LinkedInformed Podcast. The LinkedIn Show

Episode 31. Do LinkedIn Ad's Work?

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show notes

News

  • The way we receive invitation notifications has changed (see video below) I also mentioned 2 pieces of software to help with speedy messaging which were TextExpander for Mac or Phrase Express for PC.
  • Feature retirement - InMaps is the latest to be culled. Unfortunately it is now too late to get your map as the site officially closed on 1st September. Here is a Techcrunch article with more detail.
  • LinkedIn's new mobile app - Sales Navigator
  • New feature - You can now export all of your historical LinkedIn data. Get your step by step guide on how its done by completing the form below; 
Name *
  • LinkedIn are considering easing their censorship policy for China. Article here
  • 57% of LinkedIn users are 'engaged' Read more here
  • 2 LinkedIn shareholders cash in by selling shares. Could this be a coincidence?

Tip

Jo Saunders has provided this weeks tip. How to withdraw a LinkedIn invitation.

Does LinkedIn advertising work? I would really love to hear from any listeners about their experience of advertising on LinkedIn. Please leave me a voicemail (right edge of this page) or email me at mark@linkedinformed.com.

Do 'Specialties' in a profile have any significant keyword weighting in a LinkedIn search? Answer = No! I'm not sure they ever did but now they are not even a field of their own so do not count more than any other word.

That' it for this week, thanks for listening.

Please get in touch with any comments, suggestions or questions by leaving a voicemail or emailing mark@linkedinformed.com.

 
Direct download: LinkedInformed_031.m4a
Category: -- posted at: 10:06am UTC

Show Notes

 

Topics and links (in blue) for this week;

 

News

LinkedIn Settles Password Hacking Class Action Lawsuit for $1.25M The settlement terms provide that LinkedIn's paid users can submit a claim, but only if they declare that they read the privacy policy and were influenced by the company's statements about security. Between 2007 and 2012, LinkedIn garnered around 800,000 premium subscribers, who paid at least $19.95 a month for membership, according to court papers. But lawyers estimate that only 20,000 to 50,000 subscribers will be able to qualify for payments from the settlement fund. The US District court will hold a hearing in January to decide whether to grant the settlement preliminary approval.

Who's viewed your profile ranking adds a new 'professionals like you' section but the algorithm is far from accurate (see below)

  • Public profiles get an update
  • If you want to keep up to date with LinkedIn's constant changes, sign up here to receive an email notifying you of every relevant update.
  • LinkedIn get us excited by releasing a new mobile app with the following in the update notes;

I mentioned several other podcasts during the show, here are the links to those shows;

Please review the show on iTunes

iTunes haven't made this as easy as it should be so I made these 2 short videos to show how it is done on the iTunes site and via their mobile app;

You can buy LinkedIn connections, shocking but true! here is the article I was referring to. What do you think?

Did you know that you can contact pretty much anyone on LinkedIn for FREE without having to upgrade your account? Click here to download a FREE cheatsheet with step by step instructions.

As always, thank you so much for listening and please get in touch with any questions or comments by leaving a voicemail (see the mic symbol on the right edge of this page) or drop me an email at mark@linkedinformed.com

 

Direct download: LinkedInformed_30.m4a
Category:general -- posted at: 7:11am UTC

Show Notes

  • The UKPod14 conference was a great success and the keynote speaker was Jason Van Orden from Internet Business Mastery.
  • This podcast is unlikely to be found on iTunes until we receive more 5 star reviews. If you enjoy the show please help out by submitting a review. This video explains how it is done.
  • You can now subscribe to this show on TuneIn. Click here
  • News
    • Deep Nishar resigns, read his announcement here
    • Published posts get a makeover, see this example
    • New free LinkedIn feature alerts service launched. Register
  • What are you doing when you listen to the show? Darrel Griffin is doing his ironing!
  • Tune in next week to hear the full story of the LinkedIn sex pest!
  • Question: Why do people view profiles anonymously?
Direct download: LinkedInformed_029.m4a
Category:general -- posted at: 9:23pm UTC

News

Could this the beginning of the end of personalised invitations? Watch the video below to see what happened when inviting from a newly created profile

Introductions. It is long longer possible to send introductions to 3rd tier connections. This was spotted by Andy Lopata and covered in this post

LinkedIn acquire Bizo - See official announcement here

This article takes a look at what the Bizo acquisition might mean to us.

Here is the Business Insider article showing the (alleged) leaked memo from Linkedin

Groups

Groups all too often come in for a bad press. In reality there are plenty of fantastic groups that offer an amazing opportunity to engage with and gain invaluable information from your prospects.

Here is a link to Carl Whalley's Google Android Group

Have your say. I would really value your contribution to the podcast. Please click on the voicemail link on the right edge of this page to leave your questions or comments or ping me an email at mark@linkedinformed.com

Thanks for listening

Mark

PS An iTunes review wouldn't go a miss! ;-)

Direct download: LinkedInformed_028.m4a
Category:general -- posted at: 5:44pm UTC

News

Not much happened this week other than LinkedIn getting stung for $6m for a labour violation regarding unpaid wages. The BBC article is here

Pay it Forward

Wikipedia definition

Question

How can I save Pulse articles to read later?

My solution is to use Evernote and their amazing web clipper but you can also use Pocket

Other links

New course for job seekers coming out soon on Udemy

If you have any suggestions for people I could interview or topics you want me to cover then please feel free to leave a voicemail at the link on the right or drop me an email to mark@linkedinformed.com

Thanks for listening.

Direct download: LinkedInformed_027.m4a
Category:general -- posted at: 6:36pm UTC

Show Notes

  • LinkedIn delivers encouraging Q2 financial results
    • 313 million members
    • 84m unique visitors
    • 25bn page views (down 1bn from 1st qtr)
    • $534m revenue - 47% year on year increase
      • Talent Solutions makes up $322m of this - 49% increase
      • Marketing $106m - 44% increase
      • Premium Accounts - $105m - 44% increase
    • See  full report here
  • LinkedIn acquires Newsle 
  • The new look LinkedIn mobile app
  • Updates of previous news items
    • Zapier has delivered some useful results but is a little complicated to set up
    • New Galene search seems to have settled down and is now delivering very similar results to before
  • Tip of the week. Be aware of 3rd party apps that undertake actions on your account that are outside of the LinkedIn User Agreement. Take responsibility for your own actions on LinkedIn, it's you that will get suspended!
  • Question. What do I have to do to get my profile from 'expert' strength to 'All Star'. Answer = Get more connections. You need a minimum of 50 (aim for min 100) and have had at least 2 previous positions in your employment section. The bigger question is: Does it matter? Answer = Not really! The difference between 'Expert' and 'All Star' in search results appears to be minimal.
  • LinkedIn Contacts Now Integrate With Your Inbox. Read my post here  
Direct download: LinkedInformed_026.m4a
Category:general -- posted at: 7:07am UTC

Show Notes

News - Custom profile backgrounds are now being rolled out to non premium users

Andy's LinkedIn profile

Andy on Twitter

Andy's Google Plus profile

If you have any comments or questions please write to me directly at mark@linkedinformed.com or leave a voicemail at the link at the right hand edge of this page.

Direct download: LinkedInformed_025.m4a
Category:general -- posted at: 12:25pm UTC

LinkedIn update their Contacts app and rename it Connected, the blog announcing this can be read here (screenshots at LinkedInformed.com)

Why not give one of these a try and let me know how you get on by leaving a message on the voicemail (see the black mic on the right edge of this page). You can also ask me a question by voicemail or by email to mark@linkedinformed.com.

Direct download: LinkedInformed_024.m4a
Category:general -- posted at: 7:38am UTC

  • You can now unsubscribe from published post notifications (see below)

Click below to watch Jeff Weiner's excellent interview at a recent conference.

This is the best (funniest anyway) profile I have ever seen! Click on the image to view the full profile on LinkedIn.

Direct download: Linkedinformed_023.m4a
Category:general -- posted at: 7:24pm UTC

 

show notes

(links are in black)

Direct download: LinkedInformed_022.m4a
Category:general -- posted at: 1:22pm UTC