LinkedInformed Podcast. The LinkedIn Show

Welcome to episode 181, this weeks episode is focussed on an interview with Janet Murray from Soulful PR. I appeared on her podcast recently and since then she has been achieving great things with LinkedIn so I thought you would all like to hear from her.

But first…

Interesting Stuff I Saw This Week

Bumblebizz is now live!
LinkedIn to launch Talent Insights in 2018


Janet Murray spent 17 years as a freelance journalist before setting up her Soulful PR business.
She now focusses on helping people to ‘pitch’ into the media to get better exposure for their business.

Key things I took from this episode;

  • Traditional PR is not enough anymore
  • Four areas of PR you should be paying attention to on a regular basis;
    • Publishing content on your website
    • Email marketing / newsletter
    • Social media posting and activity
    • Press coverage (show the results on your website)
  • To build relationship with journalists you have to read the papers, show patience and work at getting to know them.
  • Be aware of what is going on and when a story breaks that is relevant to your specialism, contact relevant journalists via Twitter or call them. They are always looking for stories so you are potentially being really helpful.
  • Make a list of relevant journalists on Twitter and LinkedIn (mainly Twitter) - find them via a Google search/alerts.
  • #journorequest on Twitter can be helpful
  • Media enquiry services such as Response source, help a reporter out and source bottle
  • Journalists like to call (for speed) so put your telephone number in your profile (summary not headline) and Twitter bio
  • Make sure you have relatively recent Articles and videos in your profile so that a journalist or producer can see that you can write and appear comfortable in front of a camera.
  • Clarity in your headline is key….journalists needs to see quickly exactly what your niche is (arguably this is true for everyone, not just journalists)
  • Journalists always ask “Why do people need to hear this now?”
  • ‘Everything is potentially content’ If others care about it then it will probably fly on LinkedIn.
  • People are more interested in ‘how’ you work than what you do but PR about the ‘how’ allows you to talk about the ‘what’

Win a free 60 minute PR strategy session with Janet (worth £300+vat).
You can read more about these sessions here

You can enter this free prize draw by entering your details below

Links to other things mentioned in this interview;

Cara Mackay’s LinkedIn profile
Book - Your Press release Is Breaking My Heart
Media diary
Soulful PR Studio
The Soulful PR Podcast

If you have any questions that you want me to ask Janet, I will be happy to do so if you drop me a voicemail (link on the right edge of this page) or email me at mark@linkedinfomed.com

Direct download: LinkedInformed_181.mp3
Category:general -- posted at: 8:30am UTC

Welcome to episode 180, it’s been a busy week for me, I nearly didn’t get time to put this episode together but I’m glad I managed to because I want to talk about the revolution that is happening before out very eyes.
Stay tuned for more about that but first……

Clipper Race Update

They won!!

Interesting Stuff I Saw This Week

  • LinkedIn Engineering Blog - Serving Top Comments in Professional Social Networks

Interesting article, although a bit technical! Quote ‘we’ve built a scalable comment ranking system that uses machine learning (ML) to provide a personalized conversational experience to each member visiting the LinkedIn content ecosystem.’

Previously LinkedIn had a very basic way of ordering the comments in a thread;

‘The default mode for ranking comments on the feed was rank by recency: if you were the last person to post a comment on a popular thread, your comment would show up first. We had no understanding of the comment’s content, no notion of personalization, and no knowledge of the engagement that these comments were drawing.’

Comments are now assessed via machine learning where factors such as;

  • Actual comment content
  • Level of engagement (likes and further comments)
  • Who posted the comment

It would appear that you only see a comment from one of your connections on a thread that is already attracting plenty of engagement. This shows the importance of getting quick traction to any post…once you get early engagement then the algorithm will share subsequent comments to more of each commenters connections (interestingly they use the term connections and not followers).

Comments, Likes and Shares are up by more than 60% in 2017 - wow!

The machine-learned model below shows what affects what you see with regards to comments

This tells us that to gain greater visibility on LinkedIn we need to think about;

  • How many followers we have
  • Connection strength
  • How many profile views we get
  • Poor performing posts can have a detrimental effect on the visibility of future comments and posts
  • @mentions and #hashtags in comments can increase visibility

Overall, whilst a bit ‘techie’ this is a valuable insight into how LinkedIn programme their algorithm.

  • Adding LinkedIn’s Profile Card on Office 365 Offers a Simple Way to Build a Professional Relationship

This seems pretty similar to the ‘Rapportive’ Gmail plugin and the Sales Navigator Gmail plugin although from the screenshots, it does appear to provide a little more information. With the amount of people who use Microsoft Office 365 this doers highlight just how important your LinkedIn profile is to you!

The State of Groups

Many groups have been left to fester by their owners as can be seen by these shocking numbers of ‘pending members’ in some of the groups I am in on LinkedIn.

Not all groups are this bad and some are still well, run and valuable but the engagement on LinkedIn is now all in the stream and not in groups.

Let’s Not Get Too Honest!

Have you seen the trending #hashtag on LinkedIn #letsgethonest?

LinkedIn have even feature it in this new feature as seen below;

This involves posting something honest and vulnerable about yourself and nominating others to do the same. Here are some of the things people have been posting about

  • Speech impediments
  • Sick relatives
  • Relatives passing away
  • I’m homeless

And the list goes on…. If you click on the image above you can read more.

I’m typically enjoy genuine, authentic posts and I’ve always been a fan of showing vulnerability but this feels like a step too far for LinkedIn.

Maybe I’m wrong but this feels too self-indulgent to me and I find myself wondering about people who feel the need to share such deep personal issues with the whole world in this way.

As I’m about to explain in the next section, the engagement on LinkedIn is phenomenal these days and maybe this is part of what comes with that but at the end of the day, this is still a professional network and there are boundaries. Posting about feeling vulnerable in the workplace because you do not have degree is one thing but talking about more personal issues such as bereavement feels wrong to me.

Maybe I’m wrong…..I’d love to know what you think.

Drop me an email to mark@linkedinformed.com or even better why not leave me a voicemail

Something Special is Happening

That’s the fourth time in the last 2 weeks that an audience on one of my seminars have told me that they are astonished as to how much better LinkedIn is than they thought it was (based on previous experience).

I’m sure something really special is happening to LinkedIn this year and I’m not the only one who thinks this

As previously mentioned, engagement levels are exploding - a 60% increase is beyond amazing!

Is this down to the new design?

Partly, but it’s mainly down to a new, younger demographic who are leading the way in showing us how to engage more effectively.

The algorithm behind the new design has played it’s part and the new, more user friendly design has helped to attract this new audience but whatever the reason, I really senses a step change in the way LinkedIn is being used.

As someone that has been training LinkedIn best practice for nearly ten years, I can’t begin to tell you how happy that makes me.

Finally……finally!!

Greater engagement is certainty bring with it more success whether you are a job seekers, recruiter or looking to grow your business.

The future is LinkedIn!

I've listened to at least 2 episodes about Groups, but I have a question that you haven't discussed. I've found about 5 groups that are really directly related to the kind of folks I'm trying to get to know, but all of them are really like advertising boards. People don't try to engage anyone in the groups at all, and every once in a while people will have a conversation around a post.

My question is - how can I, as a member of a group, help to move the group more toward conversations? When I post to them, I post with questions that I really would like to engage (mostly with no response), and I'm starting to comment more in the groups (but mostly with no responses from anyone). Is there a way that I, as a member, can up the engagement, or when the culture of the group is set to be an advert board, is there really nothing I can do?

I really appreciate your podcast and appreciate any thoughts you might have on this subject.

Answer;

The reason why this happens is that the members of these groups are simply not turning up! They may be members but they have long since 'disengaged' from these groups. This reflects the serious problems that exist in groups - too much spam and irrelevant 'noise' has led to people ignoring groups. They are still members but they never check emails (or they have switched off notifications) and they don't bother checking into their groups.

So the answer to your question is to not bother with groups, at least for now anyway.

Groups will be re-launched (probably early next year) and I suspect they will become relevant again but for now there are better ways to engage with the sort of people you wish to get to know.

Most of the conversations on LinkedIn have moved to the homepage stream, meaning that people are commenting and engaging with peoples posts rather than in groups. The good news is that these conversations are better and more prevalent than they ever were in groups.

Here is what I would do in your situation;

• Identify people you are interested in via search - people and posts search.

• Follow these people

• Clean up your own homepage by unfollowing those that don't interest you and hiding irrelevant posts

• Engage with people via their posts

• Post interesting and engaging posts 3-5 times a week and @mention relevant people (sparingly) to bring others into the conversation

Communication strategy and techniques are something I cover on a regular basis on the podcast, in fact, the last episode (178) is a recording of a talk I gave on that very subject.

There is a place for groups on LinkedIn and I'm sure we will see the re-emergence of community discussion forums next year, but for now, I would advise concentrating your efforts on post engagement.

 

Direct download: LinkedInformed_180.mp3
Category:general -- posted at: 8:30am UTC

Welcome to episode 179, this week the main topic is something I seem to be coming across a lot…employee advocacy on LinkedIn.
For those who haven’t come across this before, it simply means utilising the employees of a company to be ‘advocates’ of the organisation to help with marketing, sales and recruitment.

The problem is, I’m really not sure it works on LinkedIn….I will explain more later.


Interesting Stuff I Saw This Week


Artificial intelligence just made guessing your password a whole lot easier

Carl who sent this article in uses Password Safe https://pwsafe.org

I also noticed another two key people at LinkedIn have recently left the organisation.
I have met many LinkedIners in my time but the one who has impressed me the most was Wade Burgess. Wade is a massive talent and will be a huge miss to LinkedIn.
Keep an eye on his new employer Shiftgig, if Wade is convinced enough to join them as CEO, they are likely to be going places!

If you are listening Wade (highly unlikely) - my very best wishes for the future.

LinkedIn have also lost another key person who is highly respected. Pat Wadors was the SVP of global talent.

Both individuals were key players for LinkedIn, these must be testing times for the CEO Jeff Weiner.
This got me thinking and I checked back at my connections at LinkedIn and remarkably another 10 (in addition to the above) have resigned since the announcement of the Microsoft takeover.

Employee Advocacy. Does It Really Work on LinkedIn?

I have had several conversations recently with companies who want to know how to use LinkedIn more effectively as an employee advocacy tool.
This got me thinking about the whole subject and I have to say, I’m somewhat sceptical as to whether this really is a good idea on LinkedIn (possibly anywhere).

  • My thoughts;
    Does it actually work? It seems a hot subject but I remain sceptical that is actually has any tangible benefits.
  • Most content seems to be external links which are pretty much a waste of time posting on LinkedIn anyway.
  • Sharing company page posts doesn’t seem to work either - company posts get very little engagement. Average figures for Cisco (number 4 in LinkedIn top company pages for 2017) are 135 likes and 3 comments and Schneider Electric (number 2) get 300 likes and 2 comments. The vast majority of likes are from employees (advocates). A comparable set of stats from a really strong personal user is 135 likes and 15 comments!
  • Experts in this subject talk about providing ‘guidance’ to employees but I suspect this either puts them off being active or means they feel ‘directed’ which leads to a huge lack of authenticity.
  • Why not educate employees to use LinkedIn (voluntarily) in a way that allows them to be authentic individuals and not mouth pieces for the marketing or recruitment function?
  • Most companies (and advocates) are guilty of the McFly syndrome …It’s all about you!
  • If employees are happy, motivated and active on LinkedIn then they will naturally be advocates. They actually don’t need to talk about the company at all…just show that they are interesting, switched on individuals.

Here is the post I did on this subject (click on it to see the comments);

You can see the LinkedIn #LifeAtSAP posts here and the #WeAreCisco posts here

These week we have a first! ….a live question recorded today!

Lorraine Bow is a Ukulele instructor based in London and has been struggling to find ways of using LinkedIn to win new clients.

She asked me to help her and this is what you can hear in the episode

You can view Lorraine’s recent activity by clicking here

Here is her original ‘Goosebumps’ post which, as you can see didn’t get much traction

 

Direct download: LinkedInformed_179.mp3
Category:general -- posted at: 8:30am UTC

Welcome to episode 178, it’s been a busy week for me with several training sessions and a speaking gig. I knew I wouldn’t get time to produce an episode this week so I thought it might be interesting to hear the talk that I gave this week.

First and relevant to the subject of my talk, I saw this article and wondered what you would make of it.

Interesting Stuff I Saw This Week

Seriously, Please Stop Trying to 'Go Viral' on LinkedIn

My thoughts;
What does ‘viral’ actually mean?
You really don't need a ‘killer’ inspirational story. People mostly respond to interesting but ‘normal’ stories that they can relate to.
Views are not a vanity metric. Your post ‘views in the feed’ number is a clear indication of how the algorithm distributes your post and this is an important thing to keep a check on.
The point about creating a community makes perfect sense to me but this has nothing to do with posts on Linkedin - different issue.
The headline of this post does strike me as being classic ‘click bait’ as the article isn’t really about why you shouldn't be aiming for high views from your LinkedIn posts.


My talk

You can view a copy of my slides below

Direct download: LinkedInformed_178.mp3
Category:general -- posted at: 4:35am UTC

Welcome to episode 177, this week I want to focus on research….not stalking! The problem is that everyone seems to want to refer to it as stalking so whatever…I’m going with that in the headline.
There is so much valuable information to be gleamed from someones LinkedIn profile and yet most people barely scratch the surface.

More of that later but as always I’m starting with….

Interesting Stuff I Saw This Week

Once a Running Joke, LinkedIn Is Suddenly a Hot Social Network. Here’s What Changed
LinkedIn Is Going to Start Serving Native Ads to Outlook Users’ Inboxes

LinkedIn Update

Not so much an update as just some feedback. Native video appears to be fully rolled out now and the numbers of videos in my feed has increased dramatically.
The net result is that ‘View’ numbers are dropping like a stone!

I posted a video yesterday that so far has 32 likes and 12 comments...not bad in 1 day......but only 186 views!!
When native video first arrived, that amount of engagement would have shown a view number 10x that!
DON'T PANIC!
Here's why;
1) View metrics are not as important as Likes & Comments
2) A 'View' for native video only counts if someone pauses on your video for a minimum of 3 secs
3) Everyone now has native video and many are experimenting with it. This means there are lots of videos appearing in our feed so we skip past them within 3 secs.
4) In time, the number of videos will drop again as the novelty wears off.

Stalking

LinkedIn can be used in many different ways as we all know but in my experience, one of it’s most common yet also most under-utilised uses is people research.
That may seem like a contradiction…..let me explain.
Even the most sceptical, ‘once in a blue moon active’ LinkedIn user will look at someone’s profile on LinkedIn to check them out before a meeting or telephone conversation. It’s become the de-facto tool to find out information about people but most people just take a cursory glance at the profile. In doing so they miss so much valuable information.

Here’s what I do before meeting someone;

Read their headline, summary and experience
Check their personal and contact info section to when we connected, check out their website links and look to see if they are on Twitter <contact info>
Search for relevant keywords in their Tweets (from:Twittername AND keyword OR keyword)
Check their media and watch any videos (especially if it’s of them) and any presentations.
If they have Slideshare presentations in their profile, hop over to Slideshare and check out their other uploads.
Check for mutual connections and contact them if appropriate
Also check for mutual groups in Highlights and see if they have been active recently.
Check out their articles and read the most recent plus any that are highly relevant to your meeting. Pay particular attention to their response to comments.
If they are a connection, thoroughly search (filter) their connections looking for highly relevant connections including your competitors!
Click on ‘See all activity’ and then ‘posts’
Then move over to ‘all activity’
Click on the companies they have worked for during the last 3 years and see if you have any connections that were at the company at the same time. If so, consider contacting them.
Read their current job description for any relevant information.
Check their education, click on Alumni and see if you have any connections that might know them from university (depending on their age)
Volunteer experience can also be enlightening
Read all of their received recommendations (if possible)
Now the real golden nugget….read their given recommendations to really understand what they truly value in people they know.
Follow them if not already connected
Check other social media channels (such as Facebook, Instagram, Snapchat and Google+)
Use Crystalknows to get a psychometric assessment of them

The more research you do, the better. You won’t use 90% of the information you find but the things you do use could make a huge difference.

Question from Magnus Unemyr from Sweden:
Assuming my posts are educational and giving value, how often can I post without becoming annoying? I currently post once a day, are two posts a day considered too much or where is the limit to be just active and not annoying?

Answer: Great question. One post a day is good going, especially if you are also engaging with people throughout the day.
That said, I don’t think 2 per day is over the top. In terms of whether this annoys people, well that assumes they see every post you do…which is unlikely! The algorithm helps in this regard as it won’t feed everything you post to the same followers every time.
Personally I think it is more about engagement than the number of posts. You could achieve a lot more from one post a week that created extensive engagement then 5 posts that don’t!
I hope that makes sense.

Direct download: LinkedInformed_177.mp3
Category:general -- posted at: 8:30am UTC

Welcome to episode 176, this week I am going to share my thoughts on the demise of content marketing and the rise of engagement as a much more effective tool to influence and build trust.

But first…..

Interesting Stuff I Saw This Week

Bumble’s CEO Takes Aim At LinkedIn
18 Enormously Useful LinkedIn Hacks by Andy Foote or just shortcut to the fancy text generator here
If You Wanna Crush It On LinkedIn's Hot New Video Addition, Do This

 

New LinkedIn Feature

Invitations. This week saw the introduction of significant improvements to the way we manage our invitations to connect.

The ‘select all’ feature will save me loads of time. Thanks to Perry Van Beek for informing me of this.
Great feature, I love it when they give us more but it’s not all good news….

Search. LinkedIn have, for some strange reason, decided to take away the keyword search field from search results.

In addition the ‘search for people with filters’ has been replaced with ‘People’. ‘Jobs’ and ‘Posts’. Selecting People is still a ‘filters’ search but you can’t then subsequently add in keywords to your search. You either start with keywords or have none….odd move!

This has a knock on effect with search alerts because you cannot create one unless you have performed a keyword search.
The workaround is to do a search with filters and then create a new search by adding the job title string into the main search, it’s not as accurate but you can at least create the search alert.

 

Engagement

This has been playing on my mind recently as I think we are seeing the start of a significant change in the way people use LinkedIn.

Traditionally we always thought that sourcing relevant content and sharing it on LinkedIn was a great way to build relationships. This led to scheduling of link based posts using tools like Buffer or Hootsuite.
I’ve covered this extensively before and had decent results from it……but everything seems to have changed.
The LinkedIn algorithm is now penalising external content so much so that it is very difficult to get past 1000 views in the feed whereas text or image based posts are flying as covered recently.

On reflection we have been posting all these links to external articles but is anyone reading them? Probably not!
And even if they were, the algorithm is preventing most people from seeing them anyway.
So this feels like a sea change to me.
No more external links
Stop scheduled posting from Buffer / Hootsuite

Instead we should be focussing our time on creating effective posts, good quality articles and engaging with other peoples content.
That feels like a much better way to use LinkedIn.

Can you see where I am coming from here?
Is this the beginning of the end of content marketing?
Let me know what you think

Direct download: LinkedInformed_176.mp3
Category:general -- posted at: 8:30am UTC

Welcome to episode 174, this week I want to return to a subject close to my heart and also one that I think is really important to all of us.
18-25-year-olds and their use (or lack of use) of LinkedIn!
This episode features an interview with John Morley about the work he has been doing with school leavers.
More of that later …

Interesting Stuff I Saw This Week

LinkedIn launch a new ‘Welcome to the team’ prompt
A LinkedIn Editor Reveals How to Get Featured and Go Viral on the Site This is a real clickbait headline but worth a read anyway.

Last Friday I had a wonderful day with three other LinkedIn Trainers in the UK.
Steve Philip
Angus Fraser
Greg Cooper

We had a really productive day sharing ideas and expertise in a very open ‘nothing to lose, everything to gain’ atmosphere. If you get the chance to get together with your competitors, take it. You will gain a lot from the experience.

On Sunday I attended the start of the Round the World Clipper race. I really knew very little about it beforehand but I found the whole thing incredibly inspirational and it’s really helped me get some new focus into my business.

Click on the image below to find out more about the race

Company Page Followers Hack

It’s very annoying that LinkedIn prevent us from seeing who are followers are but thanks to Glen Smith I have a cool hack to show you.
This might not last long but if you use the url;
https://www.linkedin.com/company/company-name
You will be able to view them. Remember if your company name is more than one word you must separate the words with a dash -

It’s a useful hack but my advice is to focus all your engagement efforts on your personal page anyway.

Is this poor communication?

This fascinates me. Is this good communication or not? Is it good design by LinkedIn? What are they hoping to achieve by this?

A Focus on Youth

This week I chat with John Morley about the work he has been doing with school leavers via the National Citizen Scheme in the UK.

Key Points
Most Teenagers don’t even know what LinkedIn is
Most teenagers are ‘socially engaged’ on other platforms
We need to help teenagers understand the importance LinkedIn can play in their professional personal brand.
Teenagers should be thinking about their career and they need to understand that LinkedIn will be very useful to them when looking for an internship or job
A great technique is to get them to focus on what they want to do and then visualise what their LinkedIn profile will look like.

I would strongly encourage you to spend some time with your teenage kids, family members or family friends and encourage them to think about LinkedIn. You could be doing them a real favour.

Direct download: LinkedInformed_175.mp3
Category:general -- posted at: 8:30am UTC

Welcome to episode 174, I’m going to share an interesting chat I had with AJ Wilcox this week. AJ heard me talk in sceptical terms about the new website demographics feature that LinkedIn are currently rolling out and contacted me to say he was very enthusiastic about the feature. So I thought I would record our conversation and share it with you.

More of that later but first…

Interesting Stuff I Saw This Week


Judge rules against LinkedIn in legal fight over its members' public data
Another great article on the same subject is in the Washington post: Is LinkedIn trying to protect your data — or hoard it?

This ruling could have interesting ramifications for other current and potential 3rd party products. I’m not sure it ‘opens the floodgates’ for plug-ins and extensions but it will be interesting to see what develops.

Feedback

This a great point from Sandra. Sharing a post, with attribution does allow someone to add their own perspective that is suitable to their audience.
Fair comment, I was probably a bit harsh about sharing, it’s not stealing likes and comments although I do think that you should always comment on the originators post as well to assist their distribution of that post.
That of course is not the same as the copy & pasting, which is always wrong, even with attribution.

If you want a copy of the cheatsheet that outlines how to achieve high post views and engagement then fill in your details below, it’s completely free.

New LInkedIn Features

Native video on desktop is now being rolled out, it doesn’t allow you to record unfortunately but you can upload a video from your computer

The video feature has suffered some problems this week as a new tranche of members have been given access which has caused uploads to be very slow at processing.
On that point, if you are adding video from your computer, these are the dimensions it needs to fit;

We now have a new ‘Connection’ filter in search results (mobile and desktop). This is different to searching a connections connections which is done from their profile. This is designed to be more of a secondary filter to an existing search result. For example you may be searching for prospects and then want to know if one of your good business contacts is already connected to anyone in the result. Thus revealing the opportunity for an introduction.

LinkedIn active status in Messages. Many users seems to have got this useful new feature this week but the way LinkedIn explained it can lead to some confusion. Hopefully the below video clears that up

It’s a positive enhancement to the messages function but I think this feature could be improved with;
Filtering by who is active in the Messages page
Active status to show in a connections profile

What do you think. Any other ideas on how they could improve this?

Website Demographics

Let’s hear what the world’s nicest social media expert has to say about this new LinkedIn website demographics feature

AJ explains how this tool can be used to get a much greater understanding of who visits your website. Not just your domain but each specific page so you should be able to get a much clearer idea of who is interested in certain aspects of your business or products.
It may even give you guidance of how those pages should be designed (to suit the audience).

Also you can combine custom audience advertising with website demographics by targeting the demographic of the people that are typically going to your relevant website pages. This should make your custom audience ad’s much more effective.

You might already have this feature. Go to your ad’s account on LinkedIn

Then click on an account and you will see website demographics if you have it. I didn’t have it when I spoke with AJ but as you can see, I have it now!

Apparently only 25% of members have it but it is currently rolling out to all.

 

Direct download: LinkedInformed_174.mp3
Category:general -- posted at: 8:30am UTC

Welcome to episode 173, this week it’s just me (no interview) and I want to talk about the controversial but also very important topic of plagiarism.

 

But before we get to that I need to catch up on some things I wasn’t able to cover last week plus some other articles I saw this week…

Interesting Stuff I Saw This Week


Hackers catfish tech execs on LinkedIn
Putin passes law that will ban VPNs in Russia
HOW RUSSIA IS USING LINKEDIN AS A TOOL OF WAR AGAINST ITS U.S. ENEMIES
Why LinkedIn will Never Tell You When to Post on LinkedIn

You can hear my interview with Janet Murray on the Soulful PR podcast here

LinkedIn Updates

Think twice before you reply to an InMail with a shortcut ‘No Thanks’!

This is very sneaky and I’m not sure it’s been properly thought through by LinkedIn. When you receive an iMail from someone you have the opportunity to reply with 3 shortcut phrases

 

On the face of it this looks like a time saving convenience feature similar to those inBot responses you see in normal messaging.
Beware, it’s not what you think!

When your ‘no thanks’ reply is received the other end the sender sees this message

So they can’t continue the thread….that makes perfect sense to me but what happens if they try to subsequently send you a new InMail?

So you have inadvertently ‘blocked’ this person from ever InMailing you again which could be disastrous for jobseekers and others who don’t wish to cut off communication altogether, it seems absurd to me that LinkedIn don’t make it clear what you are doing!

 

Long text posts are ‘killing it’ on LinkedIn

 

I have reported on this before but since then I have tested this further and it is clear that the algorithm that decides how many of your followers will see your post is massively favouring posts with a lot of text and really penalising any posts that include a link (unless it’s a LinkedIn article).

 

Here is a post I did last week about a news item regarding Sports Direct. As you can see below, this story was widely covered on LinkedIn by individuals and companies but everyone else made the mistake of including a link to the online article.

Knowing what I know, I simply took a screenshot of the letter and posted it as an image accompanied with some long text (triggering the ‘see more’.

As you can see, the results speak for themselves!

As I typed the above post I paused as I wondered if what I was doing was in some way a form of plagiarism. In the end I decided it was OK as the story had been widely covered by many sources in the national press….but that got me thinking about the main subject of this weeks episode!

LinkedIn Plagiarism - Is copy & pasting posts OK?


This seems to have become an increasing trend on LinkedIn, especially as text only posts have become more popular and successful.

Here is a classic example of what I’m talking about. This text only post from Ryan Cummings was phenomenally successful with nearly 40,000 likes and approaching 3000 comments.

Those are great numbers but could have been so much more because others decided to copy and paste his post and re-post it on their own feed. I actually found 27 posts like this.

This is the most blatant example and is classic plagiarism

The majority were like this, I even found someone who had made it into his own LinkedIn Article!

And someone who tried to be clever by changing the copy, ever so slightly!

And another who just copy & pasted a section

Some fool even had the cheek to add their product picture to the copied post!

It’s hard to defend these people. They clearly have extremely low ethical standards and will never find success by operating that way……..These losers are annoying but not the ones I’m most concerned about.

I also saw plenty of examples like this;

Whilst Ryan’s name is shown, it is not a link back to his profile.

There were other examples where Ryan is mentioned and linked (@mention)

Whilst this is an improvement, is still wrong in my opinion for this simple reason;

They are stealing views, Likes and Comments from Ryan!

and I think that is totally unacceptable!

Every post offers us the opportunity to Like, Comment or Share - using these is quicker and ensures that all credit, views and further engagement belong to the rightful owner.

Not everyone however would agree, look at this post from a CIO claiming that this practice is ‘standard behaviour’ across all social media - really? If this is common practice then that would suggest to me that it’s ‘common practice’ to behave unethically, surely that isn’t true for most social media users - is it?

Admittedly Bill also makes a good point about unwarranted blocking but his original comment is ludicrous!

This topic was also covered  and extensively commented on in a recent post by Simon Chan

I agree wholeheartedly with Simon’s comments but who cares what we think. How does it feel to be copied in this way?
Well I reached out to Ryan Cummings and asked him for his thoughts and this is what he had to say;

“When I first noticed that some people were copy and pasting my post, I was a bit flattered. However, when one particular post began accruing several thousand likes and gained momentum, I then had people commenting on my post saying that they think the story was made up or that I was the one who copied it.

LinkedIn can easily determine who the original author was, and I believe they should step in and take down posts/suspend users who do not give proper attribution when posting others' content.

So to directly answer your questions:
1. I don't like it, they should cite their sources. Those who don't will be exposed and look like clowns anyway.

Direct download: LinkedInformed_173.mp3
Category:general -- posted at: 8:30am UTC

Welcome to episode 172, this week I’m going to introduce you to a very interesting and somewhat entertaining character. Jon Buchan is a digital marketing expert who has a unique way of getting fantastic responses to cold messages (mainly emails) he sends by using humour.

But first we had some feedback from last weeks episode on Native video.

Native Video

My friend and fellow LinkedIn trainer Sandra Long sent me this voicemail

Gary Stockton also got in touch;

“I'm looking forward to creating videos for important job openings and new thought leadership content. Check out Screenflow for Mac. You can record screen from iOS devices and make great looking mobile demo videos. I think current release of Camtasia also allows for mobile screen recording”

Great points Gary. I think highly of both those products but they might be out of the budget for the average user who occasionally wants to post a video. In those circumstances, simply record on your phone.


The Charm Offensive with Jon Buchan

This is an intro’ from Jon that nicely sets the scene for the interview

 

“One night, I got drunk and wrote an email. I woke up and still thought it was a good idea to send this completely absurd email to very busy, Senior Marketing Directors at large brands.

I sent 6 emails manually. It wasn’t long before I got 2 replies. Both of them were highly complimentary but telling me they already had agencies in place. Then I got another response, and they wanted to meet me. I couldn’t believe it. The email I created should in no way work. It was out of the ordinary and weird and ridiculous. Yet it did.”

 

Here is an example of the kind of response that Jon frequently gets to his messages;

In this interview Jon takes time to explain the structure of his cold emails. This is equally applicable to LinkedIn messages and even posts. Below is an example of a recent LinkedIn post from Jon

You can check out Jon’s LinkedIn profile by clicking on it above.

The best information can be obtained in the Charm Offensive Facebook group

This weeks question is from Jennifer Holloway

Answer - Two options;

  1. Upgrade to Sales Navigator and import your tags…….for the delightful price of £72 per month, which probably isn’t a good investment for tagging alone.
  2. Use the Dux-soup Chrome extension. It’s free and allows you to add tags and notes and then search by tag.
Direct download: LinkedInformed_172.mp3
Category:general -- posted at: 8:30am UTC