Sat, 28 January 2017
Welcome to episode 147, this week, I had planned an interview but that didn’t happen so I thought I would talk about something that I know is very important to many of you…..advanced search in the new desktop design.
New Desktop UI Design Update
On last weeks show I explained that you can create a custom audience on Facebook from your downloaded LinkedIn connections. I still think this is a good idea but it is worth noting that this is against Facebooks rules.
Interesting Stuff I Saw This Week
Here are the articles I refer to in this weeks episode;
Advanced Search With The New UI
LinkedIn released anew video this week showing how you can search for people in the new UI, it’s very basic but they did go on to explain that for more advanced users they have brought back some important boolean operators.
The five operators you can use in the search field are;
firstname: Finds members based on first name
lastname: Finds members based on last name
title: Finds members based on their current title (this one is likely to be the most useful)
company: Finds members based on their current company (keyword search)
school: Finds members based on schools attended (keyword search)
Search operators complement the filters on the right-hand side of the results page and the AND, OR and NOT boolean operators.
Here’s a quick example: to search for current software engineers not named Doe, who have attended either Harvard University or Stanford University, try: title:"software engineer" NOT lastname:doe school:(harvard OR stanford)
When using search operators, remember to use quotes for multi-word search terms, and parentheses for AND, OR and NOT phrases.
Question: Can I adjust my Sales Navigator Lead builder search results so that I see someone’s headline rather than their job title?
Answer: No you can’t but don’t forget that for the vast majority of profiles, the two are the same.
It is worth noting that job seekers might want to consider making their current job titles a little more descriptive.
As you can see in this screenshot, the information highlighted is my current job title and not my headline.
Sat, 21 January 2017
Click here to get your step by step guide on how to download your connections and upload them to Facebook.
Welcome to episode 146, this week I have an idea to share with you about what you can do with your LinkedIn connections on Facebook. More of that later, but first…..
New UI Desktop Design Update
Saved searches are returning (end of Jan)
Interesting Stuff I Saw This Week
LinkedIn CEO Jeff Weiner Shares How to Effectively Scale a Business in a New LinkedIn Learning Course
Here’s What You Can Do With Your Downloaded List Of LinkedIn Connections
I’m always encouraging people to regularly download your list of connections and it’s even more important now as you won’t be able to directly download them in the new UI (you can via the data archive). The question has always been…What do I do with them now?
Well the answer to that is not to add them to a newsletter email list, that is not something they have given you permission to do and it’s actually against the law!
I would however consider uploading them to Facebook and creating a ‘custom audience’. That way you can run a low cost ad campaign specifically directed at your LinkedIn connections - genius!
Click here to get your step by step guide on how to download your connections and upload them to Facebook.
Sat, 14 January 2017
Welcome to episode 145, this week I want to revisit something that so many people ignore or underestimate the importance of….your LinkedIn profile picture!
But first a few interesting things I saw this week;
An open letter to Jeff Weiner by Oleg Vishnepolsky
The main highlights from this were;
LinkedIn tell Windows app users it is no longer supported…and then say it was a mistake!
Russia completes LinkedIn ban by demanding Google and Apple remove the app
No Fake news from LinkedIn. Really? These comments are very misleading from Daniel Roth, Editors do not control all published posts and certainly not all updates. That said, fake news is pretty rare on LinkedIn.
New Desktop UI Update:
There are strong rumours that LinkedIn have had to put the roll-out on hold due to problems.
Is Your Profile Picture Up To Scratch?
I found an excellent article this week that reminded me of the importance of this subject;
The new service this refers to is a fantastic idea - Snappr Photo Analyzer
Analyse your LinkedIn profile photo here (make sure you are logged into LinkedIn in another tab first)
Unfortunately I didn’t score so well!;
This is a subject I always cover in my training, as does pretty much every LinkedIn or social media trainer in the world - it’s the most obvious thing to get right and yet so many people get it wrong.
As a random experiment I ran a search on LinkedIn with the following criteria;
Then I viewed the first 20 profiles and here are the mistakes I found;
So only 10 profiles had decent profile photos and out of those I would only give 4 of them a 8+ out of 10 score.
Other common mistakes I often see;
The 5 simple rules of a great profile photo
Close up - head and shoulders max
With the new desktop UI design, all profile photos will be circular - across every section and on mobile so it is important to check what your current profile photo looks like in a desktop search result or on the mobile app.
I answer both these questions in the podcast and refer to an episode of the winbusinessin podcast where I interviewed ‘The Headshot Guy’ John Cassidy
Season 1 Episode 5. LinkedIn Profile Photo’s with ‘The Headshot Guy’
Sat, 7 January 2017
Welcome to episode 144 and a very happy new year to you all. I hope you achieve great things this year and I trust that LinkedIn will be with you every step of the way!
I thought I would start the year with a focus on searching. As we know, the much loved Advanced search feature will be gone once we all get the new UI so it seems a good time to focus on the subject.
But before that I saw a few things this week that I thought you might find interesting….
The Twitter account you should use to get the attention of LinkedIn’s published post editors has changed!
Worth knowing about if you publish a lot on LinkedIn.
Following on from my rant about LinkedIn censorship in the last episode I was reminded by someone of the infamous Candice Galek and how much her posts get censored by LinkedIn. I have to admit that many of her posts actually do need censoring as they often used to include inappropriate images but it seems she is now getting censored for criticising LinkedIn - not good LinkedIn, that really is Soviet style tactics!
The above post has now been removed by LinkedIn!
Searching in 2017
I saw a very interesting presentation this week from Shakhina Pulatova who is the Search and Discovery Product Lead at LinkedIn, based in San Francisco.
You can watch the full presentation from the Global Big Data Conference in August last year here;
Instant and Personal: Searching Your Network at LinkedIn
This presentation was about how LinkedIn design their instant search feature on the flagship mobile app. It’s especially relevant as the new UI seems to use the same system.
Results ranking: She gave us some interesting clues about how a search resulted is ranked with network distance, similarity of network (shared connections) and global popularity appearing to be important. She also referred to ‘spammy content in names and headlines’ counting negatively.
Recruiter Lite vs Sales Navigator
With the impending demise of advanced search in the new desktop design, many users are reluctantly having to consider upgrading from a free or Business level premium account.
So what option do you go for?
Why is this even a question?!!
Surely the clue is in the name - If you use LinkedIn to win new customers then Navigator is the correct solution (it is!) and if your role is to fill job vacancies then Recruiter Lite is the obvious choice (and it also is!).
But what if your role involves both?…..
That is the dilemma facing Recruitment businesses throughout the world and it's more than just a choice between LinkedIn products, it actually addresses a key question about how that business operates!
To help with this dilemma, I wrote a post on LinkedIn covering a comparison between the two;
Sales Navigator VS Recruiter Lite
Sat, 24 December 2016
Welcome to episode 143, before I get into anything else I just want to extend my warm wishes for the festive season.
Happy Christmas everyone!
Is This LinkedIn Censorship?
I posted the ‘Dear Satya’ image on LinkedIn last week and a number of people were @mentioned and several commented.
On Wednesday 21st December I was unable to log into LinkedIn and only saw an error message stating my account had been suspended!
I had to sweat this out all, wondering what on earth I had done wrong! Eventually I received this email from the safety team;
At first I assumed it was just an innocent mistake, then I tried to find the Dear Satya update and my conspiracy theory started to grow!
What do you think? Am I letting my imagination run away with me here?
The excellent browser extension Dux-soup has updated and is now compatible with the new User interface - great work!
The Google Chrome browser has also recently updated and this now includes a LinkedIn notifications feature - nice.
Another Security Breach
I’m not sure this is something to lose any sleep over but it is another sign that LinkedIn are often vulnerable;
You can read more about it here;
LinkedIn's training arm resets 55,000 members' passwords, warns 9.5m
Could you discuss the difference between connections and followers?
I get connection requests from people that I really don't know and don't want to connect with. However, I would like for them to follow me on LinkedIn.
I know that I have seen profiles where I could choose to follow the person, but not connect with them.
How do you recommend that I accomplish this?
Whilst there is no perfect answer to this question, I do discuss the differences between followers and connections and what steps you might be able to make to encourage more people to follow you rather then send an invitation to connect.
Scroll to the top of this page to listen to the show.
Sat, 17 December 2016
Welcome to episode 142, on the week that the roll-out of the new desktop interface has really begun……Have you got it yet?
Please get in touch and let me know your thoughts if you have.
I found out from a very good source this week that LinkedIns internal name for the new user interface is ‘Neptune’ which got me thinking “How do they come up with these names?”
You might associate Neptune with the Roman God of the seas but Neptune is also a planet - Interestingly I read that Neptune is not visible to the unaided eye and is the only planet in the Solar System found by mathematical prediction rather than by empirical observation.
Could these be a reference to the removal of Advanced Search I wonder?!
Want the Old UI back? There is a short-term workaround
The guys at Autopilot for LinkedIn have devised a short term way of accessing the old UI if you wish to (I’m not recommending you do).
Here is what they had to say;
I’m not sure this will work so be careful, I personally found that once I had the new UI, my view limits were drastically reduced in LinkedIn.com and I found my account suspended in no time!
Tags/notes and Sales Navigator
Following on from LinkedIn’s announcement that Takes and notes were no longer supported in the free version of LinkedIn and to continue using them you need to upgrade to Sales Navigator I thought I would take a closer look at how this transition works.
It doesn’t - it’s a disaster!
Yes you can upload your tags to Sales Navigator but all that does is add them to the list of tags, they are not officially assigned to a profile until you save that profile as a Lead, they are greyed out until you save.
This shows a complete lack of understanding of how we use tags.
The whole point of tags is that they are an easy way to find people you have categorised in some way - the reason you do this is because you won’t be able to remember everyone by name.
In Sales Navigator, Tags can only be used as a filter in a search result but the imported tags are not assigned to profiles until they are saved as leads….so how do you find those profiles you tagged in LinkedIn.com?
An update on this subject from last week about the potential demise of Slideshare. Someone pointed out that a plausible explanation would be that LinkedIn are looking to merge Slidehare and Pointdrive.
I have seen several people state that you can still use Boolean search queries in the new UI. I really don’t believe this is true.
Are Recruiters Walking Away From LinkedIn…..And Is This Such a Bad Thing?
I read this excellent article this week from Katrina Collier;
This brings us back to the Facebook argument again! I know a little about Katrina and I have always considered her a highly credible expert in social recruiting. She doesn’t elaborate on what she means by ‘being creative’ to be able to recruit successfully via Facebook - unless you buy her training but my guess is that it involves some form of search (although career data is weak on Facebook) combined with building communities and groups.
These are all viable methods and I can’t argue with the logic of sourcing candidates from a variety of sources and the data she backs her argument with in favour of Facebook is pretty compelling.
Judging by the comments on her piece and the feedback I am getting from Recruiters, I think it’s probably true that many Recruiters will soon be spending a lot less time on LinkedIn.
Whilst LinkedIn don’t want this, I suspect they have factored it into their plan - sales of LinkedIn Recruiter are less likely to be affected, I suspect its the lower level premium accounts and free users that will walk away and LinkedIn, now backed by the financial powerhouse that is Microsoft can afford to lose some revenue in the interim period before Sales Navigator really takes off.
Are LinkedIn users going to miss Recruiters?
I doubt it!
Good Recruiters who build relationships will continue to stay active on LinkedIn (as well as other places). Facebook could be a place to talk about jobs and careers but it is not a place to talk about business, LinkedIn allows us to keep our personal lives personal and not have our Facebook time interrupted by work related subject matter.
I believe the vast majority of people feel this way.
Recruiters who are only interested in posting endless jobs and sending inappropriate messages to potential candidates will probably go to Facebook….good riddance.
1. A voicemail question fro Jaz about the annoying habit that some users have developed of putting keywords in their name field.
2. I recently purchased the Sales Navigator. Thank you for all the information that you have put out about it. It really helped me decide if I was willing to pay for it. Now that I have it, I have a question about segmenting prospects and the recommendations that LinkedIn provides. I am a financial advisor, but I also volunteer with a couple industry organizations. So here is the issue I am having. I have many connections that are other financial professionals. They are not prospects to become my clients, however, they are prospects for joining industry, or professional organizations that I participate in. I think that because I have all these connections, LinkedIn thinks that I want to prospect other financial professionals. However, these are not the sales leads that I need. Is there a way to segment leads into potential clients and potential colleagues? How do I tell LinkedIn Sales Navigator that I want client leads that fit my target demographic (professional women, 25-40)?
I answer both questions in detail in the podcast. Go to the top of this page to listen to the show.
Sat, 10 December 2016
Welcome to episode 141….the calm after the #linkedinthebin storm of last week!
The feedback was great from last weeks show, thanks to everyone who voted. The result was a draw between myself and Angus.
If you want to hear another round of Linked-in-the-bin, let me know and I will have a think about who I can invite as contestants.
Interesting stuff I saw this week
Search Filters are being removed
A Business account holder received the following message this week
Message from LinkedIn reads;
At LinkedIn, we're always looking for ways to simplify and improve your experience – helping you be more productive and successful. This sometimes means removing features that aren't heavily used by most of our members to invest in others that members tell us offer greater value.
As such, we're removing the Premium search filters feature that allowed you to apply additional advanced search filters to find people on LinkedIn. We apologize for any inconvenience this may cause you.
If you'd like to continue using this feature, it's available on our Sales Navigator platform, which you can now enjoy for a free trial period of 3 months*. LinkedIn Sales Navigator is a product we launched a couple of years ago and is targeted at sales professionals - it lets you keep track of your existing relationships, research your network, and find new leads faster with tailored recommendations.
Please feel free to contact us with any questions regarding your Premium account.
The LinkedIn Premium Team
This would appear to suggest that the premium filters are the only thing they are removing but that is definitely not the case with the new UI - perhaps this is an interim move whilst the roll out to the new UI takes place?
Do you have a business account? What do you see in the advanced search area now?
I checked someones free account and the premium filters were still showing
As usual with LinkedIn, a lack of clear communication leaves us all confused!
Tags & Notes
A number of people have also contacted me this week to say they had received notification that Tags and Notes were being removed.
This was originally announced several months ago and I haven’t see the relationship tab on connections for some time now so I was surprised to see this.
As with search filters / advanced search these features have all moved to Sales Navigator.
Whilst I’m a big fan of Sales Navigator, I do think it’s a very poor show to remove these features from free users as well as Job seeker and Business account holders.
This could be useful for some although I fear more spam is likely to come our way!
Microsoft deal approved by EU due to Xing concession
Great article from Greg Cooper about Sales Navigator
Don’t Trust LinkedIn
I was reminded by a follower this week that I warned people against using Tags in June 2014
when I wrote a post on LinkedIn titled Be careful LinkedIn......
Which included the lines
“For instance. LinkedIn Contacts is a fantastic feature, effectively a free social CRM system built into LinkedIn. So why aren't people using it? Well what happens if I write notes, add reminders etc and then find they have all disappeared because LinkedIn changed its mind and decided that this was not the direction they want to go in!”
So now LinkedIn are basically saying the following;
“I know we gave you something and asked you to use it and now we want you to pay to keep using it but please use it…..we promise we won’t take it away or suddenly increase the cost.
The lesson? Don’t use features that tie you into LinkedIn….period.
This is not a reason to upgrade the Sales Navigator in my opinion, unless the info you wish to add is non essential to your business
If your content and followers are all on LinkedIn - diversify where you place your content. Keep writing posts but don’t just rely on LinkedIn.
By all means link Sales Navigator to your CRM but don’t add any valuable data into your LinkedIn account.
I hate to say it but we have to learn from experience. LinkedIn are not a company to be trusted!
With these changes and the impending outcry when everyone gets the new UI, I fully expect the likes of BeeBee to encourage a migration away from LinkedIn.
Whilst I understand the sentiment and the desire to protest, there really is no point in cutting your nose off to spite your face!
LinkedIn is useful to us because of it’s members, the company that run it may annoy us and at times act in ways which prove they are not trustworthy but that is no reason to leave.
The right response is to keep using LinkedIn because the majority of professionals will be there. I have no loyalty to LinkedIn but I believe that the point of social media is to engage and build relationships with those that you wish to do business with and to do that you need to be active where they are…and most people are on LinkedIn.
Voting with your feet and migrating to other smaller networks is not the answer, the vast majority of people on LinkedIn will never leave so neither should you.
Just don’t trust them with anything of value or importance to your business.
Stop ‘Bigging’ yourself up!
Don’t tell me…let me find out
This week a connection of mine posted a status update showing a screenshot of a recommendation they had received on LinkedIn!
This loses all impact - stop telling me how great you are (even if it’s someone else words)
A product with a testimonial printed on it is seen as blatant, untrustworthy marketing. A product with a review attached to it is seen as credible…both the same thing
Slideshare - RIP?
Following a voicemail from Gary Stockton, I started to investigate the rumour that Slideshare could be shutting down.
I haven’t asked LinkedIn about this (because they never tell you anything!) and the ‘Todays Top Slideshares’ feature has now been updated but I still smell a bit of a rat….watch this space!
Below is the article referred to;
Sat, 3 December 2016
Welcome to episode 140, this week I thought we would have a bit of fun with our new gameshow!
The Truth Behind Malware On Facebook, LinkedIn; Google's New Policy On Malware Sites Freaking Scary
The reality is that you have nothing to worry about by browsing your LinkedIn feed, viewing and sharing images.
Whilst we are talking images, I noticed this week that LinkedIn have still not corrected the image sharing issue I highlighted in this post I wrote back in May;
I had heard that one of the reasons they have redesigned the desktop experience was to allow them to fix such issues (apparently the old platform made it difficult to fix issues such as this) so optimistically I checked out the new UI to see if had been fixed. Here is what I found…..
Apparently Microsoft had their eye on LinkedIn for many years…I bet the price wasn’t anywhere near $26.2b in 1996! You can read the article here;
Introducing our new game - Linked-in-the-bin!
I’m trying something new this week. It’s mainly a bit of fun but I’m hoping you might find it useful as well.
The format works as follows;
For example Tweet : #linkedinthebin I vote for Mark. Of course you don’t have to vote for me!
As well as myself I have invited Steve Phillip and Angus Grady to this inaugural Linked-In-The-Bin show. Both are respected UK based LinkedIn Trainers (click on the images below to view their profiles;
Features for the bin;
Angus - Default invitation to connect messages
Have a listen to all three arguments and vote for the one you think is the most compelling by tweeting #linkedinthebin and one of the names above.
New Desktop Design Update
I tried to write a recommendation for someone this week and this is what happened;
Sat, 26 November 2016
Welcome to episode 139, this week I’m mainly exploring a subject which many people find a real challenge - how to promote you or your products/services without appearing cheesy or being too pushy!
Interesting Stuff I Saw This Week
The three articles I refer to are shown below;
I also have a further update on the article about LinkedIn being banned in Russia I covered in last weeks show. It seems LinkedIn have been somewhat arrogant in their handling of this issue which could have been sorted out before going to court (according to a contact I have in Russia).
The Art of Social Selling
A good rule of thumb when selling or promoting something on LinkedIn is to take your lead from off-line behavioural norms.
You wouldn’t walk into a networking event and think “right, how am I going to sell sell sell to this lot”!
In reality you would ‘work the room’ talking to people, asking questions, building rapport and getting to know them. You probably wouldn’t try to ‘sell’ anything unless they enquire.
This is how it works on LinkedIn.
In this section I explain my thoughts on how trust is built on LinkedIn, the actions that we take to generate a magnetic profile where prospects feel motivated to come to you.
The New Sales Navigator Inbox / Messages experience.
This is a big improvement to this area of Sales Navigator so I made a short video to demonstrate what is new and different.
Sat, 19 November 2016
Welcome to episode 138, this week I thought I would address the issue that many are talking about…Facebook’s perceived threat to LinkedIn.
The most important number here is that only 28% of C-level executives source leadership material from social media.
It is surprising but out of the 28%, more are influenced by Facebook but in truth we are only talking about 44 versus 38 executives.
These results showed a continued slowing of LinkedIn growth to just 23% in comparison to the same period last year.
LinkedIn could be banned in Russia