Welcome to episode 232. This week the focus is all about my favourite subject….communication.

If there is one aspect of using LinkedIn that fascinates me the most, it’s the art of communicating effectively. It’s also one area that most people get wrong according to my homepage feed and probably yours too!

So you can imagine how excited I was when I recently met Kim Arnold, a communications and marketing expert!

So this weeks episode is focussed on a chat I recently had with Kim about how we communicate on LinkedIn and how we could do it better!

but first…..

Interesting Stuff I Saw This Week

• Microsoft And LinkedIn Can Revolutionize Retail!
• LinkedIn Crossed the Privacy Line with Targeted Facebook Advertising
• The State of LinkedIn Profiles Today & Making Yours Even Stronger

Mike Winnet does it again and gets more comments on this spoof copy post!

Whilst the title for this episode is about posting, I actually have two main topics to cover this week.

• Posting for Engagement – A case study
• A closer look at new LinkedIn Events

I also have a ‘not’ post of the week as well as a post of the week!

In addition, we cover the following;

• LinkedIn Stories
• New Boolean operators
• UK top voices
• Three new features
• LinkedIn Live video rumours

Welcome to the 230th episode.

This week I cover;

• LinkedIn Events
• Do pods violate the user agreement?
• LinkedIn Top Voices 2018
• Several new features
• Rumour - LinkedIn Stories!
• LinkedIn Pages

Welcome back to another show. This week I’m chatting with Andy Foote about the talk given by a LinkedIn executive called ‘creator-side optimization and incentives in social networks’.

This was a very interesting a quite revealing insight into how LinkedIn adjusted their algorithm earlier this year to counter what they described as a ‘perverse incentive’ where superstar content producers were being given too much visibility on our homepage feeds

LinkedIn is changing rapidly!

This week I focus on 9 important changes LinkedIn have made since the last episode.

1. New design for WVYP
2. Articles saving on desktop
3. Group posting from Homepage
4. New free premium trial offer
5. Articles 'series' pilot scheme
6. New setting to make 'Follow' the default on your profile
7. LinkedIn update 'Feed ranking optimization'
8. Less information on LinkedIn emails
9. Pilot test for the reintroduction of LinkedIn events feature

More information at http://linkedinformed.com/episode228

This week I interview Kurt Shaver from Vengreso about the challenges of social selling and using LinkedIn in a corporate environment

A couple of weeks ago I had a very interesting conversation with an experienced LinkedIn user about native video posts. They post regularly and get fantastic results but they have yet to do a video post. When I asked them why they couldn’t really answer. We explored this in more detail and agreed that it came down to two main factors;

1. Technical barriers
2. Concerned that others would think they look stupid

This troubled me but I put it down to an isolated experience, then last week I had almost exactly the same conversation with someone else! The final straw came this week when I delivered a follow-up training session and during my preparation (where I analyse the delegates activity since the last session) I discovered that, despite plenty of text and image posts, nobody had attempted a native video post.

I have covered video before but given the issues people seem to be having, I thought I would focus on this in this weeks episode.

This week I respond to a post by Richard Moore about the apparent lack of 'Content Creators' on LinkedIn in the UK.

What exactly is he referring to and how do we define great content?

That plus a few interesting things I saw this week about LinkedIn.

More info at LinkedInformed.com

Welcome to episode 224, this week I want to mainly focus on company pages. A feature of LinkedIn that I have often been very critical of.

LinkedIn have announced their Top Company Pages of 2018 list so I thought I would take a closer look at some of those companies to try to understand what benefit they are gaining from LinkedIn.

I also want to return to the new groups experience as I now have the new features and thought I would add some further thoughts and things I have experienced.

For the full notes go to http://linkedinformed.com/episode224

Thanks for all your feedback from last weeks episode about a wishlist for the new design of groups, well we didn't have to wait long did we? Well, to be more precise some of us do need to wait longer (myself included) to be able to play with the new design but on Tuesday this week, LinkedIn started rolling out their long-awaited new design that they are hoping can reinvigorate this much-maligned area of LinkedIn.

More about new groups later but first.

Interesting Stuff I Saw This Week

Very little news about LinkedIn this week apart from the following article that I saw in multiple places

The US accuses China of 'super aggressive' spy campaign on LinkedIn 

New Groups Design

I told you it was going to happen this week, didn't I?!

New groups have started rolling out and several people have been in touch to share their thoughts. I'm really frustrated to not be included in the early stages of the roll-out. I know these things are supposed to be random but I also know that they can add people to the rollout if they wish and it seems more than rude to not include people who have given up their time to assist with the evaluation of groups. Many people travelled to locations across the world to participate in the research that LinkedIn has undertaken at their own cost. LinkedIn have ignored many of these people and not included them in the early roll-out...Ignorance or incompetence? Probably a bit of both in my opinion!

Fortunately, my good buddy and fellow LinkedIn trainer Greg Cooper has got the new design so I called him up for a chat to get his perspective.

Here's what's new (so far)

• The design is a replica of the homepage feed
• Access is still via the Work menu
• 'Todays highlights' page has gone, replaced with your list of groups. This list can only be scrolled through and not re-ordered
• Native video posts
• Editing posts - you can edit posts that you've published
• You can now manage your group from the main mobile app
• You can still search for members by name and message them but no introduction of keyword search.
• #communities are on the left, not sure how these fit with groups?
• Announcements have not returned
• Comments can be replied to in a thread
• Images can be added to comments

The overall sense I get is that they are moving much control away from group managers. It would appear that the roll-out will be fast in that one internal staffer has stated that it will be completely rolled out this month