Profiles are the bedrock on which everything else you do on LinkedIn™️ is built.
So why do we sometimes take them for granted ❓
Perhaps it's time to take a closer look at your profile?
This week I chat with Karen Tisdell, who is a professional profile writer about what makes a great LinkedIn™️ profile.
We don't agree on everything but I think you will find this discussion valuable.

Business development on LinkedIn.
Some focus on inbound whilst others cold approach multiple prospects (knowing they will mainly get rejected). Luis Báez 🇵🇷🏳️‍🌈 has a different approach...one that is more targeted and highly personalised.

This week I chat with Luis, a sales enablement strategist and coach dedicated to online business owners and B2B professionals - he also used to work for LinkedIn in sales!

When pods combine with auto-commenting tools, we have a problem ❗ 

But is it right to publicly expose people who we believe are cheating in this way ❓ 

That plus;

- A new Chrome extension

- My thoughts on LinkedIn™️ AI enhancement tools

- A great AI talk from Mo Gawdat

- A brilliant post of the week

LinkedIn restricts customised invitations to just 10 a month❗️

I examine why they are doing it and why it's such a bad idea.

That plus;

✅ New message inboxes 👍

✅ New content search filter 👍

✅ Added feature to new custom buttons 👍

✅ Name pronunciation goes backwards 👎

✅ Does verification make you more visible? 🤔

✅ Added value author comments 💡

✅ 'Top' emerging creators (not) 👎

✅ Is it wise for LinkedIn™️ to be 'all in' on AI? 🤔

✅ Screw the views! 👍

✅ Post of the week 🏆

There are 5 key questions to ask yourself before you post on LinkedIn™️

If you can consistently deliver on these points, you are much more likely to reach more of the right people on LinkedIn™️

Before that though...

• NEW profile 'goals'
• Connections vs followers - your feedback
• How to promote a podcast, or anything else on LinkedIn™️
• A Hashtag u-turn or misinformation?
• Have you checked your profile URL preview lately?
• Daniel Roth the dictator and the arrogance of LinkedIn™️!
• Post of the week

This week, I sat down for a chat with the relentlessly helpful, and all-round top bloke John Espirian about the exciting news that there will be a conference for LinkedIn™️ enthusiasts in Birmingham, UK next year...How exciting!

More on that later but here's the other things I covered in this weeks podcast

• Are search filters going to become a premium feature? 👎

• An update of profile custom buttons 👍

• Do you hide your connections? 🤔

• Are LinkedIn Notifications The New Homepage Feed? 🤔

• LinkedIn™️ introductions make a return...ish! 👎

• About this profile becomes more prominent 👍

• Does AI generated content put you off the 'author'? 🤔

We've had creator mode for over 2 years now and for some, the decision on whether to enable it or not is still debatable...not for me, It's a no brainer!

That plus,

• Passkey access is coming to LinkedIn

• 10 free AI courses on LinkedIn Learning

• Generative AI comes to Sales Navigator

• Do Thought leader ads damage subsequent posts reach

• Verified profiles get a makeover

• Post of the week

The news broke last week that LinkedIn have decided to dump hashtags.

In this episode I explore what I think is really going on and why I think this isn't quite the bad move others seem to think it is.

That plus;

• Update on search alerts

• New cybersecurity woes

• Search filters for dating?!

• New link for 'build a resume'

• Profile website links update

• Profile verification waitlist

• Post of the week

This week I've been hit with some sort of lurgy that has stolen my voice!

So instead of not publishing this week, I thought you might like to listen to a livestream I did with Lynnaire Johnston this week.

This week has seen another example of the notorious LinkedIn help center being less than helpful! It's an all to common story unfortunately but why does this happen?

According to LinkedIn Help they are 'experimenting' with dropping education, location and wait for it...employers from LinkedIn profiles! Is this true or are they misinformed?

That plus;

• Company page content is showing signs of better reach

• A new 'personalised' home page feed

• Thought Leader ads are now rolling out to all companies

• New mobile search design

• New Article publishing design

• New search alerts

• New Brand partnership label on posts

• Post of the week