Sat, 29 April 2017
Welcome to episode 159, following my trip to Social Media Marketing World something has been bugging me…..video!
So that is the subject of this weeks episode but before I get into that……
Check Out the New Podcast Hosted by Reid Hoffman with the most annoying name ever!
A big thanks to Una Doyle-Love for coming on the show to share her knowledge of video.
Una mentioned using a light that simply clicks on top of your phone such as the one at the below link;
She also mentioned headphone extension cables such as this one;
and a selfie stick such as the one below;
Where video can be used on LinkedIn
Messages. I am most excited about this way of using video because video messages are so much more powerful and effective. When some one receives your video on their mobile app (tip - send it in the evening or at the weekend if you want them to see it on their phone) it looks like this;
See below for a couple of simple examples of videos I made today, the first one was taken on my laptop and took about 4 minutes and the second one was taken on my iPhone and took even less time
Sat, 22 April 2017
Welcome to episode 158, it’s been a very ‘buggy’ week this week, firstly connections were in reverse order in the ‘My network’ list then the ability to recommend someone disappeared. Both are now fixed but it is clear that something is going on behind the scenes.
I thought I would lighten things up a bit this week and relay a funny story I heard from a listener in the US this week.
Interesting Stuff I Saw This Week
Google quietly takes on LinkedIn with its own job listings site
New Privacy Settings
I was alerted to some changes in this article from LinkedIn this week;
Updates To Our Terms of Service
I was interested to see the ‘Using public data to improve your profile’ setting with the option to switch this off, this is a mobile only feature but when I tapped on it, I got this;
Genius! Back to the drawing board LinkedIn!
I also noticed a new setting that allows you to merge accounts, this has only previously been something the help centre could do for you. You can find this setting in the ‘Privacy’ section of your settings;
Productivity messaging bots can be switched off, a relief for many I’m sure but I’m sticking with them to see if they improve and become useful.
I’m very curious about the ‘Easily meet up with members’ feature. I can’t see any reference to this in the mobile app settings on iOS but it sounds like a pretty cool feature.
Groups Follow Up
Thanks for all your feedback following last weeks topic of what to do about LinkedIn Groups, I especially liked this input from Carl Whalley who runs a massive Google Android group on LinkedIn.
The story for me creating the Android group is legendary, I just wanted the badge by my name which is pretty much all they had back then. When I thought a bit more though, I was assuming they would grow into something much more - the phrase I hear often is "centres of excellence". Linked In already had a massive pool of business oriented individuals which alone is unfocussed. Groups are a way to segment those skills and interests into a more manageable system. They really had the potential to take on what many specialised forums on the external internet were doing. So if you were say an accountant, a lawyer etc using these specialised forums - why were you there? The immediate answer is "because thats where the others like me are" - which is the biggest chicken and egg problem anyone trying to grow one of these faces. For Linked In though, that issue never arose.
What else then? I can only go off my own experiences. I had as issue with my Audi recently, so I searched a few Audi forums. I'm not a mechanic, but I know if I phrase the question properly, or even search properly and the content is already there, I'll get my answer. I go to a centre of excellence relating to the subject I am interested in.
What makes a centre of excellence, and what keeps it that way? It's the knowledge of the people contributing. At the start, Linked In groups were like this. They were small enough to be able to keep up with, and there was a genuine enthusiasm from the members to share their knowledge, for free, because they valued the community spirit and assumed the quality would remain high because everyone else seemed to thinking that way too. This pattern is the same for external forums.
So what changed - i.e. the second part, "what keeps it that way"?
I think deep down people have to get value from something if they are to invest in it long term. With anything free, value is something other than monetary. Value *can* work in free forums on the internet - look at the programmers website, Stack Overflow. There is a badge and points system which members have to earn from their peers, but it's definitely recognised now in that industry and those with decent ratings are proud to trumpet them on their CV's. Imagine if Linked In groups were seen this way. You'd end up with people saying, for example, "I have 1000 points and the guru level in the Linked In Architect group". This clearly wouldn't work for all groups, or perhaps only a small minority, but without financial incentives the answer will be something like this. Also, the groups themselves must be seen to be credible, i.e. rated by Linked In. It's one thing having a zillion SEO web marketing groups, but we all know only a dozen or so would be well run - natural consolidation will have seen to that already. Having Linked In endorsing the group itself, or even rating it, instantly removes most of the noise we see today.
The software itself also plays a large part in all this. If you look at any successful internet forum, you'll see it just looks and behaves nothing like a Linked in Group. There are easy to identify sub groups, which Linked In did have at once stage but killed off. There are threaded discussions, often with user customisable views such as hierarchical, flattened, highest rated etc.
And why is spam so hard to deal with? As a first measure, any identical content posted in multiple groups is suspect. Let the group managers see what other groups and titles the poster has attempted before, so they can spot them right away. Again, external forums have smarter ways of dealing with this such as new members not being able to post anything until their "rating" is above a certain limit. This pattern keeps repeating - look at what makes external forums successful and do it that way.
Is is to late to turn around? No. The members haven't gone anywhere, and the issue of segmenting them into useful areas will always be present, no matter what you call them. The solution is to focus on making them centres of excellence - giving them value - and putting in place everything needed to support that.
This week, LinkedIn also produced some new information about some changes to the management features of groups and confirmed they are committed to the groups feature.
You can read the detail here;
New Groups Management Experience - Frequently Asked Questions
I think these are just small incremental improvements and the big change that is required. I suspect LinkedIn, possibly in conjunction with Microsoft are looking into much more significant changes to groups, I certainly hope so, as I said last week - chipping around the edges is not going to solve this problem!
I received 6 emails from a listener in the US this week who I will call Donald. In these emails he outlines a long and clearly frustrating interaction with LinkedIn’s infamous ‘Help’ Centre… I was almost crying with laughter when I read them so I thought I would share this slice of comedy gold with you!
Sat, 15 April 2017
Welcome to episode 157. It’s about time we talked about groups again, A long standing feature that used to be great but seems to have deteriorated in recent years resulting in very strong rumours that groups are about to be dumped by LinkedIn.
But before we get into groups…..
Interesting Stuff I Saw This Week
Have a listen to the podcast to hear what I have to say on this.
I can remember when groups were one of LinkedIn favourite features, now they seem to be the problem child. Should LinkedIn abandon them or is there a cure?
This is an infographic that LinkedIn put together in August 2013
In those days LinkedIn were proud of groups, so how did it all go so wrong?
My feeling is that they became a victim of their own success;
Too many groups were created (8000 a week in 2013!)
Most groups have become like ghosts towns with very few new members and virtually no activity happening.
I first heard this rumour at Social Media Marketing World from experienced and knowledgeable commentators and this led to ex LinkedIn staffer Koka Sexton publicly asking the question to Ryan Rolansky (Head of Product and one of LinkedIn’s key decision makers)
Samantha Bailey has since written this article; (Warning : Samantha researches her articles exceptionally well but as a result they are long……..very long!)
Personally I really don’t believe the answer lies in monetising groups. LinkedIn’s monetisation strategy has always been largely indirect meaning that they design functionality to increase things like page views, number of members etc so that they can monetise those things.
Groups should be abandoned and replaced with a new, fresh feature that is named differently
It would seem sensible that this new solution would be developed in conjunction with Microsoft
New Udemy Course
Question : “I'm Canadian and actively looking for my next job opportunity not locally but abroad.
What can one do to not be looked over because of their location? I've filled out the hidden job search function on LinkedIn but I'm not confident that most recruiters have access to this so I feel I could be doing more to make myself a more attractive candidate to foreign recruiters. The only issue for me is that I feel recruiters are turned off to my candidacy because of my location and the possible relocation costs involved.
ANS= Unfortunately there is no simple solution to this. Most jobs are filled (on LinkedIn) via search so what are the chances of someone searching in Canada?
One important thing to note is that applying for jobs without a permit to work is pretty much impossible. You won’t get a job offer first, permit second. It simply doesn’t work that way!
As far as LinkedIn is concerned you have two things you might be able to do;
ANS = This one had me (and Luca) stumped but Luca found the answer in the good old LinkedIn Help centre!
Sat, 8 April 2017
Welcome to episode 156, this week I finally get around to discussing how LinkedIn works across different languages and seeing as I know very little about the subject, I called upon my good friend Luca Bozzato to help out.
But first a few updates for you…..
LinkedIn have finally clarified the difference between article and post ‘views’
Article views have always been ‘real’ views (ie someone clicked on your post) whereas post ‘views’ are just page impressions, ie it has just appeared on someone’s homepage feed and there is no guarantee that anyone has actually read it.
I wrote an article this week about the increasing amount of images posted to LinkedIn that are the wrong size and are therefore getting badly cropped in the feed.
You can read the full article below;
I also had all kinds of issues getting the thumbnail for the article to look right in my profile.
Something interesting I saw this week….
Who Has the Best (and Worst) LinkedIn Profile Photos?
So who would have guessed that Chile would have the best profile pics?!
This gave me the perfect excuse to re-test my score with Snappr now that I have a new profile, previously in episode 145, I found I had a rather disappointing score of 64 but I’m delighted to see a big improvement!
LinkedIn Languages with Luca Bozzato
I was delighted to welcome Italian LinkedIn expert Luca onto the show to share his knowledge, click on the image below to view Luca’s profile.
Some highlights of our chat
Please feel free to get in touch if you have any further question about multi-lingual profile
A great question this week from Stan Robinson;
Q- Is it possible to duplicate a saved search in Sales Navigator?
ANS - This is a great question and the answer is that it can be done but not by duplicating a saved search directly. The workaround is to do the following;
Go to the saved search you wish to replicate & amend
Sat, 1 April 2017
Welcome to episode 155, I’m sorry I wasn’t able to deliver an episode last week, the conference was so ‘full on’ I had no opportunity to put together the full episode although I did manage to record a few short snippets.
Now that I’m back, albeit somewhat jet lagged, I thought I would share with you my experiences last week in San Diego
Interesting Stuff I Saw This Week.
LinkedIn revamps timeline with Trending Storylines: curated, algorithmic news clusters
LinkedIn could be moving firm's IP to Ireland after Microsoft's €24bn takeover
Social Media Marketing World (#SMMW17)
So last week I made the trip to San Diego, a trip I had thought about making every year since this conference started. It was a big commitment both financially and in terms of time….so was it worth it?
The conference was held at the massive convention centre in downtown San Diego. SMMW had c3000 delegates but we barely took up ⅓rd of the convention centre!!
The conference began officially on Thursday but they ran a series of practical workshops on the Wednesday so my first experience was a practical session led by David H. Lawrence 17th and it couldn’t have been a better start!
How to create videos that build authority at a moments notice. David H. Lawrence XVII
I made more notes in this session than in any other. Very impressive speaker with a background as a Hollywood actor!
I met up with listener Gary Stockton afterwards to get his feedback
How to create highly shareable social media images - Rebekah Radice
I am a big believer in the importance of images in our posts and articles on LinkedIn so I had high hopes for this workshop……it wasn’t as insightful as I hoped but I still picked up a few tips;
Day two keynote - Michael Stelzner
Artificial Intelligence - Christopher Penn
This was a very fascinating but complicated topic and I think I understood, at best about 20% of what Christopher covered! He was clearly a very competent, technical guy and as a result he communicated as you would expect of someone of such a ‘techie’! The main highlights were as follows;
How to become an evangelist - Guy Kawasaki
Guy was one of the real ‘Superstar’ presenters at the conference and he didn’t disappoint! He can be pretty controversial at times but also very entertaining. He was talking about being an evangelist and the things I learnt were as follows;
Sat, 18 March 2017
Welcome to episode 154, it’s been a tricky week this week, I had planned an interview with an Italian LinkedIn trainer to tackle the important subject of multi-lingual profiles but due to a combination of illness and power cuts, I had to postpone that!
Instead I decided to cover a subject I am very enthusiastic about - research, specifically researching people.
LinkedIn’s founder Reid Hoffman has been wondering what to do with himself since he found the the company he had a major stake in had been sold for $26.2B…..tough life!
LinkedIn have updated their mobile app.
Instead we have to try to figure out the changes for ourselves although they did announce in their blog that the new version now has profile picture edit options;
There are some other notable changes. The ‘Me’ menu has disappeared….wait! I thought they redesigned the desktop experience to be more in line with mobile…but now they are dropping the Me menu from mobile?!!
This was how the menu looked before the update;
This is how it looks now
As you can see, the Me menu has been replaced with jobs (boo hiss!). So how do you get to the profile edit page?
They have also improved the controls you have over your feed. Now when tapping on the edit link (see below) you get more options.
One of these options is ‘Improve my feed’
Have you noticed any other changes?
LinkedIn Warn Cheaters!
LinkedIn are sending out emails to users who they spot are logging into another persons account, this currently only seems to happen when they are a Sales Navigator or Recruiter Lite subscriber.
A listener sent me this screenshot of an email they received recently
I Know You…..Profile Research
There are so many things you can find out about someone from their profile. In this section I talk in more details about;
No episode next week (probably)
I think it’s likely that I won’t get an episode out next week as I will be networking and learning like crazy at the Social Media Marketing World Conference in sunny San Diego….can’t wait!
Sat, 11 March 2017
Welcome to episode 153, this week I discuss my thoughts on @ mentions in LinkedIn posts. There seems to be a growing trend out there and I’m not sure it’s all good.
Interesting Stuff I Saw This Week
Perhaps Jeff Weiner needs to have a word with his new President…..I believe he has some good contacts in Russia!!
Last week I featured a question from Jamie…..firstly I used the wrong name! It was actually from Robert Curley….apologies Robert.
Thanks to Giles Davis for that.
New Desktop Design Update
LinkedIn are now rolling out more ‘advanced’ filters in search, I don’t have the feature yet but I saw this screenshot this week.
I’m noticing an increasing amount of posts that are using the @mention feature in what I feel is an inappropriate manner.
I have also noticed a growing trend towards @mentions in comments.
But I have also noticed a lot of people just tagging someone…no comment or question just their name.
This is being used as a way to share the post with someone, which is good but the right way to do this is to ‘share’ the post via a message
That is how I see it but I’m interested to know what you think.
Drop me a line at email@example.com or better still, leave me a voice mail by clicking on the link at the side of this page (see image below)
Q - Why don't I get notified when all my contacts post an article?
Previously we received a notification when one of our contacts had published a Pulse blog (now article). Now I only see a few notifications from my contacts publishing articles. This week I know of two people who published an article, but it did not show in my Notifications!
Ans - The algorithm has definitely changed on this front. The problem is that so many people are publishing articles and LinkedIn does not want to overwhelm you! I think they will only notify you when someone you have shown more interest in posts.
Ans - No the link you need is shown below;
I’m delivering a short TED style talk this coming week in Manchester.
Sat, 4 March 2017
Welcome to episode 152, this week I’m going to cover the new Neptune design quite a bit as there have been quite a few developments.
Firstly a big thank-you to Kurt Shaver, Darrel Griffin and the mysterious ‘LoveWeb’ for giving the show 5 star reviews on iTunes - I massively appreciate your support.
New Desktop Design Update
It would seem that there is no way to see your sent invitation messages - this is crazy!
The Great U-Turn
LinkedIn have had to face an enormous amount of negative feedback about the new design.
Anyway the good news is that LinkedIn are listening and David Flink published this article this week;
It would also appear that they are seriously considering bringing back postcode radius search…which would be massive!
I really applaud LinkedIn for their approach. Taking criticism is not easy and to take this approach is refreshing and progressive. But……
I could have told them about all these faults in October but no-one was listening!
LinkedIn say they survey members before making changes but either;
Such a massive u-turn on so many features should not be necessary at this stage. Waiting until almost full roll-out before listening means they have lost a massive amount of credibility.
Thanks to Sandra Clark for her voicemail question about Sales Navigator.
For me the three key benefits are as follows;
Saved searches are better, partly because of the above filter. You can receive daily email alerts about people who meet your criteria and are active
If however you are using the ‘in page’ messaging feature then you are effectively using a chat feature and every ‘return’ is a ‘send message’. This makes sense to me. If you want to construct a nicely laid out message, using the Messaging page.
Sat, 25 February 2017
Welcome to episode 151 at the end of another traumatic week for LinkedIn and it’s new design!
Following on from last weeks episode, I want to dig a bit deeper into what communication techniques work and what really don’t work on LinkedIn.
Interesting Stuff I Saw This Week
Are LinkedIn understaffed and overworked?….or just low quality or ignorant? I suspect they are severely overworked and understaffed….ironic for a site that makes 60% of its revenue from recruitment!
LinkedIn Salary - Did you know that premium users no longer have to add their salary to be able to use the salary feature.
New Desktop Design Update
Now that the majority of users have the new UI, the heat is really turning up on LinkedIn…members are really not happy!
Someone has even created an online petition!
Whilst I think it’s important to provide LinkedIn with feedback, I don’t think ranting helps (other than the person that wrote it might feel better!).
I’m not happy with the new design either but I am trying to be constructive and find realistic solutions.
Here is my list of bugs, it is worth noting that this list was almost double the length in November, so things are slowly getting better.
Bugs or ‘forgotten’ features
Have you found any more? Let me know if I have missed any.
New UI fact: Did you know that emoji’s in name fields make the person impossible to find in a name search?
Communication. The Mirror Effect
What is going on here?
Let’s consider a better example;
Mike noticed that following an article he wrote on LinkedIn (aimed at being of value to treasury professionals) he was getting a lot of new followers.
I noticed you recently reviewed my profile maybe after reading one of my articles, you may also have seen this post about improving your LinkedIn profile if it helps you?
All 22 accepted!
This is no surprise because he acted on a clear signal that they were interested in him, rather than assuming they would be.
This is what I mean by effective communication.
I would love to hear about more examples, both good and bad.
Sat, 18 February 2017
Welcome to episode 150, that seems like a pretty good milestone to have reached but I think the main celebration will be at number 200!
Something interesting I saw this week
Well there hasn’t been much news at all this week, it seems everyone is so pre-occupied with the new desktop design (which I am trying to avoid covering in this episode).
LinkedIn did announce that they had re-vamped their premium accounts, I’m not sure they have changed much to be honest and Business account holders are still getting a raw deal but there are a few changes worth noting, especially to the jobseeker account which is now called ‘Career’.
Here is the article;
If you are interested in a one to one coaching session or just want to have ask for some quick advice, you can book a free 15-minute consultation with me at;
New Book - I need your help
I’m starting to research the topic of online relationship building a communication for a book I will be writing.
Social Media Content. What matters most - When or What?
I read a great article this by Jay Baer that really got me thinking about what matters when posting content on LinkedIn.
The Truth About How Often To Post In Social Media
Jay makes some great points but I also think that consistently high engagement will lead to more people seeing your posts initially (before the algorithm can judge how interesting it is).
His main advice is spot on;
I would just add - also at the right time, with an image and ask a question!
Lars asked via voicemail which browser I thought worked best with LinkedIn.