: 10:00am UTC

Welcome to episode 245. I hope you had a good week on LinkedIn, things definitely seem to be getting back to normal after the troubles of last week. That said, I know some of you are still finding you are invisible in searches so hang in there, the issue does appear to be getting better.

This week I want to focus on LinkedIn organic reach and try to answer the question ‘Has it peaked or is there more to come?’

Direct download: LinkedInformed_245.mp3
Category:general -- posted at: 12:00pm UTC

Welcome to another episode in what has been a difficult week for LinkedIn and many of its members.

I have two main topics to discuss this week;

  • LinkedIn seize control of LinkedInLocal events
  • LinkedIn had a meltdown this week with millions of users discovering that their profiles were invisible!
Direct download: LinkedInformed_244.mp3
Category:general -- posted at: 12:00pm UTC

Welcome to episode 243, this week I want to return to the subject of native LinkedIn video. It’s been a while since I covered this and the techniques for this type of post has developed somewhat. I also have some interesting analaysis to share with you on the content in my hoe page feed. But first…

Interesting Stuff I Saw This Week

 

Feed Analysis

For the rest go to  http://linkedinformed.com/episode243

Direct download: LinkedInformed_243.mp3
Category:general -- posted at: 12:00pm UTC

Welcome to a new episode of LinkedInformed. It's been a very slow week for news about LinkedIn so I thought I would take the opportunity to focus on the subject of content and specifically the type of posts that typically attract comments and likes and therefore have greater reach.

For more go to  http://linkedinformed.com/episode242/

Direct download: LinkedInformed_242.mp3
Category:general -- posted at: 12:00pm UTC

Welcome to this weeks show. So who do you follow on LinkedIn and why?

I’m not talking about who you connect with, that should be for different reasons (even though you do then follow them) but those people on LinkedIn that you purposely follow with the intention of seeing their activity, posts and articles in your feed.

Have you got a clear strategy or is it based on ad-hoc seeing ‘something good’ from someone and then following them’?

Direct download: LinkedInformed_241.mp3
Category:general -- posted at: 12:00pm UTC

Welcome to a new episode and this week I will be focussing on a subject that I haven’t covered before on the podcast – Employer branding and it’s close cousin, employee advocacy.

If you are not interested in recruiting or working in HR then this might be an episode to skip but I do know there are plenty of listeners who do have a keen interest in using their company page for employer branding purposes and the activities of some of their employees for employee advocacy purposes.

For more information go to https://linkedinformed.com/episode240

Direct download: LinkedInformed_240.mp3
Category:general -- posted at: 12:00pm UTC

Welcome to a new episode, this week we are back to talking about LinkedIn company pages.....but with a difference!

More of that later but as always firstly.......

Interesting Stuff I Saw This Week

Direct download: LinkedInformed_239.mp3
Category:general -- posted at: 12:00pm UTC

Welcome to episode 238. I really struggled to think of a title for this episode because unlike most weeks, no one subject dominates!

That said, I have a lot to talk about in this episode.

Firstly, due to a family bereavement, I will not be producing an episode next week but will be back the week after.

For the remaining notes go to https://linkedinformed.com/episode238

Direct download: LinkedInformed_238.mp3
Category:general -- posted at: 12:00pm UTC

Welcome to a new episode, this week I want to focus on attempting to answer one of the most common and complex questions I get about LinkedIn….Premium accounts – are they worth it?

More of that later……

Interesting Stuff I Saw This Week

For the rest of the show notes go to https://linkedinformed.com/episode237

Direct download: LinkedInformed_237.mp3
Category:general -- posted at: 12:00pm UTC

Welcome to a new episode, this week is very different as the majority of this show will be dedicated to a talk that I'm giving this week on LinkedIn visibility and posting techniques.

But first I wanted to highlight three posts that each deserve a special mention, all for different reasons.

Go to http://linkedinformed.com/episode236/ for the more

Direct download: LinkedInformed_236.mp3
Category:general -- posted at: 12:00pm UTC

Happy New Year!

I hope you all had a great break over the Christmas holiday. I had an ‘enjoyable at times and stressful at times’ break and as I  decided to completely switch off from all work matters, it has been a busy last 2 weeks catching up on everything.

The main subject this week is empathy. If you are a long time listener then you may recall that I covered this previously in episode 122. I’m aware that many of you have only started listening to the show more recently and many don’t listen to every episode so I decided to cover it again…mainly because it is such an important subject!

More of that later…..

Interesting Stuff I Saw This Week

For more, go to http://linkedinformed.com/episode235

Direct download: LinkedInformed_235.mp3
Category:general -- posted at: 12:00pm UTC

Welcome to the Christmas edition of the podcast.

This will be the last episode this year so let me wish you all a fantastic Christmas break and an exciting a prosperous new year.

Interesting Stuff I Saw This Week

For the rest of the notes go to http://linkedinformed.com/episode234/

Direct download: LinkedInformed_234.mp3
Category:general -- posted at: 12:00pm UTC

Welcome to episode 233 and this week I’m looking forward and planning for next year.

What is your plan for LinkedIn next year? Hopefully, I can stimulate a few ideas for you in this episode.

Before that though…..

Interesting Stuff I Saw This Week.

I was fascinated to see this post go viral this week. It’s not applicable for post of the week because I don’t think it’s an especially great video post but it is worth examing why it went viral.

To read more go to http://linkedinformed.com/episode233/

Direct download: LinkedInformed_233.mp3
Category:general -- posted at: 12:00pm UTC

Welcome to episode 232. This week the focus is all about my favourite subject….communication.

If there is one aspect of using LinkedIn that fascinates me the most, it’s the art of communicating effectively. It’s also one area that most people get wrong according to my homepage feed and probably yours too!

So you can imagine how excited I was when I recently met Kim Arnold, a communications and marketing expert!

So this weeks episode is focussed on a chat I recently had with Kim about how we communicate on LinkedIn and how we could do it better!

but first…..

Interesting Stuff I Saw This Week

 

Mike Winnet does it again and gets more comments on this spoof copy post!

Direct download: LinkedInformed_232.mp3
Category:general -- posted at: 12:03pm UTC