Sat, 24 June 2017
Welcome to episode 167, this week I’m going to take the opportunity to catch up on questions which have been building up recently as well as discussing the issue of influence and followers vs connections.
I had some great feedback from last weeks episode including this message from Kurt Shaver
Plus Leif Carlsen contacted me from Denmark. Leif consider himself to be the ‘Mr LinkedIn’ in Denmark! Leif and his partners run the Social Selling company and even have their own podcast called Social Selling Radio!
The reason Leif contacted me though was regarding #LinkedInLocal. They have been holding similar event every month for the last 3 years which they call Social Friday’s
Interesting Stuff I Saw This Week
LinkedIn have released a new Sales Navigator course on LinkedIn Learning and is available for everyone. https://www.linkedin.com/learning/learning-linkedin-sales-navigator-2
LinkedIn have introduced new Search statistics….but are they of any use?
Are you Influential?
I was speaking to someone this week about what makes people influential on LinkedIn, the answer is mostly to do with credibility but there is no doubt that some people get a wider distribution of their posts and this in part, must be effected by what I call the influence equation.
This can be broken down into two separate equations. Firstly the number of actual followers you have as opposed to the number of connections. A follower has chosen to see your content whereas a connection may have connected for different reasons.
What can you do to increase your ‘real’ followers?
The problem with this is that most LinkedIn users simply don’t understand following! Very few people actually follow so this somewhat nullifies the above equation.
Another way to look at it is this equation
As an example Kate Lister has 3851 followers and 3832 connections, so not many ‘pure’ followers but on average she gets 21,000 views of her posts! that is an influence rating of 5.45.
I’m way behind with my questions so I have decided to catch up this week.
The first question is from long term listener Jaz Greer;
I have always held to the headline in the profile is indexed by Google as it is basically set up as an H1 tag in SEO terms and that is the only part of the profile. The rest festure in Linkedin search and not necessarily indexed by Gooogle hence why only the headline shows in the SERPs
Also, I have always been led to belive that Published Posts or now Articles are indexed by Google and can show in search
However in something recently from Viveka Von Rosen, she states Articles are not indexed unless they get into Pulse - am I missing something?
Answer: Oh the dark mysteries of Google!
Here's my take…..based on experimentation.
The most indexed field is the name, well that's two fields - first name and surname but Google definitely picks up headlines as well and that is where your keywords should be.
As for articles, there is no doubt that ones in Pulse channels are far more likely to be picked up by Google. I have tried searching for fairly unique phrases in headlines of Articles that are not in channels and had no success unless I state Site: LinkedIn.com in the search.
I'm not sure where Viveka gets her information from but my experience reflects her views.
The next question is from Rob Curley
I’m using sales navigator very efficiently (at least I think I am!) and want to target my key contacts (leads) in a Facebook ad campaign – a technique I first heard you talk about. Of course I can’t see an email address for a lead unless I am connected but fortunately many of my leads are 1st tier connections. I can use Sales Navigator to quickly filter leads which are 1st tier connections but this is where I run into problems as I don’t think I it’s possible to export from Sales Navigator?
Answer: Unfortunately there is no solution in Sales Navigator but I do have a workaround for you.
I don't know how many leads you have that you wish to download, if a lot, this might be too time consuming
This works on Sales Nav and allows you to add tags and notes (duplication I know), the key thing though is that you are able to search for those tags and download them.
This question is from Fabio Alonso
I've got a question for job seekers on how to improve their "past experience" fit to a role advertised.
Sat, 17 June 2017
Welcome to episode 166, this week I have been inspired to spread the news about #LinkedInlocal, a movement that is gaining momentum around the world and it’s all about meeting your connections face to face.
More of that later but first….
Interesting Stuff I Saw This Week
Elle Hunt has been a journalist since she graduated in 2012 so I suspect she knows very little about how a business works - apart from a business that makes it’s money (less and less fortunately) by publishing garbage like this with clickbait headlines intended to drive advertising revenue…advertising we don’t wish to see.
Perhaps she might be better served changing careers into a business model that seeks to drive revenue and growth by developing relationships and genuinely providing a valuable product or service - perhaps then she would appreciate the benefits LinkedIn brings.
This was a bit of a rant I know so here are the main points I covered;
Images can now be added to comments on desktop (it’s been on mobile for some time), simply click on the camera icon as seen below;
I doubt you will need to use this much but where appropriate, it can be quite handy and will often allow you to ‘lighten up’ thread with humour
Introductions are finally being rolled out on the desktop now.
Did you know you can now see the date you connected to someone in their contact and personal info sections?
I was first introduced to this idea by listener Anna Mcafee from Australia.
OK so the idea of networking offline is hardly new! The point here though is to take those connections you have made online and meet them offline. LinkedIn is so mainstream these days, the chances are that many of your neighbours will be on LinkedIn and I think it’s a great idea to arrange local meet-ups.
Anna talks about her recent experience in this great article
So why not organise your own event, it doesn’t have to be anything big, just 10-15 people meeting in a local pub or coffee house.
This is exactly what Erik Eklund did in Brussels and he has now run two events. Listen to the podcast to hear how he went about it and what the results were.
Here is the post Erik published after his event;
Feel free to contact Erik on LinkedIn or you can email him at firstname.lastname@example.org
London #LinkedInLocal meet up on 22nd June.
Alexandra Galviz is also organising a #LinkedinLocal in London this week
Click on the image below for more details
Let me know if you need any help with this, let’s get this movement to gain more momentum and start shaking hands and meeting people
Question: I want to be able to add my linkedin profile link to my CV - I believe you can find a shortened link - how do I do this?
Answer: Your url is pretty easy to find but you might want to personalise your url first. This video explains how you do it.
Sat, 10 June 2017
Welcome to episode 165, this week it’s that old nugget again…Skills and their annoying little brother endorsements!
Interesting Stuff I Saw This Week
Skills & Endorsements. A valuable feature or a waste of space?
Skills have been with us for over 5 years now and they still frustrate me. What exactly is the point?
The Case Against
The first article is by Neil Patel and pretty much summarises everything I hate about skill endorsements.
The Case For
This is more difficult for me so I have asked some of my LinkedIn training buddies to help me out plus I found this article from a very well respected LinkedIn expert, Wayne Breitbarth
Are You Still Confused by LinkedIn Skills and Endorsements?
Some other benefits;
By all means have skills and let people endorse you and maybe even endorse other people if they are someone you want win favour with.
Hi Mark. I trust you are well. Is there a way of tagging a post so you can go back to it later?
You can save (bookmark) any post with a link on mobile but not image or text posts. On desktop you can't at all.
The workaround on desktop is to click through to the post from your feed and then save it in your browser bookmark/favourites.
On mobile, (if it's not a link post) it depends on your operating system. On the iPhone I tap into the post and then on the 3 dots (top right) and click 'share via' and then 'add to reading list'
Sat, 3 June 2017
Welcome to episode 164, following on from last week’s theme of ‘cleaning up your homepage’ it struck me that you also need to make sure that you are not a victim of someone else cleaning up their homepage!
I saw this bizarre Sales Navigator glitch this week. It would seem that you can save yourself as a lead!!
On the subject of mistakes, it seems I made a mistake recently by suggesting that you could track post shares by adding your own unique hashtag. Listener Darrel Griffin tried it out and it didn’t work!
Come on LinkedIn…how hard can it be?!
Increase Your Visibility With Shared Content
Sharing content has two main benefits;
It is also important to produce your own content and I have covered that extensively before but you are unlikely to have enough hours in the week to produce enough content of your own and in any case, you want to be seen as a helpful resource to your followers and not just someone who is always ‘pushing their own stuff’
My advice is that you should post 1-3 times a day and 7 days a week, if that sounds a lot then one a day is perfectly OK and relatively easy to do.
This is really important and in my experience, the ‘make or break’ of visibility. It is critical to understand that you must not, under any circumstances share crap!
This means that the content you share must;
There are plenty (almost too many) places to find great content on the internet. Here are some ideas;
You can’t really have an effective sharing process without using a scheduling tool. Many scheduling tools also allow you to collate content as well, here are some options;
Buffer - This is what use for curation and scheduling - very simple to use which is why I’m a big fan! Content curation available on the paid plan (not expensive)
LinkedBack:Tags/notes for LinkedIn profiles
In addition you can download your tagged profiles onto a .csv spreadsheet and the information in the download is actually very good. including their Name, headline, location, industry (not visible on the profile), number of followers, contact info inc email & birthday(1st tier only), full summary, profile url, profile image url, current position, education, level of connection to you plus the tag and any notes you have entered.
The free version allows you to add notes/tags to up to 30 LinkedIn profiles (Basic and Sales Navigator). Subscribe to Premium at just $10/month for unlimited usage.
This week we have another voicemail. This question is from Alan Harper and it’s about profile updates.
Great question. I don’t have a Recruiter account but I am told there isn’t a ‘profile last updated’ filter and there definitely isn’t on any other level of account so the answer is no….but most recruiters would simply check recent activity which is very clearly shown in the profile on any level of account. So being active is very important.
In addition there is a feature in LinkedIn Recruiter called ‘Update Me’ which will notify Recruiters when you update your profile. This is only applicable if they have already found you and asked to be notified but it’s worth baring in mind.
Sat, 27 May 2017
Welcome to episode 163, it’s been a terrible week for me with the shocking news coming from Manchester and being personally touched by the tragic events, it’s made it really hard to focus at times.
This week I want to focus on managing your home page feed on LinkedIn.
I listened to a very interesting and revealing interview with ex LinkedIn social selling guru Koka Sexton on the ‘Linking into Sales’ podcast this week.
The most interesting part for me was when Koka revealed that LinkedIn are driven by data and this is why they drop features that many ‘superusers’ love (Answers, Amazon Reading List, Signal etc) which is, in my opinion, absolutely nuts!
LinkedIn introduce ‘Pregnancy Pause’ a feature that allows women who are taking a career break to add a Pregnancy Pause period into their experience section.
The new photo filter feature has finally appeared on our desktop profiles this week…it’s OK but I can’t see much point in it really.
LinkedIn have introduced an improved InMail analytics tool for their Recruiter and Recruiter Lite customers. It looks great but why on earth wouldn't they introduce this for Sales Navigator customers…probably because LinkedIn work in ‘silos’ and it will no doubt make its way to Sales Navigator soon.
LinkedIn have also released a handy step-by-step guide to Sponsored InMail. If you are considering paying to send inMails to a targeted audience, this is definitely worth a read.
Introductions are making a return! At the moment this feature is only available on the mobile app but it actually works pretty well. Lets hope it comes to desktop pretty soon.
LinkedIn are changing their profile background images….again!
I don't mean the change that occurred in line with the new desktop design, this is another change!
The previous size was 1536x768. The new size will be 1584x396.
And this is how my profile currently looks with the old background image dimensions (the image is exactly the same).
I actually think my background image looks better with the new dimensions although when it is fully rolled out I will need to drag the image a little lower.
"Why have they made this change?" I hear you ask. Well, whilst frustrating, it does make some sense actually. The wide 'stretched' image when optimised for desktop, didn't look great on mobile (where 60% of your viewers are). This change fixes that and looks great on all devices and screen sizes.
If however you would prefer to make your own image with your images and text then I would recommend using Relay. It's free and their 'LinkedIn Cover' templates will work OK with the new dimensions - they are still set to the old dimensions but will work, to a degree, with the new and they will no doubt update the templates once the roll-out is complete (I have made contact to give them the heads up).
Your LinkedIn homepage feed is one of the most important features on LinkedIn
So what do you do?
You ignore it!!!
Why? Well because 90% of what you see there is of no relevance or interest to you!
And you blame the algorithm…which is partly correct but what are you doing about improving your feed?
It’s time to take control and get your house (homepage) in order!
To do this effectively you will need to be brutal. It’s like clearing out an attic or your wardrobe of old clothes….it only works if you are really honest with your self and admit ‘I’m never going to wear that’ but your ‘inner doubt devil’ will keep whispering in your ear “but maybe you will….perhaps if this happens or you go to this event”!
Your LinkedIn feed is the same…..”Oh maybe they will post something important one day”…Really? I doubt it….dump them and unfollow!
Ignore the little devils warning and unfollow…unfollow…unfollow.
Trust me, it’s very liberating!
More importantly you are taking control and commanding the algorithm. Rather than being it’s victim, you are now it’s master!
And now you can enjoy your feed..and engage..and build relationships…and build trust and start to really benefit from LinkedIn.
Here are the five questions you should ask for every post you see on your homepage feed;
Do I personally know this person?
If you can’t answer yes to one of the above questions then unfollow them…..be really honest with these questions - are you sure?
You won’t regret it
This week we had another voicemail question. Click below to listen to Jaz Greer’s question about post notifications.
This is clearly a design fault in that I can see no logical reason why LinkedIn wouldn’t want you to see who shared your post.
I’m using #MrLinkedIn on all my posts until they fix the problem. What will your hashtag be?
Sat, 20 May 2017
Welcome to episode 162, well I’m still standing!
I’m approaching the end of my second week standing and my legs and feet finally seem to be adjusting! I definitely feel a lot fitter and have more energy so I’m going to stick with it.
So this week I want to return too the subject of LinkedIn Articles (formerly known as published posts) because I sense that many people are holding back and the main reason for that is that they don’t know what to write about.
It seems as though some people are subversively misusing this type of post to generate leads!
It’s an interesting point, I have asked for referrals and it can be very effective but I have never thought of going back to say I had sorted it.
I was helping a client this week who was reluctant to write articles on LinkedIn. My advice is that;
When pressed she admitted that the main thing blocking her was thinking of what she could write about. I think this is a pretty common problem so I have produced a 12 step approach to generating ideas for great LinkedIn articles.
New Video recording and sharing Chrome extension.
Thanks to Darrel Griffin for highlighting this one. It’s free and works really well.
This week we have a voicemail question from Greg;
Firstly I have never tried it but I am sure you can have a Sales Navigator account as well as Recruiter Lite account. It would be cheaper than going for the full blown Recruiter account but probably unnecessary.
Let’s first exam why LinkedIn believe you need to upgrade to Recruiter. Below is a table explaining the difference and I have highlighted the advantages that are relevant to you
You could make an argument for the extra filters but I’m not convinced. Therefore it comes down to InMails. Do you really need 150 a month?
The question on whether Sales Navigator is the right option for you is probably answered in this post I wrote;
Sales Navigator Vs Recruiter Lite
Sat, 13 May 2017
Welcome to episode 161, I’m recording very early this week so please excuse me if any news that broke this week isn't covered!
So that is the main topic this week, I hope you find it useful.
But before that…..
Interesting Stuff I Saw This Week
Weekly Roundup: Message and Share Comments, Calendar Sync, Personalized Job Insights
I also heard a rumour this week that the infamous “I don't know” induced restricted account is no more!
There has been much talk about the disappointing numbers of views that people are getting for the articles on LinkedIn but this week I spoke with an ex-colleague who has almost 150,000 followers. They are getting an average of 5000 views per article and a staggering 150,000 views of their posts in the feed!
LinkedIn seemed to be really pushing growing networks at the moment. To celebrate reaching 500 million members they have been displaying information such as this on your homepage (mobile and desktop).
LinkedIn search engine optimization
The search that I undertook was for the keyword “copywriter" and I compared the results between my account, an account with no connections, and accounts with circa 100 connections and my account on a Sales Navigator lead builder search.
This can by no means be described as a thorough, scientific evaluation but when I add it to previous tests that I have undertaken, it did bring some very interesting results.
From what I can gather there are 5 important elements to ensure that you rank high in a search result.
For the first time in a long time, I have a cool thing to tell you about!
As you know I am a big fan of using Google extensions that allow you to expand prewritten text from short snippets but did you know you can also do this on mobile?
TextExpander 3 will create a custom keyboard for your iPhone which will allow you to use snippets that can be created with the app or in the desktop version.
Sat, 6 May 2017
Welcome to episode 160, the wether has improved in the UK this week and it looks as though spring has finally arrived so I thought that would be a good excuse to take a fresh look at our LinkedIn profiles and see if they are in need of a spring clean
But first, I did see a couple of things this week you should know about…..
Interesting Stuff I Saw This Week
Oracle links to LinkedIn so its salesware can sniff you out
Profile Spring Clean
1. Is your background image effective? Consider using Relay for this
6. Make sure your most relevant and important media is shown under your current position.
Tip of the Week
How to reveal the full profile of people of people outside of your network (in a search result)
Three questions this week;
“Hello Mark, hope you are doing well. I have another question for you. How can I remove the university information from the top of my profile, between the headline and the location? I see your profile and others do not show it, thought education is listed in your profile. What's the trick?”
This is actually easier than you think, simply add a new item under eduction (anything you like) and it will automatically appear in the education section at the top of your profile (see below)
“I had a quick question in regards to LinkedIn and was hoping you may be able to point me in the right direction given your expertise. I was told a little while ago that when Microsoft purchased LInkedIn they disposed of "linkedin jail" where you have sent too many requests and they then ban you for sending additional requests unless you have an email. As a result, I went about diligently expanding my network (only 2nd degree connections). I have now noticed that I am unable to send any further requests. Does linkedin jail still exist? would there be a reason for freeze thats been placed on me? And is there a way around it?”
I think you might be confusing two different things.
If you are not able to send invitations at all then that could either be a bug or you may have reached your limit of 3000 invites.
“How do I send out a group announcement?”
This has recently changed. The solution is not in the management area but simply click on ‘Start a conversation with your group’ on the main page and (as a Manager) you see the option to send an announcement
Sat, 29 April 2017
Welcome to episode 159, following my trip to Social Media Marketing World something has been bugging me…..video!
So that is the subject of this weeks episode but before I get into that……
Check Out the New Podcast Hosted by Reid Hoffman with the most annoying name ever!
A big thanks to Una Doyle-Love for coming on the show to share her knowledge of video.
Una mentioned using a light that simply clicks on top of your phone such as the one at the below link;
She also mentioned headphone extension cables such as this one;
and a selfie stick such as the one below;
Where video can be used on LinkedIn
Messages. I am most excited about this way of using video because video messages are so much more powerful and effective. When some one receives your video on their mobile app (tip - send it in the evening or at the weekend if you want them to see it on their phone) it looks like this;
See below for a couple of simple examples of videos I made today, the first one was taken on my laptop and took about 4 minutes and the second one was taken on my iPhone and took even less time
Sat, 22 April 2017
Welcome to episode 158, it’s been a very ‘buggy’ week this week, firstly connections were in reverse order in the ‘My network’ list then the ability to recommend someone disappeared. Both are now fixed but it is clear that something is going on behind the scenes.
I thought I would lighten things up a bit this week and relay a funny story I heard from a listener in the US this week.
Interesting Stuff I Saw This Week
Google quietly takes on LinkedIn with its own job listings site
New Privacy Settings
I was alerted to some changes in this article from LinkedIn this week;
Updates To Our Terms of Service
I was interested to see the ‘Using public data to improve your profile’ setting with the option to switch this off, this is a mobile only feature but when I tapped on it, I got this;
Genius! Back to the drawing board LinkedIn!
I also noticed a new setting that allows you to merge accounts, this has only previously been something the help centre could do for you. You can find this setting in the ‘Privacy’ section of your settings;
Productivity messaging bots can be switched off, a relief for many I’m sure but I’m sticking with them to see if they improve and become useful.
I’m very curious about the ‘Easily meet up with members’ feature. I can’t see any reference to this in the mobile app settings on iOS but it sounds like a pretty cool feature.
Groups Follow Up
Thanks for all your feedback following last weeks topic of what to do about LinkedIn Groups, I especially liked this input from Carl Whalley who runs a massive Google Android group on LinkedIn.
The story for me creating the Android group is legendary, I just wanted the badge by my name which is pretty much all they had back then. When I thought a bit more though, I was assuming they would grow into something much more - the phrase I hear often is "centres of excellence". Linked In already had a massive pool of business oriented individuals which alone is unfocussed. Groups are a way to segment those skills and interests into a more manageable system. They really had the potential to take on what many specialised forums on the external internet were doing. So if you were say an accountant, a lawyer etc using these specialised forums - why were you there? The immediate answer is "because thats where the others like me are" - which is the biggest chicken and egg problem anyone trying to grow one of these faces. For Linked In though, that issue never arose.
What else then? I can only go off my own experiences. I had as issue with my Audi recently, so I searched a few Audi forums. I'm not a mechanic, but I know if I phrase the question properly, or even search properly and the content is already there, I'll get my answer. I go to a centre of excellence relating to the subject I am interested in.
What makes a centre of excellence, and what keeps it that way? It's the knowledge of the people contributing. At the start, Linked In groups were like this. They were small enough to be able to keep up with, and there was a genuine enthusiasm from the members to share their knowledge, for free, because they valued the community spirit and assumed the quality would remain high because everyone else seemed to thinking that way too. This pattern is the same for external forums.
So what changed - i.e. the second part, "what keeps it that way"?
I think deep down people have to get value from something if they are to invest in it long term. With anything free, value is something other than monetary. Value *can* work in free forums on the internet - look at the programmers website, Stack Overflow. There is a badge and points system which members have to earn from their peers, but it's definitely recognised now in that industry and those with decent ratings are proud to trumpet them on their CV's. Imagine if Linked In groups were seen this way. You'd end up with people saying, for example, "I have 1000 points and the guru level in the Linked In Architect group". This clearly wouldn't work for all groups, or perhaps only a small minority, but without financial incentives the answer will be something like this. Also, the groups themselves must be seen to be credible, i.e. rated by Linked In. It's one thing having a zillion SEO web marketing groups, but we all know only a dozen or so would be well run - natural consolidation will have seen to that already. Having Linked In endorsing the group itself, or even rating it, instantly removes most of the noise we see today.
The software itself also plays a large part in all this. If you look at any successful internet forum, you'll see it just looks and behaves nothing like a Linked in Group. There are easy to identify sub groups, which Linked In did have at once stage but killed off. There are threaded discussions, often with user customisable views such as hierarchical, flattened, highest rated etc.
And why is spam so hard to deal with? As a first measure, any identical content posted in multiple groups is suspect. Let the group managers see what other groups and titles the poster has attempted before, so they can spot them right away. Again, external forums have smarter ways of dealing with this such as new members not being able to post anything until their "rating" is above a certain limit. This pattern keeps repeating - look at what makes external forums successful and do it that way.
Is is to late to turn around? No. The members haven't gone anywhere, and the issue of segmenting them into useful areas will always be present, no matter what you call them. The solution is to focus on making them centres of excellence - giving them value - and putting in place everything needed to support that.
This week, LinkedIn also produced some new information about some changes to the management features of groups and confirmed they are committed to the groups feature.
You can read the detail here;
New Groups Management Experience - Frequently Asked Questions
I think these are just small incremental improvements and the big change that is required. I suspect LinkedIn, possibly in conjunction with Microsoft are looking into much more significant changes to groups, I certainly hope so, as I said last week - chipping around the edges is not going to solve this problem!
I received 6 emails from a listener in the US this week who I will call Donald. In these emails he outlines a long and clearly frustrating interaction with LinkedIn’s infamous ‘Help’ Centre… I was almost crying with laughter when I read them so I thought I would share this slice of comedy gold with you!