Sat, 4 March 2017
Welcome to episode 152, this week I’m going to cover the new Neptune design quite a bit as there have been quite a few developments. Firstly a big thank-you to Kurt Shaver, Darrel Griffin and the mysterious ‘LoveWeb’ for giving the show 5 star reviews on iTunes - I massively appreciate your support. New Desktop Design Update It would seem that there is no way to see your sent invitation messages - this is crazy! The Great U-Turn LinkedIn have had to face an enormous amount of negative feedback about the new design. Anyway the good news is that LinkedIn are listening and David Flink published this article this week; It would also appear that they are seriously considering bringing back postcode radius search…which would be massive! I really applaud LinkedIn for their approach. Taking criticism is not easy and to take this approach is refreshing and progressive. But…… I could have told them about all these faults in October but no-one was listening! LinkedIn say they survey members before making changes but either; Such a massive u-turn on so many features should not be necessary at this stage. Waiting until almost full roll-out before listening means they have lost a massive amount of credibility. Thanks to Sandra Clark for her voicemail question about Sales Navigator. For me the three key benefits are as follows; Saved searches are better, partly because of the above filter. You can receive daily email alerts about people who meet your criteria and are active Question: Question: Answer If however you are using the ‘in page’ messaging feature then you are effectively using a chat feature and every ‘return’ is a ‘send message’. This makes sense to me. If you want to construct a nicely laid out message, using the Messaging page. |
Sat, 25 February 2017
Welcome to episode 151 at the end of another traumatic week for LinkedIn and it’s new design! Following on from last weeks episode, I want to dig a bit deeper into what communication techniques work and what really don’t work on LinkedIn. But first….. Interesting Stuff I Saw This Week
Are LinkedIn understaffed and overworked?….or just low quality or ignorant? I suspect they are severely overworked and understaffed….ironic for a site that makes 60% of its revenue from recruitment! LinkedIn Salary - Did you know that premium users no longer have to add their salary to be able to use the salary feature. New Desktop Design Update Now that the majority of users have the new UI, the heat is really turning up on LinkedIn…members are really not happy! Someone has even created an online petition! Whilst I think it’s important to provide LinkedIn with feedback, I don’t think ranting helps (other than the person that wrote it might feel better!). I’m not happy with the new design either but I am trying to be constructive and find realistic solutions. Here is my list of bugs, it is worth noting that this list was almost double the length in November, so things are slowly getting better.
Bugs or ‘forgotten’ features
Have you found any more? Let me know if I have missed any. New UI fact: Did you know that emoji’s in name fields make the person impossible to find in a name search? Communication. The Mirror Effect What is going on here? Let’s consider a better example; Mike noticed that following an article he wrote on LinkedIn (aimed at being of value to treasury professionals) he was getting a lot of new followers. I noticed you recently reviewed my profile maybe after reading one of my articles, you may also have seen this post about improving your LinkedIn profile if it helps you? All 22 accepted! This is no surprise because he acted on a clear signal that they were interested in him, rather than assuming they would be. This is what I mean by effective communication. I would love to hear about more examples, both good and bad.
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Sat, 18 February 2017
Welcome to episode 150, that seems like a pretty good milestone to have reached but I think the main celebration will be at number 200! Something interesting I saw this week Well there hasn’t been much news at all this week, it seems everyone is so pre-occupied with the new desktop design (which I am trying to avoid covering in this episode). LinkedIn did announce that they had re-vamped their premium accounts, I’m not sure they have changed much to be honest and Business account holders are still getting a raw deal but there are a few changes worth noting, especially to the jobseeker account which is now called ‘Career’. Here is the article; Coaching If you are interested in a one to one coaching session or just want to have ask for some quick advice, you can book a free 15-minute consultation with me at; New Book - I need your help I’m starting to research the topic of online relationship building a communication for a book I will be writing. Social Media Content. What matters most - When or What? I read a great article this by Jay Baer that really got me thinking about what matters when posting content on LinkedIn. The Truth About How Often To Post In Social Media
Jay makes some great points but I also think that consistently high engagement will lead to more people seeing your posts initially (before the algorithm can judge how interesting it is). His main advice is spot on; I would just add - also at the right time, with an image and ask a question!
Lars asked via voicemail which browser I thought worked best with LinkedIn.
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Sat, 11 February 2017
Welcome to episode 149, it seems that the roll-out has now reached about 75% if users so I thought it would make sense to get through some of the many questions I have been receiving. It’s funny for me, I feel like I have been talking about this for so long with very little feedback and then all of a sudden….everyone is talking about it and asking questions!
Published Post Comments Firstly LinkedIn have officially announced a new feature within published posts - the ability to switch off comments and report inappropriate comments - woop-de-do! Maybe it’s just me (probably) but I find it hard to read those ‘corporate’ type posts that say nothing at all for the first two paragraphs! Update to Mobile App LinkedIn have quietly added an interesting new section to a personal profile, it’s on on mobile currently but I suspect it may come to desktop eventually. When you tap on add topics you are given a list of topics (presumably based on your profile & network) from which you can pick 3. Then you add them to your profile And this is what they look like I’m not sure if these are searchable yet but that could become an option. It’s certainly worth adding them for now. Your ‘Neptune’ Questions answered.
This is a bit hidden but you will find up at the bottom of the ‘more’ menu (you do need to scroll down). How do I find my own company page or one I’m an admin for? For some reason this is in a different place to the above! How do I personalise invitations? Don’t invite someone from anywhere other than their profile! If you click ‘connect’ from a shortlist or ‘people you may know’ it just sends a blank invitation. Has the recommendation button gone? No but it has moved. See below How do I conduct a search within my first tier connections? This actually hasn’t changed, the best way id via an advanced search…..wait! Advanced search has gone!! No worries, you can still do it, this video shows how; How do I sort my homepage feed by ‘most recent’ Unfortunately you can’t but I believe there is a strong possibility that this feature may be coming and that it will be much better than before…let’s hope so! How do I revert back to the old UI? Sorry you can’t! My suggestion is that you focus on making the most of Neptune, it has it’s faults but also some good points and I’m certain it will improve in time.
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Sat, 4 February 2017
Welcome to episode 148, this week I interview a young chap called Jack Parsons who is the CEO of an exciting start-up called YourFeed. Jack and he team are about to launch a brand new website and social network called YourFeed, here is how they describe themselves; I found this a fascinating conversation about the challenges that LinkedIn face with the younger generation. I would love to hear your views on this. Please leave me a voicemail or send an email to mark@linkedinformed.com So long as you keep open the tab that this opens, you have the new UI…as well as the old one! Unfortunately this doesn’t seem to work for everyone, some are getting 404 error page and others see an earlier version of Neptune that is completely useless. This weeks question is about the new user interface. Question: Where have groups gone? Answer Groups are now accessed via the ‘More’ matrix menu |
Sat, 28 January 2017
Welcome to episode 147, this week, I had planned an interview but that didn’t happen so I thought I would talk about something that I know is very important to many of you…..advanced search in the new desktop design. But first…. New Desktop UI Design Update
Update On last weeks show I explained that you can create a custom audience on Facebook from your downloaded LinkedIn connections. I still think this is a good idea but it is worth noting that this is against Facebooks rules. Interesting Stuff I Saw This Week Here are the articles I refer to in this weeks episode; Advanced Search With The New UI LinkedIn released anew video this week showing how you can search for people in the new UI, it’s very basic but they did go on to explain that for more advanced users they have brought back some important boolean operators. The five operators you can use in the search field are; firstname: Finds members based on first name lastname: Finds members based on last name title: Finds members based on their current title (this one is likely to be the most useful) company: Finds members based on their current company (keyword search) school: Finds members based on schools attended (keyword search) Search operators complement the filters on the right-hand side of the results page and the AND, OR and NOT boolean operators. Here’s a quick example: to search for current software engineers not named Doe, who have attended either Harvard University or Stanford University, try: title:"software engineer" NOT lastname:doe school:(harvard OR stanford) When using search operators, remember to use quotes for multi-word search terms, and parentheses for AND, OR and NOT phrases.
Question: Can I adjust my Sales Navigator Lead builder search results so that I see someone’s headline rather than their job title? Answer: No you can’t but don’t forget that for the vast majority of profiles, the two are the same. It is worth noting that job seekers might want to consider making their current job titles a little more descriptive. As you can see in this screenshot, the information highlighted is my current job title and not my headline. |
Sat, 21 January 2017
Click here to get your step by step guide on how to download your connections and upload them to Facebook. Welcome to episode 146, this week I have an idea to share with you about what you can do with your LinkedIn connections on Facebook. More of that later, but first….. New UI Desktop Design Update Saved searches are returning (end of Jan) Interesting Stuff I Saw This Week LinkedIn CEO Jeff Weiner Shares How to Effectively Scale a Business in a New LinkedIn Learning Course Here’s What You Can Do With Your Downloaded List Of LinkedIn Connections I’m always encouraging people to regularly download your list of connections and it’s even more important now as you won’t be able to directly download them in the new UI (you can via the data archive). The question has always been…What do I do with them now? Well the answer to that is not to add them to a newsletter email list, that is not something they have given you permission to do and it’s actually against the law! I would however consider uploading them to Facebook and creating a ‘custom audience’. That way you can run a low cost ad campaign specifically directed at your LinkedIn connections - genius! Click here to get your step by step guide on how to download your connections and upload them to Facebook. |
Sat, 14 January 2017
Welcome to episode 145, this week I want to revisit something that so many people ignore or underestimate the importance of….your LinkedIn profile picture! But first a few interesting things I saw this week; An open letter to Jeff Weiner by Oleg Vishnepolsky The main highlights from this were; LinkedIn tell Windows app users it is no longer supported…and then say it was a mistake! Russia completes LinkedIn ban by demanding Google and Apple remove the app No Fake news from LinkedIn. Really? These comments are very misleading from Daniel Roth, Editors do not control all published posts and certainly not all updates. That said, fake news is pretty rare on LinkedIn. New Desktop UI Update: There are strong rumours that LinkedIn have had to put the roll-out on hold due to problems. Is Your Profile Picture Up To Scratch? I found an excellent article this week that reminded me of the importance of this subject; The new service this refers to is a fantastic idea - Snappr Photo Analyzer Analyse your LinkedIn profile photo here (make sure you are logged into LinkedIn in another tab first) Unfortunately I didn’t score so well!; This is a subject I always cover in my training, as does pretty much every LinkedIn or social media trainer in the world - it’s the most obvious thing to get right and yet so many people get it wrong. As a random experiment I ran a search on LinkedIn with the following criteria; Then I viewed the first 20 profiles and here are the mistakes I found; So only 10 profiles had decent profile photos and out of those I would only give 4 of them a 8+ out of 10 score. Other common mistakes I often see; The 5 simple rules of a great profile photo Close up - head and shoulders max With the new desktop UI design, all profile photos will be circular - across every section and on mobile so it is important to check what your current profile photo looks like in a desktop search result or on the mobile app. Also: I answer both these questions in the podcast and refer to an episode of the winbusinessin podcast where I interviewed ‘The Headshot Guy’ John Cassidy Season 1 Episode 5. LinkedIn Profile Photo’s with ‘The Headshot Guy’
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Sat, 7 January 2017
Welcome to episode 144 and a very happy new year to you all. I hope you achieve great things this year and I trust that LinkedIn will be with you every step of the way! I thought I would start the year with a focus on searching. As we know, the much loved Advanced search feature will be gone once we all get the new UI so it seems a good time to focus on the subject. But before that I saw a few things this week that I thought you might find interesting…. The Twitter account you should use to get the attention of LinkedIn’s published post editors has changed! Worth knowing about if you publish a lot on LinkedIn. LinkedIn Censorship Following on from my rant about LinkedIn censorship in the last episode I was reminded by someone of the infamous Candice Galek and how much her posts get censored by LinkedIn. I have to admit that many of her posts actually do need censoring as they often used to include inappropriate images but it seems she is now getting censored for criticising LinkedIn - not good LinkedIn, that really is Soviet style tactics! The above post has now been removed by LinkedIn! Searching in 2017 I saw a very interesting presentation this week from Shakhina Pulatova who is the Search and Discovery Product Lead at LinkedIn, based in San Francisco. You can watch the full presentation from the Global Big Data Conference in August last year here; Instant and Personal: Searching Your Network at LinkedIn This presentation was about how LinkedIn design their instant search feature on the flagship mobile app. It’s especially relevant as the new UI seems to use the same system. Highlights include; Results ranking: She gave us some interesting clues about how a search resulted is ranked with network distance, similarity of network (shared connections) and global popularity appearing to be important. She also referred to ‘spammy content in names and headlines’ counting negatively. Recruiter Lite vs Sales Navigator With the impending demise of advanced search in the new desktop design, many users are reluctantly having to consider upgrading from a free or Business level premium account. So what option do you go for? Why is this even a question?!! Surely the clue is in the name - If you use LinkedIn to win new customers then Navigator is the correct solution (it is!) and if your role is to fill job vacancies then Recruiter Lite is the obvious choice (and it also is!). But what if your role involves both?….. That is the dilemma facing Recruitment businesses throughout the world and it's more than just a choice between LinkedIn products, it actually addresses a key question about how that business operates! To help with this dilemma, I wrote a post on LinkedIn covering a comparison between the two; Sales Navigator VS Recruiter Lite |