The single biggest factor that holds people back from using LinkedIn is time…or the lack of it and this is especially true for content creation.

Your job involves many other activities, LinkedIn is, for most people, a small part of it. This a massive challenge for everyone…some people give the appearance of having nothing else to do than spend all day on LinkedIn!

But is that true? 

How do they manage to make so much time for Linkedin?

I will share my thoughts and ideas on that this week plus;

• Are the BBC stuck in a time warp?
• The new LinkedIn Content Academy
• Employee verification advances
• A useful Hashtag tool
• The great GIF mystery
• Improvements to collaborative articles

We know that LinkedIn are especially interested in supporting helpful 'knowledge transfer' type posts, so we all need to get on the 'knowledge transfer bus' if we want to increase our visibility...but are we teaching or preaching?

That plus 5 new features and an excellent video post of the week.

"This is probably the worst move LinkedIn have made in the 15 years I've been closely following them!"

Sponsoring personal posts might seem like an innocent enough move, possibly even an exciting new feature to some but I see it very differently.

Sponsored posts will eventually lead to poor organic reach.

Poor organic reach will see LinkedIn decline to just being a job board again.

This could be the beginning of the end!

In the week that everyone is talking about the new Chat GPT4, LinkedIn release a new AI tool that helps you craft the perfect profile...or does it?

That is the main topic of this weeks LinkedInformed but I'm also going to cover;

• 3 new features
• An update of collaborative articles
• The LinkedIn podcast academy
• Post of the week

LinkedIn are heavily pushing collaborative articles with notifications and prompts pushing us to get involved but what exactly are they and should we be bothering with them?

That is the main topic of this weeks LInkedInformed but before I'm also going to cover;

• LinkedIn soon turns 20!
• Should LinkedIn position itself as the next Twitter?
• LinkedIn tests DM's to companies
• Post of the week

Commenting frequently is a LinkedIn superpower. If you did nothing else on LinkedIn, you could still achieve success by commenting on others content.

This week, I will explain why and reveal my recommended LinkedIn engagement strategy.

Plus several new LinkedIn features.

Welcome to the 385th edition of LinkedInformed

Should you Like (React) a post or comment on it❓

Which is best for you and which is best for the post creator?❓

Do you want others to Like or comment on your posts❓

In this edition of LinkedInformed I will attempt to answer these three questions, plus;

• LinkedIn are laying off staff
• The best times to post on LinkedIn
• Is there a workaround to pinning a top comment on your post?
• The evil of ChatGPT - misuse of AI is happening already on LinkedIn!
• The best way to use the new 'Star' inbox feature
• Post of the week

Does your employer encourage you to develop your authentic voice on LinkedIn? Many organisations are starting to understand the benefits of doing so.

As I continue my journey with ChatGPT, I discover why it's called a 'chat' and learn how to utilise it better in LinkedIn posts, articles and profiles.

Also, Microsoft results show modest sales growth for Linkedin but they have now reached the 900m member milestone.

Plus a couple of new features and a joyous post of the week!

Producing an authentic profile on LinkedIn used to be an advantage...with the growth of ChatGPT it's becoming an essential tool to prove that you are real!

That plus;

• 4 new features/changes to LinkedIn
• My assessment of Tomer Cohen's recent podcast interview
• LinkedIn search parameters are unreliable
• Some interesting LinkedIn stats
• Do LinkedIn really know a good profile when they see one?
• Post of the week