Informed Podcast by Mark Williams The podcast for LinkedIn™️ users

Every year I dust off my LinkedIn™️ crystal ball and look at what changes I think we will see on the platform over the coming year...every year I get it spectacularly wrong! I like to think I'm ahead of LinkedIn Corp' with my thinking because often my predictions eventually come to fruition a few years later! Either way, it's always fun to do and gets us thinking about what we want from LinkedIn™️ (in truth I produced a wishlist rather than a list of predictions, this year is a bit of a mix)

So here are my predictions and wishes for this year...

Direct download: LinkedInformed_418.mp3
Category:general -- posted at: 12:00pm UTC

In this episode, I talk through the following topics;

  • LinkedIn™️ ran a Christmas poll

  • INteresting profiles 2024

  • Issues with post drafts and article analytics

  • Spot a pod

  • New WVYP filters - are they useful?

  • The new 'create an image' feature for Articles using Microsoft designer

  • 50+ factors that can impact the performance of your posts

  • Post of the week

Direct download: LinkedInformed_417.mp3
Category:general -- posted at: 12:00pm UTC

When your company page content consistently fails to engage an audience what can you do to make your brand more visible?

That plus;

  • Profile verification finally comes to Europe

  • Skill assessments

  • A new feature on profiles

  • A new content newsletter from LinkedIn™️ - is it any good?

  • How to report spam

  • Post of the week

Direct download: LinkedInformed_416.mp3
Category:general -- posted at: 12:00pm UTC

Last week I shared a message I received from Sandra Long (AKA East coast 🇺🇸Sandra) about collaborative articles where she shared that she finds them very useful asked me to have another look at them...so I did!

I will share the results of my findings later but first, here's what else I cover in this weeks episode...

  • Feedback on company page competitors

  • A new profile feature

  • A couple of improvements to Newsletters

  • Why the out of office reply feature needs updating.

  • Post of the week

Direct download: LinkedInformed_415A.mp3
Category:general -- posted at: 12:00pm UTC

I'm back from the trip of a lifetime!

And I got married as well!

This week I catch up on what has been happening on LinkedIn™️ while I've been away;

  • Collaborative articles improve but become more like Q&A's rather than articles
  • LinkedIn™️ break links with X (Twitter) accounts
  • Several changes to company pages
  • Profile videos are going to disappear
  • Profile custom badges surpass creator website links
  • 1 billion users...but less than 40% are active!
  • Profile verification expands to Brazil and Australia
  • More images allowed in image posts
  • @mention (tagging) gets worse!
  • The customized invitation debacle returns

All that plus the lowdown on my amazing trip.

Direct download: LinkedInformed_414.mp3
Category:general -- posted at: 12:00pm UTC

Why do men approach women on LinkedIn when they would never act that way in real life?
Why do people send a sales pitch DM immediately after connecting?
People seem to act in strange ways with a keyboard, often very differently to the way they would in person.
In this episode of LinkedInformed I had the pleasure of chatting with Jacob Elton about this fascinating topic

Direct download: LinkedInformed_jacob_18th_Nov23.mp3
Category:general -- posted at: 12:01pm UTC

Part two of my chat with Karen Tisdell about LinkedIn™️ profiles.
In this final part we discuss...
🔶 Experience section
🔶 Recommendations
🔶 Skills
🔶 Background image
🔶 Pronouns and there misuse
🔶 Name pronunciation

Thanks again to Karen for helping out with not just the recording but also helping me put together this summary of the podcast.

Direct download: Karen_part_2.mp3
Category:general -- posted at: 12:02pm UTC

Profiles are the bedrock on which everything else you do on LinkedIn™️ is built.
So why do we sometimes take them for granted ❓
Perhaps it's time to take a closer look at your profile?
This week I chat with Karen Tisdell, who is a professional profile writer about what makes a great LinkedIn™️ profile.
We don't agree on everything but I think you will find this discussion valuable.

Direct download: Karen_part_1.mp3
Category:general -- posted at: 12:02pm UTC

Business development on LinkedIn.
Some focus on inbound whilst others cold approach multiple prospects (knowing they will mainly get rejected). Luis Báez 🇵🇷🏳️‍🌈 has a different approach...one that is more targeted and highly personalised.

This week I chat with Luis, a sales enablement strategist and coach dedicated to online business owners and B2B professionals - he also used to work for LinkedIn in sales!

Direct download: LinkedInformed_410_Luis.mp3
Category:general -- posted at: 12:02pm UTC

When pods combine with auto-commenting tools, we have a problem ❗ 

But is it right to publicly expose people who we believe are cheating in this way ❓ 

That plus;

- A new Chrome extension

- My thoughts on LinkedIn™️ AI enhancement tools

- A great AI talk from Mo Gawdat

- A brilliant post of the week

 

Direct download: LinkedInformed_409.mp3
Category:general -- posted at: 12:00pm UTC