LinkedInformed Podcast. The LinkedIn Show

Welcome to episode 157. It’s about time we talked about groups again, A long standing feature that used to be great but seems to have deteriorated in recent years resulting in very strong rumours that groups are about to be dumped by LinkedIn.

But before we get into groups…..

Interesting Stuff I Saw This Week

  • More Features Coming to the New LinkedIn Experience
  • ‘Conversations’ or ‘Smarter messaging’ is turning out to be a game changer! Here is the update I posted congratulating those that worked on this feature. Credit where credit is due.
  • Introducing Lead Gen forms
  • How to set up LinkedIn Lead Get forms and sync to your CRM
    Consumers predict only short term success for LinkedIn This is an interesting article and the survey results don’t look great for LinkedIn but we are assuming that the people surveyed are expert futurists! In addition the survey was commissioned by an email service provider who were obviously keen to show that email has a great future. My take is somewhat different, I’m starting to think that LinkedIn may actually have a better, longer future than other social media platforms including the ‘apparently untouchable’ Facebook! This is something I thought about after sharing the following video on LinkedIn;

Have a listen to the podcast to hear what I have to say on this.


What to do about Groups!

I can remember when groups were one of LinkedIn favourite features, now they seem to be the problem child. Should LinkedIn abandon them or is there a cure?

This is an infographic that LinkedIn put together in August 2013

In those days LinkedIn were proud of groups, so how did it all go so wrong?

My feeling is that they became a victim of their own success;

Too many groups were created (8000 a week in 2013!)
Group owners were primarily motivated to grow the number of members which resulted in many groups becoming too big to control
Groups became a spammers paradise
Anti-spam measures introduced by LinkedIn alienated group managers (rightly or wrongly) and this resulted in less control of membership by managers/owners
LinkedIn’s prevalent ‘them vs us’ attitude damaged the relationship with Group owners/Managers

Most groups have become like ghosts towns with very few new members and virtually no activity happening.
This article sums up the experience of many group managers;
Is LinkedIn Trying to Kill Groups? They couldn't succeed more if they tried

I first heard this rumour at Social Media Marketing World from experienced and knowledgeable commentators and this led to ex LinkedIn staffer Koka Sexton publicly asking the question to Ryan Rolansky (Head of Product and one of LinkedIn’s key decision makers)
See Koka’a post asking Ryan to confirm/deny the rumours

Samantha Bailey has since written this article; (Warning : Samantha researches her articles exceptionally well but as a result they are long……..very long!)
Separating Rumor from Reality in the Controversy Over LinkedIn Groups

Personally I really don’t believe the answer lies in monetising groups. LinkedIn’s monetisation strategy has always been largely indirect meaning that they design functionality to increase things like page views, number of members etc so that they can monetise those things.
Direct monetisation of groups would lead to more issues in my opinion. The whole point of groups is to serve the members, not the owners!

The Solution

Groups should be abandoned and replaced with a new, fresh feature that is named differently
Group owners should be given the option of converting their group to the new format.
The new format should restrict each ‘community’ to a max of 5000 members (maybe less)
Group owners who currently have more members will have to select the most active members or create more communities.
The new format should allow for discussion channels as we currently see in Slack
This should also include a feature like ‘conversations’ that is visible on the normal LinkedIn homepage
These new communities should be designed for owners and managers that wish to ‘serve’ a community, not gain personal commercial benefit.

It would seem sensible that this new solution would be developed in conjunction with Microsoft
Those are my views, possibly a bit controversial but I firmly believe that this issue will not be solved by ‘tinkering’ around the edges. A much more drastic step is required and this will inevitably annoy many current group owners.

New Udemy Course
Check out my brand new course Advanced Job Seeking With LinkedIn, it’s only £25 and includes the most advanced techniques I ever teach.

<AFQ image>

Question : “I'm Canadian and actively looking for my next job opportunity not locally but abroad.

What can one do to not be looked over because of their location? I've filled out the hidden job search function on LinkedIn but I'm not confident that most recruiters have access to this so I feel I could be doing more to make myself a more attractive candidate to foreign recruiters. The only issue for me is that I feel recruiters are turned off to my candidacy because of my location and the possible relocation costs involved.
What can one do to avoid this or at least minimize it?

ANS= Unfortunately there is no simple solution to this. Most jobs are filled (on LinkedIn) via search so what are the chances of someone searching in Canada?
Applying to ad’s is also tricky although you do have the option of making your desired location clear in your cover note.

One important thing to note is that applying for jobs without a permit to work is pretty much impossible. You won’t get a job offer first, permit second. It simply doesn’t work that way!

As far as LinkedIn is concerned you have two things you might be able to do;
If the location you wish to relocate to has a different language then you can create a profile in that language as discussed with Luca in last weeks show.
With the above and in circumstances where the language is not different you could change the zip/postcode location in your profile. This is not being entirely honest so you would need to make this very clear in your summary but it’s your location that will count you out of searches so changing that will make the biggest difference.


Question:
I saw this is my public profile settings. What does it mean?
<Public profile settings>

ANS = This one had me (and Luca) stumped but Luca found the answer in the good old LinkedIn Help centre!
Machine Translated Public Profiles on LinkedIn
At LinkedIn, we're constantly trying to improve our member experience. One of the things we're doing is launching a pilot program where we're machine translating certain parts of public profiles from English to a secondary language, which will be the profile viewer's native language.
If you're part of this pilot program and sections of your public profile are machine translated, you have the advantage of increased exposure in country-specific search engines, which may lead to more profile views, messages, networking and job opportunities.
Notes:
1 The machine translations will be limited to certain public profile sections, including the headline, position title, school degree name, skills, and language.
2 Currently, we're only launching this program in specific countries by machine translating sections of certain public profiles into selected languages.

Direct download: LinkedInformed_157.mp3
Category:general -- posted at: 8:30am UTC

Welcome to episode 156, this week I finally get around to discussing how LinkedIn works across different languages and seeing as I know very little about the subject, I called upon my good friend Luca Bozzato to help out.

But first a few updates for you…..

LinkedIn have finally clarified the difference between article and post ‘views’

Article views have always been ‘real’ views (ie someone clicked on your post) whereas post ‘views’ are just page impressions, ie it has just appeared on someone’s homepage feed and there is no guarantee that anyone has actually read it.

I wrote an article this week about the increasing amount of images posted to LinkedIn that are the wrong size and are therefore getting badly cropped in the feed.
The key thing to remember is that your images should a 3x2 ratio, ie 3 width and 2 height.

You can read the full article below;
Get Your Image Right

I also had all kinds of issues getting the thumbnail for the article to look right in my profile.
Plenty of attempts and failures later, I finally worked out that the middle 3rd (horizontal) go the cover image is what is visible in the thumbnail.

Something interesting I saw this week….

Who Has the Best (and Worst) LinkedIn Profile Photos?

So who would have guessed that Chile would have the best profile pics?!

This gave me the perfect excuse to re-test my score with Snappr now that I have a new profile, previously in episode 145, I found I had a rather disappointing score of 64 but I’m delighted to see a big improvement!

LinkedIn Languages with Luca Bozzato

I was delighted to welcome Italian LinkedIn expert Luca onto the show to share his knowledge, click on the image below to view Luca’s profile.

Some highlights of our chat
10 million users in Italy
LinkedIn is growing in popularity in Italy
24 languages are currently supported
You can create multiple profiles for each language, this is not translated by LinkedIn but written by you.
This allows the member to create different content in their profile, specific to each country/language. This is much better than a Google translation which can look unprofessional.
Be careful to check your profile on mobile because the language is dictated by where you downloaded the app.

Please feel free to get in touch if you have any further question about multi-lingual profile

A great question this week from Stan Robinson;

Q- Is it possible to duplicate a saved search in Sales Navigator?

ANS - This is a great question and the answer is that it can be done but not by duplicating a saved search directly. The workaround is to do the following;

Go to the saved search you wish to replicate & amend
Click at the top to reveal the full result (only new ones show initially)
Now ‘view all filters’ to alter in line with the adjustments you wish to make
Click on Save search on the left
Give this search a new name.

 

Direct download: LinkedInformed_156.mp3
Category:general -- posted at: 8:30am UTC

Welcome to episode 155, I’m sorry I wasn’t able to deliver an episode last week, the conference was so ‘full on’ I had no opportunity to put together the full episode although I did manage to record a few short snippets.

Now that I’m back, albeit somewhat jet lagged, I thought I would share with you my experiences last week in San Diego

But first……

Interesting Stuff I Saw This Week.

LinkedIn revamps timeline with Trending Storylines: curated, algorithmic news clusters
This seems like a good move on the face of it, note that the trends are personalised so not everyone will see the same posts. It’s currently only available in the US (desktop & mobile) so I haven’t had a play with it yet and I will reserve judgment until then.

LinkedIn could be moving firm's IP to Ireland after Microsoft's €24bn takeover
So, not happy with making more money from it’s members, LinkedIn want to pay less tax!!

Social Media Marketing World (#SMMW17)

So last week I made the trip to San Diego, a trip I had thought about making every year since this conference started. It was a big commitment both financially and in terms of time….so was it worth it?

The conference was held at the massive convention centre in downtown San Diego. SMMW had c3000 delegates but we barely took up ⅓rd of the convention centre!!

The conference began officially on Thursday but they ran a series of practical workshops on the Wednesday so my first experience was a practical session led by David H. Lawrence 17th and it couldn’t have been a better start!

How to create videos that build authority at a moments notice. David H. Lawrence XVII

I made more notes in this session than in any other. Very impressive speaker with a background as a Hollywood actor!

I met up with listener Gary Stockton afterwards to get his feedback

Key points;


  • Good lighting is important (2 in front, 1 behind)
  • Use the rule of ⅔rds to position yourself. Stand slightly side on and turn your head towards the camera. Look through the camera, not at the end of the lens and look away occasionally.
  • Never use your RBF (resting Bitch face!) instead always use your BFF!
  • To correctly position your hands hold your left hand finger with your right hand and position then at the bottom of the shot.
  • A good lavalier mic is the Audio Technica ATR335015 (I already use this)
  • A good camera to use is the Canon LEGRIA HF R706
  • If you are interviewing someone, position yourself on the right of the shot.
  • Never tell an interviewee what you are going to ask them.
  • Never explain a question, keep it short “tell me about…” and let the guest shine.

How to create highly shareable social media images - Rebekah Radice

I am a big believer in the importance of images in our posts and articles on LinkedIn so I had high hopes for this workshop……it wasn’t as insightful as I hoped but I still picked up a few tips;

  • Understand what images do well in your market.
  • When using text in an image, use 2-3 different fonts
  • Infographics are still popular
  • Carefully name your images with keywords
  • Great quote “Learn rules carefully so you can break them properly”!
  • Check out relaythat.com for producing LinkedIn images - some great templates and 10 free downloads a month.

Day two keynote - Michael Stelzner

  • Rather than try to second guess the algorithm, focus on understanding the company’s objectives. If you know what LinkedIn are trying to achieve then you can be sure the algorithm will be programmed in line with that.

  • Facebook posts are not related to the time they are posted so scheduling at specific times does not have an impact anymore….this is definitely not true for LinkedIn though, not yet anyway.
    Great quote - “Become known as being helpful”

Artificial Intelligence - Christopher Penn

This was a very fascinating but complicated topic and I think I understood, at best about 20% of what Christopher covered! He was clearly a very competent, technical guy and as a result he communicated as you would expect of someone of such a ‘techie’! The main highlights were as follows;


  • Machines are very capable of understanding sentiment (in comments for instance)
  • Google have developed AI that is more capable at lip reading than humans which sounds pretty scary from a privacy point of view!
  • Machines will be able to write better content than humans within 2 years (Really?!!)
  • In the future there will be 4 jobs in the workplace;
      Those that tell a computer what to do (subject matter experts)
      Those that are told what to do by a computer.
      Sales
      Entertainment
  • Chatbots are this years big deal in the social media world. Try out Mitsuko and Growthbot

How to become an evangelist - Guy Kawasaki

Guy was one of the real ‘Superstar’ presenters at the conference and he didn’t disappoint! He can be pretty controversial at times but also very entertaining. He was talking about being an evangelist and the things I learnt were as follows;

Direct download: LinkedInformed_155.mp3
Category:general -- posted at: 8:30am UTC

Welcome to episode 154, it’s been a tricky week this week, I had planned an interview with an Italian LinkedIn trainer to tackle the important subject of multi-lingual profiles but due to a combination of illness and power cuts, I had to postpone that!

Instead I decided to cover a subject I am very enthusiastic about - research, specifically researching people.

But first…..


Interesting Stuff I saw This Week

LinkedIn’s founder Reid Hoffman has been wondering what to do with himself since he found the the company he had a major stake in had been sold for $26.2B…..tough life!
Anyway new parent Microsoft have come to the rescue and offered him a role on their main board.
Personally, if I had $2.8B coming my way soon, I think I could find something better to do with my time!
The Mission Continues: Joining the Microsoft Board

Mobile Update

LinkedIn have updated their mobile app.
As is the norm, the app store information on the new update was full of interesting facts (note the contrast to Facebook)!

Instead we have to try to figure out the changes for ourselves although they did announce in their blog that the new version now has profile picture edit options;

There are some other notable changes. The ‘Me’ menu has disappeared….wait! I thought they redesigned the desktop experience to be more in line with mobile…but now they are dropping the Me menu from mobile?!!

This was how the menu looked before the update;

This is how it looks now

As you can see, the Me menu has been replaced with jobs (boo hiss!). So how do you get to the profile edit page?
…You now have to tap on your profile pic, top left as shown above.

They have also improved the controls you have over your feed. Now when tapping on the edit link (see below) you get more options.

One of these options is ‘Improve my feed’


This isn’t new but it then provides another new option ‘Clean my feed’


I wonder how it decides who is high up on this list…perhaps it is those you have engaged with the least?

Have you noticed any other changes?

LinkedIn Warn Cheaters!

LinkedIn are sending out emails to users who they spot are logging into another persons account, this currently only seems to happen when they are a Sales Navigator or Recruiter Lite subscriber.
I can only assume this means they are tracking IP addresses.

A listener sent me this screenshot of an email they received recently

I Know You…..Profile Research

There are so many things you can find out about someone from their profile. In this section I talk in more details about;
Contact & Personal Info
Summary
Highlights
Articles
Activity
Experience
Recommendations
Psychometric assessment - CrystalKnows.com

No episode next week (probably)

I think it’s likely that I won’t get an episode out next week as I will be networking and learning like crazy at the Social Media Marketing World Conference in sunny San Diego….can’t wait!

Direct download: LinkedInformed_154.mp3
Category:general -- posted at: 8:30am UTC

Welcome to episode 153, this week I discuss my thoughts on @ mentions in LinkedIn posts. There seems to be a growing trend out there and I’m not sure it’s all good.

But first……

Interesting Stuff I Saw This Week


It looks like LinkedIn are making no headway with Russia;
Russia says ‘nyet,’ continues LinkedIn block after it refuses to store data in Russia

Perhaps Jeff Weiner needs to have a word with his new President…..I believe he has some good contacts in Russia!!

Update

Last week I featured a question from Jamie…..firstly I used the wrong name! It was actually from Robert Curley….apologies Robert.
Giles got in touch with a solution to this issue. Apparently the URL;
http://www.linkedin.com/people/invites
still works and will take you back to the old sent invites page, this version allows you to see the message you sent (assuming you had personalised the message in the first place)

Thanks to Giles Davis for that.

New Desktop Design Update

LinkedIn are now rolling out more ‘advanced’ filters in search, I don’t have the feature yet but I saw this screenshot this week.
<adv filters back>


Whilst LinkedIn are clearing adding features back in, they don’t seem to be fixing bugs as quickly! Recommendations are still badly broken and I’m finding the lack of the ‘hover over profile preview’ really annoying.


@ Mentions. Are they being overused?

I’m noticing an increasing amount of posts that are using the @mention feature in what I feel is an inappropriate manner.
The above example is one but I have also seen it where someone posts something less promotional - maybe some content and @mentions a ton of people.


This would be OK if those people are asked to contribute or answer a question but in isolation it feels a bit pushy to me.
The hidden message seems to be ‘Please share my content’ but there are better, more personal ways to ask someone to share your content.

I have also noticed a growing trend towards @mentions in comments.
This can work very well for instance the below example where I am being asked to help or you might ask for someone’s point of view;

But I have also noticed a lot of people just tagging someone…no comment or question just their name.

This is being used as a way to share the post with someone, which is good but the right way to do this is to ‘share’ the post via a message

That is how I see it but I’m interested to know what you think.

Drop me a line at mark@linkedinformed.com or better still, leave me a voice mail by clicking on the link at the side of this page (see image below)

Q - Why don't I get notified when all my contacts post an article?

Previously we received a notification when one of our contacts had published a Pulse blog (now article). Now I only see a few notifications from my contacts publishing articles. This week I know of two people who published an article, but it did not show in my Notifications!

Ans - The algorithm has definitely changed on this front. The problem is that so many people are publishing articles and LinkedIn does not want to overwhelm you! I think they will only notify you when someone you have shown more interest in posts.
Activity and engagement definitely helps the algorithm to make better decisions for us so perhaps try engaging more with those members and their articles.


Q - Where do I go to browse through my draft articles. Is this missing from the new UI?

Ans - No the link you need is shown below;
<draft article>


Social Media Communication Talk

I’m delivering a short TED style talk this coming week in Manchester.
It’s not specifically about LinkedIn but more about how we are all learning how to communicate again with social media.
If you are in the area, why not come along and say hello. This is also a brand new talk so I would really appreciate some feedback.


TED Discussion Group Event. 14th March 7-9pm, Manchester

Direct download: LinkedInformed_153.mp3
Category:general -- posted at: 8:30am UTC

Welcome to episode 152, this week I’m going to cover the new Neptune design quite a bit as there have been quite a few developments.

Firstly a big thank-you to Kurt Shaver, Darrel Griffin and the mysterious ‘LoveWeb’ for giving the show 5 star reviews on iTunes - I massively appreciate your support.
Darrel Griffin can also be found on Instagram and is my ‘go to’ contact on anything to do with graphics - especially those we use on LinkedIn. So I have a question - what size should we be making our LinkedIn profile background image?
The official dimensions from LinkedIn are 1536 x 768px but this doesn’t seem to work as it zooms into the image.

New Desktop Design Update

It would seem that there is no way to see your sent invitation messages - this is crazy!
When someone has a paid account and the ‘open profile’ feature enabled, it is free to send them a message, this used to be shown on their profile by changing ‘send InMail’ to ‘send message’ but now they have removed this.
Video autoplay has been deprecated…which is odd because every other social media channel is moving towards video!
LinkedIn have removed the link ‘structuring your search’ which explained how to use Boolean operators. This might be because they now realise the information they were providing was actually incorrect! Irina Shamaeva (who knows her stuff) has exposed LinkedIn’s advice in this article below.
LinkedIn Tip Sheet Error And a New Hack - Irina Shamaeva
So it would appear that we now need to use the operator Title: in front of every job title in an OR search string!

The Great U-Turn

LinkedIn have had to face an enormous amount of negative feedback about the new design.
There was the online petition I mentioned last week which got c1800 signatures plus a huge response to their various posts asking for feedback.
Sometimes people are so rude and negative, it really is unnecessary and if there is one comment that annoys me more than anything it’s…
“If it ain’t broke don’t fix it”
What a load of crap!
We should never wait for things to break before improving them. All the best ideas and progression come from taking the complete opposite view.

Anyway the good news is that LinkedIn are listening and David Flink published this article this week;
We heard you: we're making some changes to LinkedIn Search

It would also appear that they are seriously considering bringing back postcode radius search…which would be massive!

I really applaud LinkedIn for their approach. Taking criticism is not easy and to take this approach is refreshing and progressive. But……
Why did it ever get to this stage in the first place?

I could have told them about all these faults in October but no-one was listening!

LinkedIn say they survey members before making changes but either;
They are asking the wrong people
They are not listening.

Such a massive u-turn on so many features should not be necessary at this stage. Waiting until almost full roll-out before listening means they have lost a massive amount of credibility.

Thanks to Sandra Clark for her voicemail question about Sales Navigator.

For me the three key benefits are as follows;
Focussed home page feed. This massively improves your chances of engaging with those people you are especially focussed on.
You can filter search results by ‘posted on LinkedIn in last 30 days’. I have found this to be really useful

Saved searches are better, partly because of the above filter. You can receive daily email alerts about people who meet your criteria and are active

Question:
How do I create a showcase page in the new groups design?
Answer
You can’t!
But you can if you revert back to the old design where you will find it in the menu on the edit button.

Question:
The messaging segment sends the message by pressing enter (which is not a good thing as the enter key is often used to insert a line-feed for starting a new paragraph). You leave no clue how to insert a new paragraph so my message is on solid block of text. How do I start a new paragraph in a message?

Answer
This depends how you are messaging.
If you go to the specific messaging page you can change the default as seen below

If however you are using the ‘in page’ messaging feature then you are effectively using a chat feature and every ‘return’ is a ‘send message’. This makes sense to me. If you want to construct a nicely laid out message, using the Messaging page.

Direct download: LinkedInformed_152.mp3
Category:general -- posted at: 8:30am UTC

Welcome to episode 151 at the end of another traumatic week for LinkedIn and it’s new design!

Following on from last weeks episode, I want to dig a bit deeper into what communication techniques work and what really don’t work on LinkedIn.

But first…..

Interesting Stuff I Saw This Week


Workplace from Facebook is now live…..will it cause LinkedIn problems?

Are LinkedIn understaffed and overworked?….or just low quality or ignorant? I suspect they are severely overworked and understaffed….ironic for a site that makes 60% of its revenue from recruitment!

LinkedIn Salary - Did you know that premium users no longer have to add their salary to be able to use the salary feature.
Salary can be found in the ‘More menu’

New Desktop Design Update

Now that the majority of users have the new UI, the heat is really turning up on LinkedIn…members are really not happy!

Someone has even created an online petition!
New LinkedIn - Petition - Bring Back Tagging, Advanced Search and Rankings!

Whilst I think it’s important to provide LinkedIn with feedback, I don’t think ranting helps (other than the person that wrote it might feel better!).
The above petition does not really tackle the most important or realistic issues.
Let’s be realistic, LinkedIn are not likely to bring back advanced search and tagging (which is not actually related to the new UI) has moved to Sales Navigator so they are not going to reverse that and rankings (a pointless feature anyway) are hardly worth raising a petition about!

I’m not happy with the new design either but I am trying to be constructive and find realistic solutions.
The biggest issue for me is quality - there are just far too many bugs or features that seem to have been accidentally forgotten! This is unforgivable and LinkedIn need to ‘up their game’ and sort these quickly.

Here is my list of bugs, it is worth noting that this list was almost double the length in November, so things are slowly getting better.

 

Bugs or ‘forgotten’ features

  • Hovering over names (quoted in updates) does not open up a preview box.
  • You can’t see who shared your article
  • Notifications do not take you to the exact place in a thread
  • Typing responses to comments is impossible to see
  • Recommendation order can’t be changed - despite appearing though it can views of post’ on homepage is totally out of sync with the real number.
  • Page load times are slow for many
  • When someone comments on an image update you can’t see the image in your feed…making the comment often impossible to understand

Have you found any more? Let me know if I have missed any.

New UI fact: Did you know that emoji’s in name fields make the person impossible to find in a name search?
Remove all emoji’s from your name field (they should never have been there in the first place!)

Communication. The Mirror Effect

How many times do we receive a message on LinkedIn or email that shows a clear lack of understand as to our interests and needs?
How often do we see a message that is clearly a standardised format, sent to multiple recipients?

What is going on here?
People find it harder to communicate online because they have no signals to read, or at least they think they don’t…..so we get the mirror effect! The computer screen acts like a mirror and all we see is our own need and wants….net result is poor, ineffective communication.

Let’s consider a better example;
Mike Richards is specialist treasury recruiter.

Mike noticed that following an article he wrote on LinkedIn (aimed at being of value to treasury professionals) he was getting a lot of new followers.
He sifted through these followers and picked out those that were of particular interest.
He found 22 interesting followers, all potential clients or candidates.
He then sent them all a personalised invitation to connect which read as follows;

I noticed you recently reviewed my profile maybe after reading one of my articles, you may also have seen this post about improving your LinkedIn profile if it helps you?
http://www.treasuryrecruitment.com/10_linkedin_tips/
Feel free to connect if you want to?
Regards
Mike @ MR Recruitment

All 22 accepted!

This is no surprise because he acted on a clear signal that they were interested in him, rather than assuming they would be.
In addition he provides value in the link with some LinkedIn tips and the very ‘non pushy’ line ‘feel free to connect if you want to’
Mike knows his market and the tone of his invitation is perfectly suited to Treasury professionals.

This is what I mean by effective communication.
Move beyond the mirror effect and communicate in a compassionate, person centred way.

I would love to hear about more examples, both good and bad.
Please drop me a line on LinkedIn or to mark@linkedinformed.com

 

Direct download: LinkedInformed_151.mp3
Category:general -- posted at: 8:30am UTC

Welcome to episode 150, that seems like a pretty good milestone to have reached but I think the main celebration will be at number 200!

Something interesting I saw this week

Well there hasn’t been much news at all this week, it seems everyone is so pre-occupied with the new desktop design (which I am trying to avoid covering in this episode).

LinkedIn did announce that they had re-vamped their premium accounts, I’m not sure they have changed much to be honest and Business account holders are still getting a raw deal but there are a few changes worth noting, especially to the jobseeker account which is now called ‘Career’.

Here is the article;
What’s New With LinkedIn Premium?

Coaching

If you are interested in a one to one coaching session or just want to have ask for some quick advice, you can book a free 15-minute consultation with me at;
https://mrlinkedin.youcanbook.me/

New Book - I need your help

I’m starting to research the topic of online relationship building a communication for a book I will be writing.
Please drop me a line to mark@linkedinformed.com if you have any examples of good or bad online communication.

Social Media Content. What matters most - When or What?

I read a great article this by Jay Baer that really got me thinking about what matters when posting content on LinkedIn.

The Truth About How Often To Post In Social Media


I did some vary crude research myself on 6 posts I did last week on LinkedIn.

 

Jay makes some great points but I also think that consistently high engagement will lead to more people seeing your posts initially (before the algorithm can judge how interesting it is).

His main advice is spot on;
“Post when you have something to say”

I would just add - also at the right time, with an image and ask a question!

 

Lars asked via voicemail which browser I thought worked best with LinkedIn.
I use Chrome mainly but I have a feeling that LinkedIn behaves better in Firefox these days. I like Chrome because of the various extensions I use but LinkedIn don’t approve of extensions so perhaps that is why they favour Firefox.
Of course that all might change when Microsoft gain more influence!!


The second question was regarding viewing the activity stream of followed companies in the new UI.


This is a bit crazy and complicated to explain so I made a video to explain

 

Direct download: LinkedInformed_150.mp3
Category:general -- posted at: 8:30am UTC

Welcome to episode 149, it seems that the roll-out has now reached about 75% if users so I thought it would make sense to get through some of the many questions I have been receiving.

It’s funny for me, I feel like I have been talking about this for so long with very little feedback and then all of a sudden….everyone is talking about it and asking questions!


Before I get into that tough, I have a couple of updates for you;

Published Post Comments

Firstly LinkedIn have officially announced a new feature within published posts - the ability to switch off comments and report inappropriate comments - woop-de-do!
Not only is that tame but the blog article announcing it is very annoying!
Giving You More Choice Over Your Content on LinkedIn

Maybe it’s just me (probably) but I find it hard to read those ‘corporate’ type posts that say nothing at all for the first two paragraphs!

Update to Mobile App

LinkedIn have quietly added an interesting new section to a personal profile, it’s on on mobile currently but I suspect it may come to desktop eventually.
When you next go onto the app you find you are asked this question;

When you tap on add topics you are given a list of topics (presumably based on your profile & network) from which you can pick 3.

Then you add them to your profile

And this is what they look like

I’m not sure if these are searchable yet but that could become an option. It’s certainly worth adding them for now.

Your ‘Neptune’ Questions answered.


How do I create a new company page?

This is a bit hidden but you will find up at the bottom of the ‘more’ menu (you do need to scroll down).

How do I find my own company page or one I’m an admin for?

For some reason this is in a different place to the above!
For this you need to go to the ‘Me’ menu and you will see the pages you own or manage in the list.

How do I personalise invitations?

Don’t invite someone from anywhere other than their profile! If you click ‘connect’ from a shortlist or ‘people you may know’ it just sends a blank invitation.

Has the recommendation button gone?

No but it has moved. See below

How do I conduct a search within my first tier connections?

This actually hasn’t changed, the best way id via an advanced search…..wait! Advanced search has gone!! No worries, you can still do it, this video shows how;

How do I sort my homepage feed by ‘most recent’

Unfortunately you can’t but I believe there is a strong possibility that this feature may be coming and that it will be much better than before…let’s hope so!

How do I revert back to the old UI?

Sorry you can’t! My suggestion is that you focus on making the most of Neptune, it has it’s faults but also some good points and I’m certain it will improve in time.

 

Direct download: LinkedInformed_149_2.mp3
Category:general -- posted at: 8:30am UTC

Welcome to episode 148, this week I interview a young chap called Jack Parsons who is the CEO of an exciting start-up called YourFeed.

Jack and he team are about to launch a brand new website and social network called YourFeed, here is how they describe themselves;
Yourfeed is a disruptive online platform that helps ambitious professionals find employment, network with like-minded individuals & gather advice through experienced mentors. The platform connects hiring companies with ambitious professionals favouring skills & ambitions over experience when recruiting.

I found this a fascinating conversation about the challenges that LinkedIn face with the younger generation.
How can LinkedIn become more interesting to this demographic?
How can LinkedIn structure their premium accounts to avoid alienating the younger generation?
Is the solution within LinkedIn or is it too hard to cater for such a wide demographic?
Do you think this is seen as an important issue to LinkedIn?

I would love to hear your views on this. Please leave me a voicemail or send an email to mark@linkedinformed.com

New User Interface Update

LinkedIn announced (after I recorded last weeks show) that they are up to 50% roll-out of Neptune (internal name for the new UI) but if you are in the half that doesn’t have it, I may have a genius solutions for you!

So long as you keep open the tab that this opens, you have the new UI…as well as the old one!

Unfortunately this doesn’t seem to work for everyone, some are getting 404 error page and others see an earlier version of Neptune that is completely useless.
I’m not sure why this happens but I wonder if it is because those people haven’t imported contacts previously.

This weeks question is about the new user interface.

Question: Where have groups gone?

Answer Groups are now accessed via the ‘More’ matrix menu

Direct download: LinkedInformed_148.mp3
Category:general -- posted at: 8:30am UTC