A special episode to celebrate the 400th episode.

I swap seats this week and find myself being interviewed by Lynnaire Johnston.

"What does it take to produce 400 episodes of the world’s most listened to LinkedIn podcast? How does the host manage to inform and entertain us week after week? And why is Greece his favourite holiday destination?"

It’s LinkedInformed, episode 400.

Thanks to all those who contributed to this special celebration episode.

Many of us are experiencing a dramatic reduction in post engagement notifications and LinkedIn have admitted that they are prioritising other notifications instead. This week I look at what notifications are most useful to us and ask why we can't choose our own.

In addition to that...

• A new 'Active Group' badge that misses the point!
• More feedback on the services marketplace
• Do more followers improve engagement levels?
• Feedback on a new LinkedIn authors' posts
• Post of the week

I've been away in Greece for 10 days...it was pure bliss!

While I was away, a few things have been happening on LinkedIn so in this episode, I'm catching up on it all!

The biggest news was LinkedIn's algorithm changes: I will give my thoughts on content dominance, meaningful comments, and the quest for 'knowledge & advice' amplification.

As you would imagine,I have a few things to say about it!

This is the talk that I gave at LinkedSummit in Odense, Denmark this year.

We know that the content that perhaps should really be on Facebook does well on LinkedIn, but it's not going to generate business and pay the bills! On the flip side, neither is boring business content that fails to engage and is seen by very few.

So we need to find the sweet spot! 

This weeks episode is inspired by a post I saw that included this line;

"Don’t believe the bullsh!t that “commenting on others posts is the best way to grow”

So I thought it would be worth examining this in more detail.

Also in this episode;

• What's going on with Events messaging?
• Services Marketplace - dormant or important?
• Does unfollowing someone will reduce your relevance to them?
• Why I haven't published a book
• Is 'Open for work' worth having on your profile?
• A text-only Fathers day post of the week.

A special episode of the podcast this week as I talked through my recent experience of the LinkedIn conference in Odense, Denmark.

I can only give my feedback on the English language sessions from Ruben Hassid and Richard van der Blom for obvious reasons but they both provided plenty of gems in their presentations.

That plus a few new features and some features LinkedIn are retiring.

This week I return to the hottest topic in town!

Artificial intelligence and how it can be utilized on LinkedIn.

I'm no expert and these examples are very basic, but I'm hoping you might find them useful

That plus;

• A new and very useful update to Sales Navigator
• New Recruiter features that every job seeker should know about
• Feedback on the new 'conversations happening now' feature
• A very creative post of the week

This week I discuss the 7 ways to become more visible on LinkedIn. In the competitive world of professional networking, it's essential to make your presence known and stand out from the crowd. By applying these tips, you'll significantly improve your visibility on LinkedIn and attract more career opportunities. So, grab your notepad and pen, and let's dive into the world of LinkedIn visibility.

Imagine you're on another social media site and you see a great video post - it's ideal content for LinkedIn and especially your audience! You quickly check whether the author has posted it on LinkedIn and they haven't. What do you do next?

Plagiarism is rife on LinkedIn and LinkedIn don't seem to be doing much about it. Can we help?

That plus:

• Feedback from the last LinkedInformed regarding the prevalence of LinkedIn ads in our feed plus some more thoughts on that strange data from Social Insider.
• You can now specify that a job application on LInkedIn is one of your 'Top choices' but do Recruiters really care?
• Did Fiverr game the algorithm by changing the job titles of their staff?
• LinkedIn cut 716 jobs, discontinue InCareer in China, and close their graduate training program.
• LinkedIn starts to test AI-generated posts
• A technique for getting great results from Chat GPT
• The dangers of AI - humanity could be at risk!
• A royal post of the week.

This week I chat with the LinkedIn ads guy AJ Wilcox.

AJ is very enthusiastic about what I saw as the beginning of the end for LinkedIn - personal sponsored posts.

Hear what AJ has to say and make your own mind up!

That plus

• New call to action button on profiles
• Why your follower numbers may have dropped
• LinkedIn Stats from 2022 - if you can make any sense of them!
• A positive change to hashtags
• LinkedIn reveals a little more about how the feed algorithm works
• A unique first for post of the week