Sat, 3 November 2018
Welcome back to another show. This week I’m chatting with Andy Foote about the talk given by a LinkedIn executive called ‘creator-side optimization and incentives in social networks’. This was a very interesting a quite revealing insight into how LinkedIn adjusted their algorithm earlier this year to counter what they described as a ‘perverse incentive’ where superstar content producers were being given too much visibility on our homepage feeds |
Sat, 27 October 2018
LinkedIn is changing rapidly! This week I focus on 9 important changes LinkedIn have made since the last episode.
More information at http://linkedinformed.com/episode228 |
Sat, 13 October 2018
This week I interview Kurt Shaver from Vengreso about the challenges of social selling and using LinkedIn in a corporate environment |
Fri, 5 October 2018
A couple of weeks ago I had a very interesting conversation with an experienced LinkedIn user about native video posts. They post regularly and get fantastic results but they have yet to do a video post. When I asked them why they couldn’t really answer. We explored this in more detail and agreed that it came down to two main factors;
This troubled me but I put it down to an isolated experience, then last week I had almost exactly the same conversation with someone else! The final straw came this week when I delivered a follow-up training session and during my preparation (where I analyse the delegates activity since the last session) I discovered that, despite plenty of text and image posts, nobody had attempted a native video post. I have covered video before but given the issues people seem to be having, I thought I would focus on this in this weeks episode. |
Sat, 29 September 2018
This week I respond to a post by Richard Moore about the apparent lack of 'Content Creators' on LinkedIn in the UK. What exactly is he referring to and how do we define great content? That plus a few interesting things I saw this week about LinkedIn. More info at LinkedInformed.com |
Sat, 15 September 2018
Welcome to episode 224, this week I want to mainly focus on company pages. A feature of LinkedIn that I have often been very critical of. LinkedIn have announced their Top Company Pages of 2018 list so I thought I would take a closer look at some of those companies to try to understand what benefit they are gaining from LinkedIn. I also want to return to the new groups experience as I now have the new features and thought I would add some further thoughts and things I have experienced. For the full notes go to http://linkedinformed.com/episode224 |
Sat, 8 September 2018
Thanks for all your feedback from last weeks episode about a wishlist for the new design of groups, well we didn't have to wait long did we? Well, to be more precise some of us do need to wait longer (myself included) to be able to play with the new design but on Tuesday this week, LinkedIn started rolling out their long-awaited new design that they are hoping can reinvigorate this much-maligned area of LinkedIn. More about new groups later but first. Interesting Stuff I Saw This WeekVery little news about LinkedIn this week apart from the following article that I saw in multiple places The US accuses China of 'super aggressive' spy campaign on LinkedIn New Groups DesignI told you it was going to happen this week, didn't I?! New groups have started rolling out and several people have been in touch to share their thoughts. I'm really frustrated to not be included in the early stages of the roll-out. I know these things are supposed to be random but I also know that they can add people to the rollout if they wish and it seems more than rude to not include people who have given up their time to assist with the evaluation of groups. Many people travelled to locations across the world to participate in the research that LinkedIn has undertaken at their own cost. LinkedIn have ignored many of these people and not included them in the early roll-out...Ignorance or incompetence? Probably a bit of both in my opinion! Fortunately, my good buddy and fellow LinkedIn trainer Greg Cooper has got the new design so I called him up for a chat to get his perspective. Here's what's new (so far)
The overall sense I get is that they are moving much control away from group managers. It would appear that the roll-out will be fast in that one internal staffer has stated that it will be completely rolled out this month |
Sat, 1 September 2018
Welcome to episode 222. I hope you find this episode enjoyable and informative. LinkedIn have recently announced that their new re-designed groups section will be launched at the end of August It's taken them over 18 months including much user consultation to get to this point so we are entitled to expect something special. As of the time of recording, nothing has transpired so I thought it would be timely to create a list of all the things that we, as users want to see and then we can compare it to what we actually get! More of that at http://linkedinformed.com/?p=2531&preview=true |
Sat, 25 August 2018
Welcome to episode 221, after a weeks break while I was hiking around the Swiss Alps. If you have never been I would highly recommend it, as you can see below, the scenery is breathtaking!
Interesting Stuff I saw This Week Thank you for your continued dedication to your LinkedIn groups. As you know we are fully rebuilding Groups and reintegrating it into the main LinkedIn website and mobile apps. We are excited for you to experience the new version of Groups which will start rolling out to all members at the end of August. We've heard from many of you over the past year that boosting engagement and enabling vibrant discussions in your groups is important, so we've prioritized features that support this including: Making it easier to access Groups right from the LinkedIn homepage and improving visibility of group conversations in the main LinkedIn feed Moderation queues will be temporarily unavailable. We realize the importance of moderation tools and are working on rebuilding moderation functionality in the new version of Groups. This rebuilt and improved moderation queue will be available in the next few months. We are not planning to rebuild the auto-generated classifier queue. We encourage you to review any content in the queues and remove any members who continue to violate your group rules. I'm not sure why people are kicking up such a fuss about this, LinkedIn are making it clear that these changes are mainly temporary, whilst they complete the implementation of a new Groups format. Let's hope new groups are something to be excited about it......I'm not holding my breath! New Feature Actually, it would be better described as an old feature that has been corrected! This video post explains it;
LinkedIn Articles In more recent times, views have dropped significantly. In this chat with Deepak, we explore why that has happened and debate with Articles are still worth writing and how often. Click on the image below to view Deepaks full profile.
Summary of points covered; Deepak is sceptical that posts and engagement generate business. He once did a post that attracted over 2 million views but didn't attract any leads from it whereas he gained business from Articles with significantly less views.
I'm unlikley to start writing an article a week but I can definitely see the beenefits more clearly now....I hope you can too. Let me know your thoughts.
That's it for this week.
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Sat, 11 August 2018
Hello everyone and welcome to a new episode. This week I have had messages from several people about an article doing the rounds that details how the LinkedIn algorithm works – “Wow, that sounds very interesting” I thought….then I read it and felt somewhat cheated. It’s not what it purports to be but I do think it’s worth covering so that will be the main subject for this week More of that later but first….. Go to http://linkedinformed.com/episode220 |