Sat, 19 November 2016
Welcome to episode 138, this week I thought I would address the issue that many are talking about…Facebook’s perceived threat to LinkedIn.
The most important number here is that only 28% of C-level executives source leadership material from social media.
It is surprising but out of the 28%, more are influenced by Facebook but in truth we are only talking about 44 versus 38 executives.
These results showed a continued slowing of LinkedIn growth to just 23% in comparison to the same period last year.
LinkedIn could be banned in Russia
Sat, 12 November 2016
Welcome to episode 137. Well what a crazy week it's been, quite possibly one of the craziest weeks in living history!
Interesting Stuff I Saw This Week
LinkedIn Record is rumoured to be rolling out soon to all members. I haven't seen any official confirmation of this from LinkedIn and I'm not exactly sure how it would work but the opportunity to post 30 second videos to our followers would be great!
Facebook have announced that they will provide ways to advertise job openings on business pages. Journalists are getting excited thinking that this is in some way a threat to LinkedIn not realising that the majority of LinkedIn's success in recruiting is through its search capabilities not recruitment advertising!
You can read the full article here;
This is not a scam but a product that is getting a lot of people excited….. Apart from me!
I have several problems with this product;
These are just my opinions and you should take a look yourself at linkedinselling.com rather than just take my word for it.
The new UI - your questions
In this episode I provide answers, The best I can, to the following questions that were sent to me.
Which of the 17 missing features will return?
Sat, 5 November 2016
Hello and welcome to episode 136 at the end of another crazy week in the wonderful world of LinkedIn!
I have spent this week working in the beautiful and sunny Costa Del Sol, it’s my annual escape from the wet and cold of England at this time of year.
LinkedIn have now said that the version of the new desktop UI I have is actually in ‘beta’ ie it’s not ready for general release…..you don’t say!!!
I covered this extensively in last week’s episode and don’t intend to cover too much more now because it’s clear that things are likely to keep changing.
I did mention recommendations which have improved. You can now see ‘given’ and you can now recommend and asked to be recommended and the option to edit your recommendations has returned although this still needs some work.
It’s very frustrating to be in a position to spot omissions and bugs and not have anyone (sensible) to report them to!
New Company Pages
The new design of company pages are now being rolled out, all admins should see the new design.
As far as I can see, the functionality is pretty much the same but the design has be refreshed. One change that will effect all admins is the need to upload a new background image to all company and showcase pages.
I see the removal of advanced search as the key test as to whether LinkedIn have correctly judged the difference between the hunters and the hunted (see episode 134 for more information on The LinkedIn Paradox).
The key question here is on the fringes between hunters and the hunted. LinkedIn need the regular users (the hunted), without them they are nothing and the super users (hunters) have no reason to be on LinkedIn either.
Super users just need to upgrade, no question. But if regular users feel they are being pushed towards upgrading then we all have a problem and LinkedIn have messed up big time!
Do regular users feel they have a need for advanced search?
Have LinkedIn misjudged the definition of a regular user?
Only time will tell but it’s a big call by LinkedIn.
No More Boolean Searches!
Irina Shamaeva broke this story this week. Apparently LinkedIn are dropping the ability to search via boolean from all but it’s top level Recruiter accounts.
Another example of pushing Recruiters to pay more for LinkedIn….the squeeze continues!
Read the excellent article below.
Boolean Is Dead. On LinkedIn Only
This is a very exciting new feature from LinkedIn and potentially a game changer for recruiters!
Individual users on free accounts in the UK, Canada and US can now check the average salary and benefits for their job (or one they are applying to) against other LinkedIn users.
To do so, however, they need to enter their own compensation information (this will be kept confidential)
This is a fantastic idea, give people highly valuable information but ask for their data in return, thus increasing the quality of the data!
IN addition, and most importantly Recruiters using a Recruiter premium account will be able to add salary as a filter in their searches - genius!
You can read more about this below
Introducing “LinkedIn Salary”: Unlock Your Earning Potential
Or watch the promotional video below
Sat, 29 October 2016
Welcome to episode 135 and what a week it has been!
This episode is 100% dedicated to sharing with you the new desktop design that I woke up to on Saturday morning.
It is still early days for the new user interface (UI) and it still has many bugs so things are bound to change over the coming weeks but having spent the last 4 days investigating every link, page and angle of the UI I can confirm the following;
This 2 minute video will give you an idea of how to navigate around the new UI
1. Advanced search (inc connection search)
Desktop search is now the same as mobile search. You have to start with keywords but you cannot combine keywords with current job title. Once the initial search is performed you can then filter the results although you cannot see a number next to each filter.
2. Saved searches
You can no longer save a search result with alerts and it would seem that our previously saved searches have also disappeared!
3. View your followers
4. emoticons in messages
5. Out of network profiles.
When you find a profile out of your network in a keyword search result you are no longer able to open that profile, here is what you see;
6. Edit display name in profile
7. Rich media in profiles
8. Move profile sections
9. Move current positions
10. Cant move or edit which recommendations show
The above points 6-10 are all covered in this video;
11. Posting updates to Twitter
The option to post a status update to Twitter no longer exists;
12. Video autoplay.
This might just be a bug but as it stands videos no longer autoplay in the stream.
13. Top/recent updates option
Our updates are now 100% based on what the algorithm think we want to see, we have no control other than by our actions.
They only just fixed this feature but now it has gone. 2nd tier profiles show mutual connections but there is no option to ask for an introduction.
15. Last 3 posts in profile - just 1 now
This is to make way for activity. You can see this in the above video.
16. Additional info section - interests - personal details - advice for contacting.
If you have spent time adding valuable information here in your profile, I would suggest you copy and save it somewhere. When you get the new UI it will be wiped!
17. Pdf Download.
You can still share a profile from the 3 dots menu but the pdf download has gone.
It also goes without saying that all Chrome extensions have stopped working in the new UI (until their developers get to work on them!)
1) Many links open in a new tab
This is so handy but I wish they did it for profiles in search results as well.
2) Summary at top of profile
3) Last 3 activities show in profile
4) New size for background image 1536 x 768 (1400 x 425)
5) All profile/thumbnail pics now circular
Points 2-5 are also covered in the above video
6) No need to give a reason when inviting
7) Personalized invites much more visible
This is what you see when you click on ‘connect’ in the profile or in a shortlist
<first invite message>
That’s it for now, I will start digging into more specifics next week.
I’m sure you have plenty, so please fire away! I am more than happy to take a look at whatever you need to know about the new UI
Sat, 22 October 2016
Welcome to episode 134, this week there won’t be much to read in the notes because the whole episode is dedicated to an interview I recorded with fellow LinkedIn coach Bruce Johnston.
Bruce and I discuss his recent post ‘The LinkedIn Paradox: The Hunters And The Hunted’ which is all about how LinkedIn need to carefully walk a tightrope between growing their revenues (appealing to hunters) and growing/retaining enough active members (the prey)
Read The LinkedIn Paradox: The Hunters And The Hunted
Bruce and I cover a lot of ground in this episode and I hope you find it interesting and thought provoking.
What do you think about the paradox. Is this the most critical issue LinkedIn face?
Sat, 15 October 2016
Welcome to episode 133, this week I get stuck into a whole bunch of things.
Is Sales Navigator essential to get a good SSI score?
First up, I saw this interesting update from Ankur Chaudhary
LinkedIn say that using Sales Navigator is a major help in improving your SSI but they don’t go so far as to suggest it’s essential. Ankur’s experience would suggest different!
Premium Members Get LinkedIn Learning for Free - well some do!
If you are interested in LinkedIn Learning then you might want to read this article;
Job Seeker, Business Plus and Executive accounts get full Learning memberships for free, which is amazing but I fail to understand why the higher level Sales Navigator and Recruiters get nothing - crazy!
New Feature! LinkedIn Introduce Mobile Update Insights
We used to have this feature on the desktop version until they removed it a few years ago, much to my annoyance as I always liked to analyse the performance of my updates to work out best practice.
Now they have re-introduced it to mobile only for now but my guess is that we will probably see this as part of the new desktop design (whenever that comes!)
How to see your insights
1) Go to the 'Me' page and you will see the link in the bottom right section
2) Tap here to reveal the list of your shares and scroll down until you find the one you wish to view.
3) Now tap on the icon highlighted below which gives you the number of total views
4) Now you will see the viewer stats by company initially
5) Now swipe to the left to reveal the breakdown by job title and again by location.
I found that image updates are performing much better than video or link updates
The average number of views for my last 30 status updates are as follows;
Link updates - 236
Video updates - 462
Image updates - 854*
*These updates were also all done first thing in the morning
The lack of video playback ‘in the stream’ on the mobile app is partly responsible for the lack of attention video updates are getting. Here is the image update I posted last week to demonstrate the comparison with Instagram (ironically this update was the most viewed of the 30 I analysed!)
6) Now scroll down to see where your viewers are in your network. This will usually mostly be 1st degree but if you get a high number of likes/comments you may find other tiers are higher.
Now you will be able to get a much better sense of what updates are working for you and resonating with your followers/connections so that you can make adjustments accordingly.
Other articles I cover in this episode
Sat, 8 October 2016
Welcome to episode 132, I’m busy with training & speaking engagements this week so I pre-recorded this episode. Therefore if any big news has recently broken, I won’t be covering it till next week!
You may recall in episode 79 I interviewed the founders of an interesting product called Autopilot about their Chrome extension that automatically viewed LinkedIn profiles.
I still believe autoviewing is a valuable and a potentially highly productive action on LinkedIn so I set about finding an alternative product to recommend.
Autoviewing is a simple task conducted via a browser (normally Google Chrome) extension. Once the extension is installed you are able to ask it to view a list of profiles from a search result on LinkedIn.
As a free LinkedIn member you are currently only able to view 150 profiles per day** whereas a premium member (Business Plus, Executive, Sales Navigator, Recruiter lite & Recruiter Professional) you can view up to 1000 a day*
By the nature of autoviewing, it’s a numbers game so to get impressive results, you really need one of the above premium accounts.
Why do it?
LinkedIn’s most popular feature is ‘Who’s viewed your profile’. On average 8-12% of people viewed will view your profile in return, this figure can be much higher if you view people that are known to be more active (possible with Sales Navigator).
Do LinkedIn Allow it?
I have never seen a quote from LinkedIn that expressly bans the use of autoviewing extensions but I think it’s fair to say that by using them you are in breach of the user agreement.
This however, does not mean it’s wrong.
LinkedIn has limits on the number of profiles you can view and this is subject to change so it is essential that the company you purchase an autoviewing product from is completely on ‘top of their game’ in this respect.
Whilst LinkedIn do not openly approve of autoviewing, it’s also pretty obvious that they benefit from it;
The net result is that it is very rare to hear of people running into problems with LinkedIn when they autoview - provided they stick to the guidelines which are made clear by all providers.
I have come up with two alternative solutions, Dux-soup and eLink Pro, I like both for different reasons.
I looked at a product called LinMailPro initially but it’s main features are automatic connection requests and messaging and I believe those actions to be unethical - it also Autoviews but it’s more expensive than the following two options (due to those extra features).
Autoviewing of up to 800 profiles per day.
Configurable autoviewing of up to 1500 profiles per day (not advised)
Small and somewhat anonymous business behind the software
Dux-Soup’s greatest benefit is pricing whereas eLink pro has the useful scheduling feature and the company behind it does give me more confidence of longevity and capable customer support is something not to be sniffed at given that the reason I am looking at these products is due to Autopilot’s deficiencies in that area!
Sat, 1 October 2016
Welcome to episode 131, this week’s episode is mostly dedicated to the big news announced by LinkedIn last week.
I believe these changes will have a significant impact on how we use LinkedIn, it’s going to take a fair bit of getting used to…once we have it.
Before I get stuck into the announcements I did see one interesting article about Facebook for Work, which is going to be launched very soon.
This is Amy Parnell, Senior Director, User Experience Design on stage, explaining the new design.
Below is a screenshot of the new homepage with arrows pointing to all the subjects I discuss in the podcast;
I also made a short video explaining some of the changes
and here is the new look profile;
The New Feed
This doesn’t actually look much different but apparently they have been making lots of changes ‘under the hood’, the idea is that we should see more relevant posts and articles in our feed and under ‘trending’
Potentially very exciting! This is how the new messaging app will look in the main page (as opposed to the Messages page)
I’m not convinced about a subscription model for pricing but they are allowing Job seeker, Business Plus and Executive premium account holders free access to LinkedIn Learning. Shockingly though Sales Navigator and Recruiter premium account holders do not get access. Where is the logic in that?
That’s it for this week, I hope you found that useful.
If you get the new design, please get in touch and let me know what you think.
Sat, 24 September 2016
Welcome to our 130th episode.
Interesting Stuff I saw this Week
Here are the links to the interesting things I saw this week
Your Guide To Generation Z
A key focus of social selling is to engage with your Leads on subjects that are of interest to them (rather than what you are offering them). There are however another set of people that you should work just as hard to engage with that aren’t leads, they are Thought LEADers.
You are highly unlikely to do business with these people but they could be the key to unlocking the most difficult Leads.
Building relationships with thought leaders can pay off big time. Your Leads will see you as more credible, you will have your finger on the pulse regarding topics that are important to your Leads and this will also help you write better, more relevant content.
Three Critical Questions
If you are in a sales role or you are hoping to win new customers on LinkedIn then can you answer the following questions;
What business subjects are important to your Leads?
Sat, 17 September 2016
Welcome to episode 129, at the end of a busy week for LinkedIn having delivered their social selling conference Sales Connect in New York.
In this episode I’m going to dive into the 5 main announced changes to Sales Navigator. Don’t worry of you don’t have a Sales Navigator account, this could still be very relevant to you.
But before all that I spotted these interesting things in the news this week;
Reid Hoffman is so against Trump, he created a card game!
I wasn’t able to make it to New York but I did the next best thing and followed on Twitter.
Various speakers talked about the exciting world of social selling including several case studies, Chris Anderson from TED talks appeared to be the most popular but I bet Malcolm Gladwell was pretty good too!
Various statistics were quoted, many I have heard before but these did grab my attention;
“Sales & Marketing are blending into one”
“Personal value has to 2X the impact over business value. 71% of B2B buyers who see personal value will purchase”
“92% of B2B buyers engage with sales professionals who are known industry thought leaders”.
“EY have 30,000 Sales Navigator licences”!!
The five really big announcements
Sales Navigator is becoming an open platform (at last!). Initial CRM partners are Oracle, SAP Hybris, SugarCRM, Hubspot and Netsuite.