Sat, 7 April 2018
Welcome to episode 203, after a weeks break for the Easter holidays we are back and this week I want to talk about engagement……quite possibly the single most important thing you should consider when using LinkedIn!
I have mixed feelings about this, as you know I love video and the ability to post videos from a company page is a positive thing but then again, the people that manage company pages tend to be stuck in a mindset of promotion……so we can expect to see a lot of boring corporate, ‘look at how amazing we are’ videos….joy!
I still think video from a personal page is by far the best way to encourage engagement.
LinkedIn are now rolling out the ‘find nearby’ I have mentioned previously to mobile apps (roll-out is ‘account specific’ not ‘device specific’).
Promotion simply doesn’t work on LinkedIn…or at least, it very rarely works so that poses the following question;
“If we are using LinkedIn to win new business and promotion doesn’t work…why bother with LinkedIn?”
The answer is simple: LinkedIn allows you to achieve two key things that will help you win more business;
Both of these factors are achieved by one thing…….Engagement
Engagement - the development of conversations on LinkedIn. This is the key to success in my opinion.
How to engage
The first point about finding the right content is dependant on searching for content (keywords and Hashtags) as well as ensuring your homepage feed is full of comment-worthy posts. This is achieved by;
The algorithm has to make decisions as to what to show you in your feed, if it showed you every post from every connection you wouldn’t be able to make any sense of it.
There are probably more factors, LinkedIn doesn’t tell us how this is done but we know it’s an algorithm and that can only work from data/activity based instructions. You need to think of yourself as being a ‘programmer’ through your actions.
This is important to consider in terms of what you see but even more important to consider when you are posting! Who will see your post and can you influence this in your activities?
Some people have suggested that LinkedIn should allow us to control our own feed…this is unrealistic as very few would use it.
Sat, 24 March 2018
Welcome to episode 202, this week I don’t really have one main subject to cover but I guess the most eye grabbing headline is that LinkedIn have decided to re-design profiles….again!
The Bible of LinkedIn Bollocks
New Profile Design
About a year ago, most people were seeing the new design for the first time, The basic (free) version of LinkedIn had a complete makeover including a new design for profiles…..and now they have decided the re-design profiles again!!
Firstly let me make it clear that these new profiles are in the early stage of roll-out so very few of you will see this. I also don’t have this new design, the above screenshot was sent to me by my good friend and fellow LinkedIn Trainer Angus Grady.
Please Note: Roll out of new features is per account, not per profile. You might think this is the same but it isn’t. Angus’ LinkedIn account is part of the early roll-out, not his profile. When I view his profile, it has the picture in the centre but when he views it (or any other) he sees the new design with the picture on the left.
Also please note: Another misconception about new features is that there rollout is based on geography…it is not! The amount of times someone states “we don’t have it yet here in X” drives me crazy!
Because I don’t have this yet, I haven’t been able to test if the links and features are different or whether it’s purely a cosmetic change.
One thing is for sure, there are plenty of people out there who are going to have to change their background image!
So what do you think of the change of design?
Multiple Image Posts on Desktop
An image post made of up to 9 images has been a feature of the LinkedIn mobile app for sometime but recently LinkedIn quietly made it possible on Desktop, this is great news for company page admins who are not able to mange their page via mobile.
To add images via a PC simply use the ctrl+click or cmd+click on Mac to select multiple images (or the click+shift feature for a complete line of files).
LinkedIn Video: Stand Out with Filters and Text
Ok, maybe it’s just me but those filters just look ridiculous! They remind me of the equally ugly emojis in Messages that no-one uses!
He followed that up with this article
The thing is, I don’t believe ‘Broetry’ was ever a reason why he got high numbers in the first place.
All that matters in a post is that it’s more than 3 lines long, this will ensure it triggers the ‘See more’ and if people click on that, the algorithm will automatically push the post out to more people.
It doesn’t matter if it’s easy to read or a big, ugly block of text. If the first 3 lines are enough to tempt me to click or tap on ‘see more’ it will get more views.
As far as Josh is concerned, his numbers are still amazing so I don’t really know what his is complaining about.
The algorithm has to limit the amount of content in our feed or it would be unmanageable so a reduction in views is inevitable....the same thing happened with Articles.
This is simply a consequence of success, if you get high views and engagement, other will copy and as they get higher views, your will go down. That’s all there is to it….no conspiracy!
A listener Mark Lee decided to conduct his own experiment on the success of his posts on LinkedIn and he has been generous enough to share the numbers and conclusions with me.
Mark’s target audience is Accountants and small Accountancy firms
The analysis goes back to the start of December, initially he was posting links to his or other Blogs via IFTTT, this was soon halted in favour of long, text only posts.
His conclusions are as follows;
Sat, 17 March 2018
Welcome to episode 201, this week I return to our normal format and the main subject is something that has been playing on my mind for a while, in some respects I think it can be the ‘elephant in the room’ for a social media or LinkedIn Trainer / Coach …..What do you do if your prospects are not socially active on LinkedIn or any social media platform?
More of that later, but to start with….
Post of the week
Actually this was from the previous week when the ‘beast from the East’ hit the UK.
I also posted a video this week of a feature that has been bugging me for a while…..why can’t you ‘Ignore’ an invite from a profile?
I would estimate we had about 70-85 people at the inaugural #LinkedInLocal event in Manchester.
How Do You Win Business on LinkedIn with a disengaged audience?
This topic has been on my mind for sometime and I decided to cover it in this episode when I received this excellent video question from Paolo Lanciani
I asked Paolo to share his ideas on this subject and here is what he had to say;
That is great feedback and fits with many of my thoughts on the subject.
I also asked for more thoughts and ideas in this post;
You can read all the comments but the main ones I would highlight are;
John Espirian wrote;
Michael Spencer added;
As you would imagine LinkedIn Ads expert AJ Wilcox had something to say about that!
For me, Michaels approach is about laser sharp focus for content. This is ultimately possible (you can send a link to a post or article to anyone on LinkedIn with a premium account or your connections on a free account but he is referring to hitting high numbers….and we are back to a numbers game again!
My view is that the key to this is having an intimate and deep knowledge of your target audience. This will allow you to post relevant, interest content in a format that is easy to consume. Paolo posts short ‘on the move’ videos which reflect the nature of the way his audience behave.
Post on a consistent, regular basis. Don’t expect your audience to always see it but at some point someone will and they may refer you or a target might view your profile and see your content there. People do not have to be active to notice you, just an occasional visit to LinkedIn may allow them to see your content.
Sat, 10 March 2018
Welcome to this momentous occasion and our 200th episode, this week I wanted to do something special to celebrate this landmark so rather than the normal format I am going to be covering the top five episodes (as defined by the number of times they were downloaded) out of the 199 recorded and published so far.
I really love this show, it’s become my main form of content these days and the best way to keep people in touch and up to date with LinkedIn.
It all started in November 2013 when I decided to finally give it a go and promised smells that I would give it 20 episodes and see whether it was worth continuing after that!
So here we are, over 4 years later and with over 85,000 downloads we have finally reached our 200th episode.
This podcast is really all about you, the listener so I thought it would be a good idea to include contributions from regular listeners.
Thanks for all your support, questions and feedback over the last four years, I really appreciate it and I wouldn’t be able to do this show without your continued input.
Sat, 24 February 2018
Welcome to episode 199. Well what an amazing response we had to last weeks debate with John Nemo about LinkedIn automation!
Introducing Salary Insights on Jobs
I received this question prior to last weeks episode and I thunk it hits on a really important question
I enjoy John’s (Nemo) podcasts too and find them to be useful. He also believes in providing value which aligns well with your strategy and what I believe in. That said, on the providing value yet pushy scale, John is totally different from you which is why I appreciate your style a lot more.
The question for you though is how does one avoid being pushy like John, provides value like you both do, but also builds a solid bridge to the services that are provided by you and/or your organization.
For example I have now downloaded and heard at least 20+ of your past episodes. I love them! I love your style. However I am not sure what you do besides some LinkedIn workshops which you have very briefly mentioned on your podcast. Of course I know I can go on your web site and find out, but isn’t that a lost opportunity? If I run into someone tomorrow that needs services you can provide but I don’t know about them, wouldn’t that be a loss for you?
The reason I ask is that I have also approached my networking in person with the same mentality. I have for years provided lots of value to people in the business community here in Washington DC. They love me and the relationships are strong. But I am not sure most would know what opportunities to pass on to me.
Of course that’s why I am getting more active on LinkedIn and working on content generation but also find somethings John talks about to be appealing. Eg automating messages to contacts...which add value and lead them to more ‘sales’ options.
Anyway, just a thought about balance on the spectrum of ‘pushy ness’ and how you build an effective bridge to sales for people that see you as a credible resource
Define your product or service and it’s target audience (customer avatar)
Go deeper. As you engage with relevant people (not just potential customers) selectively take it to the next level by suggesting meeting for a coffee or via a Skype/Zoom call.
Sat, 17 February 2018
Welcome to episode 198, this week I have a real treat for you!
I have thought about this a lot and my conclusion is that automation tools are a bad thing for all of us and the more they are used, the less effective LinkedIn will become.
Darrel Griffin agrees
But not everyone sees it that way…..enter John Nemo!
John is a LinkedIn trainer and a big fan of automation on LinkedIn so I thought it would be fun to get him on the show and have a good old debate!
We get into all sorts of areas during our discussion and I’m not going to even attempt to cover everything here, you will have to listen to the episode but in short;
I personally wouldn’t recommend that strategy……but that is entirely up to you!
So what do you think?
Please get in touch and let me have your views. Send me a voicemail or drop me an email to email@example.com
Sat, 10 February 2018
Welcome to episode 197, I’m back and it’s just me this week.
Someone alerted me to a shocking issue regarding invitations to connect this week and it got me thinking about the ineffective way that LinkedIn introduce new features. It seems that introduce features on a slow roll-out and rely on their users to report issues…..but what if we don’t or aren’t able to spot a problem…….based on the evidence of this week, it appears that such issues just remain until someone does report it.
More of that later but as usual I scanned the internet to find any interesting articles about Linkedin, I found a few but it has been noticeable this year that LinkedIn’s own blog seems to be focussed mainly on job seekers - very few LinkedIn users are looking for jobs so why are Linkedin writing virtually all their blog articles for jobseekers?
People Still Spend an Insane Amount of Time on Facebook, But Trust it Much Less than LinkedIn
I will be attending three Linkedin local events in the next month or so;
The #LinkedInLocal concept is really taking off with an amazing 48 events happening in February and March across the world including Bristol, Leeds, San Francisco, Paris, Las Vegas, Edinburgh and Lahore to name a few
To find an event in your area go to https://linkedlocally.com/explore/
Post of the Week
A great video post from José Chávez-Ruz that hits the mark for being relevant, interesting and highly shareable.
LinkedIn are improving the skills endorsements feature (mobile only at the moment).
Now when you endorse a skill you are asked to grade the level
And then give it some context
In addition you can now see the actual number of endorsements on mobile, rather than the previous 99+
Will this make skill endorsements relevant?
I was truly shocked to find this out this week - thanks to an eagle eyed connection who spotted it.
This is, I believe a direct result of LinkedIns ridiculous feature launch policy that appears to involve zero testing or quality control and relies 100% on the user reporting a problem……but what is the user is unable or highly unlikely to spot the fault?
It’s time that LinkedIn stopped letting their members down and implemented a proper, thorough quality control testing procedure.
Do you agree?
“How do I stop those irritating badge posts from LinkedIn appearing on the left of my screen while I'm working? The ones which talk about how it bases choices it offers me on my interests or posts or some such nonsense. I've only really noticed them this week”
Sat, 3 February 2018
Welcome to episode 196, this week I chat with personal branding expert Jennifer Holloway about the article that LinkedIn bring out every year highlighting the most used words in LinkedIn profiles.
Click on the image above to view the full article
Takeaways from our chat
Some words (such as passionate) are overused in profiles without much thought going into whether they are true or not
Thanks again to Jennifer for her time and ideas. You can find out more about her from her LinkedIn profile (link in image above) or by going to her website https://www.jennifer-holloway.co.uk/
This weeks question comes from Mahan Tavakoli
Sat, 27 January 2018
Welcome to episode 195, I had planned to cover a different subject (The dangers of automation - let me know your thoughts on that!) this week but then I got an excellent voicemail question from Giles about the differences between following and connecting and decided to cover that subject in more detail.
But before that……
Find the Right Words to Land the Right Job
LinkedIn are clearing ‘moving the furniture’ on desktop at the moment, so many things are not working - especially @mentions and notifications. I also found that only half the comments on one of my posts were showing when I checked on mobile. Suggest you keep an eye on mobile at the moment until things settle down.
As I mentioned, this subject was instigated by a question I received from Giles;
Definition: Following someone means that you could see their content and activity in your feed (articles, posts, shares, likes and comments). You can follow anyone on LinkedIn provided their setting allow this.
You can follow up to 5000 people who are not your connections. To follow someone simply click on the 3 dot ‘More’ menu at the top of their profile or look for the Follow button on the Activity section of their profile.
A connection is a follower and someone you follow by default. You can unfollow a connection at anytime from the ‘More’ menu. You are allowed up to 30,000 connections.
The difference with a connection is that, as well as their activity you are able to see and filter their connections (dependant on their setting), send messages and see their full contact info including their primary email address.
Now to Giles question
Firstly let me address the question of blocking.
This is the only way you can prevent him from following you
What harm can come from him seeing your activity - assuming you are not giving away commercially sensitive information?
This brings up a wider point;
The ethics of competition on LinkedIn;
Is it ethical to provide advice and demonstrate your knowledge on a competitors post?
When to follow and NOT connect
A complete stranger whose content you find interesting
Obviously 1 and 3 may be pre-cursors to connecting.
Following has been around on LinkedIn for years but still most people just connect, it’s beginning to be understood better but we still have a way to go. When I talk with people who are more familiar with other social networks, I explain the mechanics of LinkedIn as being like a blend of Twitter, where you follow and Facebook where you connect (friend). On LinkedIn you can do either!
This weeks question is also about following and comes from Nigel Willis
Nigels first question refers to following Influencers such as Bill gates. Influencers have become known for posting some decent content but never engaging with comments, this somewhat flies in the face of the point of content in my opinion! I’m not surprised you want to unfollow Bill and as far as I know it will not cause you any issues with the algorithm.
Sat, 20 January 2018
Welcome to episode 194, this week I have a chat with my friend and fellow LinkedIn trainer/consultant Sandra Long about personal branding.
Interesting Stuff I Saw This Week
I have mentioned previously that I’m aware that LinkedIn are currently working on a project to improve groups and this week they sent out a communication advising of several changes that will happen soon.
This week I had a chat with LinkedIn expert Sandra Long. Personal branding was one of my predictions for 2018 covered in episode 192 and a subject I believe to be very important to all of us. I even covered it briefly in the first ever episode of LinkedInformed when I introduced ‘Personal Branding for Brits’ author Jennifer Holloway
Tom Peters article The Brand Called You which is still just as relevant today as when it was written in 1997!